Recent Articles

Last modified: May 18, 2026

Customer Satisfaction Metrics: The 7 That Actually Drive Growth

I’ve seen this moment in more companies than I can count. A dashboard goes up. Someone says, “CSAT is up, and NPS looks fine.” Then the real update hits: churn climbed, renewals got tougher, and expansion slowed down. So the only question that matters becomes impossible to ignore: if customers are “satisfied,” why are they...
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Last modified: August 28, 2025

Screener Questions: Find the Right Respondents Fast

The best way to ensure your survey feedback is legitimate and fits your purpose to the T is to make sure you survey the right candidates. Businesses often get lost between targeting the right set of participants and surveying all participants to add diversity to the collected data. Both components are subjectively crucial and depend...
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Last modified: March 20, 2026

Actionable and Unactionable Customer Feedback: 6 Things to Consider

Criticism is the best gift your company can receive.  Sounds weird? It isn’t. However, it must be constructive to benefit your business. Criticism can be part of quality end-user feedback that includes both positive and negative reviews. Yet, only actionable feedback is useful when you are assessing business performance and making decisions on how to...
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Last modified: April 16, 2026

How Do You Collect App Feedback That Tells You Why Users Are Leaving?

Your analytics show users dropping off at step three of onboarding. Your email surveys sit at a 9% response rate. You know something is wrong, but the data you have doesn’t tell you why. That’s the gap most product teams hit. You have enough behavioral data to know where friction exists, but not enough feedback...
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Last modified: August 26, 2025

How to Improve E-Learning Tools With Feedback

The effectiveness of an e-learning tool can only be judged by how well it delivers a course content to educate and train its intended set of learners. But grading their performance at the end or asking them to fill out multiple surveys are not the only ways to judge its effectiveness.  Yet, getting proper feedback...
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Last modified: January 16, 2026

How To Measure Customer Satisfaction In Context

Measuring customer satisfaction is becoming more and more important with today’s highly aware and actively involved customers, because they have multiple platforms on which to share their views, both good and bad. This in turn can have a remarkable influence on other prospective customers about your business’s products and services. Social media channels such as...
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