Recent Articles

Last modified: January 12, 2026

23 Tips to Improve Mobile App Conversion Rate in 2026

Conversion rate is the indicator of your app’s effectiveness in the market and can guide you towards your goal. Mobile apps took over the world even before the global pandemic. In 2018, total app revenue was calculated to be a staggering USD 108 billion. According to Statista’s latest reports, by 2026, consumers are expected to...
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Last modified: January 16, 2026

Qualaroo Was Rated as the ‘Best Value Software’ for Fall 2021 by SoftwareSuggest

Another Category, Another Recognition. We are proud to announce that SoftwareSuggest, one of the largest independent software review platforms, awarded Qualaroo as the ‘Best Value Software’ for Fall 2020. Qualaroo was also ranked among the Top survey softwares of 2022 and Best Market Research Software of 2021 by SoftwareSuggest. We are always striving to make...
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Last modified: January 16, 2026

The Ultimate Guide To 16 Successful B2B SaaS Marketing Strategies

According to a study, companies spent 50% more now on SaaS products than they did the year before. Also, the number of unique apps that SaaS companies use has increased by about 30%. The data shows that the demand is increasing, which is excellent news, but the market is becoming more and more competitive. Buyers...
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Last modified: August 28, 2025

Screener Questions: Find the Right Respondents Fast

The best way to ensure your survey feedback is legitimate and fits your purpose to the T is to make sure you survey the right candidates. Businesses often get lost between targeting the right set of participants and surveying all participants to add diversity to the collected data. Both components are subjectively crucial and depend...
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Last modified: August 26, 2025

How to Write Good Customer Survey Questions a Complete Guide

You can funnel tremendous amounts of money to design a website, app, or product, but if it doesn’t appeal to your audience, then it’s all for nothing. Understanding your customers/visitors is the key to maximizing conversions. According to Barclays’ analysis of the feedback economy, online customer feedback has been beneficial for 85% of small and...
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Last modified: August 28, 2025

Qualitative Data Analysis: Boost Your Blog with Insight-Driven Strategies

Every marketer becomes a better marketer with an increased understanding of the customer. Why is it, then, that so few content marketers talk to customers? When is the last time you polled your readers? Ran an experiment? The editorially-driven aspects to benefits of content marketing can sometimes safeguard against iteration and learning. “Our readers like...
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Last modified: September 19, 2025

How to Collect and Benefit From In-App Feedback

Ever notice how often you open an app? Turns out, nearly half of users do it 11+ times a day—that’s a lot of opportunities to figure out what’s working and what’s not. But here’s the thing: most people won’t go out of their way to leave feedback unless you make it super easy for them....
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Last modified: August 26, 2025

How to Improve E-Learning Tools With Feedback

The effectiveness of an e-learning tool can only be judged by how well it delivers a course content to educate and train its intended set of learners. But grading their performance at the end or asking them to fill out multiple surveys are not the only ways to judge its effectiveness.  Yet, getting proper feedback...
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Last modified: August 8, 2025

Understanding SaaS Churn: Methods, Metrics, Tips & Strategies

You probably have a firm grasp on some of the universal metrics of SaaS success: ARR, growth rate, churn rate, CAC, LTV, etc. There is no doubt that these are critical, but in many ways these metrics do not tell the whole story of “success”. So what’s the leading indicator that can give you a fuller picture of success? Your customers’ satisfaction.
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