Recent Articles

Last modified: August 26, 2024

23 Tips to Improve Mobile App Conversion Rate in 2023

Conversion rate is the indicator of your app’s effectiveness in the market and can guide you towards your goal. Mobile apps took over the world even before the global pandemic. In 2018, total app revenue was calculated to be a staggering USD 108 billion. According to BoA, the number is expected to grow double by...
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Last modified: March 21, 2024

Qualaroo Rated as the ‘Best Value Software’ for Fall 2021 by Softwaresuggest

Another Category, Another Recognition. We are proud to announce that SoftwareSuggest, one of the largest independent software review platforms, has awarded Qualaroo as the ‘Best Value Software’ for Fall 2020. Qualaroo was also ranked among the Top survey softwares of 2022 and Best Market Research Software of 2021 by SoftwareSuggest. We are always striving to...
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Last modified: September 10, 2024

The Ultimate Guide To 16 Successful B2B SaaS Marketing Strategies

According to a 2020 study, companies spend 50% more now on SaaS products than they did the year before. Also, the number of unique apps that SaaS companies are using has increased by about 30%. The data shows that the demand is increasing, which is excellent news, but the market is becoming more and more...
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Last modified: August 8, 2024

How to Use Screening Questions in Your Survey – A Complete Guide

The best way to ensure your survey feedback is legitimate and fits your purpose to the T is to make sure you survey the right candidates. Businesses often get lost between targeting the right set of participants and surveying all participants to add diversity to the collected data. Both components are subjectively crucial and depend...
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Last modified: May 29, 2024

How to Use Qualitative Data to Improve Your Blog

Every marketer becomes a better marketer with an increased understanding of the customer. Why is it, then, that so few content marketers talk to customers? When is the last time you polled your readers? Ran an experiment? The editorially-driven aspects to benefits of content marketing can sometimes safeguard against iteration and learning. “Our readers like...
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Last modified: June 20, 2024

How to Collect and Benefit From In-App Feedback

Improvement is an integral part of app development, and a lot of improvements can be made when a business listens to their customers at the right place and at the right time. But the reverse is also true. If a brand is not integrating feedback, they end up with a terrible user experience. Here is...
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Last modified: August 26, 2024

How to Improve E-Learning Tools With Feedback

The effectiveness of an e-learning tool can only be judged by how well it delivers a course content to educate and train its intended set of learners. But grading their performance at the end or asking them to fill out multiple surveys are not the only ways to judge its effectiveness.  Yet, getting proper feedback...
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Last modified: September 9, 2024

Understanding SaaS Churn: Methods, Metrics, Tips & Strategies

You probably have a firm grasp on some of the universal metrics of SaaS success: ARR, growth rate, churn rate, CAC, LTV, etc. There is no doubt that these are critical, but in many ways these metrics do not tell the whole story of “success”. So what’s the leading indicator that can give you a fuller picture of success? Your customers’ satisfaction.
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Last modified: May 29, 2024

A Beginner’s Guide to Guerrilla User Research

Bringing Tried and True Strategies to your Most Challenging Research Questions  Long associated with a form of warfare, the term guerrilla is borrowed from the Spanish language and describes both a group of armed civilians and highly strategic, unconventional forms of militant combat.  When describing guerrilla user research in her book, UX Strategy: How to...
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