10+ Best Medallia Alternatives & Competitors in 2024

A survey tool is a lot more than just a medium for collecting feedback from the audience. It’s also responsible for creating attractive questionnaires, targeting the right people, storing the feedback data, analyzing it, and a lot more. 

Also, when we talk about survey tools, Medallia comes out as one of the popular customer feedback solutions that many users rely on. 

But no matter how good Medallia is, there are always some shortcomings. This is why it is always good to have other options at hand.

We have prepared a detailed list of the 11 best Medallia alternatives that will help you pick the tool that’s best for you. We’ll get into a lot more detail by diving into the pros, cons, and pricing of all the tools to help you make informed decisions based on your unique set of business requirements.

Let’s just jump right into the list. 

11 Best Medallia Alternatives For You to Try (2024 Edition) 

There’s no shortage of online feedback and customer experience tools out there in the market. Here are 11 of the best ones:

1. Qualaroo

Qualaroo is one of the most comprehensive and feature-packed Medallia alternatives that helps users make data-driven decisions through actionable insights. The tool employs one of the best unobtrusive survey techniques through its proprietary widgets known as Nudge™ , which never gets in the way of your customer’s browsing experience.

With Qualaroo, you can gather the voice of customers across every touchpoint through multi-channel surveys. On top of that, you get tons of built-in survey templates and multiple question types to help you generate leads, uncover pain points, perform user research, elevate user experience and create products that sell. 

Choose for: Multi-channel surveys, AI-based analytics, and customer journey mapping

Suitable for: Small, medium, and large businesses

Integration: Yes  

Price: Starts at $80/month

Features:

• Design beautiful surveys within minutes using professionally made built-in survey templates.
• Collect feedback data from websites, mobile apps, email, SaaS products, and more through multi-channel surveys.
• Gather a diverse range of data with the help of 12+ question types, including NPS, CSAT, CES, and more. 
• Screen through all the irrelevant data using branching and skip logic. 
• Gather data only from the people who matter using advanced targeting. 
• Design surveys for collecting suggestions and uncovering bugs to boost the on-site and in-app experience. 
• Create quick and interactive polls to check the pulse of customers and see what features they want next.
• Automatically categorize survey responses into sentiments with the help of a built-in sentiment analysis engine. 

Pros:

• 100+ language translations
• Tons of customizations
• Create custom reports
• Diverse integrations

Cons:

• The dashboard could use more functionality
• More survey templates can be added

2. ProProfs Survey Maker

ProProfs Survey Maker is another Medallia competitor that goes neck and neck with Qualaroo in terms of diverse functionality. Apart from feedback collection, the tool also allows users to design interactive scored quizzes, polls, assessments, sidebar forms, and much more. 

Plus, you also get tons of customization options along with multiple question types that you can use to create over 1 million goal-oriented questions to gather feedback. 

Choose for: Creating buyer personas and engaging your audience through polls and quizzes

Suitable for: Small, medium, and large businesses

Integration: Yes  

Price: Starts at $0/month

Features:

• Create surveys, polls, quizzes, and sidebar forms with ease with the help of a built-in drag-and-drop editor.
• Design beautiful and engaging surveys with the help of 100+ built-in survey templates. 
• Collect experience data from your audience with the help of 15+ question types. 
• Send surveys and quizzes to your customers no matter where they are with the help of multi-channel surveys.
• Process your surveys much faster with the help of branching and skip logic. 
• Diversify information collected by creating web forms for job applications, product feedback, and lead generation.
• Gather website experience data by easily embedding surveys on your website.

Pros:

• Built-in question library
• Easily generate leads from quizzes
• Precise targeting modes

Cons:

• Survey editor might take a little time to get used to
• Templates could use more customization options

3. Qualtrics Core XM

Qualtrics pushes the boundaries of not just feedback collection but also in terms of superior data analytics, making it one of the top Medallia alternatives. The tool offers a variety of built-in templates and over 100 question types that you can use to build beautiful and engaging surveys. 

Qualtrics also deploys its proprietary iQ^TM engine that supports text analytics, predictive analytics, sentiment analysis, and much more to make sense of every data point, making it one of the best Medallia competitors. 

Choose for: AI-based text analytics and email triggers

Suitable for: Medium and large businesses

Integration: Yes  

Price: Available on request

Features:

• Collect feedback from multiple channels, including website, mobile app, SMS, email, QR code, and more.
• Always ask the right questions with the help of 100+ built-in question types and templates.
• Collect quick insights through on-site survey popups, inline feedback button, and sidebar form. 
• Spot future trends and patterns relating to customer experience using behavior analytics. 
• Monitor responses in real-time with the help of AI and machine learning.
• Identify key drivers that impact customer experience in real-time such as quality, usability, price, etc. 
• Integrate seamlessly with other popular online tools like Salesforce, Adobe, and more. 

Pros:

• Custom charts
• Crosstab support
• Superior analytics

Cons:

• Responses do not automatically attach to a thread
• Needs a more intuitive interface

4. SurveyMonkey

SurveyMonkey has to be one of the most popular Medallia competitors in the market. With it, you can gather customer feedback in real-time, get 360-degree employee feedback, conduct market research, and more. It lets you design and customize your feedback forms without writing a single line of code, which makes it a viable Medallia alternative. 

With its Survey Audience feature, you can also select respondents from a proprietary panel they have or get access to panels from their partners as well.

Choose for: Recurring surveys, tracking user sentiments, collecting contextual feedback

Suitable for: Small, medium, and large businesses

Integration: Yes  

Price: Starts at $19.49/user/month 

Features:

• Create surveys and polls within minutes using the drag-and-drop feature.
• Always ask the right questions with the help of over 1600 professionally built questions.
• Gather data of all kinds using 15+ question types. 
• Process your survey data much faster with the help of intelligent branching and skip logic.
• Improve your response rates by embedding your surveys into emails. 
• Understand the general sentiment of your audience with the help of word cloud and sentiment analysis.

Pros:

• Easy exporting
• Multi-channel surveys 

Cons:

• Can have more integration options
• Not a lot of room for customization

5. AskNicely

AskNicely is a customer experience software that serves as a great Medallia competition. It aims at measuring customer satisfaction with different products and services using one-off surveys. Brands popularly use the tool to gather NPS data about customer perception, conduct CX studies and track customer perception through deep analytics.

Choose for: Multiple survey types, NPS tracking, and live reports

Suitable for: Small, medium, and large businesses

Integration: Yes  

Price: Available on request 

Features:

• Measure every aspect of customer experience with real-time NPS.
• Automatically collect data through survey triggers once customers receive their services.
• Get feedback from multiple channels, including email, SMS, and web, with amazing response rates.
• Get email notifications for the feedback to take immediate action. 
• Reply or escalate customer queries with the help of built-in case management.
• Instantly visualize the overall customer experience on key growth metrics.
• Gauge your audience’s overall behavior by receiving daily sentiment diagnostics. 

Pros:

• Easy to use and intuitive
• Instant feedback forms
• Automated advice

Cons:

• Outdated interface
• No NPS or database alerts

6. Getfeedback

Getfeedback is an easy-to-use survey tool that can help you strengthen relationships with customers by sending them targeted and intuitive surveys. The tool also offers a fantastic survey builder, powerful dashboards, text analytics, and much more to make the most of every data collection opportunity. Getfeedback offers great support and management capabilities which makes it a solid alternative to Medallia.

Choose for: Intuitive dashboards, sentiment analysis, and multi-channel deployment

Suitable for: Medium and large businesses

Integration: Yes  

Price: Available on request 

Features:

• Gather feedback from multiple channels, including your website, mobile app, SMS, live chat, and more.
• Build amazing surveys with ease with the help of built-in survey templates and 12+ question types.
• Only collect data from the people who matter using advanced targeting modes.
• Collect app store ratings from your users by deploying rating prompts in your mobile app. 
• Extract valuable insights from the data using text and sentiment analysis.
• Track customer sentiments and see changes over time using custom charts.

Pros:

• Data filtering
• NPS and CSAT monitoring
• Diverse integrations

Cons:

• Navigation needs more improvements
• Cannot grant edit permissions on surveys

7. InMoment

InMoment is a leading solution in experience intelligence that helps you gather insightful feedback data from your audience to make strategic business decisions. The tool provides a leadership board, employee communication, VoC, modeling capabilities, and many other services that make InMoment a great Medallia alternative. 

The tool works on three different clouds, including Customer Experience (CX) Cloud, Employee Experience Cloud, and Market Experience Cloud, to give you a complete picture of your audience. 

Choose for: Customer feedback analysis and market feedback

Suitable for: Medium and large businesses 

Integration: Yes  

Price: Available on request 

Features:

• Easily manage big data from the dashboard for the CX professionals.
• Drive customer retention rates with the help of customer journey mapping.
• Capture individual and collective feedback from your customers using the case management and action planning tools. 
• Self-serve NPS, CSAT, CES, and micro surveys to check the pulse of your customers.
• Collect data from multiple sources, including websites, mobile apps, SMS, email, and more. 
• Give meaning to your feedback data with industry-specific text and sentiment analysis.

Pros:

• Field level reporting
• Predictive analytics
• Detailed reports for easy problem solving

Cons:

• Tags need easy tracing
• Complex script configuration

8. Gainsight

Gainsight is another very capable customer success software and a perfect alternative to Medallia that aims to streamline activities such as onboarding, retention, workflow management, and more. Businesses can easily design customized and branded surveys using built-in templates, automatic follow-up reminders, and white-labeling capabilities. 

In addition, you can also make and distribute short movies through Gainsight to your customers for better engagement and improved experience. 

Choose for: In-app guide, knowledge center bot, and advanced analytics

Suitable for: Small, medium, and large businesses

Integration: Yes  

Price: Available on request

Features:

• Improve product adoption and onboarding by creating in-app surveys, walkthroughs, and help guides.
• Design beautiful surveys using 7+ question types, a built-in question library, and a range of customization options. 
• Only gather data relevant to your users using advanced targeting modes and skip logic. 
• Capture partial data from abandoned surveys.
• Filter and visualize data as required using custom reports.
• Track survey responses, customer sentiments, response trends, and more with built-in analytics. 

Pros:

• Multiple language translations
• Monitor guide views
• Automatically recurring surveys 

Cons:

• Complicated setup
• Email templates can be difficult to work with
• Slow to load

9. BirdEye

BirdEye is an all-in-one marketing platform and a perfect Medallia alternative that aims to deliver the best customer experience at every step of their journey. It uses data and an advanced set of tools to convert leads, collect reviews, deploy interactive surveys and provide referral benefits to them. Also, the feedback collected through surveys is actionable, which helps companies make strategic business decisions. 

Choose for: Reviews, referrals, and customer support

Suitable for: Small, medium, and large businesses

Integration: Yes  

Price: Available on request

Features:

• Create and manage product listings across hundreds of platforms. 
• Track product listings across all platforms with the help of built-in analytics and a dashboard. 
• Collect all the reviews and data in a unified dashboard for easy analysis. 
• Respond to customer feedback and resolve their queries upfront. 
• Send review invites to your customers and redirect them to post reviews for you. 
• Gather more leads by running loyalty and referral programs through an inbuilt system. 

Pros:

• Centralized inbox
• Live chat widget support
• Review post alerts and reply feature

Cons:

• Social listening can be improved further 
• Needs more integration APIs

10. SurveySensum

SurveySensum is another popular customer experience platform and Medallia alternative that saves a ton of time in launching surveys, analyzing results, and notifying the users, all with the help of super-smart AI. The tool offers a dedicated CX platform, online surveys, WhatsApp surveys, and conversational analytics. SurveySensum also ensures data security and privacy powered by their end-to-end encryption. 

Choose for: Communication testing, automated tagging, and analytics 

Suitable for: Small, medium, and large businesses

Integration: Yes  

Price: Starts at $0/month 

Features:

• Measure every aspect of customer experience with NPS, CSAT, and CES surveys. 
• Identify touchpoints with the most friction in your customer’s journeys.
• Identify the reason behind dissatisfaction using intelligent text analytics. 
• Get instant alerts about your detractors and follow up with them easily. 
• Take required actions and measure improvements in real-time using custom dashboards.
• Get questionnaires created by experts and give your approval on them. 

Pros:

• Transfer survey data
• Multilingual support
• Automated workflows

Cons:

• Needs more CRM integrations

11. NICE Satmetrix

NICE Satmetrix is another CX platform and a Medallia competition capable of combining direct feedback, indirect feedback, and operational metrics to give you a complete picture of the customer journey and experience. It features a built-in drag-and-drop editor, customizable templates, powerful admin tools, and battle-tested algorithms to supercharge your feedback collection and customer experience strategies.  

Choose for: Omnichannel feedback, text & speech analytics

Suitable for: Medium and large businesses

Integration: Yes  

Price: Available on request

Features:

• Uncover blind spots and prevent customers from churning by infusing AI with feedback.
• Provide better service with little effort by personalizing it using text and speech analytics. 
• Combine direct, indirect, and operational feedback to improve customer satisfaction.
• Uncover opportunities and improve services using self-service and adaptable insights. 
• Elevate your voice of customer strategy by analyzing and acting on feedback. 

Pros:

• Simple onboarding process
• Useful and unique analytic charts, graphs, and data
• Great level of consultation and support

Cons:

• Scheduling reports can be buggy
• UI can be more intuitive

Frequently Asked Questions

What Is Medallia?

Medallia Experience Cloud is a very popular SaaS platform that pairs customer experience data with machine learning to improve customer engagement in real-time. Users can easily rely on Medallia to gather essential information from customers through direct and indirect feedback channels to make impactful data-driven decisions. 

Medallia also offers an AI-powered experience management functionality that detects patterns, predicts behavior, identifies demands, and drives superior customer experience through detailed dashboards. You can also integrate it with many popular CRM, ERP, and HCM tools to streamline your workflow. 

Reasons to Look for Medallia Alternatives

There are plenty of reasons why you should look for an alternative to Medallia. For starters, you can get access to all of the Medallia features and even more CX features for almost half the price using other tools.

Investing less in your Customer Experience Management system and getting more value out of your investment is a big first step. 

But that’s not the end because there are plenty of other places where Medallia falls short of its competitors. Let’s look at some more reasons why you should look for an alternative to Medallia. 

• Limitations in advanced analytics
• Complicated implementation process
• Advanced sampling outside the system
• Poor integration capabilities
• No specialized survey tools
• Missing key touchpoints of the customer’s journey

If these aspects matter to your business, it’s best to look for Medallia alternatives in the market. Look for the tools that offer a more robust CX platform and the ability to design and manage your custom surveys.

So Which Medallia Alternative Did You Choose to Win the CX Game?   

Medallia is a pretty solid enterprise-level customer experience platform. But, unless it is able to do everything that you ask from it, you are better off looking for alternatives in the market. 

The right CX tool will allow you to create dynamic customer profiles, achieve personalization at scale, and improve the experience across the entire customer lifecycle.

For instance, if you want to gather contextual insights and capture the voice of customers, Qualaroo is your best bet. For superior and in-depth feedback analytics, Qualtrics should be your top pick. And if you want to run WhatsApp surveys and conversation analytics, SurveySensum is the right choice. 

In the end, the perfect alternative to Medallia is the one that fits your requirements and does everything you throw at it.