Recent Articles

9 Proven Ways to Get More Customer Feedback on Social Media

Is Social Media Truly the Customer Feedback Hub of Choice? Social media can be pretty useful when it comes to collecting feedback from customers because it: Has a large and diverse audience of potential and existing customers Allows you to communicate with your customers in real-time and in various formats Enables you to monitor and...
Read More

20+ Best A/B Testing Tools for Boosting Conversions in 2025

Let me put it straight—if your landing page has two headline ideas, or your email subject line has three versions you’re debating, you’re not short on creativity. You’re short on data. That’s where A/B testing comes in. At its core, it’s the practice of showing different versions of something, like a page, a pop-up, or...
Read More

Survey vs. Questionnaire: Definitions, Differences, and When to Use

Many people, including some professional researchers, use the words survey and questionnaire synonymously. But, there is a difference between survey vs. questionnaire. In some cases, using these two words interchangeably isn’t a big deal because the context usually clears things up. However, in other cases, a slight mishap can impact the message. That’s why researchers,...
Read More