Recent Articles

24 Best A/B Testing Tools to Get More Conversions in 2024

As the saying goes, “The only way to know for sure is to try!” Specifically, in business, you must try many things to succeed. And as Zuckerberg says, “Double the experiments mean double the inventiveness!” This leads us to a popular technique used in businesses and marketing – A/B testing! It has become an indispensable...
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Survey vs. Questionnaire: Definitions, Differences, and When to Use

Many people, including some professional researchers, use the words survey and questionnaire synonymously. But, there is a difference between survey vs. questionnaire. In some cases, using these two words interchangeably isn’t a big deal because the context usually clears things up. However, in other cases, a slight mishap can impact the message. That’s why researchers,...
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Qualaroo Named the Best Survey Software of 2024 by Digital.com

Qualaroo has been positioned as one of the best survey software companies by the widely renowned SaaS review website, Digital.com! In its list of Best Survey Software Companies of 2023, based on user feedback, and reviews, Qualaroo acquired a position in the top 10. The users acknowledged Qualaroo for its ease of use, impressive features,...
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Creating a Customer Satisfaction Survey: Best Practices and More

One of the most important metrics that instantly show how well your customers are satisfied with what you offer is the customer satisfaction score or CSAT score. CSAT surveys are the standard way to gauge the happiness of the customer with your product or service. They give customers a voice. CSAT data can be qualitative and/or quantitative....
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23 Tips to Improve Mobile App Conversion Rate in 2024

Conversion rate is the indicator of your app’s effectiveness in the market and can guide you towards your goal. Mobile apps took over the world even before the global pandemic. In 2018, total app revenue was calculated to be a staggering USD 108 billion. According to BoA, the number is expected to grow double by...
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11 Crucial Customer Satisfaction Metrics You Should Track 2024

Customers are the linchpin of success for any business. Their ever-shifting preferences demand vigilant attention.  Imagine this: a bustling online store, carts brimming with potential sales, suddenly abandoned by visitors. What a disappointing situation to be in for a business. It is where customer satisfaction metrics enter the scene. Businesses frequently track these metrics because...
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Increase Your E-commerce Store User Engagement with Data-Driven Micro-Content

The competition among online stores is colossal, so they have to fight for a place in the sun. Сreative solutions are essential here to increase customer engagement. You can constantly fill your site with new content and try different promotion formats. And this can have its effect, but it may not be sufficient for online...
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How to Use Screening Questions in Your Survey – A Complete Guide

The best way to ensure your survey feedback is legitimate and fits your purpose to the T is to make sure you survey the right candidates. Businesses often get lost between targeting the right set of participants and surveying all participants to add diversity to the collected data. Both components are subjectively crucial and depend...
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