Use Emojis To Increase User Engagement in Emails, Surveys and More!

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Category: Features

Updated : 26 Aug, 2025

Category: Features | Updated : 26 Aug, 2025

Table of Contents

Key Takeaways

Quick Insights - by Proprofs AI.

Adding emojis can lift email opens and survey responses by signaling tone and reducing ambiguity—start small in onboarding notes, internal newsletters, and pulse surveys, then A/B test placement and count.
Impact varies by audience and context—co-create simple guidelines with employee groups (when, which icons, brand fit) and coach managers to model respectful usage in messages and forms.
Mind accessibility, culture, and rendering differences—pair icons with clear text labels, avoid critical-policy or sensitive topics, and track metrics by team/region to iterate with confidence.

Whether you’re trying to increase email open rates or survey response rates, emojis have been proven to give it a lift. If you want to start using emojis in your surveys today, check out this help article to get started.

Sources:

Hubspot, ToAppDevelop, Forbes, LeanPlum

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About the author

Qualaroo Editorial Team

Qualaroo Editorial Team is a passionate group of UX and feedback management experts dedicated to delivering top-notch content. We stay ahead of the curve on trends, tackle technical hurdles, and provide practical tips to boost your business. With our commitment to quality and integrity, you can be confident you're getting the most reliable resources to enhance your user experience improvement and lead generation initiatives.