Looking for Parative alternatives?
You’re not alone. I’ve been there, trying out a bunch of tools to see what else is out there.
After a lot of testing and chatting with colleagues, I’ve put together a list of some great options. If you’re in the market for something a bit different, stick around. I’ve got some cool recommendations for Parative alternatives to share.
Let’s check them out!
Which Is the Best Parative Alternative?
Before we move on to the full list, here are my top 3 picks:
Option A: Qualaroo
Qualaroo stands out as the top pick due to its potent combination of real-time feedback collection through its innovative Nudges™ technology and its extensive survey template library.
Its seamless integration with brand aesthetics and AI-driven sentiment analysis makes it an unparalleled tool for diving deep into user experience insights, positioning it as an exceptional Parative alternative.
Option B: Forsta
Forsta offers extensive customization, real-time feedback collection, and robust analytics, catering to the modern researcher’s needs. Its strengths include diverse feedback channels, rich media integration, and compatibility with key tools like Salesforce and Brandwatch, making it an exceptional choice for market researchers.
Option C: ProProfs Survey Maker
ProProfs Survey Maker is a strong contender, offering a professional touch to surveys with its custom branding options and an extensive question bank.
Its user-friendly platform and integration capabilities with major marketing tools make it ideal for businesses looking to enhance engagement and response rates, making it a worthy Parative alternative.
With that out of the way, let’s jump to the list.
List of 7 Top Parative Alternatives in 2024
Although my top 3 picks should cover you and help you make an informed decision, I’d like to share 4 other tools that I think are worth exploring.
1. Qualaroo – Best for user & customer feedback surveys via website or app
Qualaroo has quickly become my preferred choice when it comes to collecting user feedback, setting itself apart with features that significantly enhance how I engage with users.
One of the most impactful features is the Nudges™, which allows for real-time interaction with site visitors through timely and relevant questions, improving the quality and quantity of feedback received.
Making the switch to Qualaroo has been pivotal in enabling me to effectively track key metrics such as Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES). These metrics are crucial for adjusting my strategies to meet user needs better.
Additionally, the AI-driven sentiment analysis offered by this Parative alternative is particularly valuable, providing in-depth insights into the nuances of user feedback and helping me understand our audience’s emotions and experiences more deeply.
What You Will Like:
- The survey triggers are responsive to various user actions and contexts, making the surveys highly relevant and timely.
- The sidebar survey widget is a subtle yet powerful tool that encourages ongoing user feedback, enriching the data pool.
- Deploying surveys across different platforms, such as websites, prototypes, products, and mobile apps, is seamless and efficient.
- The precision targeting utilizes conditional logic to engage the right users at the right times, which has been extremely effective.
- The automatic calculation of NPS by Qualaroo simplifies monitoring this critical metric.
- The support for over 70 languages enables feedback collection from a diverse global audience, broadening the scope of insights.
- The integration capabilities with platforms like Salesforce, Hootsuite, and Slack keep feedback data well-organized and accessible, streamlining my processes.
What You May Not Like:
- The current customization options are useful, but having more templates tailored to specific industries would enhance the relevance of the surveys.
- An expanded range of data export options would facilitate more comprehensive analysis and reporting, making it easier to derive actionable insights.
Pricing: Qualaroo offers a forever free plan for startups and small businesses with all premium features. Paid starts at $19.99/month.
Check out how Twilio collected valuable behavioral information about its customers & identified new customer segments.
2. ProProfs Survey Maker – Best for Easily Conducting Email Surveys
Image Source: ProProfs Survey Maker
Before I stumbled upon Qualaroo, I experimented with ProProfs Survey Maker for my email survey needs and was pleasantly surprised by its features.
This standout alternative to Parative excelled in creating personalized email surveys that matched my brand’s aesthetic. This added a professional touch to my communications and significantly improved engagement and response rates.
The platform is rich with a variety of ready-made survey templates and customizable designs, simplifying the design process and freeing me from the time-consuming task of starting from scratch every time. The extensive question library, with over a million choices, allowed me to tailor my surveys with precision.
Its capability in developing scored surveys, such as quizzes and Net Promoter Score (NPS) assessments, has been crucial for gaining meaningful insights. Although Qualaroo has become my primary tool, ProProfs Survey Maker remains an essential part of my arsenal for specific email campaigns.
What You Will Like:
- The effortless sync with leading marketing tools like MailChimp, Constant Contact, and various CRM platforms significantly enhances workflow.
- Instant access to analytics and reporting illuminates demographic insights and user behaviors, adding depth to each survey response.
- The automated reminder feature smartly prompts incomplete respondents, helping to increase completion rates.
- The diverse methods for distributing surveys, from emails and direct links to social media, QR codes, and website embeds, offer great flexibility.
- The wide range of question types, enriched with logical branching, makes surveys more interactive and engaging.
What You May Not Like:
- The limitation of only one admin on the basic plan may feel constraining.
- The lack of a dark mode in the interface is a minor yet noticeable omission for those who prefer such a setting.
Pricing: Forever free plan available. Paid starts at $9.99/month.
3. UserTesting – Best For Video-First Customer Feedback
Image Source: UserTesting
For a comprehensive understanding of user interactions with your website, product, design, or prototype, UserTesting comes highly recommended.
The Parative alternative simplifies the setup of usability tests with its intuitive test builder, ready-to-use templates, and an intelligent distribution system. The integration of AI and advanced data visualization tools streamline the analysis of insights.
It’s also beneficial for custom audience recruitment and management, as well as conducting sentiment analysis and providing key feedback to enhance user experience.
What you’ll like:
- Advanced sentiment and behavior analysis powered by machine learning.
- Quick feedback collection through the UserTesting Contributor Network and comprehensive audience management tools.
- A broad array of test types like card sorting, tree tests, and click tracking.
- Team collaboration is facilitated by features such as highlight reels, organized folders, shared workspaces, and easy link-sharing.
- Utilizes the camera on testers’ mobile devices for precise feedback gathering.
What you may not like:
- You might encounter occasional technical issues during test sessions or when playing back videos.
- The process for screening participants could be more thorough.
Pricing: Custom pricing.
Also read: 10 Best UserTesting Alternatives: Features, Pros, & Cons Compared
4. Userback – Best For Bug & Issue Tracking
Image Source: Userback
Userback has proven to be an invaluable asset in my toolkit for efficient user feedback collection and expedited bug resolution.
This tool adeptly merges screen annotations, concise surveys, feature suggestions, and session replays, enabling comprehensive feedback capture on applications or websites.
It enhances issue resolution by seamlessly fitting into developer workflows, enriched with console logs and browser insights. I appreciate the opportunity to validate product concepts with users and involve them through an open feature portal for collaborative idea development and voting.
What you’ll like:
- Pre-made templates facilitate immediate feedback gathering.
- User identification allows for tracking feedback on an individual basis.
- A handy browser extension enables feedback collection without needing code.
- Open Feature Portals offer a platform for user interaction and collective innovation.
- Robust integrations improve the management of feedback.
What you may not like:
- The interface might seem slightly dated and could use a modern refresh.
- The feedback widget’s limited customization options might be restrictive for some.
Pricing: Starts at $59/month for 10 users.
5. Forsta – Best for Simple Surveys
Image Source: Userback
Userback has proven to be an invaluable asset in my toolkit for efficient user feedback collection and expedited bug resolution.
This tool adeptly merges screen annotations, concise surveys, feature suggestions, and session replays, enabling comprehensive feedback capture on applications or websites.
It enhances issue resolution by seamlessly fitting into developer workflows, enriched with console logs and browser insights. I appreciate the opportunity to validate product concepts with users and involve them through an open feature portal for collaborative idea development and voting.
What you’ll like:
- Pre-made templates facilitate immediate feedback gathering.
- User identification allows for tracking feedback on an individual basis.
- A handy browser extension enables feedback collection without needing code.
- Open Feature Portals offer a platform for user interaction and collective innovation.
- Robust integrations improve the management of feedback.
What you may not like:
- The interface might seem slightly dated and could use a modern refresh.
- The feedback widget’s limited customization options might be restrictive for some.
Pricing: Starts at $59/month for 10 users.
6. Survicate: Simple and user-friendly survey creation.
Image Source: GetApp
Survicate, a robust Parative alternative and a Voice of Customer tool, has revolutionized my method of capturing customer insights. Its intuitive interface enabled me to craft surveys tailored to assess customer satisfaction quickly, Net Promoter Score (NPS), and website feedback.
With the capability to deploy surveys across multiple channels and its seamless compatibility with leading platforms like HubSpot and Fullstory, Survicate has enhanced my ability to gather insights at different customer journey stages.
The platform offers a variety of adaptable survey types, allowing for comprehensive data collection throughout the customer journey, leading to timely and actionable insights.
Moreover, Survicate helps translate these insights into tangible actions to enhance customer experiences, reduce churn, and optimize marketing efforts.
What you’ll like:
- Specialized Survey Templates for key data collection.
- Easy integration with 29 top email service providers.
- Immediate access to analytics for straightforward data interpretation.
- Effortless one-click connections with numerous tools, improving workflow efficiency.
- Ongoing automatic feedback collection keeps customer insights current.
What you won’t like:
- Some features may present a learning curve.
- Deep customization options may require a significant time commitment.
- The limit of 25 free monthly responses might not meet the needs of larger teams.
Pricing: Free plan available (up to 20 responses/month. Paid plans start at $99/month
You May Also Like To Read: 10 Best Survicate Alternatives In 2023 With Features & Pricing
7. Hotjar – Website feedback with surveys & behavior tracking.
Image Source: Hotjar
Hotjar’s heatmap functionality immediately caught my attention, offering a graphical representation of user interactions like clicks, mouse movements, and scrolling behavior on web pages.
These heat maps proved invaluable, highlighting the most captivating content, frequently visited links, and areas needing improvement. Hotjar’s ability to filter heat map data by device, browser, country, and more enriched my understanding with more nuanced insights.
What you’ll like:
Utilize Net Promoter Score (NPS) surveys to gauge the likelihood of your customers recommending your product.
Deploy targeted surveys at pivotal moments to gather impactful feedback.
Aggregate your data analytics for a holistic view of pertinent data.
Tailor surveys to match your brand’s aesthetic and ethos.
Filter session recordings by specific user behaviors, such as rage clicks and technical glitches, for targeted insights.
What you won’t like:
The complexity of Hotjar’s interface and initial setup might be daunting for some users.
Feedback widgets offer limited customization options.
Pricing: Starts at $0 (Limited to 35 daily sessions). Paid plans start at $32/mont
You might also like to read: 7 Best Hotjar Survey Alternatives in 2024 to Collect User Feedback & Insights
Evaluation Criteria
The evaluation of products or tools chosen for this article follows an unbiased, systematic approach that ensures a fair, insightful, and well-rounded review. This method employs six key factors:
User Reviews / Ratings: Direct experiences from users, including ratings and feedback from reputable sites, provide a ground-level perspective. This feedback is critical in understanding overall satisfaction and potential problems.
Essential Features & Functionality: The value of a product is ascertained by its core features and overall functionality. Through an in-depth exploration of these aspects, the practical usefulness and effectiveness of the tools are carefully evaluated.
Ease of Use: The user-friendliness of a product or service is assessed, focusing on the design, interface, and navigation. This ensures a positive experience for users of all levels of expertise.
Customer Support: The quality of customer support is examined, taking into account its efficiency and how well it supports users in different phases – setting up, addressing concerns, and resolving operational issues.
Value for Money: Value for money is evaluated by comparing the quality, performance, and features. The goal is to help the reader understand whether they would be getting their money’s worth.
Personal Experience / Experts’ Opinions: This part of the evaluation criteria draws insightful observations from the writer’s personal experience and the opinions of industry experts.
These are the alternatives to Parative that I’ve personally explored or heard about from colleagues. I trust this compilation aids in your search for reliable survey software and you discover an option that meets your needs within my recommendations.
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