Top 20+ Customer Feedback Tools You Should Try in 2025

Businesses that listen to customers are 60% more profitable. Why? Because understanding your audience drives growth.

Customer feedback is your business’s real-time pulse—reviews, social shoutouts, surveys, and chats. Feedback quickly shows what’s working and what’s not. And customer feedback tools? They’ll help you gather that feedback in depth.

But finding the proper customer feedback tools and methods can be tricky.

First, you need customers who can offer meaningful insights. Then comes the challenge of choosing a tool from the endless options. Add to that the need to collect enough responses, survey the right people, and integrate the data into your existing systems—it’s a lot to figure out.

I’ve simplified it all for you. From website surveys to app feedback tools, we’ll cover what you need to know, including key features like setup, customization, reporting, and pricing.

You’ll also get tips on designing surveys, analyzing responses, and integrating feedback with other valuable tools. 

What Is a Customer Feedback Tool?

A customer feedback tool is simply a way to collect, analyze, and manage what your customers think and feel about your business, products, or services.

It’s like a digital bridge that connects you to your customers, offering insights to help you improve and build stronger relationships.

These customer feedback tools come in various forms, each designed to gather different kinds of information.

Online surveys let you ask targeted questions to measure satisfaction. Website feedback widgets allow visitors to share their thoughts quickly, in-app forms collect feedback directly from users while using your product, and social media tools track what people say about your brand.

Whatever the format, these tools make collecting and organizing feedback easier. They help you see patterns, understand what your customers want, and use that knowledge to make smarter business decisions.

Key Features of Customer Feedback Tools

Not all customer feedback tools are created equal. To truly benefit from customer insights, your chosen solution should offer features that streamline feedback collection, simplify analysis, and seamlessly integrate with your existing workflows.

Here’s a quick guide to the must-have features you should look for in a top-tier customer feedback tool:

• Multi-Channel Feedback Collection: Capture feedback from various sources, such as social media, emails, websites, and in-person interactions, for a well-rounded view of customer satisfaction.

• Data Analytics and Reporting: Turn raw feedback into actionable insights with dashboards and reports that identify trends and areas for improvement.

• Seamless Integration: Connect with tools like CRM and ERP to centralize customer data, enabling personalized follow-ups and better insights.

• Real-Time Feedback: Address concerns instantly with real-time feedback, improving customer satisfaction and loyalty.

• Targeted Surveys and Branching Logic: Send surveys to specific customer groups and adapt questions based on responses for more relevant and engaging insights.

20+ Best Customer Feedback Tools to Try in 2025

Here’s my list of the top 23 customer feedback tools, which I’ve picked carefully based on their features and other aspects. I have put them into distinct categories for better understanding.

Let’s take a quick look at the tools (in case you’re running low on time):

Tool	Best For	Free Plan	Rating	AI Features	Starting Price
Qualaroo	Pop-up surveys & sentiment tagging	Yes – Forever Free with all premium features	4.7	AI Sentiment Analysis, Contextual Nudging	$19.99/month
ProProfs Survey Maker	Survey creation & CRM integration	Yes – Forever Free with all premium features	4.8	AI Survey Creation	$19.99/month
Feedier	Gamified feedback & NLP insights	No	4.7	NLP-Based Sentiment Analytics, Theme Detection	On request
Qualtrics	Enterprise experience management	No	4.3	Predictive Intelligence, Text iQ Analytics	On request
SurveyMonkey	Fast, scalable feedback collection	Yes – Limited questions, branding, & exports	4.4	Genius AI (survey optimization)	$39/month
Typeform	Conversational, aesthetic surveys	Yes – Limited responses and features	4.5	AI Survey Builder (beta)	$25/month
Alchemer	Enterprise customization	No	4.4	—	$55/user/month
Crowdsignal	Fast polls & WordPress embedding	Yes – Limited response collection	4.2	—	$15/month
Nicereply	CSAT/NPS tracking per agent	No	4.5	—	$59/month
SatisMeter	In-app behavioral survey triggers	No	4.7	—	$199/month
InMoment	Journey and text analytics at scale	No	4.3	Text Analytics, Predictive Modeling	On request
Verint	Predictive feedback heatmaps	No	4.2	Predictive Modeling, Voice/Text Analytics	On request
AskNicely	NPS for frontline teams	No	4.6	—	$449/month
UseResponse	Community-driven feedback boards	No	4.5	—	$49/agent/month
Hotjar	Behavior analytics with visual context	Yes – Limited heatmaps & session recordings	4.3	—	$99/month
CrazyEgg	Heatmaps and A/B testing	Yes – Limited features and user sessions	4.2	—	$29/month
FullStory	Session replays and retroactive tracking	No	4.5	Anomaly Detection, Funnel Intelligence	On request
Userbrain	Video-based user testing	No	4.3	—	$39/test
Usersnap	Feedback aggregation and bug tracking	No	4.6	—	$39/month
Survicate	Multi-channel, targeted surveys	Yes – Limited survey types and monthly responses	4.6	—	$49/month
UserReport	Demographic insights and passive feedback	Yes – Limits on survey distribution and customization	4.5	—	On request
Feedbackify	Lightweight, frictionless feedback	No	4.5	—	$19/month
GetFeedback	Salesforce-integrated survey analytics	No	4.6	Predictive Text Analytics, Automated Tagging	On request

For your ease, I’ve categorized the tools into five distinct categories:

• Survey Creation & Feedback Collection
• Experience Management
• Behavior Analytics & Session Tracking
• Feedback Aggregation & Collaboration
• Voice of the Customer (VoC) Solutions

Let’s begin with the first category!

Survey Creation & Feedback Collection

These specialized tools simplify creating, customizing, and deploying surveys across websites, mobile apps, emails, and more. Here are the top survey creation and feedback collection tools you should consider to unlock deeper customer insights in 2025:

1. Qualaroo

Qualaroo is among the best free customer feedback tools due to its feature-rich, customizable templates and versatile abilities. Its proprietary Nudge™ allows it to ask the right question to the right user at the right time without being intrusive. Plus, you can target and segment your audiences as well!

Qualaroo templates make it the best customer feedback software because you can easily create surveys like NPS, CSAT, UES, and CES. I first came across Qualaroo when working on a UX overhaul—its in-the-moment feedback saved us weeks of usability testing. It is by far the best feedback tool I’ve used.

Best For: Intuitive reporting, pop-up surveys, advanced targeting, multiple survey types.

Best Suited For: SaaS product teams, UX researchers, and digital businesses that need real-time, in-context feedback and built-in sentiment analysis.

Pros:

• Takes only a few minutes to set up and start collecting feedback.
• Uses AI-powered Sentiment Analysis to tag emotional tone in open-ended responses automatically.

• Shows the NPS score on the dashboard and helps track different satisfaction metrics.
• Offers a variety of questions from open-ended, closed-ended, dichotomous, Likert, MCQ, etc.
• Supports branching logic to get user feedback without wasting time.
• Display your branding and personalize the surveys accordingly. 
• Helps you schedule and set a survey for a particular time or make it appear at random intervals.
• Has integrations with popular tools like HubSpot, Mailchimp, Marketo, Zapier, and more.

7.  Alchemer

Alchemer distinguishes itself through its unique low-code design and cloud-based architecture, making it a highly adaptable and user-friendly customer feedback platform. One of Alchemer’s key strengths is its seamless integration capabilities. A colleague recommended Alchemer to a fast-scaling HR tech firm because they needed enterprise-grade customization without engineering overhead, and it fit like a glove.

Through automated connections with various business systems, Alchemer ensures that feedback data is readily accessible and actionable across the organization.

Best For: Survey customization, reporting, management, and mobile surveys.

Best Suited For: Enterprises and agencies that want profound survey logic, custom workflows, and robust reporting, without building from scratch.

Pros:

• Highly supports customization in branding, skip logic, branching logic, and mobile in-app surveys.
• Loaded with multiple survey question types to enable businesses to collect customer insights the right way.
• Comes with excellent reporting and analysis features that help understand the meaning behind the statistics.
• Offers pre-designed professional survey templates to save time and resources.
• Offers great multi-lingual and multi-media surveys.
• Supports BI tools and integration with platforms like Webhooks, and Salesforce.

Cons:

• Alchemer’s pricing structure can be complex, with various plans and add-ons available. 
• Lack of customization.

User Rating: 4.4 (G2)

User Review: “We have had a few issues with email deliverability to a particular large ISP but not sure if that is an Alchemer issue. The styling suite could be a bit more user-friendly.” – Robert R., Project Director (G2)

Price: Starts at 55/user/month.

8. Crowdsignal

Crowdsignal, by the creators of WordPress.com, is a versatile and user-friendly feedback platform that makes gathering insights from your audience a breeze. Whether you need to create quick polls, comprehensive surveys, engaging quizzes, or even calculate your Net Promoter Score (NPS), Crowdsignal offers the tools to get the job done.

Whether you’re a blogger, business, or educator, Crowdsignal helps you easily collect valuable insights. A content creator I worked with built an entire email list just by embedding Crowdsignal polls in her blog—turns out readers love clicking more than typing.

Best For: Design polls and surveys for different platforms.

Best Suited For: Bloggers, content marketers, and educators who want fast, embeddable polls and quizzes with real-time analytics and zero learning curve.

Pros:

• Creates customizable surveys and polls to support a company’s personalized branding.
• Seamlessly integrates with WordPress.com and Jetpack, making it ideal for blogs and CMS-based sites.
• Lets you track live customer feedback results that assist in making decisions in real time.
• Offers templates for polls and surveys to check customers’ pulse with the help of the right survey questions. 
• Facilitates distribution of surveys via emails and feedback management.
• Comes with skip and branching logic for surveys.
• Lets you add rich media such as videos, GIFs, images, and audio in the surveys.
• Offers responsive polls and surveys.
• No-code embeddable widgets for surveys and polls.

Cons:

• Collects multiple responses from the same respondents.
• No setting to delay showing poll responses to the participants.

User Rating: 4.2 (G2)

User Review: “The user interface in creating the survey is nice and simple. The survey layout templates are not as friendly. When changing from online to offline using a tablet, the template would not transfer over.”- Va’a T., Special Projects Coordinator

Price: Starts at $15/month.

9. Nicereply

Nicereply is a commonly employed customer feedback software service that measures service quality. You can measure the usual metrics like CSAT, NPS, and CES 2.0 per agent, team, or company-wide, and then check the data in the support software you use through integrations. One of my SaaS clients switched to Nicereply after struggling with low CSAT response rates, and within weeks, agents were competing for top NPS scores.

NiceReply has claimed that you get three times more feedback even as you send fewer emails. We don’t know about that, but you can track KPIs and generate reports with its tools for feedback.

Best For: CSAT, NPS, and CES surveys.

Best Suited For: Customer support teams and helpdesk-centric businesses aiming to measure agent performance and boost service quality using embedded, post-resolution surveys

Pros:

• Offers significant customizations for branding and visuals that help create stunning survey questionnaires.
• Effectively tracks multiple customer survey metrics for each agent, team, and organization, such as NPS, CSAT, customer health score, and CES.
• Comes with post-query-resolution and in-signature surveys, which increase the response rate by 200% when combined.
• You can receive notifications and reports directly to your emails and Microsoft Team channels. 
• Comes with multiple integrations with the native helpdesk and third-party tools like Front, Zendesk, Freshdesk, Helpscout, LiveAgent, and more.
• Supports survey triggers based on customized actions.

Cons:

• It even shows closed surveys.
• It doesn’t display the count of participants.
• There is no combined view for multiple ongoing campaigns.

User Rating: 4.5 (G2)

User Review: “Nicereply is easy to use and super user-friendly. Sometimes there can be a lag on the interface which does not allow you to delete or move someone quickly.” – Alyssa U., Freshbooks (G2)

Price: Starts at $59/month.

10. SatisMeter

SatisMeter is a simple tool to gather customer feedback through in-app surveys. Whether you want to measure your Net Promoter Score (NPS) or get quick feedback on a product, SatisMeter helps you reach the right users at the right time. You can create surveys with customizable templates, choose from different question types, and even target specific user groups based on their actions.

The tool works across multiple channels, and features like survey throttling ensure you don’t overwhelm your users. I once read about a startup that reduced churn by 18% in one quarter, just by embedding SatisMeter’s in-app NPS surveys at the right touchpoints.

Best For: Multi-channel survey deployment

Best Suited For: SaaS platforms and mobile product teams that want to trigger surveys based on user behavior and track NPS over time with minimal setup.

Pros:

• Design surveys, such as NPS, CES, CSAT, PMF, and others, to gather targeted customer feedback.
• Add surveys to websites, apps or email. You can also send them via links.
• Offers multiple question types, skip-logic, survey reminders, audience targeting options, survey design customization options, and 25+ language translations.
• Automatically capture respondent metadata and segment feedback data.
• Monitor metrics like response trends, survey scores, number of responses, response rate, and others. 
• Very effective tool for NPS tracking and benchmarking.
• No learning curve is required. You can start designing the surveys instantly.

Cons:

• Needs to add more targeting options.
• Limited answer types limit questions you can ask customers.

User Rating: 4.7 (G2)

User Review: “The interface is rather easy to use without extensive training. Extracting data is painful because each survey must be exported into a CVS file separately. Customer support was not great. It was very hard getting in touch with support when questions rose.” – Zina A., UX Researcher (G2)

Price: Starts at $199/month.

Experience Management

These tools help you understand customer interactions at scale, giving you the clarity you need to make strategic decisions confidently. Explore these top experience management solutions to elevate your CX strategy:

11. InMoment

InMoment is an amazing feedback analysis and customer feedback tool that aims to bring positive results for companies and find solutions to optimize their customers’ experience with a CX management solution. 

Its cloud-native XI Platform has three types of clouds: Customer Experience Cloud, Employee Experience Cloud, and Market Experience Cloud. A retail client I consulted for used InMoment’s layered journey analytics to correlate sentiment dips with service outages—and fixed a $5M leak.

Best For: Market research and customer feedback analysis.

Best Suited For: Enterprise CX and VoC teams seeking layered customer journey insights, advanced text analytics, and big-picture strategy dashboards.

Pros:

• Helps manage big dashboard data for CX professionals and business leaders.
• Offers customer journey maps that help in driving up customer retention rates.
• Captures customer feedback individually and collectively through case management and action planning tools.
• Comes with text analytics to gauge customer sentiment. 
• Offers an all-in-one reporting platform. 

• Offers holistic CX management.
• Enhances customer lifetime value (LTV).
• Layers text and sentiment analysis.

Cons:

• Customization is a little tricky.
• Some users have reported challenges with accessing timely customer support. 

User Rating: 4.3 (Capterra)

User Review: “Difficult and slow to accomplish anything, lack of flexibility to make any changes in the email and the survey. Poorly designed surveys reported to have used up more than the contracted number of hours to deploy. I have not received 8h of management support services a month since I joined the company almost a year ago.” – Ana K., Sr Customer Experience Specialist (Capterra)

Price: Available on request.

12. Verint Predictive Analytics

Verint Predictive Analytics focuses on more than just gathering customer feedback—it uses the data to forecast future trends and improve experiences. I once saw Verint’s heatmaps help a support team predict weekend call spikes—before they even happened. Through advanced analytics and machine learning, it helps businesses understand customer needs, address potential issues early, and optimize operations for better outcomes.

Verint’s predictive models help businesses optimize their operations by forecasting demand, identifying staffing needs, and streamlining workflows.

Best For: Experience management, workforce management, and feedback collection.

Best Suited For: Call centers, BPOs, and ops-heavy teams that want to use machine learning to forecast demand, staffing needs, and operational bottlenecks.

Pros:

• Lets you set a benchmark for responses.
• Has features like a heatmap to track user activity and explore user behavior.
• Helps track customer feedback performance metrics ratings and performs root cause analysis.
• Facilitates team collaboration.
• Text analytics helps assess customer journeys. 
• Supports session replays.
• Comes with integration with third-party tools like Google Analytics, Adobe Marketing Cloud, and more.
• Helps collect responses and facilitates solutions through rule-based criteria.

Cons:

• Their stat tool needs improvement.
• Manual data maintenance may be required.

User Rating: 4.2 (G2)

User Review: “Verint’s customer success team brings decades of survey and research experience to the table. The backoffice platform can sometimes respond a little slowly. This doesn’t affect or impact any online/digital surveys, but an immediate answer to a question about recent data might take 5 minutes to pull when it could be 2.” – Verified User in Entertainment (G2)

Price: Available on request.

13. AskNicely

AskNicely helps businesses measure customer happiness by collecting feedback based on the NPS framework prompting businesses to take immediate action. A field service client started showing survey results on team TV screens via AskNicely, and their NPS jumped 12 points in two months. It’s one of the best customer feedback tools for NPS at an affordable price to increase customer retention and referrals for revenue expansion.

You can streamline your feedback processes with AskNicely’s workflow automation capabilities. Automate tasks like sending surveys, triggering alerts, and routing feedback to the appropriate teams.

Best For: Outbound surveys, employee performance tracking, survey cards, and message center.

Best Suited For: Service-based teams with frontline staff, such as hospitality, healthcare, and field services, who want to measure and improve NPS in real time.

Pros:

• Create and share NPS, CES, and CSAT via SMS, web, or email to collect customer scores.
• Design short surveys or multiple-question conversational surveys.
• Provides multiple question types, skip-logic, theme customizations, and survey previews to build survey cards.
• Set reminders to get alerts when the user submits the survey.
• Tag other team members using internal notes.
• In-built dashboard to monitor your survey campaign’s performance.
• Track NPS trends, individual survey responses, average scores across devices, follow-ups, and alerts.

Cons:

• Survey reminders work only on email, not SMS.
• Limited distribution channels.

User Rating: 4.6 (Capterra)

User Review: “I wish there were more customized options in the calendar as to when emails get sent. I also would like to see some different email addresses that responses are sent from, but that’s being pretty critical. I guess, I’d like to see some more customization overall to better cater to our particular industry.” – Verified Reviewer, Head of Growth (Capterra)

Price: Starts at $449/month.

14. UseResponse

UseResponse is a versatile customer support platform that goes beyond simply collecting feedback. I was introduced to UseResponse by a bootstrapped founder who turned their cluttered support inbox into a thriving community roadmap overnight. It acts as a central hub for all your customer interactions, making it easier to provide excellent support, gather valuable insights, and build a thriving online community.

With UseResponse, you can manage all your support channels in one place, including email, social media, live chat, and community forums. 

Best For: Feedback portal, live chat, knowledge base, and ticket system.

Best Suited For: Product-led teams, SaaS platforms, and community-first businesses looking to centralize support, collect feedback, and build public roadmaps.

Pros:

• Offers both feedback boards and widgets for your website and mobile app.
• Users can post new ideas, add upvotes on existing topics, and comment on other posts.
• You can add internal notes to each feedback for internal teams.
• Add the current status on a feature request or idea to keep users updated on its progress.
• Offers a ticket system to address customer complaints, pain points, and grievances. 
• Add the Help Desk (ticket) widget to your mobile app or website.
• Uses the centralized inbox to instantly track customer feedback and manage incoming messages via social media, email, and widgets.

Cons:

• Requires some learning time. 
• It can be difficult to find the desired settings with so many features.

User Rating: 4.5 (G2)

User Review: “Using the full extent of UseResponse capabilities may take some time. Sometimes I feel that UseResponse almost makes it too easy for customers to connect and file complaints. It can put more of a work load on our staff, but I can’t really complain about anything in regards to the software and usage.” – Darren D., Customer Service Manager (G2)

Price: Starts at $49/agent/month.

Behavior Analytics & Session Tracking

These powerful customer feedback tools help you uncover user frustrations, identify opportunities for improvement, and optimize your digital experiences, turning curious visitors into loyal customers. Here are the top behavior analytics and session tracking tools to boost user engagement and conversion rates in 2025:

15. Hotjar

Hotjar is a behavior analytics company that analyzes website use and provides feedback through heatmaps, session recordings, and surveys. With Hotjar, you can collect user feedback and turn more visitors into customers. 

Hotjar also adds value to data and insights from tools like Google Analytics by running them through its behavior analytics software. One e-commerce brand I advised used Hotjar’s heatmaps to redesign its checkout flow and saw a huge lift in conversions the next week.

Best For: Discovering, consolidating, and communicating user needs

Best Suited For: UX, product, and marketing teams that want to visually understand user behavior and pair it with contextual surveys for rapid optimization.

Pros:

• Uses built-in survey templates to create surveys within minutes.
• Helps you receive feedback about specific elements in real time with the help of suggestion boxes.
• Offers live playback of the users on your website for greater detail.
• Uses heatmaps to see how users behave on your website.
• Captures feedback in the moment using unobtrusive widgets.
• Offers GDPR and PCI compliance for better security.
• Has an option to switch between different tasks within the tool.

Cons:

• Slightly counter-intuitive interface.
• Limitations in tracking the sessions.

User Rating: 4.3 (G2)

User Review: “Hotjar can track visitors data on where they come from, which landing page they land on, and what their actions are on the landing page once they arrive. It has limited options compared to other marketing and analytics tools. Its price is a bit high. In my opinion they can give data to 3000 users for $171.” – Sam K., Digtal Marketing Executive (G2)

Price: Starts at $99/month. 

16. CrazyEgg

CrazyEgg records the entire user session of a website visitor so that businesses can understand general patterns of how people browse their site or investigate a particular point in the buyer’s journey where people are dropping off by seeing (in real time or later) how people are interacting with their product or checkout pages.

Scrollmaps reveal which content captures attention and where users drop off, allowing you to optimize content placement and improve engagement. A nonprofit I helped used CrazyEgg to spot scroll drop-offs on their donation form—and doubled conversions with just a layout tweak.

Best For: Testing new ideas and implementing website optimizations.

Best Suited For: CRO specialists, product marketers, and developers who want click-based feedback and A/B testing insights for fast page iteration.

Pros:

• Uses user testing to see how your visitors respond to some aspects. 
• Offers information on how users engage with different versions of your website. 
• Gives a virtual representation of where users click on your website with the help of heatmaps.
• Offers a representation of individual clicks on your website with the help of confetti.
• Offers recordings of actual user sessions to see how visitors navigate your site.
• Helps test different versions of your website to see which performs best.
• Data visualization on scroll maps is very helpful. 

Cons:

• Users need to track individual pages explicitly.
• The ‘Compare Snapshots’ feature is never automatically selected.

User Rating: 4.2 (G2)

User Review: “While Crazy Egg is great for visualizing user behavior, it lacks some of the advanced analytics and segmentation features offered by more comprehensive tools like Google Analytics. However, as we’re a healthcare entity, it works perfectly for us.” – Kristina S., Digital Marketing Associate (G2)

Price: Starts at $29/month.

17. FullStory

FullStory records every user interaction from the entry point into your website or app without tagging. User session data helps uncover hidden opportunities and understand visitor behavior. Businesses have used FullStory to generate proactive insights and build custom reports based on user session data.

It is like having a DVR for your website. FullStory once helped a client trace an invisible bug that only happened on Safari, and saved them from hundreds of daily support tickets. It captures your visitors’ every click, scroll, and mouse movement, providing a complete picture of how users interact with your site.

Best For: Delivering better digital experience through user data.

Best Suited For: Digital product teams that need session replays, retroactive event tracking, and rich funnel insights to debug and optimize the full user journey.

Pros:

• Increases revenue by identifying issues with real user sessions.
• Enhances organizational efficiency by troubleshooting and remediating bugs through contextual data.
• Helps add, remove, and manage events retroactively.
• Assigns custom names and descriptions to events using defined events. 
• Digs deep into the data and runs an analysis using conversion funnels.
• Helps create segments and monitor them.
• Enables you to see exactly what the users do on the website.

Cons:

• Fails to render websites on occasions.
• Cannot isolate specific customers.

User Rating: 4.5 (G2)

User Review: “It would be great if FullStory had a chrome plug-in that allowed for heatmap visualizations directly our site without having to dive into the tool.” – Ryan G., Director of Analytics (G2)

Price: Available on request.

18. Userbrain

Not your typical survey tool, Userbrain also offers testers to businesses to collect in-depth customer insights. The customer feedback tool lets you create surveys and helps create user tests. It enables testers to record videos, capture screens, and share experiences via audio comments on the product.

Its videos capture user thoughts and emotions, providing valuable qualitative insights that can inform design decisions and improve user experience. A design team I worked with used Userbrain to spot where users got stuck in onboarding, then cut drop-offs in half with one layout change.

Best For: Real-time reporting, feedback management, and sentiment analysis.

Best Suited For: UX researchers and product designers who want qualitative user testing insights through recorded screen sessions and verbal feedback.

Pros:

• Offers features like task management, issue tracking, access control, tagging, audience targeting, and status tracking.
• Helps you conduct tests based on demographics, including age, gender, and location.
• Helps design test scenarios that you can share with participants. 
• Assists in creating an automated schedule for user testing.
• Comes with survey templates with rating scales, multiple-choice, open-text, and more.
• Has excellent response speed.
• Enables you to target participants with ease.

Cons:

• Doesn’t support mobile surveys.
• Confusing video creation feature.

User Rating: 4.3 (Capterra)

User Review: “Setting up tests is easy and quick. Demographics selection could be a little more granular. Could offer a bit more data on the test results (average test durations, for instance), to help design future tests.” – Abdelmadjid H., Developer (Capterra)

Price: Starts at $39/test.

Feedback Aggregation and Collaboration

19. Usersnap

Usersnap is a leading platform for customer feedback management, offering powerful customer feedback tools for brands to streamline their feedback processes. Integrated with Jira and Azure DevOps, it ensures cohesive workflows and enhanced team collaboration.

I once saw a dev team resolve 3x more visual bugs per sprint just by using Usersnap’s annotated feedback screenshots. Its intuitive interface enables efficient real-time feedback capture and robust collaboration among team members and teams.

Best For: Feedback aggregation and seamless issue tracking.

Best Suited For: Product managers, QA teams, and customer success teams that need a centralized place for user feedback, bug tracking, and collaborative resolution.

Pros:

• Gives access to an intuitive dashboard that provides comprehensive feedback and insights for informed decision-making.
• Offers flexible survey customization and robust reporting for effective feedback management.
• Provides mobile-responsive surveys and multi-channel communication options to reach customers wherever they are.
• Enables branching logic in surveys for targeted questioning and personalized interactions.
• Includes an extensive library of pre-built survey questions for effortless survey creation.
• Supports seamless integration with popular tools, including Jira, Azure DevOps, Slack, Zendesk, and more.
• Delivers highly customizable surveys for tailored feedback collection.

Cons:

• UserSnap’s pricing can be a significant investment, especially for smaller businesses.
• Limited template variety.

User Rating: 4.6 (G2)

User Review: “Several features could be improved and I have provided them with this feedback. Some examples are limited workflow with only 4 hardcoded statuses. Unable to directly edit an issue once it is logged, you have to add notes.” David Y. (G2)

Price: Starts at $39/month.

20. Survicate

Survicate is a robust feedback management tool that enables companies to collect more customer insights and deliver a better customer experience. A client layered Survicate surveys into Intercom chats and uncovered a hidden feature request that became their most-used product module. 

This customer feedback tool offers website, web app, in-product (in-app) surveys, email and link surveys, and mobile app surveys for Android and iOS. Brand your surveys to match your company’s identity and create a seamless experience for your customers with customization options for colors, fonts, and logos.

Best For: Collecting real-time feedback, predictive intelligence analysis, and multi-channel survey deployment.

Best Suited For: Growth teams and marketing-led companies seeking to deploy multi-channel, highly targeted surveys across web, mobile, and email.

Pros:

• Helps you publish different surveys on multiple channels such as websites, web apps, mobile, and chat surveys.
• Offers 100+ pre-built survey templates to speed up launching surveys.
• Lets you design surveys like Customer satisfaction surveys, CES, NPS, and more.
• Supports integration with other tools like ActiveCampaign, HubSpot, and Google Analytics.
• Effectively manages customer insights from numerous sources.
• Feedback Hub offers response management and monitoring.
• Helps add surveys to Intercom Messengers.

Cons:

• Doesn’t offer optional questions.
• The basic plan offers limited features.

User Rating: 4.6 (G2)

User Review: “The interface is very user friendly. Some audience options dont allow uploading a list with the IDs I want to consider, so I have to add them one by one. It would also be helpful to have warning when the audiencia settings seem incorrect.” – Luciana G., Product Designer

Price: Starts at $49/month.

21. UserReport

UserReport measures usability and shows where different kinds of visitors click on your website. It is one of the best customer feedback solutions that lets users voice their ideas on how to improve your website through feedback forums. You can track and record your visitors’ demographic information to better understand customer segments.

Alongside surveys, UserReport provides feedback widgets that allow visitors to share their thoughts and suggestions quickly. One publisher I met used UserReport to confirm that 40% of their readers were under 25, and spun up a youth-focused vertical that exploded in traffic.

Best For: Feedback widget and survey widget.

Best Suited For: Media sites, marketplaces, and content-heavy platforms that want passive feedback collection plus demographic insights from website visitors.

Pros:

• Provides two widgets – the survey and feedback widget for mobile apps and websites.
• It offers pre-added questions, 60+ language translations, a mobile-responsive design, design customization options, and white labeling for both widgets.
• Creates an online customer feedback forum (feedback widget) to collect new ideas and suggestions.
• Allows users to click on the feedback widget to open the feedback forum, upvote others’ ideas, report bugs, and submit new suggestions.
• Provides audience demographics tracking, including device usage, age, and geography—helpful for media and ad-supported platforms.
• Filters data based on geography, user demographics, devices, and more for targeted insights.
• Compares the experience of different segments with custom reports.
• Lets you compare the experience of different user segments with custom filters.

Cons:

• Lacks the option to send the surveys to customers.
• Limited survey customization options.

User Rating: 4.5 (Capterra & G2)

User Review: “Userreport got different apps for various purpose for which they charge and using those collectively increase the bill amount, this is the one I dislike the most another is UI.” – Rajeesh N. (G2)

Price: Available on request.

Voice of the Customer (VoC) Solutions

These powerful customer feedback tools help you prioritize improvements, reduce churn, and build lasting customer loyalty. Voice of the Customer (VoC) solutions capture customer sentiments and opinions across multiple touchpoints, transforming qualitative feedback into clear, actionable insights. Explore these top VoC solutions to ensure your customers always feel heard:

22. Feedbackify

Another incredible addition to our customer feedback tools list is Feedbackify. It allows you to start an instant feedback process for your site visitors without registration, leading to vastly lower feedback drop-out. A solopreneur friend set up Feedbackify in 10 minutes, and it immediately uncovered a broken link costing them daily leads.

This customer feedback tool offers features that offer private conversations between customers and companies to protect both the brand and customers’ privacy. However, compared to some other customer feedback tools, Feedbackify offers fewer integrations with third-party platforms. 

Best For: Feedback collection and deployment.

Best Suited For: Small businesses, bloggers, and early-stage startups looking for lightweight, privacy-conscious feedback collection without needing a full platform.

Pros:

• Comes with a form editor that helps with customization.
• Offers a 30-second install via simple JavaScript and a no-login, frictionless experience for visitors.
• Ideal for GDPR-sensitive sites with minimal setup needs.
• Lets you create forms with rating questions.
• Drag-and-drop interface facilitates adding custom feedback categories.
• Helps you create a feedback tab configurator to create a customizable feedback tab that you can add to your website or mobile app.
• Launches feedback form with a simple link.
• Offers 30-second signup and 5-minute integration.
• Has a dashboard to view all the collected feedback in real time.

Cons:

• Dashboard needs improvement.
• Feedbackify’s reporting features are relatively basic.

User Rating: 4.5 (G2)

User Review: “Feedbackify is good application to adopt to leavarage the business solutions.” – Venugopalachary K., Senior Delivery Engineer (G2)

Note: There is only one review online for this tool. It is not listed on Capterra either.

Price: Starts at $19/month if you decide to subscribe at the end of the trial

23. GetFeedback

GetFeedback is another top customer feedback management platform that helps brands become customer-centric and deliver better digital experiences. It gathers customer feedback and comes with a feedback button that you can place on the pages of your website, mobile app, or even the entire website.

A logistics company I worked with used GetFeedback to sync negative reviews directly into Salesforce, leading to a faster response rate. With a focus on creating engaging surveys and capturing feedback across various channels, GetFeedback empowers businesses to listen to their customers and take action.

Best For: Complaint monitoring, negative feedback management, and customer segmentation.

Best Suited For: Salesforce-heavy teams and CX ops departments needing advanced analytics, seamless CRM integration, and mobile-first survey workflows.

Pros:

• Offers a rich dashboard that provides 360-degree feedback insights through analysis reports.
• Supports customizable surveys, reporting, and analysis to streamline feedback management.
• Provides predictive analytics capabilities to help make data-driven decisions.
• Enables mobile surveys and multi-channel communication to reach users effectively.
• Includes branching logic in surveys to target specific individuals with relevant questions.
• Features a vast question library to simplify survey creation.
• Integrates seamlessly with tools like Jira, Slack, and Salesforce.

Cons:

• Limited templates.
• Salesforce integration is expensive.

User Rating: 4.6 (Capterra)

User Review: “GetFeedback has a robust design interface that makes it incredibly easy to design stunning, simple feedback surveys. It doesn’t fully integrate with some of the other applications we use.” – Chandler K., Marketing Director (Capterra)

Price: Available on request.

How to Choose a Customer Feedback Tool (& How I Chose!)

We understand how confusing and overwhelming it can be to choose just one tool from a pool of promising customer feedback tools. To help you out, we have listed some must-haves of an excellent user feedback tool.

1. Easy to Use: A feedback tool should make your life easier, not harder. If it’s too complicated, it’ll waste your time and leave you frustrated. A good tool should simplify the process, helping you collect feedback quickly and efficiently.

If it’s a hassle to learn or use, it’s probably worth finding something better. Ease of use should always be at the top of your checklist when choosing a feedback tool.

2. Features You Need: If you’re paying for a feedback tool, it should come packed with features that deliver value. Look for options that go beyond basic surveys, offering different types like pop-ups, in-app surveys, or on-site forms.

These variations let you measure key customer satisfaction metrics and uncover deeper insights into customer preferences and experiences. The perfect tool will allow you to collect feedback in a way that works for you.

3. Integration With Other Tools: An excellent feedback tool doesn’t just work well on its own—it should also play nicely with other platforms you use, like CRMs or marketing tools. Integration ensures smooth workflows and data can flow seamlessly between systems.

Always check whether the tool you’re considering supports integrations with your favorite platforms—it’ll save you a lot of time and effort in the long run.

4. Customization: Customization is key to aligning your surveys with your brand. A good feedback tool should let you customize everything—from colors and logos to the overall design—so your surveys look professional and consistent with your branding.

This enhances your brand image and creates a cohesive experience for your customers.

5. Reasonable Pricing: The cost of a feedback tool should align with the value it provides. Affordability might be the deciding factor for small businesses, but it’s about functionality for larger companies.

Even if a tool costs more than you planned, it’s worth it if it delivers real results. Think of it as an investment—if it helps you achieve your goals, it’s money well spent.

Methods of Customer Feedback Collection

Collecting customer feedback is key to understanding your audience and improving their experience. But where do you start? Thankfully, there are many effective ways to gather insights, each with its own benefits.

• Surveys: A tried-and-true method for collecting structured feedback. Platforms like ProProfs Survey Maker make it easy to design and distribute surveys. Keep questions clear and concise to encourage participation.

• Website Feedback Widgets: These tools allow visitors to share feedback directly on your site. Options like Qualaroo can even trigger surveys based on user behavior, helping you gather more relevant insights.

• Email: A direct way to ask for feedback. Personalized email campaigns often result in higher response rates, whether it’s about a product, service, or recent interaction.

• Social Media: Social platforms are great for engaging your audience. Track the mentions of your brand and use social listening tools to track sentiment and identify trends. Responding to comments shows customers you value their opinion.

• Customer Reviews: Platforms like Google, Yelp, and Trustpilot help you collect public feedback. Positive reviews enhance credibility, while negative ones can guide improvement efforts.

• Focus Groups and Interviews: For deeper insights, sit down with customers in a group or one-on-one setting. These methods allow you to explore their thoughts and experiences in more detail.

• In-App Feedback: Adding feedback options within your app or software lets users share their opinions right where they interact with your product, making the feedback more actionable.

Combining these methods creates a well-rounded approach to customer feedback, ensuring you get a complete picture of their experience and areas to improve.

Practical Tips for Collecting Feedback

Choose the right moment: Ask for feedback at the right time—like after a purchase, a support interaction, or key points in the customer journey.

• Keep It Short and Sweet: Use focused, easy-to-complete surveys to encourage more responses.
• Add a Little Incentive: Offer small rewards, like discounts or exclusive content, to boost participation.
• Make It Easy to Access: Use multiple channels, like email, website widgets, or in-app surveys, to reach customers where they are.
• Go Mobile-Friendly: Ensure your surveys work smoothly on mobile devices so you can connect with customers on the go.

What Are the Benefits of Customer Feedback?

Before collecting customer feedback, it’s important to clarify why you’re doing it and what you hope to achieve. A solid reason and a clear goal will help you build a better strategy. This information is valuable in creating high-level strategies and planning the best moves for your company.

We could talk endlessly about how customer feedback is essential for your business (and we’ve covered it in detail in our Voice of Customer Guide, but here are a few key points to get you started:

1. Identifies Improvement Areas in Your Products & Services

Listening to what your customers say about your brand and their experience with you will help you identify areas for improvement.

Sometimes, the smallest of issues, unnoticed by delivery and development teams, may cost businesses a lot of their customers as they hamper a smooth customer experience.

In this case, it’s wise to ask the customers. Collecting their feedback using customer feedback tools about your products, services, satisfaction, and experience will help you analyze the bottlenecks customers face in their interactions with you and their pain points.

Once you have an idea, you can create strategies and actively resolve the issues.

2. Makes Business Predictions & Gauge Customer Sentiments

Knowing how your customers feel about your products and brand gives you deeper insights if you know how to look at the data. For instance, customers’ free-form responses and feedback are a great way to gauge their sentiments.

Customer feedback tools like Qualaroo offer Nudge and Sentiment Analysis features, which allow users to analyze written feedback, highlight the most used ones, and conclude what emotions they convey. Feedback also empowers you to make specific business predictions to combat obstacles proactively.

For example, through an NPS survey, if 30 customers out of 100 are detractors, you can predict the churn rate and take preventive measures.

3. Provides a Rich Source of Testimonials & Reviews

Customer feedback isn’t just helpful for improving your business—it’s also great for showcasing your success. Whether it’s a glowing comment on social media, a five-star review on a third-party site, or kind words in a survey response, these can all be turned into testimonials.

Sharing real customer experiences on your website, social media, or marketing materials shows others that your product or service really delivers.

Positive reviews are especially powerful because people trust what other customers say more than what a business claims.

Highlighting these honest opinions helps potential customers feel more confident about choosing you. It’s like having happy customers vouch for you, making your business more relatable and trustworthy.

4. Assists in High-Level Planning & Strategy

If you know how to gather and analyze customer insights the right way, you will be amazed at what you can do with them. It largely depends on which method and user feedback tools you use to collect the feedback.

Besides customer experiences and reviews, customer feedback is a rich source of raw data waiting for you to filter out the information you need.

For example, you can identify different demographics, multiple customer journeys, different use cases for your products and services, new features to introduce, new marketing channels, and a lot more.

Actionable Customer Insights Are Just a Choice Away

Picking the right customer feedback tools can significantly impact the quality of insights you gather and how effectively you use them.

With our list of top tools, you’ve got everything you need to compare features and choose the one that’s the best fit for your business.

Remember, feedback isn’t just about listening—it’s about learning and improving. The right tool can help you understand your customers better, boost satisfaction, and drive your business forward.

Once you’ve chosen your tool, act on the insights you collect to create a better customer experience.