Recent Articles

20+ Website Feedback Tools You Can’t Ignore in 2024

Unlike physical stores, you can’t approach customers personally or set up kiosks on your website to collect their opinions and experience with your brand, products, or services . But what you can do is trigger feedback surveys either using popup surveys or feedback widgets or track their behavior online using heatmaps. There are several ways...
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5 Key UX Metrics & 8 KPIs to Measure User Experience

What makes a business successful? Is it tasteful marketing? Top-notch-quality product/service? Seamless interactions? Or exceptional customer support? It’s everything and more, i.e., user experience.  How would you know where you lack and what you need to improve to offer an unparalleled user experience? It’s simple – you have to measure the user experience (UX).  Quantifying...
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12 Ways to Collect Customer Feedback for Your Website

Data can tell you what opinions to hear; and conversely, opinions can tell you what data to read.”~JT Trollman, Product Design Manager, Facebook Reality Labs Analytics and performance metrics show the health of your products or services. But to diagnose the problems and issues, you need to dig deeper into customer feedback.  And listening to...
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