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Qualaroo vs. SurveyMonkey vs. Qualtrics: Which One Is the Top Choice?

Qualaroo vs. SurveyMonkey vs. Qualtrics: Which One Is the Top Choice?

If you’re juggling between Qualaroo vs. SurveyMonkey vs. Qualtrics, I’ve been right where you are, exploring all three tools to see which one fits best.

From startups eager to get quick user feedback to corporations diving into intricate research, choosing the right tool is crucial.

Let me share some insights from my journey with these platforms to help you pick your perfect match.

Let’s dive in and see which tool wins the Qualaroo vs. SurveyMonkey vs. Qualtrics showdown.

Qualaroo vs. SurveyMonkey vs. Qualtrics: A Feature-Wise Comparison (With Winner)

Let’s compare Qualaroo survey software with Qualtrics vs. SurveyMonkey on 9 different parameters. Here’s a bonus: I’ve included a winner for each category:

User Interface


The user interface is notably minimalistic and incredibly user-focused, making it very easy for anyone to create and deploy surveys quickly and an excellent choice for both novices and experienced users alike.

This simplicity helps you get started with collecting and analyzing feedback without a huge learning curve. It even sorts out collaboration among departments, as no time is required for multiple training sessions for the tool.

The navigation is also self-explanatory, so it’s easier to use the complex features. Besides, their customer support is active in helping out with any confusion.


I’ve found SurveyMonkey’s interface to be highly intuitive, which facilitates both simple and complex survey creation with ease. It’s designed to guide users through each step with clear instructions and helpful tips.

The platform manages to balance simplicity with advanced features well, offering flexibility without overwhelming the user.


Qualtrics offers a more sophisticated interface that caters to users with complex survey and research needs.

It provides extensive tools and options that can be customized deeply, from survey design to data handling.

While its robust capabilities are highly beneficial for detailed research, they come with a learning curve that might be steep for those who are not accustomed to such advanced systems.

Winner: Qualaroo, scoring a 9 out of 10, is my preferred choice for its simplicity and efficiency in quick survey setups. SurveyMonkey follows with a score of 8, offering a great balance for more detailed surveys. Qualtrics, while powerful, is also complex and scores a 7.
Here’s something useful: 11 Best Qualtrics Alternatives & Competitor in 2024

2. Types of Surveys Supported


This tool is exceptional for short, targeted surveys that integrate seamlessly into a user’s web and mobile experience.

It’s particularly useful for gathering real-time, contextual feedback and insights on user behavior or product interactions directly from your platform.

It excels with its microsurveys and long-form surveys, such as Net Promoter Score, Customer Effort Score, Exit-Intent surveys, Employee Satisfaction surveys, and even sidebar-form surveys.

Check Out All Templates


SurveyMonkey is incredibly versatile and capable of handling a wide range of survey types. Whether it’s simple opinion polls, customer satisfaction, employee satisfaction, market research, or non-profit surveys, it performs well across various platforms and scenarios. You can choose from 250+ expert-written survey templates that you can easily customize.


Specifically designed for complex survey needs, Qualtrics excels in scenarios requiring detailed and structured surveys, such as academic research or extensive enterprise-level feedback.

Its comprehensive toolset supports elaborate survey designs that are beyond the scope of simpler tools.

Winner: Qualaroo leads with a score of 9 out of 10, as it offers surveys for all critical customer metrics and then some more. It also offers ready-made templates to get started within seconds. SurveyMonkey follows with an 8.5, valued for its versatility across various survey types. Qualtrics also earned a 7, which is recognized for its depth in comprehensive surveys.

3. Customization


It excels in offering multidimensional customization for its surveys. On the design front, you can customize its professionally designed templates according to your needs.

It could be updating the questions and answers or other elements like color, font, font size, CTA button, and custom branding with your logo. You can also remove its branding and white-label your surveys.

On the targeting front, you can customize the survey path with branching and customize who, how, and when you target.


SurveyMonkey impresses with its deep customization capabilities. I could choose from a variety of themes or even design my own to ensure the survey perfectly matches my brand. Adding logos and customizing colors and fonts is straightforward.

Beyond aesthetics, SurveyMonkey allows me to fine-tune the survey flow using advanced logic features. I can easily include different types of questions and even offer a white-label solution for a completely branded experience.


The level of detail you can manage in Qualtrics is unparalleled, making it perfect for highly specific survey requirements.

If your project demands intricate customization, including the logic and flow of your surveys, Qualtrics provides the advanced tools necessary to tailor every aspect of the experience meticulously. You can also customize your surveys on the design front.

Winner: It’s a tie! All three platforms—Qualaroo, SurveyMonkey, and Qualtrics—excel in customization in their own ways.

4. Survey Logic and Branching


I heavily use Qualaroo’s conditional logic, which integrates well within its context-driven survey framework. It helps me create customized survey flows for each customer segment, ensure I ask the relevant questions, and get the desired results.

You can personalize questions based on the previous responses to offer a tailored survey experience. Although Qualaroo doesn’t directly offer Skip Logic, you can access it if you opt for its package of NudgeTM and email surveys. The simplicity is great for quick, targeted surveys but might not suffice for more complex data-gathering needs.

Qualaroo also offers unconditional logic where it will automatically lead respondents to the same page at the end of the survey, irrespective of their answers.


I use SurveyMonkey’s “Advanced Branching” feature to customize survey paths for participants based on their responses or specific criteria. This allows me to direct respondents through different sections, hide or show questions, and tailor error messages, making each survey more relevant and effective. The ability to navigate complex conditions enhances engagement and improves data accuracy.


My team used Qualtrics’ Branch Logic to dynamically guide respondents through surveys based on their responses, tailoring the path to enhance relevance and data quality. This tool allowed me to perform actions like skipping sections, displaying or hiding questions, or terminating the survey under specific conditions, which greatly improved the survey experience and the accuracy of insights gathered.

Winner: Qualtrics stands out as the best option, with a score of 9 for crafting surveys that need to respond to complex and variable input effectively. SurveyMonkey gets an 8 for its robust logic, and Qualaroo stands at 7.5/10 since it doesn’t directly offer skip logic

5. Data Collection and Integration

Here’s a detailed take on my experience with the data collection and integration capabilities of Qualaroo, SurveyMonkey, and Qualtrics:


It offers decent integration with 20+ tools for email automation, analytics, CRM, and more. They come in handy to streamline data collection and analysis.

However, Qualaroo’s capabilities feel somewhat limited, especially if you need to incorporate complex data strategies into your projects.

What balances this con out is that customer support can help you (as they did me) with your custom requirements for any integrations you require for your processes.

See All Qualaroo Integrations


This tool shines in its ability to seamlessly integrate across a wide array of platforms, including CRMs, email systems, and other marketing tools.

These robust integration options facilitate a versatile data collection process that adapts well to different environments. It’s particularly effective in diverse settings where data needs to flow between various systems.


The strongest in this category, Qualtrics offers exceptional integration capabilities with enterprise systems, which is critical for managing large-scale data analysis and obtaining comprehensive insights.

The integrations can handle complex datasets and ensure seamless connectivity across numerous systems, which is indispensable in high-stakes research or large organizational contexts.

Winner: Qualtrics, with a score of 9/10, proves indispensable for projects that require robust data integration capabilities. SurveyMonkey, scoring 8/10, can handle virtually any type of survey. Qualaroo also scores 8/10 for its diverse integrations and accommodation of individual requests.

6. Analysis and Reporting


It’s quite efficient for generating quick insights with visual aids. It creates instant reports for your survey responses, so you can make sense of the feedback data in real time. It allows you to consolidate data from different NPS surveys into a single NPS dashboard to see the overall NPS.

Besides, I really found its Sentiment Analysis feature helpful. For example, if you add open-ended questions to your survey, this AI-powered feature will analyze the written feedback and give an overall emotional score based on the vocabulary used.

You can also visualize the words used in the feedback with its word clouds feature:


In my previous projects, I used SurveyMonkey’s advanced analytics to enhance our survey insights significantly. I created word clouds from open-ended responses, which visually highlighted common phrases, making it simpler to grasp key themes.

Additionally, I tagged and organized responses for easier analysis and built custom dashboards to present clear, data-driven stories to stakeholders.

The ability to export data into various formats and integrate with tools like Tableau and PowerBI allowed for more detailed and collaborative data analysis.


I found its reporting tools incredibly effective. The Results tab allowed me to quickly view and analyze survey data through customizable visualizations. For more detailed reporting, the Reports tab offers full customization, which is perfect for presentations with specific branding needs.

Additionally, Qualtrics’ predictive analytics and automatic text analysis streamlined the process of turning complex data into actionable insights, all accessible in real time through intuitive dashboards.

Winner: Qualtrics takes the lead with a score of 9/10, offering the most comprehensive analytical tools, ideal for complex analysis. SurveyMonkey and Qualaroo both score an 8; SurveyMonkey provides a balanced range of analytic tools, while Qualaroo is efficient for custom dashboard and sentiment analysis.

7. Distributions Channels


Specializes in embedding popup surveys directly into websites, mobile applications, prototypes, and products. You can also send your surveys on social media, SMS, email, and internal communication channels with link surveys.

It covers a broad range of distribution channels so you can reach your customers wherever they are.

Here’s how Udemy utilized Qualaroo’s NudgesTM on their platform:


This platform stands out with its flexibility in survey distribution, supporting a wide range of channels including social media, email, and even offline capabilities through mobile apps. This adaptability makes it incredibly useful for reaching diverse audiences no matter where they are.


Qualtrics offers a similar reach to SurveyMonkey but adds capabilities for more controlled, large-scale survey deployments. This makes it excellent for structured distribution strategies, especially in corporate or research environments.

Winner: It’s a tie, again. Each tool specializes in different distribution methods. Their effectiveness depends on the particular distribution goals of the project.

8. Pricing


Qualaroo is well-suited for businesses of all sizes, offering flexible pricing options that cater to various needs.

It provides a free version that includes all premium features, making it an excellent choice for smaller businesses or those just starting out.

For larger businesses looking for more tailored solutions, Qualaroo offers a paid plan starting at $19.99 per month, which covers up to 100 survey responses, 5000 email sends, and 100k pageviews.

Additionally, there is a custom enterprise plan available for companies requiring more extensive features and white label package. This pricing structure ensures that businesses can scale their use of Qualaroo as they grow.


SurveyMonkey’s pricing structure includes a free basic option, which is perfect for smaller-scale or less frequent projects. Its paid plan starts from $25/month, which is reasonable. However, it isn’t as rich as Qualaroo’s free plan.


It is the most expensive of the three, as its pricing can range between $420-$1500/month. It does offer a free plan but with limitations. It varies based on the services your bespoke plan contains. The pricing is not the most straightforward and transparent, which was a concern for me, and could be for you too.

Winner: Qualaroo wins with a score of 9/10 for its excellent balance of affordability and functionality. It offers the best value, particularly for those who are cost-conscious but still need effective feedback tools. SurveyMonkey scores a 7.5 for its transparency and wide range of pricing tiers. Qualtrics only lands a 6 out of 10 since it’s not the most affordable and neither transparent.

9. Customer Support


Qualaroo stands out for its exceptional customer support. They respond promptly to emails, ensuring queries are addressed quickly and efficiently. Additionally, Qualaroo provides a wealth of self-help resources, including detailed documentation, guides, and a comprehensive knowledge base, making it easy for users to find solutions and optimize their use of the platform.


SurveyMonkey provides support primarily through online help centers and email, with prioritized assistance available for premium accounts. They have a wealth of online resources and community forums where users can seek help.


Qualtrics, on the other hand, delivers support through a comprehensive help center as well, with options for direct support depending on the user’s subscription level. They also offer training sessions and detailed guides to help users leverage their platform’s capabilities fully.

Winner: Qualaroo, with a score of 9.5/10, stands out as the best in providing excellent support with an emphasis on accessibility and effectiveness. This makes it especially valuable for users who prioritize high-quality, responsive customer service. The other two score a whopping 8.

Which Is Better: Qualaroo, SurveyMonkey, or Qualtrics?

From my perspective, Qualaroo really stands out for its ease of use and efficiency, making it a solid choice for both small and large businesses looking to gather quick, insightful feedback. Its user-friendly interface makes setting up surveys super handy.

SurveyMonkey, with its extensive library of over 250 expert-written templates, is ideal for those who might not want to start from scratch. This wide array makes it a go-to for businesses that need versatility and are looking to cover a broad range of topics quickly.

Then there’s Qualtrics, the most sophisticated of the trio, designed for intricate and detailed survey needs. It’s perfect for those who need a robust, customizable platform capable of handling complex research tasks and providing deep insights. The sophistication here is unmatched, ideal for those who require detailed analysis and have the resources to navigate its complexity.

In a nutshell, if you’re looking for simplicity and effectiveness, Qualaroo is your best bet for any size business. If variety and ready-to-go templates are your priority, go with SurveyMonkey. And for top-tier, complex data handling, Qualtrics is the way to go.

I hope this helped!

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About the author

Shivani has more than 3 years of experience in the modern creative content paradigm and technical writing verticals. She has been published in The Boss Magazine, Reseller Club, and HR Technologist. She is passionate about Artificial Intelligence and has a deep understanding of how organizations can leverage customer support technologies for maximum success. In her free time, she enjoys Nail art, playing with her guinea pigs, and chilling with a bowl of cheese fries.