Website surveys are designed to solicit specific responses from your visitors. They are shown to the visitors when they fulfill certain predefined conditions on your website.
Working with website surveys is a 4-step process. It includes finding the correct tool, designing the survey, deploying it, and analyzing the collected data.
You can always code your way to implement your own website survey system, but using survey software will save both your time and effort. Deciding on the correct tool depends on several factors, such as your budget, features offered by the tool, its usability, learning curve, and data interpretation ability. Use a versatile tool that offers personalization options, design flexibility, targeting options, and in-depth data analysis.
Once you have set up the tool, the next step is to create the survey. It includes the following steps:
The questions you want to ask in your survey will depend upon the survey type and the information you intend to collect from the visitors. You can also use pre-built survey templates to get started with the questions and make changes as required.
There are different answer types to choose from for your questions, such as,
If you want to read about each of these in detail, please refer to the guide >> Answer selection types
The targeting options help you embed the survey on the desired page and show it to the right audience segment. Here are the different ways you can target:
You also need to decide when you want to show the survey. For example:
Last but not least, customize your survey design to make it a part of your website.
Most website surveys function similarly — they are displayed after a brief delay to the visitors who meet a set of criteria defined beforehand. The people setting up the survey can decide when it appears and in front of which type of visitor.
There are a number of ways to display the surveys on your website. These are:
Widget surveys are micro surveys attached at the corner of your webpage. They are non-obtrusive and non-interfering. They don't cover up the screen, and the visitors have the freedom to fill them up whenever they want while browsing the website.
Fixed pop-up surveys are shown to the visitors when specific conditions on the page or website are fulfilled. They are displayed as web page overlays to draw visitors' attention. The visitors need to fill them or close them to continue interacting with the page.
A Collapsible pop-up survey is something in-between pop-up survey and widget survey. It is also laid on top of the page. But unlike a popup survey, the visitors can minimize it to continue browsing the website and open it again when they are ready to fill it.
Survey Data analysis involves digging through the survey responses and finding out meaningful insights. Different survey types tell different stories, and each has its own method of data interpretation.
You need to collate the data into one place and start studying the responses to collect actionable insights about visitors' concerns and issues. It will also help you understand what your visitors think about your products and services.
Some of the best survey software also offer in-built data analysis tools to make it easy to interpret the data. Some of these tools also employ AI-based analysis engines to dig deeper through free-text feedback and save your time and efforts in drawing conclusions.
Data analysis is perhaps the most important part of surveying. It lets you discover the areas of improvement so you can make the necessary changes to impart a brilliant customer experience.
The Beginner’s Guide to Conversion Rate Optimization (CRO) is an in-depth tutorial designed to help you convert more passive website visitors into active users that engage with your content or purchase your products.
With a 30% or higher response rate, every product owner should be asking their customers these questions.
Whether you are developing a new product or have been selling the same one for years, you need user feedback.