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10 Best Website Feedback Widgets to Collect Actionable Insights

10 Best Website Feedback Widgets to Collect Actionable Insights

Are you looking for a feedback widget for websites?

I understand how important it is to involve visitors in shaping a website. Through their constant feedback, you can improve the user experience and align your website with users’ preferences.

Considering the key role website feedback widgets play in this context, here’s a list of such tools. They can help you identify and fix issues related to your website’s content, design, functionality, and other elements.

Website Widgets Best for Pricing
Qualaroo Non-intrusive feedback collection

Free for startups & small businesses. Paid plan starts at $19.99/month
Marker.io One-click installation

Starts at $39/month

Qualtrics Feedback across multiple channels

Starts at $1,500/user/year


All-in-one solution

Starts from $259/month


Pre-built survey templates

Contact for a custom quote


Targeted surveys

Starts at $53/month

Usersnap Micro surveys

Starts from $69/month

Typeform Visual feedback

Free plan available. Paid plans start at $25/month


Video feedback widgets Starts from $49 per month


Private feedback

Starts at $19/month

Which Website Feedback Widget Is Best for You?

Before we look at the complete list, here are my top three picks. You may explore the entire list of widget tools for more options.

Option A: Qualaroo

Qualaroo is a delightfully easy and top-notch feedback widget with innovative technologies like NudgesTM, advanced targeting, and sentiment analysis. While regular analytics tell you what visitors are doing on your website, Qualaroo drills deeper and tells you why. It lets you target specific audiences without being intrusive and get feedback faster.

Option B: Feedbackify

Feedbackify is easy and quick, and it ensures privacy in feedback gathering from website visitors. Website owners can engage visitors on their own site instead of redirecting them to some external platforms just to collect feedback. Feedbackify makes site visitors feel heard without the risk of a vocal minority dictating the future direction of your website.

Option C: Survicate

Survicate excels at targeted surveys on websites. Its advanced CSS options allow you to create custom surveys and run different types of surveys, including targeted website surveys, mobile app surveys, and email surveys. The ability to add lead generation forms and questionnaires and then share them on various platforms makes it a versatile tool.

List of Feedback Widgets for Website

In coming up with this list, I drew on my first-hand experiences, consulted my industry peers, and combed top software review sites for user feedback and ratings. I also took into consideration the ease of use, features supported, the quality of customer service, and the pricing of each tool.

1. Qualaroo

(Image source: ProProfs)

I’ve been using Qualaroo for almost five years now, and it has treated me well all this time. It’s an easy-to-use tool designed to help users understand the voice of customers from visitors while they are on their website.

The website feedback software provides survey widgets that can become a part of your website’s UI and allows visitors to share feedback on anything and whenever they want. 

I also liked its Nudges™, a non-intrusive technology for collecting feedback from website visitors.  It ensures that surveys are not disruptive or distracting to the user experience. In other words, you can gather valuable user insights while respecting the user’s experience on the website.

Ask the right questions to the right users at the right time and ascertain what’s really going on with your website and why.

What you’ll like

  • AI-based sentiment analysis engine powered by IBM Watson
  • Advanced targeting option for better engagement with the target audience
  • Create all types of surveys like NPS, CSAT, CES, and user research surveys
  • Real-time analysis and visualization of data to derive actionable insights
  • Built-in survey templates to create any survey type
  • Collect feedback in 70+ languages

What you may not like

  • It could use more categories of industry-wise templates
  • Needs more options in terms of format for exporting data


Free for startups & small businesses with all premium features. Paid plan starts at $19.99/month.

2. Marker.io

The next widget tool I’ve lined up for you is Marker.io. This feedback widget can be installed on local, staging, or live websites, and it works on all browsers.

During my product demo with the tool, I came to know that users can embed it on their site directly or use its browser extension and start collecting visitor data.

Marker.io supports one-click installation, and no code is required. Easily add functionality to your website with just a single click and save time and effort in integrating tools into your workflow.

Feedback reporting on any website is also easy. The tool also provides advanced screen capture tools. The best part is that anyone can send feedback and bug reports without an account.

What you’ll like

  • It’s easy to deploy
  • No back and forth with clients to understand their needs
  • Reporting, screenshots, and annotations all in one step
  • Spend time on delivering results to clients rather than dealing with communication
  • Fast and reliable customer support

What you may not like

  • There could be a way to make fields required in submission forms
  • The sidebar is too big and could be moved lower


Starts at $39/month. All plans come with a 15-day free trial.

3. Qualtrics


Qualtrics is another sophisticated tool offering a feedback widget for websites. One of my peers testified to its merits, including how it’s an effective tool to gather direct customer feedback across digital channels, such as chat conversations, social media, websites, and so on.

You can add a feedback button on websites to collect and analyze feedback from your website users. By enabling the feedback widget on your digital touchpoints, you can create customized surveys and collect valuable insights to improve the user experience.

Notably, Qualtrics’ feedback widgets can be customized and implemented according to the specific needs of a business. These widgets can include features such as open-ended text responses, rating scales, multiple-choice questions, and more.

What you’ll like

  • Supports different kinds of survey styles and attachments
  • Experience iD (XiD) for a single, unified system for all experience data 
  • Out-of-the-box XM solutions and drag-and-drop functionalities
  • Dozens of data attributes, including behavioral and location-based criteria
  • Great customer service

What you may not like

  • Sometimes, it takes a long time to load
  • The contact management system could be better


Plans start at $1,500/user/year.

4. Mopinion

(Image source: AlternativeTo)

I featured Mopinion in this list after an in-depth analysis based on multiple factors.

It is a comprehensive feedback widget tool to collect, segment, and analyze customer feedback in one place. The friendly user interface enables users to create all kinds of forms and feedback buttons on websites.

Mopinion for Websites is your ultimate solution for delivering an outstanding online experience to your website visitors. Capture their voice in the moment and discover their needs.

Mopinion also lets you add a feedback widget to emails. This acts as a call to action that sends the recipient to a landing page where they can fill out a survey.

What you’ll like

  • It is relatively simple to implement on a website
  • The ability to collect feedback from multiple platforms with custom styling
  • Full control over the display and implementation of feedback modules
  • Text analytics to extract meaning out of written communications
  • Drag-and-drop functionality for easy configuration

What you may not like

  • Auto translation would be a welcome addition
  • The tool is unable to duplicate forms easily


Starts from $259/month.

5. GetFeedback

I recently tried GetFeedback, and I found it to be another fantastic survey tool offering feedback widgets for websites. It provides a seamless way to collect visitors’ feedback and derive actionable insights.

The website feedback widgets provided by GetFeedback are user-friendly and incredibly effective. You can easily create and customize the feedback forms, and they seamlessly blend into web pages.

Let users provide feedback on specific parts of your website with a feedback button that is always on.

GetFeedback provides templates for various types of surveys, including NPS, CSAT, CES, Digital Experience, and Purchase Experience surveys. These templates are mobile-optimized and customizable.

With GetFeedback, you can truly understand what your users think and make data-driven improvements to your website.

What you’ll like

  • Automated feedback collection at key touchpoints
  • Pre-built templates to give you a head start on survey creation
  • Helps fill in the information gaps with customers and drive better results
  • Seamless integration with Salesforce, Slack, and Jira
  • Multiple plans to pick from based on one’s needs

What you may not like

  • No free plan is available
  • Weak user permissions


Contact GetFeedback for a custom quote.

6. Survicate

Survicate is an excellent survey platform that has received positive reviews from countless direct users.

The tool is designed to help users generate targeted surveys on their websites. It provides customizable surveys, and with its advanced CSS options, you can further refine the designs of your customer feedback widgets.

With Survicate, you can enjoy a wide range of surveys, including website feedback widgets, email surveys, and mobile app surveys.

You can also add lead generation forms to your widgets or share through emails, messenger apps, and social media platforms.

What you’ll like

  • Custom HTML and CSS editor for flexibility in survey customization
  • Autosaves feedback from incomplete or abandoned surveys
  • 125+ pre-built templates for a quick start
  • Built-in targeting options
  • Integrates with 50+ tools to manage data export & import

What you may not like

  • You cannot use the same survey in multiple languages
  • The monthly subscriptions are a bit expensive


Starts at $53/month.

7. Usersnap

A few months back, I spoke to some website and customer relationship managers. They were in the consideration stage of a user feedback platform and sought a free consultation with several tools, including Usersnap.

According to them, Usersnap’s strength lies in accurately measuring customer experience with micro surveys. These surveys enable businesses to collect specific insights from their website visitors by presenting them with targeted feedback questions that can be answered in seconds.

It collects actionable visual feedback, including bug reports, with screenshots and annotations.

The platform enables users to address their customers’ pain points through simplified feedback collection.

Simply install the Usersnap snippet on your website in just a few minutes, launch the widget, and configure the display rules.

What you’ll like

  • It’s extremely easy to set up and implement
  • The templates are helpful in ensuring a quick start
  • Native integrations with Asana, Jira Cloud, Teamwork, Zapier, etc.
  • Flexible and affordable pricing plans
  • New AI features to free up time to focus on strategic tasks

What you may not like

  • Documentation on software integrations is not up to the mark
  • There should be a way to hide personal details in video recordings


Starts from $69/month.

8. Typeform

Typeform is one of the most widely used online forms and survey tools. So, I was always eager to try it out first-hand, which I did just before compiling this tool list.

With the Typeform website feedback widgets, users can create customized feedback forms and surveys to gather feedback on specific website elements.

These sidebar form surveys can be used to gather various types of feedback, including customer satisfaction surveys, online reviews, forms embedded on a website, visual feedback with screenshots, and more.

Users can capture and annotate screenshots directly within the Typeform platform. They can highlight specific areas, add text, and draw on the screenshots to provide detailed feedback.

What you’ll like

  • Ask one question at a time through conversational surveys
  • Filter out irrelevant questions to build personalized user flows
  • Built-in video and photo library
  • Users find a great resource in its community
  • Shareable reports to fix issues fast

What you may not like

  • It could support more scheduling tools apart from Calendly
  • It doesn’t provide an offline mode for collecting data


Free widget for websites for simple surveys and questionnaires. Paid plans start at $25/month.

9. Alchemer

I was somewhat familiar with Alchemer when it was known as SurveyGizmo. It is an excellent website feedback survey tool to build a customer-centric business.

Alchemer provides various website feedback widgets to add different types of questions to surveys, including options for collecting text, ratings, multiple choice, and more.

Additionally, there are specialized widgets like the video feedback widget where respondents can provide feedback in the form of video recordings.

The platform’s user-friendly interface lets users create surveys and manage the feedback collection process easily.

Other notable features in Alchemer include custom survey URLs, site intercept surveys, data analysis tools, question libraries, and skip-logic.

What you’ll like

  • A streamlined platform with a great UI
  • The platform houses some of the best question types
  • Lots of customization options
  • It’s easy to set up segment surveys around customers
  • Tech support has been phenomenal

What you may not like

  • A reporting automatization option would be handy
  • The platform is not free


Starts from $49/month.

10. Feedbackify

(Image source: Crozdesk)

Just as its website proclaims, Feedbackify emerges as one of the easiest and quickest ways to gather real-time and private feedback from website visitors.

Its feedback widget for websites can be embedded in the main URL and sub-domains to collect feedback and suggestions.

I’ve seen how, by using this tool, website owners keep visitors engaged on their site rather than redirecting them to external platforms for feedback.

Similarly, they can gather feedback from visitors while ensuring the confidentiality of the submission. Receive feedback from users without the feedback being displayed publicly.

By keeping the feedback private, Feedbackify prevents vocal minorities from dictating the future direction of a website owner’s products or services and allows valuable contributions from visitors to be heard.

What you’ll like

  • Easy installation through copying and pasting the code
  • Anonymous and real-time feedback
  • You can launch feedback widgets instantly with just one link
  • Custom feedback categories with a drag-and-drop interface
  • Visitors can submit comments and provide ratings

What you may not like

  • Not recommended for non-website-related feedback
  • Lacks significant integrations with other tools


Starts at $19/month.

Evaluation Criteria

The evaluation of products or tools chosen for this article follows an unbiased, systematic approach that ensures a fair, insightful, and well-rounded review. This method employs six key factors:

  1. User Reviews/Ratings: Direct experiences from users, including ratings and feedback from reputable sites, provide a ground-level perspective. This feedback is critical in understanding overall satisfaction and potential problems.
  2. Essential Features & Functionality: The value of a product is ascertained by its core features and overall functionality. Through an in-depth exploration of these aspects, the practical usefulness and effectiveness of the tools are carefully evaluated.
  3. Ease of Use: The user-friendliness of a product or service is assessed, focusing on the design, interface, and navigation. This ensures a positive experience for users of all levels of expertise.
  4. Customer Support: The quality of customer support is examined, taking into account its efficiency and how well it supports users in different phases – setting up, addressing concerns, and resolving operational issues.
  5. Value for Money: Value for money is evaluated by comparing the quality, performance, and features. The goal is to help the reader understand whether they would be getting their money’s worth. 
  6. Personal Experience/Expert’s Favorites: This part of the evaluation criteria draws insightful observations from the personal experience and the opinions of industry experts.

That was a quick list of the top website feedback widgets. I hope you find the tool you really need here to standardize and streamline feedback collection from your website visitors.

Frequently Asked Questions

To create a feedback widget for your website, you can use various methods. One option is to utilize a third-party feedback widget tool or platform that offers customizable options. Another approach is to develop your own custom feedback widget using HTML, CSS, and JavaScript.

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About the author

Shivani has more than 3 years of experience in the modern creative content paradigm and technical writing verticals. She has been published in The Boss Magazine, Reseller Club, and HR Technologist. She is passionate about Artificial Intelligence and has a deep understanding of how organizations can leverage customer support technologies for maximum success. In her free time, she enjoys Nail art, playing with her guinea pigs, and chilling with a bowl of cheese fries.