Recent Articles

20+ Website Feedback Tools You Can’t Ignore in 2025

Unlike physical stores, you can’t approach customers personally or set up kiosks on your website to collect their opinions and experience with your brand, products, or services . But what you can do is trigger feedback surveys either using popup surveys or feedback widgets or track their behavior online using heatmaps. There are several ways...
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Key UX Metrics & 8 KPIs to Measure User Experience

Imagine turning every dollar invested into $100—that’s the power of user experience. Studies have shown that every $1 invested in user experience (UX) returns $100 (ROI = 9,900%). With soaring customer expectations, a seamless and engaging UX is no longer a luxury but a necessity. As Steve Jobs aptly stated, “Design is not just what...
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13 Ways to Collect Customer Feedback for Your Website

Why are visitors leaving your website? What do they think about your product or booking process? Are they happy with the experience, or is something missing? If you’ve asked yourself these questions, you’re not alone.  In my experience, understanding what your visitors want is the key to improving your website and keeping them engaged. In...
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