Recent Articles

9 Proven Ways to Get More Customer Feedback on Social Media

Is Social Media Truly the Customer Feedback Hub of Choice? Social media can be pretty useful when it comes to collecting feedback from customers because it: Has a large and diverse audience of potential and existing customers Allows you to communicate with your customers in real-time and in various formats Enables you to monitor and...
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24 Best A/B Testing Tools to Get More Conversions in 2024

As the saying goes, “The only way to know for sure is to try!” Specifically, in business, you must try many things to succeed. And as Zuckerberg says, “Double the experiments mean double the inventiveness!” This leads us to a popular technique used in businesses and marketing – A/B testing! It has become an indispensable...
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Survey vs. Questionnaire: Definitions, Differences, and When to Use

Many people, including some professional researchers, use the words survey and questionnaire synonymously. But, there is a difference between survey vs. questionnaire. In some cases, using these two words interchangeably isn’t a big deal because the context usually clears things up. However, in other cases, a slight mishap can impact the message. That’s why researchers,...
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