Qualaroo is AI-powered, in-context feedback software built around the Nudge™, a microsurvey that appears while someone is using your website, app, or even a prototype. Its built-in AI writes your questions, targets the right users, and reads every answer, and every plan also includes heatmaps and session replay, prototype testing, A/B testing, the Identify API, and the full ProProfs Survey Maker for longer surveys. Refiner is an in-app survey tool built for SaaS product teams, with NPS (how likely people are to recommend you), CSAT (how satisfied they are), CES (how easy you were to use), and product-market fit surveys, native mobile SDKs, and AI response tagging. Both collect feedback while people use your product, so the differences come down to what else the platform covers, how you pay, and how much setup comes first.
Choose Qualaroo
If you want the complete AI-powered feedback toolkit under one subscription, with prices you can see today: microsurveys that appear right inside your product, an AI Survey Creator, AI feedback analysis, and sentiment analysis, built-in heatmaps and session replay, prototype testing, A/B testing, the Identify API, the full ProProfs Survey Maker for longer surveys, 70+ languages, unlimited responses on every paid plan, free custom integrations, and 24/7 Awesome Human Support.
Choose Refiner
If you want a focused in-app survey tool for SaaS product teams: ready-made NPS, CSAT, CES, and product-market fit templates, web and mobile surveys with SDKs for iOS, Android, React Native, and Flutter, email surveys and survey links, AI response tagging and tag discovery, unlimited responses and team members on paid plans, and integrations with Segment, HubSpot, Mixpanel, ChatGPT, and Claude.
At a Glance
| What Matters | Qualaroo | Refiner |
|---|---|---|
| How Pricing Works | Published prices from free to Enterprise, with unlimited responses from Essentials up ($19.99/mo) and a 15-day money-back guarantee | Priced by monthly active users (the people who use your product in a month), with a calculator on its pricing page and unlimited responses on paid plans |
| Free Plan | $0 forever, unlimited surveys, 50 responses/mo, and the same core features as paid plans, including heatmaps, session replay, AI, and the Identify API | A free plan with every Essentials feature, capped at 25 responses a month, after a 30-day trial of up to 100 responses |
| In-App Surveys (inside your product) | The Nudge shows while someone is actively using your website, app, or product, with no separate email needed | In-app surveys in your web app, shown by time, page visit, event, or manual triggersNeeds Refiner's JavaScript snippet or SDK (developer toolkit) installed first |
| Prototype Testing (before anything is built) | Figma, InVision, Adobe XD, Marvel, and Axure, through a pasted public link, ready on any plan with no plugin, embed, or support request | |
| Heatmaps and Session Replay | Auto-generated heatmaps plus full session recordings from one script, on every plan including Free, with nothing to switch on | |
| Know Who Answered (Identify API) | One line of code ties each response to a named person by email or ID, with a logged-in or anonymous toggle and include or exclude control, on every plan | Identifies users and imports user traits, so each response carries who answeredDepends on sending user IDs and traits into Refiner first |
| AI for Writing Surveys and Reading Answers | AI Survey Creator (question writer, smart targeter, branch logic router), AI feedback analysis, sentiment analysis, summaries, and word clouds, on every plan including Free | AI response tagging, AI tag discovery, AI Insights, and AI translationAI translation starts on the Growth plan |
| Control Over Who Sees the Survey | URL, domain, behavior, scroll, exit intent (a popup right before someone leaves), cookies, custom variables, and A/B testing (two survey versions, to see which gets more responses), on every plan | Segments, country, language, and device targeting, plus time, page visit, event, and manual triggersEvent triggers start on the Growth plan |
| Survey Types and Templates | 30+ question types and 200+ templates across the Nudge and Survey Maker, including NPS, CSAT, and CES | Ready-made NPS, CSAT, CES, and product-market fit templates, with multiple choice, open text, rating, matrix, and video questions |
| Surveys Beyond the Nudge | Full ProProfs Survey Maker on every plan, with a 1,000,000+ question bank, 200+ templates, scored surveys, file uploads, kiosk mode, and Excel import | Multi-question surveys and survey pages inside the same tool; no separate long-form product |
| Number of Surveys Live at Once | Unlimited surveys on every plan | 20 published at once on Essentials and 50 on Growth |
| Surveys in Other Languages | 70+ languages, every plan | Multilingual surveys, with AI translationMultilingual surveys start on the Growth plan |
| Results and Data | Dashboard with highlighting, favorites, and filtering, CSV and Excel export, and a two-way API, webhooks, and hidden fields at Enterprise | Reporting dashboards, CSV and Excel export, survey folders, and hidden fieldsTwo dashboards on Essentials; unlimited on Growth |
| Mobile App SDKs (developer toolkits) | Mobile Nudge on every plan, plus a full iOS and Android developer toolkit at Enterprise | Native iOS and Android SDKs, plus React Native and Flutter, on every planNeeds the SDK added to your app |
| Connecting Feedback to AI Assistants | Through Zapier, plus an API and webhooks at Enterprise | ChatGPT, Claude, and an MCP server (a standard way for AI assistants to read your feedback), on every plan |
| Connections to Other Tools | Salesforce, HubSpot, Segment, Slack, Google Analytics, Tableau, Intercom, Zapier, and more, plus five prototype tools, and custom integrations we build for free on request | Segment, RudderStack, HubSpot, Salesforce, Mixpanel, Amplitude, Customer.io, Braze, BigQuery, Zapier, and moreMost integrations, plus the API and webhooks, start on the Growth plan |
| Team Access | Unlimited admins and creators from Essentials, with roles, permissions, and single sign-on at Enterprise | Unlimited team members, roles and permissions, and Google single sign-on on every plan; SAML single sign-on from Growth |
| Support | 24/7 live chat, plus phone (Mon to Fri) and email; call 855-PROPROF (855-776-7763) and a real person answers | Email support and documentation on every plan, with phone, priority support, and an SLA on Enterprise |
| Other Tools From the Same Company | Connected ProProfs suites with chat, help desk, CRM, and knowledge base, and ProProfs Quiz Maker works great alongside | A standalone feedback tool for SaaS teams |
Survey Channels and Reach
Where you can ask matters as much as what you ask. Qualaroo reaches people before launch (prototypes), during use (in-product microsurveys), and afterward (email, link, QR code, web forms, and kiosk mode). Refiner covers web apps, mobile apps, websites, email, and survey links.
| Channel | Qualaroo | Refiner |
|---|---|---|
| In-App Surveys (inside your product) | The Nudge appears while someone is actively using your website, app, or product, no separate email needed | In-app surveys in your web app, shown by time, page visit, event, or manual triggersNeeds Refiner's JavaScript snippet or SDK (developer toolkit) installed first |
| Website and Marketing Pages | Included, every plan, including most public URLs | Website popup surveys |
| Mobile App Surveys (via a developer toolkit, or SDK) | Mobile Nudge on every plan, plus a full iOS and Android developer toolkit at Enterprise | Native iOS and Android SDKs, plus React Native and FlutterNeeds the SDK added to your app |
| Email, Link, QR Code, and Web Forms | High-delivery email surveys, link Nudges, QR codes, and web forms, plus a persistent sidebar feedback button | Surveys embedded in HTML emails (with 10+ supported email providers) and shareable survey pages |
| Installation and Upkeep | One line of asynchronous code, installed once, so it never slows your page; add or change questions any time without a developer | A snippet or SDK installed once, then surveys are managed from the dashboard |
| Shared Tablet and In-Person Feedback | Kiosk mode in the Survey Maker, plus an auto-restart mode for prototype demos | Shareable survey links |
| Prototype Testing (before anything is built) | Figma, InVision, Adobe XD, Marvel, and Axure, all through a pasted public link, with no plugin or embed |
Qualaroo: The Nudge shows up inside your website, web app, or native mobile app while someone is actually using it. Qualaroo also reaches people by email, link, QR code, and web forms, adds a persistent sidebar feedback button and kiosk mode, installs with one line of code that never slows your page, and tests prototypes with five design tools by pasting a link, all on any plan.
Refiner: Covers web apps, website popups, email, and survey links, with native mobile SDKs for iOS and Android plus React Native and Flutter. Its feature list doesn't include prototype testing.
Pick Qualaroo if you want in-product surveys, prototype testing, a feedback button, kiosk mode, and QR and web-form surveys ready on day one. Pick Refiner if your priority is mobile apps built with React Native or Flutter, plus email surveys embedded in your own campaigns.
Audience Targeting
This is where you decide who gets asked: which pages, which visitors, and when. Qualaroo gives you a lot of control on every plan.
| Who Sees the Survey | Qualaroo | Refiner |
|---|---|---|
| Show Only on Certain Pages or URLs | URL, domain, and subdomain rules, every plan | Page visit triggers, plus country, language, and device type targeting |
| Target by Saved Visitor Details (cookies and attributes) | Cookies and custom variables, every plan | Segments built from user traits, plus manual segmentsTraits must be sent from your product |
| Target by Something a Visitor Did (event-based) | Behavior targeting on every plan; deeper rule-based targeting at Enterprise | Tracked-event triggers and segments built from behaviorEvent triggers and behavior segments start on the Growth plan |
| Timing and Testing Controls | Exit-intent surveys (a popup right before someone leaves), frequency controls (once per visitor or recurring), and A/B testing of survey versions, on every plan | Time-based triggers, a manual trigger, follow-up mode, and survey throttling |
| Prevent Over-Surveying (throttling) | Frequency controls: once per visitor, until they respond, or recurring | Survey throttling on every plan |
Qualaroo: Targets by URL, domain, behavior, scroll depth, exit intent, cookies, and custom user data. It also runs A/B tests (two versions of a survey, to see which gets more responses) and sets how often someone is asked, at no extra cost on any plan.
Refiner: Targets by segment, country, language, device type, page visit, time delay, tracked event, and manual trigger, with throttling and a follow-up mode. It works best when your product already sends user traits and events.
Pick Qualaroo if you want page, scroll, exit-intent, and cookie targeting and A/B testing available from the first day. Pick Refiner if your product already sends traits and events and you want to build saved segments around them.
Respondent Identification
By default, survey answers are anonymous. The Identify API is a small piece of code that tells Qualaroo who is answering, such as “Jane from Acme Inc.”, instead of “anonymous visitor.”
| Who Answered | Qualaroo | Refiner |
|---|---|---|
| Tie a Response to a Real Name or Email | Yes, with one line of code, on every plan | Yes, by identifying users and importing their traitsDepends on sending user IDs and traits into Refiner first |
| Target Logged-In, Anonymous, or Both | One toggle, by default anonymous | Surveys shown to identified users by segment and trigger rules |
| Include or Exclude Specific People | Include or exclude specific people by rule, not just by broad group | Manual segments and trait-based segments |
| See Responses by Name, Plan, or Customer ID | In the dashboard and CSV export | On each response and in CSV and Excel export, with user traits |
| Add Extra Details to a Person's Profile | Custom variables, every plan | User traits and company traits, plus hidden fieldsTraits must be sent from your product |
Qualaroo: The Identify API links a response to a real, named person with one line of code, on every plan. You can switch between logged-in, anonymous, or both, include or exclude specific people by rule, and see answers by name, plan, or customer ID in the dashboard and CSV export.
Refiner: Identifies users and imports user and company traits from your product or data tools, then uses them for segments and for context on each response.
Pick Qualaroo if you want named responses with one line of code, a logged-in or anonymous toggle, and include or exclude control. Pick Refiner if you already sync user and company traits from a customer data tool and want to reuse them.
FREE. All Features. FOREVER!
Try our Forever FREE account with all premium features!
Heatmaps and Session Recordings
Click and scroll data shows what people did, not only what they said. Qualaroo builds it into the same script as the survey, on every plan.
| Click and Scroll Data | Qualaroo | Refiner |
|---|---|---|
| Heatmaps (color maps of clicks and scrolls) | Auto-generated per page: clicks, scroll depth, and drop-off, every plan including Free | |
| Visit Recordings (session recordings) | Full recordings with configurable duration, ready on every plan | |
| One Piece of Code for Survey and Behavior Data | Yes: the Nudge, heatmaps, and recordings run from one script | Survey responses, plus user events sent from your product |
| Works On | Website, mobile site, and web app | Web apps, websites, and native mobile apps, for survey responses |
Qualaroo: One script covers the Nudge, auto-generated heatmaps, and full session recordings on your website, mobile site, and web app, on every plan including Free. Click data and the “why” answers sit in the same dashboard, with nothing to switch on.
Refiner: Focuses on surveys. Heatmaps and session recordings are not among its features, so teams that want click and scroll data would add a separate tool.
Pick Qualaroo if you want heatmaps and recordings in the same script and dashboard as your survey answers. Pick Refiner if you already track behavior in another analytics tool and only need the survey layer.
AI Survey Creation and Analysis
Both platforms use AI. Qualaroo puts a full suite in the everyday survey workflow on every plan, including Free; Refiner focuses its AI on sorting and understanding responses.
Qualaroo's AI Survey Creator covers seven named capabilities:
- AI Question Writer: drafts questions from a prompt
- AI Smart Targeter: recommends who to target and where
- AI Branch Logic Router: builds skip logic automatically
- AI Sentiment Analyst: scores every open-text response as positive, neutral, or negative as it lands
- AI Response Summarizer: condenses open-text answers into themes
- AI Keyword Visualizer: surfaces recurring words as a word cloud
- AI Insights Engineer: surfaces patterns across responses
| What the AI Does | Qualaroo | Refiner |
|---|---|---|
| Writing Questions, Choosing Who Sees Them, and Follow-Up Rules | AI Question Writer, Smart Targeter, and Branch Logic Router, on every plan, even Free | Ready-made templates and survey logic |
| Reading the Mood of Answers and Finding Themes | AI Sentiment Analyst, Keyword Visualizer word clouds, and Insights Engineer, on every plan, including Free | AI response tagging and AI tag discovery sort comments into topics, on every plan |
| Summaries of Written Answers | AI Response Summarizer, included on every plan | AI Insights |
| Connecting Feedback to AI Assistants | Through Zapier, plus an API and webhooks at Enterprise | ChatGPT, Claude, and an MCP server integration, on every plan |
Qualaroo: Runs its full AI Survey Creator suite on every plan, including the $0 free plan. It writes questions, suggests targeting, builds branch logic, scores sentiment, summarizes answers, builds word clouds, and finds patterns, all from the same account.
Refiner: Uses AI to tag responses automatically, discover new tags, surface insights, and translate surveys, and it connects to ChatGPT, Claude, and an MCP server so AI assistants can work with your feedback.
Pick Qualaroo if you want AI to help write surveys and choose who sees them, as well as read the answers, on any plan. Pick Refiner if you want AI tagging of responses and direct connections to ChatGPT and Claude.
Long-Format Survey Capability
Quick in-the-moment questions and longer studies often need different tools. Qualaroo includes both in one subscription, with the full Survey Maker on every plan; Refiner builds multi-question surveys inside one tool.
| What's Included | Qualaroo + Survey Maker | Refiner |
|---|---|---|
| Second Tool Included | ProProfs Survey Maker, included on every plan at no added cost | Multi-question surveys and survey pages inside the same tool |
| Question Bank | 1,000,000+ ready-to-use questions | Questions built in the survey editor |
| Templates | 200+ templates across the Nudge and the Survey Maker | Ready-made NPS, CSAT, CES, and product-market fit templates |
| Build and Import Surveys | Import and build surveys from Excel, with scored surveys and file uploads as answers | Built in the survey editor |
| Quizzes and Assessments | Scored surveys built in, and it works great with ProProfs Quiz Maker for full quizzes | Feedback surveys only; no dedicated quiz builder is listed |
Qualaroo: Every plan already includes ProProfs Survey Maker, so a team that needs both a two-question in-app Nudge and a full customer-satisfaction study never has to buy or learn a second tool. The bundle adds a 1,000,000+ question bank, 200+ templates, scored surveys, file uploads, Excel import, and kiosk mode, and it works great with ProProfs Quiz Maker for quizzes and assessments.
Refiner: Builds multi-question surveys and survey pages in one editor, starting from ready-made NPS, CSAT, CES, and product-market fit templates. It does not bundle a separate survey product with its own question bank.
Pick Qualaroo if you want a separate, full survey tool with a 1,000,000+ question bank, scored surveys, and Excel import in the same subscription. Pick Refiner if NPS, CSAT, CES, and product-market fit surveys cover everything you need to ask.
Question Types and Survey Builder
Both platforms let you shape your questions and your look. Qualaroo's question types come in two sets, one for quick questions and one for long-form studies.
| Survey Building | Qualaroo | Refiner |
|---|---|---|
| Question Types and Formats | 30+ types across the Nudge and the Survey Maker, including NPS, CSAT, CES, and lead-generation questions, from one-tap questions to long-form studies, every plan | Multiple choice, open text, star and number ratings, rating matrix, NPS, CSAT, contact forms, and video panels |
| Follow-Up Rules (skip or show questions based on the last answer) | Question branching with skip logic, so each person sees only relevant follow-ups, plus an AI Branch Logic Router, every plan | Survey logic, plus personalization tags that reuse earlier answers |
| Surveys in Other Languages | 70+ languages, every plan | Multilingual surveys, with AI translationMultilingual surveys start on the Growth plan |
| Your Own Look (colors, logo, text, placement) | Color, logo, custom text, customizable questions, and pop-up placement (left, right, top, bottom, center) from Essentials; $300/yr White Label add-on on any plan | Custom colors, banner images, markdown text, and a hidden Refiner logo, on every plan |
| White Label (remove vendor branding) | A $300/yr add-on, available on any plan | A full white-label widget with custom CSS is an Enterprise feature |
Qualaroo: 30+ question types in total: 10 in the Nudge, built for speed, and 20+ in the Survey Maker, backed by a 1,000,000+ question bank. NPS, CSAT, and CES surveys are built in. Surveys run in 70+ languages on every plan, and branding starts at a low tier, including pop-up placement and a white-label add-on.
Refiner: Offers about ten question types aimed at product research, survey logic with personalization tags, custom design with banner images, and AI translation for multilingual surveys.
Pick Qualaroo if you want a wide range of question types for both quick and long-form surveys, 70+ languages on every plan, and white label on any plan. Pick Refiner if its research-focused question set and AI translation fit your surveys.
FREE. All Features. FOREVER!
Try our Forever FREE account with all premium features!
Reporting and Data Export
Both platforms report on responses and send data to other tools.
| Results | Qualaroo | Refiner |
|---|---|---|
| Results Dashboard | New-response highlighting, favorites, and filtering, plus an email notification when someone responds | Reporting dashboards with NPS and CSAT charts, bar and pie charts, and survey foldersTwo dashboards on Essentials; unlimited on Growth |
| Download Results as a Spreadsheet | CSV or Excel from the Business plan | CSV and Excel export |
| Alerts When Feedback Arrives | Alerts and triggers, with new-response highlighting | Slack, Microsoft Teams, and email notifications, plus digests |
| Send Data to Other Tools Automatically (API and webhooks) | A two-way connection, automatic alerts, and hidden fields for internal notes, on Enterprise | A REST API and webhooksStarts on the Growth plan |
| AI-Written Summaries of Results | AI Response Summarizer, included on every plan | AI Insights |
Qualaroo: Response dashboards highlight new activity and let you favorite and filter. CSV and Excel export start at Business, and Enterprise adds a two-way connection to other tools, automatic alerts, and hidden fields for internal notes and sorting.
Refiner: Offers reporting dashboards with NPS and CSAT charts, survey folders, CSV and Excel export, Slack, Teams, and email notifications, and a REST API and webhooks from the Growth plan.
Pick Qualaroo if you want a dashboard, export, and AI summaries at published prices from Business up. Pick Refiner if you want a REST API and webhooks from its Growth plan instead of an Enterprise upgrade.
Integrations
Your feedback is only useful if it reaches the tools your team already works in. Qualaroo connects to your CRM, chat, analytics, and marketing tools, and to thousands more apps through Zapier.
| Integrations | Qualaroo | Refiner |
|---|---|---|
| Connected Tools | Salesforce, HubSpot, Pipedrive, Marketo, Segment, Slack, Microsoft Teams, Google Analytics, Tableau, Intercom, Optimizely, Mailchimp, FullStory, Notion, Mixpanel, Google Tag Manager, Adobe Analytics, Google Sheets, and more, plus the five design tools in Nudge for Prototypes | Segment, RudderStack, HubSpot, Salesforce, Mixpanel, Amplitude, Customer.io, Braze, Iterable, Userlist, Vero, Google Sheets, Slack, Microsoft Teams, and moreMost integrations start on the Growth plan |
| Product Analytics and Customer Data Tools | Segment, Mixpanel, Google Analytics, Adobe Analytics, and Tableau | Segment, RudderStack, Mixpanel, Amplitude, and PermutiveStarts on the Growth plan |
| Data Warehouses and Pipelines | Through Zapier, plus an API and webhooks at Enterprise | BigQuery and FivetranStarts on the Growth plan |
| Design and Prototyping Tools | Figma, InVision, Adobe XD, Marvel, and Axure, ready the moment you sign up | |
| Connect to Thousands of Other Apps (Zapier) | Included: no-code connections to thousands of apps, plus a Slack alert for every new response | Zapier, Make, and n8n connectors |
| Custom Integrations Built for You | Need a connection that isn't on the list? Tell us and we'll build it for you at no charge, usually within 30 days | A REST API and webhooks let you build your own; no custom-build service is published |
Qualaroo: Connects to the tools your team already uses: Salesforce, HubSpot, Pipedrive, Marketo, Segment, Slack, Microsoft Teams, Google Analytics, Tableau, Intercom, Google Sheets, and more, plus the five design tools built into Nudge for Prototypes. Zapier adds thousands of other apps with no code. Basic integrations start at Business, and advanced ones, such as deeper CRM connections, are at Enterprise. And if the tool you need isn't on the list, we'll build the connection for you free.
Refiner: Connects to customer data tools, CRMs, analytics, marketing, and data warehouse tools, plus Zapier, Make, and n8n, a REST API, and webhooks. Most of those start on the Growth plan, and ChatGPT, Claude, and an MCP server integration come on every plan.
Pick Qualaroo if you want a published list of connections, including your design tools and Zapier, plus a free custom integration if yours is missing. Pick Refiner if you want data warehouse and customer data connections such as BigQuery, Fivetran, and RudderStack.
User Seats and Permissions
Both platforms keep seats simple. The difference is when advanced access controls arrive.
| Team Access | Qualaroo | Refiner |
|---|---|---|
| Admins, Creators, and Team Members | Unlimited admins and creators from Essentials, about $20/month | Unlimited team members on every plan |
| Control Who Can See or Edit What (roles and permissions) | Roles and permissions, shared teams, a custom license, and enterprise security controls, at Enterprise | User roles and permissions, on every plan |
| Single Sign-On (log in with your company account) | Included at Enterprise | Google single sign-on on every plan, and SAML single sign-on from GrowthSAML single sign-on starts on the Growth plan |
| Many Websites and Users | Unlimited at Enterprise | Up to 500,000 monthly active users on Essentials and 1,000,000 on GrowthEnvironments are capped at 4 on Essentials and 12 on Growth |
Qualaroo: Admin and creator seats are unlimited from Essentials (about $20/month), so a growing team pays no per-seat fees. Enterprise adds roles and permissions, shared teams, single sign-on, a custom license, and enterprise security controls, and a white-label add-on is available on any plan.
Refiner: Includes unlimited team members, user roles and permissions, and Google single sign-on on every plan, with SAML single sign-on from Growth. Accounts have caps on environments, dashboards, and segments by plan.
Pick Qualaroo if you want unlimited admins and creators from a low entry price and unlimited surveys on every plan. Pick Refiner if you need role-based permissions and single sign-on on its lower plans.
Pricing and Response Limits
Both platforms include unlimited responses on paid plans. The difference is how the price is set and how much you can run at once.
| Plan | Qualaroo | Refiner |
|---|---|---|
| Free | $0 forever, unlimited surveys, 50 responses/mo, same core feature set as every paid plan | A free plan with every Essentials feature, capped at 25 responses a month, after a 30-day trial of up to 100 responses |
| Paid Tiers | Essentials $19.99/mo, Business $49.99/mo, and Enterprise from $149.99/mo, billed annually | Essentials, Growth, and Enterprise, priced by monthly active users with a calculator on its pricing page, monthly or annual (about 17% off) |
| Limit on Responses | None from Essentials up | None on paid plans, under a fair usage policy |
| Surveys Live at Once | Unlimited surveys on every plan | 20 on Essentials and 50 on Growth |
| Cancellation and Refunds | 15-day money-back guarantee on every paid plan | Essentials and Growth can be changed or cancelled at any time |
Qualaroo: Prices around tracked pageviews and email sends, not feature access. Every plan, including the $0 free plan, has the same Nudge, Identify API, heatmaps and session replay, AI suite, and multilingual surveys. A tracked pageview only counts when a Nudge actually shows, and every paid plan has a 15-day money-back guarantee.
Refiner: Prices by monthly active users, with unlimited responses and team members on every paid plan, and its free plan keeps every Essentials feature at 25 responses a month. Essentials and Growth cap how many surveys, dashboards, and segments you can run.
Pick Qualaroo if you want to start free, see prices up front, and run unlimited surveys from $19.99/mo. Pick Refiner if you prefer pricing that follows your active user count and a free plan that keeps every Essentials feature.
FREE. All Features. FOREVER!
Try our Forever FREE account with all premium features!
Customer Support
| Support | Qualaroo | Refiner |
|---|---|---|
| Live Chat | Under 2 minutes, available 24/7, every plan | Email support on every plan |
| Phone Support | Real product experts, Mon to Fri, 8 AM to 6 PM ET, at 855-PROPROF (855-776-7763) | Phone support is an Enterprise feature |
| Email Support | A response within one business day, guaranteed | Email support on every plan |
| Help Articles and Guides | 1,000+ help articles and video guides | Documentation, product updates, and a public status page |
| Help Getting Started | 1-on-1 call from Business, dedicated Success Manager, and concierge support with a named account manager at Enterprise | A 1:1 onboarding call from Growth; priority support, dedicated customer success, and an SLA on EnterprisePriority support, dedicated customer success, and the SLA are Enterprise features |
Qualaroo: Support comes through four channels: live chat that replies in under 2 minutes, 24/7, on every plan; phone with real product experts Monday to Friday, 8 AM to 6 PM ET; email with a guaranteed reply within one business day; and a help center with 1,000+ articles and video guides. Business and up add a 1-on-1 onboarding call with a dedicated Success Manager.
Refiner: Includes email support and documentation on every plan, a 1:1 onboarding call from Growth, and a public status page. Phone support, priority support, dedicated customer success, and an SLA are Enterprise features.
Pick Qualaroo if you want live chat at any hour and a published phone line on every plan. Pick Refiner if email support and documentation cover your needs and you may add an SLA at Enterprise.
Tools Beyond Surveys
Refiner is a focused in-app survey tool for SaaS teams. Qualaroo is part of a wider set of ProProfs tools that goes beyond feedback into chat, support, knowledge base, and CRM.
| Extra Tools | Qualaroo | Refiner |
|---|---|---|
| Core Feedback Tool | Yes | Yes |
| Live Chat and Help Desk | Included in the Customer Delight Suite | |
| Help-Article Site (knowledge base) | Included in the Customer Delight Suite | |
| Customer Database (CRM) | BIGContacts CRM, in the Customer Growth Suite | |
| Quizzes and Assessments | ProProfs Quiz Maker works great alongside Qualaroo | Feedback surveys only; no dedicated quiz builder is listed |
| How It Is Sold | Two named suites from $499/mo, with prices published | A standalone in-app survey tool, priced by monthly active users |
Qualaroo: Sits inside two ProProfs suites. The Customer Delight Suite includes Qualaroo, Live Chat, Knowledge Base, Survey Maker, and Help Desk. The Customer Growth Suite adds BIGContacts CRM and Picreel. Both start at $499/month, and Qualaroo also works great with ProProfs Quiz Maker for quizzes and assessments.
Refiner: Is a focused, standalone survey tool for SaaS, fintech, and marketplace teams, with in-app messages alongside surveys. It connects to the tools you already use rather than replacing them.
Pick Qualaroo if you want feedback, support, knowledge base, CRM, and quizzes connected under one account. Pick Refiner if you want a dedicated in-app survey tool and already have the rest of your stack.
Which Should You Choose?
Here is the simplest way to decide.
Pick Qualaroo to Collect Feedback Right Where People Use Your Product
Qualaroo covers the whole feedback job under one subscription, AI-powered from start to finish: microsurveys inside your product, an AI Survey Creator, AI feedback analysis, and sentiment analysis, built-in heatmaps and session replay, prototype testing before launch, A/B testing, the Identify API, the full ProProfs Survey Maker for longer surveys, unlimited surveys, and unlimited responses on paid plans. You can see the price and sign up today. If you need an integration we don't have, we'll build it for you free. And 24/7 Awesome Human Support is there whenever you need it.
Pick Refiner if You Run a Focused SaaS Survey Program
If you're a SaaS product team running a steady NPS, CSAT, CES, or product-market fit program, Refiner is built for that. It offers ready-made templates for those surveys, web and mobile surveys with native SDKs for iOS, Android, React Native, and Flutter, email surveys and survey links, AI response tagging, unlimited responses and team members on paid plans, a free plan that keeps every Essentials feature, and integrations with Segment, HubSpot, Mixpanel, ChatGPT, and Claude.
Both tools help you hear from people inside your product. Qualaroo is the broader toolkit, with heatmaps, session replay, prototype testing, A/B testing, and AI included from a free plan. Refiner suits SaaS teams that want a focused survey program with native mobile SDKs and deep data integrations.
Switching From Refiner
Plan for a week or two, depending on how many surveys and integrations you run.
- Export everything first. Download your responses as CSV or Excel from Refiner, and note your surveys, segments, trigger rules, and integration list.
- Rebuild your channels. Match each Refiner survey (in-app, website popup, email, or survey page) to a Qualaroo Nudge or a Survey Maker survey.
- Set up identity and targeting again. Use Qualaroo's Identify API (it links each response to a named person) in place of the user IDs and traits you send to Refiner, then rebuild your page, behavior, cookie, and exit-intent targeting rules.
- Reconnect your integrations. Sign in again to Slack, Salesforce, HubSpot, Segment, and any Zapier flows, and confirm which ones your new plan includes. If a tool you use isn't on the list, tell us and we'll build the connection for you free.
- Run both, then switch. Keep both tools live for one full response cycle. Compare response volume and completion rate. Remove the Refiner snippet once the numbers match.
FREE. All Features. FOREVER!
Try our Forever FREE account with all premium features!
The Complete Buyer's Guide: Qualaroo vs Refiner
The Short Version
- Both include unlimited responses on paid plans. Qualaroo publishes its prices, starts free, and runs unlimited surveys from $19.99/mo. Refiner prices by monthly active users, and caps live surveys at 20 on Essentials and 50 on Growth.
- Both have a free plan. Qualaroo's gives you 50 responses a month with heatmaps, session replay, AI, and the Identify API. Refiner's gives you 25 responses a month with every Essentials feature.
- Qualaroo includes heatmaps, session replay, prototype testing, A/B testing, AI analysis, and a full second survey product, ProProfs Survey Maker, in every plan. Refiner focuses on NPS, CSAT, CES, and product-market fit surveys.
- Refiner offers native SDKs for iOS, Android, React Native, and Flutter, AI response tagging, connections to ChatGPT, Claude, and data warehouses, and roles, permissions, and Google single sign-on on every plan.
- Qualaroo's live chat runs 24/7 on every plan, with phone support Monday to Friday. Refiner includes email support and documentation, with phone support and an SLA on Enterprise.
- If an integration is missing, Qualaroo will build it for you free, usually within 30 days.
Which One Should You Buy?
Start with what you want to learn. If you want to know why users leave, not only how they score you, Qualaroo pairs surveys with heatmaps, session replay, prototype testing, A/B testing, the Identify API, AI analysis, and a full survey maker, all on a published plan that starts free. If your main job is a steady NPS, CSAT, CES, or product-market fit program for a SaaS product, especially one with a React Native or Flutter app, Refiner is built for that. Many teams need the first; teams that only track scores may prefer the second.
How Does Pricing Differ, and What Will I Pay?
Qualaroo publishes its prices: free forever for 50 responses a month, then $19.99/mo for unlimited responses, scaling up to Enterprise, with a 15-day money-back guarantee on paid plans. Refiner includes unlimited responses on paid plans too, and sets the price by monthly active users, using a calculator on its pricing page. Its free plan keeps every Essentials feature at 25 responses a month. Qualaroo also has no cap on how many surveys run at once, while Refiner allows 20 on Essentials and 50 on Growth.
Where Does AI Help on Each Platform?
On Qualaroo, the full AI Survey Creator suite runs on every plan, including the free one. It writes questions, suggests targeting, builds branch logic, scores sentiment, summarizes answers, creates word clouds, and finds patterns. On Refiner, AI tags responses automatically, discovers new tags, surfaces insights, translates surveys on Growth, and connects to ChatGPT, Claude, and an MCP server. Qualaroo's AI covers writing, targeting, and analysis; Refiner's focuses on sorting and understanding responses.
Does Refiner Show What Users Did, Not Only What They Said?
Not on its own. Qualaroo's heatmaps and session replay are auto-generated, included on every plan including Free, and run from the same script as the survey, so click data and the “why” answers sit in one dashboard. Refiner focuses on surveys, and teams that want click and scroll data would pair it with another tool.
What Does Support Look Like Day to Day?
Qualaroo's live chat replies in under 2 minutes, 24/7, on every plan. Its phone line is staffed by real product experts Monday to Friday, 8 AM to 6 PM ET, at 855-PROPROF (855-776-7763). Email gets a reply within one business day, guaranteed, and Business and up add a 1-on-1 onboarding call. Refiner includes email support and documentation on every plan, a 1:1 onboarding call from Growth, and phone support, priority support, and an SLA on Enterprise.
What if You Need an Integration Qualaroo Doesn't Have?
Tell us. We'll build the connection for you at no charge, usually within 30 days. Refiner lists more data-tool integrations on its Growth plan and offers a REST API and webhooks to build your own, but it does not publish a custom-build service.
Straight Answers About Refiner
The tough questions buyers ask, answered plainly. Where Refiner is the better choice, we say so.
Does Refiner Have Heatmaps and Session Replay Like Qualaroo?
No. Refiner focuses on surveys, and heatmaps and session recordings are not among its features. Qualaroo builds heatmaps and full session recordings itself, in the same script as the survey, on every plan, including Free.
Can I Test a Prototype With Refiner Before It's Built?
Not currently. Refiner's channels start once something is live: web apps, websites, mobile apps, email, and survey links. Qualaroo's Nudge for Prototypes collects feedback on Figma, InVision, Adobe XD, Marvel, or Axure mockups before development starts, all connected the same way: paste a public link.
Is Refiner's Free Plan Enough to Get Started?
For a small team starting an NPS program, it can be. It keeps every Essentials feature, with responses capped at 25 a month, and it follows a 30-day trial of up to 100 responses. Qualaroo's free plan has no time limit: unlimited surveys, 50 responses a month, and the same core features as paid plans, including heatmaps, session replay, and AI.
Does Refiner Limit Responses or Surveys?
Not responses: all paid plans include unlimited responses, under a fair usage policy. It does cap how many surveys can be live at once, at 20 on Essentials and 50 on Growth, and prices by monthly active users. Qualaroo doesn't limit responses or surveys on its paid plans.
Does Refiner Include a Second Tool for Longer Surveys, Like Qualaroo's Survey Maker?
No. Refiner builds multi-question surveys and survey pages in one editor, starting from ready-made NPS, CSAT, CES, and product-market fit templates. Qualaroo includes the full ProProfs Survey Maker, with a 1,000,000+ question bank, 200+ templates, and Excel import, in every plan at no extra cost.
What Does Refiner Genuinely Do Better?
It offers native mobile SDKs for iOS and Android plus React Native and Flutter, AI response tagging and tag discovery, and direct connections to ChatGPT, Claude, and data warehouses such as BigQuery and Fivetran. It also includes roles, permissions, and Google single sign-on on every plan, and a REST API and webhooks from its Growth plan. If a focused SaaS survey program with deep data integrations is your top need, Refiner is the stronger pick for that job.
How Do I Switch Without Losing My Response History?
Plan for a week or two, depending on how many surveys and integrations you run. Download your responses from Refiner as CSV or Excel, then rebuild your channels in Qualaroo's Nudge and Survey Maker, set up identity and targeting with the Identify API, reconnect your integrations, and run both tools side by side for one full response cycle before you remove the old snippet.
Qualaroo vs Refiner, 2026 comparison.
FREE. All Features. FOREVER!
Try our Forever FREE account with all premium features!
We'd love your feedback!
What did you like & how can we make it even better?
Thanks for your feedback!
Ask Your Question
Have a question? Get expert help to make your decision easier.
