Dwayne Charrington

Author

Dwayne Charrington

Expert Writer |

Dwayne Charrington is an expert writer in customer feedback management, UX design, and user research. He helps businesses understand user intent and enhance the customer experience. Dwayne covers feedback management, lead generation, survey accessibility, and the impact of AI and VR on user interaction. He shares insights on creating effective surveys, improving navigation, and using A/B testing for smarter decisions. Additionally, he focuses on optimizing mobile experiences and champions privacy-by-design, ensuring users feel satisfied, secure, and valued.

Articles by Dwayne Charrington

Last modified: August 28, 2025

B2B Customer Satisfaction Survey Questions That Reveal ROI

Measuring B2B customer satisfaction isn’t just important—it’s critical. In B2B relationships, you’re not just dealing with individual consumers; you’re managing long-term partnerships and high-value transactions that can make or break your business. Each client represents a significant investment, and their satisfaction can directly impact repeat business, your reputation, and growth. That’s why asking the right...
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Last modified: September 25, 2025

Embed Survey in Email: Setup, ROI & 10 Quick Wins

Every founder has wrestled with this: you need customer feedback, but the moment you send a survey link, the responses trickle in slower than a Monday morning. It’s not that people don’t care — it’s that you’re asking them to jump through hoops. But when you embed a survey in email, it makes sharing feedback...
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Last modified: March 17, 2025

50+ Examples of In-App Survey Questions (+How to Create Surveys)

Imagine peering into a mobile app and seeing a tiny thought project hovering over a button.  Intrigued, you tap it, and a quick question pops up: “What if this button did X instead?”  This is the magic of in-app survey questions. In my years of experience in the survey industry, I have found these mini-surveys...
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Last modified: August 28, 2025

Promoters, Passives, & Detractors: Turn Passives into Promoters

Did you know that your NPS passives are like untapped gold mines? Yeah, they’re right there, but you need the right tools and strategy to turn them into loyal promoters. Over the years, I’ve worked with countless businesses struggling to convert these lukewarm customers in NPS surveys into passionate advocates. It can be a challenge,...
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Last modified: December 11, 2024

Transactional NPS vs Relationship NPS: Which Is the Right One for You?

Ever wish you could read your customers’ minds right after they interact with your business? Transactional NPS (tNPS) comes close, capturing real-time feedback after key moments—whether it’s a purchase, support call, or any critical touchpoint.  It’s like catching your customers’ thoughts while they’re fresh so you can make quick improvements that really matter. Net Promoter...
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Last modified: October 10, 2025

50+ Employee Engagement Survey Questions to Boost Retention & Trust

Keeping employees engaged isn’t rocket science—until it feels like it is. You roll out perks, town halls, and “Fun Fridays,” yet turnover creeps up and morale dips. Here’s the hard truth: guessing what your team wants doesn’t work. The only reliable way? Ask them. Employee engagement surveys let you peek under the hood of your...
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Last modified: August 11, 2025

65+ Brand Awareness Survey Question Examples to Ask Your Customers

Have you ever wondered what’s really going on in your customers’ minds? How deep is their trust? Where does their loyalty truly reside?  Think of it like this: When you hear the word “burger,” what instantly comes to mind? It’s likely a specific brand, a familiar logo, or a mouthwatering product. This is the magic...
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