We are back with another installment of our 'best of series'. Today let's look at some of the best Refiner.io alternatives.
How to Gather Feedback Without Distracting the User ExperienceAugust 6, 2018
We’ve all been there: you’re on a website trying to buy a product or get access to a service, when you’re bombarded by the dreaded survey questions. It can be exhausting and survey fatigue is real. Businesses must understand that your visitors are often coming to your site for a product or service to solve their problem—gathering feedback should be secondary to that.
However, asking key questions to gain user feedback is extremely important for businesses to be able to deliver on their customers’ expectations and make improvements. Fortunately, there are ways to obtain this feedback without being obtrusive. We’ve broken down the top considerations in creating that strategy: timing, placement and length of survey.
Timing Is Everything
This is the number one rule in gathering user feedback: when your customer is in the sales cycle, don’t disturb them. Converting customers is the goal, after all.
If I’m trying to drive sales, I’m not going to ask for feedback; a better option would be to ask around milestones, such as signing up for a newsletter or just after making a purchase. These are perfect opportunities to ask a question gauging their experience.
The same goes for missed milestones. If a customer is abandoning their cart or navigating away from a landing page without taking action, prompt them with a question about why they’re leaving without completing the action. This type of feedback adds context to funnel statistics you may already be recording, making the data more actionable.
Be Strategic with Placement
Getting to real “moments of truth” when gathering feedback from users is no easy task; however, we’ve found that placement makes a difference. For software as a service (SaaS) companies, the best place to prompt actual users of your product is within the dashboard. Placing the question in the dashboard has two benefits: (1) you allow your customer to experience your product without interruption, and (2) they can offer feedback in an authentic context. This type of unbiased feedback is vital, especially when measuring your Net Promoter Score (NPS).
Great design shapes the way users interact with your site. If an on-site survey prompt is laid over text or relevant content, it not only draws the user’s focus from the call to action, it also prevents the user from gathering all the information they need to make a decision. We advise placing survey prompts in the bottom right-hand corner of the page: it’s contained and doesn’t distract from the content on the main area of the page.
Keep It Short
Companies want to know everything about the customer’s wants, needs, preferences and turn-offs. In theory, this is great news, but communicating that information is time consuming for the customer. Rather than present a lengthy survey about several experiences the customer has had over their journey, it’s far more effective to use shorter surveys at multiple touch points throughout the customer’s journey. This practice makes consumers more willing to actually respond and give honest feedback rather than simply clicking through to “get it over with.”
Conclusion: Keep Customers First
Designers and marketing professionals can easily get caught up in gathering customer feedback and lose sight of the bigger goal: to solve a customer’s problem. Using these best practices will create a space where users feel comfortable providing feedback and ultimately become invested in forming a relationship with your company.
There are different challenges present at every stage of a SaaS startup’s growth. If you’re a founder, you know that overcoming one hurdle only leads you to another, and another, and another.
According to a 2020 study, companies spend 50% more now on SaaS products than they did the year before. Also, the number of unique apps that SaaS companies are using has increased by about 30%.
In this blog, we will go through the important aspects of a lead generation tool and provide you with a comprehensive list of some of the best lead generation tools in the market. We have compiled a detailed list of tools with their features and pricing to make it easier to compare them and choose the right one for your business.
Whether it’s your homepage, a link from an advertisement, or the result of a popular search term, a landing page or LP is highly likely to be the very first ‘real’ interaction between a visitor and you. At first glance, your visitors get an indelible impression that makes or breaks a sale.
In-app feedback or users’ feedback is a prominent part of any app development process. As a developer, you get to know the flaws you have in your app, what users want, and what can be improved. Now, with the in-app feedback option, you give your app users the freedom of sharing their experience instantly.
The competition among online stores is colossal, so they have to fight for a place in the sun. Сreative solutions are essential here to increase customer engagement. You can constantly fill your site with new content and try different promotion formats. And this can have its effect, but it may not be sufficient for online stores and not persuade customers to purchase in your store. As opposed to classic content marketing, data-driven micro-content has performed well in recent years. It is an effective way to provide users with interesting and useful information, thereby increasing the value of an online store for customers.
In most cases, the ideal user journey and the actual user journey will differ, and getting users to follow through with the desired action will become almost impossible.