TARGET AUDIENCE & BEST TIME TO ASK
New users (3-5 days since purchase) who are active within your app
WHY IS THIS A GOOD QUESTION?
1. Identifies gaps within your production portfolio
2. Validates items already on your product roadmap
3. Helps you find the users that don't realize what you already offer. This is a perfect scenario because you not only become an instant hero but you can add tactics within your marketing and customer success activities to promote features that aren't widely known to your user base.
HOW TO MAKE THIS QUESTION BETTER?
To further improve this question, rather than a pre-populated answer selection, you can offer a free form text field allowing the user to write in their response.
Pre-populated answers can sometimes lead to feedback responders selecting the "least wrong" answer. By allowing your users to type in a free form comment, you enter into a dialog with the customer that could lead to a conversation.
Free form text answers do require a lot of time and resources to sort through so consider using a feedback provider that has an integration with IBM Watson that allows you to sort through responses by sentiment and emotional scores.