Dwayne Charrington

Author

Dwayne Charrington

Expert Writer |

Dwayne Charrington is an expert writer in customer feedback management, UX design, and user research. He helps businesses understand user intent and enhance the customer experience. Dwayne covers feedback management, lead generation, survey accessibility, and the impact of AI and VR on user interaction. He shares insights on creating effective surveys, improving navigation, and using A/B testing for smarter decisions. Additionally, he focuses on optimizing mobile experiences and champions privacy-by-design, ensuring users feel satisfied, secure, and valued.

Articles by Dwayne Charrington

Last modified: December 2, 2024

How to Use Email Surveys for Customer Insights: Types, Tips & More

Wouldn’t it be great if your users could open their email, see your survey right there, and respond without even leaving their inbox? It’s like having a conversation without all the back-and-forth.  No more chasing down customers with follow-up emails or worrying about low response rates. Embedded email surveys streamline the process, making it seamless...
Read More
Last modified: September 26, 2024

50+ Examples of In-App Survey Questions (+How to Create Surveys)

Imagine peering into a mobile app and seeing a tiny thought project hovering over a button.  Intrigued, you tap it, and a quick question pops up: “What if this button did X instead?”  This is the magic of in-app survey questions. In my years of experience in the survey industry, I have found these mini-surveys...
Read More
Last modified: September 23, 2024

What is NPS and How to Turn NPS Passives Into Promoters

Did you know that your NPS passives are like untapped gold mines? Yeah, they’re right there, but you need the right tools and strategy to turn them into loyal promoters. Over the years, I’ve worked with countless businesses struggling to convert these lukewarm customers in NPS surveys into passionate advocates. It can be a challenge,...
Read More
Last modified: December 11, 2024

Transactional NPS vs Relationship NPS: Which Is the Right One for You?

Ever wish you could read your customers’ minds right after they interact with your business? Transactional NPS (tNPS) comes close, capturing real-time feedback after key moments—whether it’s a purchase, support call, or any critical touchpoint.  It’s like catching your customers’ thoughts while they’re fresh so you can make quick improvements that really matter. Net Promoter...
Read More
Last modified: January 20, 2025

60+ Brand Awareness Survey Questions to Ask Your Customers

Have you ever wondered what’s really going on in your customers’ minds? How deep is their trust? Where does their loyalty truly reside?  Think of it like this: When you hear the word “burger,” what instantly comes to mind? It’s likely a specific brand, a familiar logo, or a mouthwatering product. This is the magic...
Read More
Last modified: December 2, 2024

Product Marketing Tools: Features, Benefits, & 15 Best Software

After extensive testing and evaluation, we’ve identified the top product marketing tools. Our team of experts confidently recommends these as the most effective and user-friendly options for your next campaign. As a product marketer, I often manage numerous tasks, and lacking a reliable toolset only adds to the stress. But does it ever get easier?...
Read More