Qualaroo is AI-powered, in-context feedback software built around the Nudge™, a microsurvey that appears while someone is using your website, app, or even a prototype. Its built-in AI writes your questions, targets the right users, and reads every answer, and every plan also includes heatmaps and session replay, prototype testing, A/B testing, the Identify API, and the full ProProfs Survey Maker for longer surveys. Mopinion, part of Netigate and being renamed Netigate Digital, is a digital feedback platform for websites, apps, and email, with visual feedback, conversational surveys, and AI summaries. Both collect feedback from people while they use your product, so the differences come down to where the question gets asked, what you pay to start, and how much of the analysis the platform does for you.
Choose Qualaroo
If you want the complete AI-powered feedback toolkit under one subscription, with prices you can see today: microsurveys that appear right inside your product, an AI Survey Creator, AI feedback analysis, and sentiment analysis, built-in heatmaps and session replay, prototype testing, A/B testing, the Identify API, the full ProProfs Survey Maker for longer surveys, 70+ languages, unlimited responses on every paid plan, free custom integrations, and 24/7 Awesome Human Support.
Choose Mopinion
If you want a digital feedback platform built for larger CX teams: feedback forms for websites, apps, and email, point-and-click visual feedback with screenshots, conversational surveys, Feedback Trails that show the pages and clicks behind each comment, Smart Recaps AI summaries, task and reminder workflows, native SDKs for six mobile frameworks, and unlimited users and access groups on every plan.
At a Glance
| What Matters | Qualaroo | Mopinion |
|---|---|---|
| How Pricing Works | Published prices from free to Enterprise, with unlimited responses from Essentials up ($19.99/mo) and a 15-day money-back guarantee | Published prices from €279/mo (Standard) and €999/mo (Enterprise), set by channels and traffic volume |
| Free Plan | $0 forever, unlimited surveys, 50 responses/mo, and the same core features as paid plans, including heatmaps, session replay, AI, and the Identify API | No free plan; a 14-day free trial with full access and no credit card |
| In-App Surveys (inside your product) | The Nudge shows while someone is actively using your website, app, or product, with no separate email needed | Feedback forms on websites and native forms inside appsNeeds Mopinion's JavaScript tag or an app SDK (developer toolkit) installed first |
| Prototype Testing (before anything is built) | Figma, InVision, Adobe XD, Marvel, and Axure, through a pasted public link, ready on any plan with no plugin, embed, or support request | |
| Heatmaps and Session Replay | Auto-generated heatmaps plus full session recordings from one script, on every plan including Free, with nothing to switch on | No heatmaps or session recordings; Feedback Trails list the pages, clicks, and events behind each comment |
| Know Who Answered (Identify API) | One line of code ties each response to a named person by email or ID, with a logged-in or anonymous toggle and include or exclude control, on every plan | Attaches user details from JavaScript variables, cookies, or your data layerDepends on exposing those values from your site |
| AI for Writing Surveys and Reading Answers | AI Survey Creator (question writer, smart targeter, branch logic router), AI feedback analysis, sentiment analysis, summaries, and word clouds, on every plan including Free | Smart Recaps (AI summaries and trends), AI categorization, and sentiment analysis, on every plan |
| Control Over Who Sees the Survey | URL, domain, behavior, scroll, exit intent (a popup right before someone leaves), cookies, custom variables, and A/B testing (two survey versions, to see which gets more responses), on every plan | Targeting by live events and behavior, including exit intent, from one JavaScript tagEvent and behavior data come from your site's tracking |
| Survey Types and Templates | 30+ question types and 200+ templates across the Nudge and Survey Maker, including NPS (how likely people are to recommend you), CSAT (satisfaction), and CES (effort) | Multiple choice, radio buttons, and open comments, with NPS, CES, CSAT, and goal completion metrics, plus a template library |
| Surveys Beyond the Nudge | Full ProProfs Survey Maker on every plan, with a 1,000,000+ question bank, 200+ templates, scored surveys, file uploads, kiosk mode, and Excel import | A drag-and-drop form builder with conditional question routing; no separate long-form product |
| Pointing at Page Elements (visual feedback) | Heatmaps show where people click and scroll | Visitors point and click on page elements and send a screenshot with their comment |
| Surveys in Other Languages | 70+ languages, every plan | Multiple translations in one survey, with multi-language reportingFeedback translations are an Enterprise option |
| Results and Data | Dashboard with highlighting, favorites, and filtering, CSV and Excel export, and a two-way API, webhooks, and hidden fields at Enterprise | Dashboards, cross-tabs, a data explorer, a feedback inbox, and recurring email reports |
| Turning Feedback Into Tasks | Alerts, new-response highlighting, and bookmarks | Tasks, notes, reminders, and replies to customers inside the platform |
| Connections to Other Tools | Salesforce, HubSpot, Segment, Slack, Google Analytics, Tableau, Intercom, Zapier, and more, plus five prototype tools, and custom integrations we build for free on request | Slack, Jira, Salesforce, HubSpot, Zendesk, Intercom, Google Analytics, Adobe Analytics, Optimizely, Contentsquare, webhooks, and an API |
| Mobile App SDKs (developer toolkits) | Mobile Nudge on every plan, plus a full iOS and Android developer toolkit at Enterprise | iOS, Android, React Native, Flutter, Cordova, and CapacitorNeeds the SDK added to your app |
| Team Access | Unlimited admins and creators from Essentials, with roles, permissions, and single sign-on at Enterprise | Unlimited users and access groups on every plan; single sign-on is an Enterprise option |
| Support | 24/7 live chat, plus phone (Mon to Fri) and email; call 855-PROPROF (855-776-7763) and a real person answers | Dedicated support on every plan, with a knowledge base and a status page |
| Other Tools From the Same Company | Connected ProProfs suites with chat, help desk, CRM, and knowledge base, and ProProfs Quiz Maker works great alongside | Part of Netigate, a survey and experience company |
Survey Channels and Reach
Where you can ask matters as much as what you ask. Qualaroo reaches people before launch (prototypes), during use (in-product microsurveys), and afterward (email, link, QR code, web forms, and kiosk mode). Mopinion covers websites, apps, and email, with its own visual feedback tools.
| Channel | Qualaroo | Mopinion |
|---|---|---|
| In-App Surveys (inside your product) | The Nudge appears while someone is actively using your website, app, or product, no separate email needed | Feedback forms on websites and native forms inside appsNeeds Mopinion's JavaScript tag or an app SDK (developer toolkit) installed first |
| Website and Marketing Pages | Included, every plan, including most public URLs | Feedback buttons, overlays, and forms, shown as a modal, a slide-in, or embedded on the page |
| Mobile App Surveys (via a developer toolkit, or SDK) | Mobile Nudge on every plan, plus a full iOS and Android developer toolkit at Enterprise | iOS, Android, React Native, Flutter, Cordova, and Capacitor SDKsNeeds the SDK added to your app |
| Email, Link, QR Code, and Web Forms | High-delivery email surveys, link Nudges, QR codes, and web forms, plus a persistent sidebar feedback button | Surveys inside email campaigns |
| Pointing at Page Elements (visual feedback) | Heatmaps show where people click and scroll | Visitors point and click on page elements and send a screenshot with their comment |
| Installation and Upkeep | One line of asynchronous code, installed once, so it never slows your page; add or change questions any time without a developer | One JavaScript tag for every feedback form, plus a Deployment Assistant to test forms on your own site before launch |
| Shared Tablet and In-Person Feedback | Kiosk mode in the Survey Maker, plus an auto-restart mode for prototype demos | Feedback forms on websites, in apps, and in email |
| Prototype Testing (before anything is built) | Figma, InVision, Adobe XD, Marvel, and Axure, all through a pasted public link, with no plugin or embed |
Qualaroo: The Nudge shows up inside your website, web app, or native mobile app while someone is actually using it. Qualaroo also reaches people by email, link, QR code, and web forms, adds a persistent sidebar feedback button and kiosk mode, installs with one line of code that never slows your page, and tests prototypes with five design tools by pasting a link, all on any plan.
Mopinion: Covers websites, apps, and email, with native SDKs for six mobile frameworks and a point-and-click visual feedback tool that sends a screenshot with each comment. Its feature list doesn't include prototype testing.
Pick Qualaroo if you want in-product surveys, prototype testing, a feedback button, kiosk mode, and QR and web-form surveys ready on day one. Pick Mopinion if you want screenshot-based visual feedback or SDKs for React Native, Flutter, Cordova, or Capacitor apps.
Audience Targeting
This is where you decide who gets asked: which pages, which visitors, and when. Qualaroo gives you a lot of control on every plan.
| Who Sees the Survey | Qualaroo | Mopinion |
|---|---|---|
| Show Only on Certain Pages or URLs | URL, domain, and subdomain rules, every plan | Targeting on specific pages, based on live events and customer behaviorEvent and behavior data come from your site's tracking |
| Target by Saved Visitor Details (cookies and attributes) | Cookies and custom variables, every plan | Pairs feedback with cookies, JavaScript variables, and data layer valuesValues must be exposed by your site |
| Behavior, Scroll, and Time on Page | Included, every plan, including scroll depth and time on page | Behavioral triggers based on what visitors do |
| Timing and Testing Controls | Exit-intent surveys (a popup right before someone leaves), frequency controls (once per visitor or recurring), and A/B testing of survey versions, on every plan | Behavioral triggers, including exit intent, plus links to A/B testing tools such as Optimizely and VWO |
Qualaroo: Targets by URL, page, behavior, scroll depth, exit intent, cookies, and custom user data. It also runs A/B tests (two versions of a survey, to see which gets more responses) and sets how often someone is asked, at no extra cost on any plan.
Mopinion: Targets by live events and customer behavior, including exit intent, and manages every form from a single JavaScript tag with triggers that decide where each form shows. It relies on event and data layer values from your site.
Pick Qualaroo if you want page, scroll, exit-intent, and cookie targeting and A/B testing available from the first day. Pick Mopinion if your site already feeds events and data layer values and you want to manage many forms from one tag.
Respondent Identification
By default, survey answers are anonymous. The Identify API is a small piece of code that tells Qualaroo who is answering, such as “Jane from Acme Inc.”, instead of “anonymous visitor.”
| Who Answered | Qualaroo | Mopinion |
|---|---|---|
| Tie a Response to a Real Name or Email | Yes, with one line of code, on every plan | Yes, by attaching user details from JavaScript variables, cookies, or your data layerDepends on exposing those values from your site |
| Target Logged-In, Anonymous, or Both | One toggle, by default anonymous | Surveys shown by targeting rules and triggers |
| See Responses by Name, Plan, or Customer ID | In the dashboard and CSV export | In the feedback inbox, with metadata for each submission |
| Add Extra Details to a Person's Profile | Custom variables, every plan | JavaScript variables, cookies, and data layer valuesValues must be exposed by your site |
Qualaroo: The Identify API links a response to a real, named person with one line of code, on every plan. You can switch between logged-in, anonymous, or both, include or exclude specific people by rule, and see answers by name, plan, or customer ID in the dashboard and CSV export.
Mopinion: Pairs each comment with metadata such as device and screen size, plus JavaScript variables, cookies, and data layer values, and shows them in the feedback inbox.
Pick Qualaroo if you want named responses with one line of code, a logged-in or anonymous toggle, and include or exclude control. Pick Mopinion if your data layer already carries the user details you want attached to each comment.
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Heatmaps and Session Recordings
Click and scroll data shows what people did, not only what they said. Qualaroo builds it into the same script as the survey, on every plan.
| Click and Scroll Data | Qualaroo | Mopinion |
|---|---|---|
| Heatmaps (color maps of clicks and scrolls) | Auto-generated per page: clicks, scroll depth, and drop-off, every plan including Free | |
| Visit Recordings (session recordings) | Full recordings with configurable duration, ready on every plan | |
| Seeing What Someone Did Before They Commented | Heatmaps and full recordings sit in the same dashboard as your survey answers | Feedback Trails list the pages visited, clicks, and tracked events behind each commentShows each commenter's path, not a visual replay |
| One Piece of Code for Survey and Behavior Data | Yes: the Nudge, heatmaps, and recordings run from one script | Behavior data comes from Feedback Trails or a connected tool such as Contentsquare |
Qualaroo: One script covers the Nudge, auto-generated heatmaps, and full session recordings on your website, mobile site, and web app, on every plan including Free. Click data and the “why” answers sit in the same dashboard, with nothing to switch on.
Mopinion: Doesn't include heatmaps or session recordings. Its Feedback Trails show the pages, clicks, and events behind each comment, and it connects to Contentsquare for experience analytics.
Pick Qualaroo if you want heatmaps and recordings in the same script and dashboard as your survey answers. Pick Mopinion if a per-comment trail of pages and clicks is enough, or you already use Contentsquare.
AI Survey Creation and Analysis
Both platforms use AI. Qualaroo puts a full suite in the everyday survey workflow on every plan, including Free; Mopinion focuses its AI on summarizing and sorting the feedback you collect.
Qualaroo's AI Survey Creator covers seven named capabilities:
- AI Question Writer: drafts questions from a prompt
- AI Smart Targeter: recommends who to target and where
- AI Branch Logic Router: builds skip logic automatically
- AI Sentiment Analyst: scores every open-text response as positive, neutral, or negative as it lands
- AI Response Summarizer: condenses open-text answers into themes
- AI Keyword Visualizer: surfaces recurring words as a word cloud
- AI Insights Engineer: surfaces patterns across responses
| What the AI Does | Qualaroo | Mopinion |
|---|---|---|
| Writing Questions, Choosing Who Sees Them, and Follow-Up Rules | AI Question Writer, Smart Targeter, and Branch Logic Router, on every plan, even Free | A drag-and-drop builder and a library of ready-made templates |
| Reading the Mood of Answers and Finding Themes | AI Sentiment Analyst, Keyword Visualizer word clouds, and Insights Engineer, on every plan, including Free | AI categorization into labels, and sentiment analysis tracked over time, on every plan |
| Summaries of Written Answers | AI Response Summarizer, included on every plan | Smart Recaps: AI summaries of feedback and key trends, on every plan |
Qualaroo: Runs its full AI Survey Creator suite on every plan, including the $0 free plan. It writes questions, suggests targeting, builds branch logic, scores sentiment, summarizes answers, builds word clouds, and finds patterns, all from the same account.
Mopinion: Uses generative AI in Smart Recaps to summarize feedback and highlight trends, machine learning to group open comments by category, and sentiment analysis to track mood over time, all hosted in the EU.
Pick Qualaroo if you want AI to help write surveys and choose who sees them, as well as read the answers, on any plan. Pick Mopinion if your priority is summarizing and sorting a large flow of comments.
Long-Format Survey Capability
Quick in-the-moment questions and longer studies often need different tools. Qualaroo includes both in one subscription, with the full Survey Maker on every plan; Mopinion builds its forms in one drag-and-drop tool.
| What's Included | Qualaroo + Survey Maker | Mopinion |
|---|---|---|
| Second Tool Included | ProProfs Survey Maker, included on every plan at no added cost | A drag-and-drop form builder with conditional question routing |
| Question Bank | 1,000,000+ ready-to-use questions | Questions built in the form builder |
| Templates | 200+ templates across the Nudge and the Survey Maker | A library of ready-made survey templates |
| Build and Import Surveys | Import and build surveys from Excel, with scored surveys and file uploads as answers | Built in the drag-and-drop form builder |
| Quizzes and Assessments | Scored surveys built in, and it works great with ProProfs Quiz Maker for full quizzes | Feedback surveys only; no dedicated quiz builder is listed |
Qualaroo: Every plan already includes ProProfs Survey Maker, so a team that needs both a two-question in-app Nudge and a full customer-satisfaction study never has to buy or learn a second tool. The bundle adds a 1,000,000+ question bank, 200+ templates, scored surveys, file uploads, Excel import, and kiosk mode, and it works great with ProProfs Quiz Maker for quizzes and assessments.
Mopinion: Builds feedback forms in a drag-and-drop editor with conditional question routing and a template library. It does not bundle a separate survey product with its own question bank.
Pick Qualaroo if you want a separate, full survey tool with a 1,000,000+ question bank, scored surveys, and Excel import in the same subscription. Pick Mopinion if one form builder covers the feedback forms you need.
Question Types and Survey Builder
Both platforms let you shape your questions, your look, and where the form appears. Qualaroo's question types come in two sets, one for quick questions and one for long-form studies.
| Survey Building | Qualaroo | Mopinion |
|---|---|---|
| Question Types and Formats | 30+ types across the Nudge and the Survey Maker, including NPS, CSAT, CES, and lead-generation questions, from one-tap questions to long-form studies, every plan | Multiple choice, radio buttons, and open comments, with NPS, CES, CSAT, and goal completion metrics |
| Follow-Up Rules (skip or show questions based on the last answer) | Question branching with skip logic, so each person sees only relevant follow-ups, plus an AI Branch Logic Router, every plan | Advanced question routing |
| Surveys in Other Languages | 70+ languages, every plan | Multiple translations in the same survey, with multi-language reportingFeedback translations are an Enterprise option |
| Your Own Look (colors, logo, text, placement) | Color, logo, custom text, customizable questions, and pop-up placement (left, right, top, bottom, center) from Essentials; $300/yr White Label add-on on any plan | Custom feedback buttons, smileys, and image assets, in light or dark mode |
| Where the Form Appears on Screen | Pop-up placement: left, right, top, bottom, or center | Button position, plus a modal, a slide-in, or an embedded form |
Qualaroo: 30+ question types in total: 10 in the Nudge, built for speed, and 20+ in the Survey Maker, backed by a 1,000,000+ question bank. NPS, CSAT, and CES surveys are built in. Surveys run in 70+ languages on every plan, and branding starts at a low tier, including pop-up placement and a white-label add-on.
Mopinion: Offers a drag-and-drop builder with question routing, multi-language surveys, full branding with light and dark modes, and an accessibility toggle that follows WCAG guidelines and the European Accessibility Act.
Pick Qualaroo if you want a wide range of question types for both quick and long-form surveys, 70+ languages on every plan, and full control over the pop-up. Pick Mopinion if a built-in accessibility toggle for WCAG compliance is a requirement.
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Reporting and Data Export
Both platforms report on responses and send data to other tools. Mopinion's reporting goes deeper into slicing data.
| Results | Qualaroo | Mopinion |
|---|---|---|
| Results Dashboard | New-response highlighting, favorites, and filtering, plus an email notification when someone responds | Customizable dashboards with recurring email reports, and a feedback inbox you can search and filter |
| Slicing Results Side by Side (cross-tabs) | Filtering and favorites, plus CSV or Excel export from the Business plan | Cross-tabs and a data explorer to compare URLs, browsers, and device types without editing charts |
| Alerts Based on Scores and Keywords | Alerts and triggers, with new-response highlighting | Automated alerts and tags based on scores and keywords |
| Send Data to Other Tools Automatically (API and webhooks) | A two-way connection, automatic alerts, and hidden fields for internal notes, on Enterprise | A full API and webhooks that post feedback as JSON, on every plan |
| AI-Written Summaries of Results | AI Response Summarizer, included on every plan | Smart Recaps, included on every plan |
Qualaroo: Response dashboards highlight new activity and let you favorite and filter. CSV and Excel export start at Business, and Enterprise adds a two-way connection to other tools, automatic alerts, and hidden fields for internal notes and sorting.
Mopinion: Offers customizable dashboards, cross-tabs, a data explorer, recurring email reports, and multi-country, multi-language reporting, plus a full API and webhooks on every plan.
Pick Qualaroo if you want a dashboard, export, and AI summaries at published prices from Business up. Pick Mopinion if you want to slice results by URL, browser, and device, and need an API and webhooks on every plan.
Integrations
Your feedback is only useful if it reaches the tools your team already works in. Qualaroo connects to your CRM, chat, analytics, and marketing tools, and to thousands more apps through Zapier.
| Integrations | Qualaroo | Mopinion |
|---|---|---|
| Connected Tools | Salesforce, HubSpot, Pipedrive, Marketo, Segment, Slack, Microsoft Teams, Google Analytics, Tableau, Intercom, Optimizely, Mailchimp, FullStory, Notion, Mixpanel, Google Tag Manager, Adobe Analytics, Google Sheets, and more, plus the five design tools in Nudge for Prototypes | Slack, Jira, Trello, Asana, Salesforce, HubSpot, Marketo, Zendesk, Intercom, Microsoft Teams, Google Chat, Google Analytics, Adobe Analytics, Optimizely, VWO, Contentsquare, and more |
| Project and Bug Tracking Tools | Through Zapier, plus an API and webhooks at Enterprise | Jira, Trello, Asana, and Basecamp integrations that turn feedback into tasks |
| Design and Prototyping Tools | Figma, InVision, Adobe XD, Marvel, and Axure, ready the moment you sign up | |
| Connect to Thousands of Other Apps (Zapier) | Included: no-code connections to thousands of apps, plus a Slack alert for every new response | Webhooks and a full API connect other apps |
| Custom Integrations Built for You | Need a connection that isn't on the list? Tell us and we'll build it for you at no charge, usually within 30 days | Invites you to contact the team for other integrations; no build timeline or fee is published |
Qualaroo: Connects to the tools your team already uses: Salesforce, HubSpot, Pipedrive, Marketo, Segment, Slack, Microsoft Teams, Google Analytics, Tableau, Intercom, Google Sheets, and more, plus the five design tools built into Nudge for Prototypes. Zapier adds thousands of other apps with no code. Basic integrations start at Business, and advanced ones, such as deeper CRM connections, are at Enterprise. And if the tool you need isn't on the list, we'll build the connection for you free.
Mopinion: Connects to analytics, CRM, support, chat, and project tools, with direct Jira, Trello, Asana, and Basecamp integrations, plus a free WordPress plugin and plugins for Magento and Lightspeed stores. It also offers webhooks and a full API.
Pick Qualaroo if you want a published list of connections, including your design tools and Zapier, plus a free custom integration if yours is missing. Pick Mopinion if you want feedback to become Jira, Trello, or Asana tasks directly.
User Seats and Permissions
Both platforms keep seats simple. The difference is when advanced access controls arrive.
| Team Access | Qualaroo | Mopinion |
|---|---|---|
| Admins, Creators, and Users | Unlimited admins and creators from Essentials, about $20/month | Unlimited users on every plan |
| Control Who Can See or Edit What (roles and permissions) | Roles and permissions, shared teams, a custom license, and enterprise security controls, at Enterprise | Access groups with custom permissions, on every plan |
| Single Sign-On (log in with your company account) | Included at Enterprise | Microsoft Entra ID, Google, and Okta, as an Enterprise option |
| White Label (remove vendor branding) | A $300/yr add-on, available on any plan | An Enterprise option |
Qualaroo: Admin and creator seats are unlimited from Essentials (about $20/month), so a growing team pays no per-seat fees. Enterprise adds roles and permissions, shared teams, single sign-on, a custom license, and enterprise security controls, and a white-label add-on is available on any plan.
Mopinion: Includes unlimited users and access groups with custom permissions on every plan. Single sign-on and white label are Enterprise options.
Pick Qualaroo if you want unlimited admins and creators from a low entry price and white label on any plan. Pick Mopinion if you need permission-based access groups from day one.
Pricing and Response Limits
Both platforms price by traffic volume rather than by survey responses. The entry points are very different.
| Plan | Qualaroo | Mopinion |
|---|---|---|
| Free | $0 forever, unlimited surveys, 50 responses/mo, same core feature set as every paid plan | No free plan; a 14-day free trial with full access, no credit card |
| Paid Tiers | Essentials $19.99/mo, Business $49.99/mo, and Enterprise from $149.99/mo, billed annually | Standard from €279/mo and Enterprise from €999/mo, monthly or annual (discounted), with volume set by channels |
| Limit on Responses | None from Essentials up | None on feedback or surveys; the price follows channels and traffic (pageviews, emails, and app sessions) |
| Cancellation and Refunds | 15-day money-back guarantee on every paid plan | Monthly plans cancel anytime; annual plans are not refunded |
Qualaroo: Prices around tracked pageviews and email sends, not feature access. Every plan, including the $0 free plan, has the same Nudge, Identify API, heatmaps and session replay, AI suite, and multilingual surveys. A tracked pageview only counts when a Nudge actually shows, and every paid plan has a 15-day money-back guarantee.
Mopinion: Prices by channel and traffic: websites by pageviews, email by messages, and apps by sessions, starting at 500,000 pageviews, 50,000 emails, and 100,000 app sessions a month. Feedback and surveys are unlimited, and after the 14-day trial, reports go offline until you upgrade.
Pick Qualaroo if you want to start free, see prices up front, and pay from $19.99/mo. Pick Mopinion if you want a platform scoped to several channels and traffic levels, with a guided trial first.
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Customer Support
| Support | Qualaroo | Mopinion |
|---|---|---|
| Live Chat | Under 2 minutes, available 24/7, every plan | Dedicated support on every plan |
| Phone Support | Real product experts, Mon to Fri, 8 AM to 6 PM ET, at 855-PROPROF (855-776-7763) | Office numbers in the Netherlands, the UK, Germany, and France |
| Email Support | A response within one business day, guaranteed | Dedicated support on every plan |
| Help Articles and Guides | 1,000+ help articles and video guides | A knowledge base, a changelog, and a public status page |
| Help Getting Started | 1-on-1 call from Business, dedicated Success Manager, and concierge support with a named account manager at Enterprise | Personal onboarding and bespoke training, plus an SLA, for Enterprise customersOnboarding, training, and the SLA are Enterprise options |
Qualaroo: Support comes through four channels: live chat that replies in under 2 minutes, 24/7, on every plan; phone with real product experts Monday to Friday, 8 AM to 6 PM ET; email with a guaranteed reply within one business day; and a help center with 1,000+ articles and video guides. Business and up add a 1-on-1 onboarding call with a dedicated Success Manager.
Mopinion: Includes dedicated support on every plan, a knowledge base, a changelog, and a public status page. Enterprise customers can add personal onboarding, bespoke training, and a service level agreement (SLA).
Pick Qualaroo if you want live chat at any hour and a published phone line on every plan. Pick Mopinion if a service level agreement and bespoke training matter to your team.
Tools Beyond Surveys
Mopinion is a focused digital feedback platform, part of Netigate. Qualaroo is part of a wider set of ProProfs tools that goes beyond feedback into chat, support, knowledge base, and CRM.
| Extra Tools | Qualaroo | Mopinion |
|---|---|---|
| Core Feedback Tool | Yes | Yes |
| Live Chat and Help Desk | Included in the Customer Delight Suite | |
| Help-Article Site (knowledge base) | Included in the Customer Delight Suite | |
| Customer Database (CRM) | BIGContacts CRM, in the Customer Growth Suite | |
| Quizzes and Assessments | ProProfs Quiz Maker works great alongside Qualaroo | Feedback surveys only; no dedicated quiz builder is listed |
| How It Is Sold | Two named suites from $499/mo, with prices published | A standalone feedback platform, priced by channel and traffic |
Qualaroo: Sits inside two ProProfs suites. The Customer Delight Suite includes Qualaroo, Live Chat, Knowledge Base, Survey Maker, and Help Desk. The Customer Growth Suite adds BIGContacts CRM and Picreel. Both start at $499/month, and Qualaroo also works great with ProProfs Quiz Maker for quizzes and assessments.
Mopinion: Is a focused feedback platform from Netigate, with agency partnerships and plugins for common web platforms. It connects to the tools you already use rather than replacing them.
Pick Qualaroo if you want feedback, support, knowledge base, CRM, and quizzes connected under one account. Pick Mopinion if you want a dedicated digital feedback platform and already have the rest of your stack.
Which Should You Choose?
Here is the simplest way to decide.
Pick Qualaroo to Collect Feedback Right Where People Use Your Product
Qualaroo covers the whole feedback job under one subscription, AI-powered from start to finish: microsurveys inside your product, an AI Survey Creator, AI feedback analysis, and sentiment analysis, built-in heatmaps and session replay, prototype testing before launch, A/B testing, the Identify API, the full ProProfs Survey Maker for longer surveys, unlimited surveys, and unlimited responses on paid plans. You can see the price and sign up today. If you need an integration we don't have, we'll build it for you free. And 24/7 Awesome Human Support is there whenever you need it.
Pick Mopinion if You Run a Large Digital CX Program
If you're a larger team running a digital customer experience program, Mopinion offers feedback forms for websites, apps, and email, point-and-click visual feedback, conversational surveys, Feedback Trails, Smart Recaps AI summaries, task workflows that close the loop with customers, native SDKs for six mobile frameworks, unlimited users with access groups on every plan, and an Enterprise tier with SSO, white label, and an SLA.
Both tools help you hear from people inside your product. Qualaroo is the quicker, lower-cost start, with a free plan and heatmaps, session replay, prototype testing, and AI included. Mopinion suits larger CX teams that want visual feedback, deep reporting, and task workflows.
Switching From Mopinion
Plan for a week or two, depending on how many forms and integrations you run.
- Export everything first. Pull your feedback history through Mopinion's API (or ask its team for an export), and note your forms, triggers, dashboards, and integration list.
- Rebuild your channels. Match each Mopinion form (website, in-app, or email) to a Qualaroo Nudge or a Survey Maker survey.
- Set up identity and targeting again. Use Qualaroo's Identify API (it links each response to a named person) in place of the user details you pass through variables or your data layer, then rebuild your behavior, cookie, and exit-intent targeting rules.
- Reconnect your integrations. Sign in again to Slack, Salesforce, HubSpot, Intercom, Google Analytics, and any Zapier flows, and confirm which ones your new plan includes. If a tool you use isn't on the list, tell us and we'll build the connection for you free.
- Run both, then switch. Keep both tools live for one full response cycle. Compare response volume and completion rate. Remove the Mopinion tag once the numbers match.
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The Complete Buyer's Guide: Qualaroo vs Mopinion
The Short Version
- Qualaroo publishes its prices, starts free, and doesn't limit responses on any paid plan, from $19.99/mo. Mopinion starts at €279/mo after a 14-day trial, and prices by channel and traffic.
- Qualaroo includes heatmaps, session replay, prototype testing, A/B testing, AI analysis, and a full second survey product, ProProfs Survey Maker, in every plan. Mopinion does not list heatmaps, session recordings, or prototype testing.
- Both include AI summaries, sentiment analysis, and multi-language surveys, and neither limits responses.
- Mopinion offers visual feedback with screenshots, Feedback Trails, cross-tab reporting, task workflows, access groups on every plan, and SDKs for six mobile frameworks.
- Qualaroo's live chat runs 24/7 on every plan, with phone support Monday to Friday. Mopinion includes dedicated support on every plan, with an SLA and bespoke training on Enterprise.
- If an integration is missing, Qualaroo will build it for you free, usually within 30 days.
Which One Should You Buy?
Start with the size of your program. If you want to see a price, sign up, and have a Nudge live today, Qualaroo gets you there in minutes, with heatmaps, session replay, prototype testing, A/B testing, the Identify API, AI analysis, and a full survey maker, all on a published plan that starts free. If you run a large digital customer experience program and want screenshot-based visual feedback, cross-tab reporting, and task workflows across websites, apps, and email, Mopinion is built for that. Many teams need the first; larger CX teams may prefer the second.
How Does Pricing Differ, and What Will I Pay?
Qualaroo publishes its prices: free forever for 50 responses a month, then $19.99/mo for unlimited responses, scaling up to Enterprise, with a 15-day money-back guarantee on paid plans. Mopinion publishes prices too, from €279/mo for Standard and €999/mo for Enterprise, set by the channels you turn on and your traffic: pageviews, emails, and app sessions. It starts with a 14-day trial rather than a free plan. If you want to start free and scale up gradually, Qualaroo is the lower-cost entry.
Where Does AI Help on Each Platform?
On Qualaroo, the full AI Survey Creator suite runs on every plan, including the free one. It writes questions, suggests targeting, builds branch logic, scores sentiment, summarizes answers, creates word clouds, and finds patterns. On Mopinion, AI focuses on the feedback you collect: Smart Recaps summarizes comments and trends, machine learning groups comments by category, and sentiment analysis tracks mood over time. Qualaroo's AI covers writing, targeting, and analysis; Mopinion's covers analysis in depth.
Does Mopinion Show What Users Did, Not Only What They Said?
Partly. Mopinion's Feedback Trails list the pages visited, clicks, and tracked events behind each comment, and it integrates with Contentsquare for experience analytics. Qualaroo's heatmaps and session replay are auto-generated, included on every plan including Free, and run from the same script as the survey, so click data and the “why” answers sit in one dashboard.
What Does Support Look Like Day to Day?
Qualaroo's live chat replies in under 2 minutes, 24/7, on every plan. Its phone line is staffed by real product experts Monday to Friday, 8 AM to 6 PM ET, at 855-PROPROF (855-776-7763). Email gets a reply within one business day, guaranteed, and Business and up add a 1-on-1 onboarding call. Mopinion includes dedicated support on every plan, a knowledge base, and a status page, and Enterprise customers can add personal onboarding, bespoke training, and an SLA.
What if You Need an Integration Qualaroo Doesn't Have?
Tell us. We'll build the connection for you at no charge, usually within 30 days. Mopinion has a larger set of direct project-tool integrations and invites you to contact its team for others, but it does not publish a build timeline or fee.
Straight Answers About Mopinion
The tough questions buyers ask, answered plainly. Where Mopinion is the better choice, we say so.
Does Mopinion Have Heatmaps and Session Replay Like Qualaroo?
No. Mopinion does not list heatmaps or session recordings among its features. Its Feedback Trails show the pages, clicks, and events behind each comment, and it connects to Contentsquare for experience analytics. Qualaroo builds heatmaps and full session recordings itself, in the same script as the survey, on every plan, including Free.
Can I Test a Prototype With Mopinion Before It's Built?
Not currently. Mopinion's channels start once something is live: websites, apps, and email. Qualaroo's Nudge for Prototypes collects feedback on Figma, InVision, Adobe XD, Marvel, or Axure mockups before development starts, all connected the same way: paste a public link.
Is There a Free Mopinion Plan?
No. Mopinion offers a 14-day free trial with full access and no credit card, and after the trial your feedback inbox stays active but reports go offline until you upgrade. Qualaroo's free plan has no time limit: $0 forever, 50 responses a month, with the same core features as paid plans, including heatmaps, session replay, and AI.
Does Mopinion Limit Responses?
No. Mopinion includes unlimited feedback and surveys, and it prices by channel and traffic instead: pageviews, emails, and app sessions. Qualaroo also doesn't limit responses on paid plans, and it prices by pageviews and email sends, from $19.99/mo.
Does Mopinion Include a Second Tool for Longer Surveys, Like Qualaroo's Survey Maker?
No. Mopinion builds its feedback forms in one drag-and-drop tool, with a template library. Qualaroo includes the full ProProfs Survey Maker, with a 1,000,000+ question bank, 200+ templates, and Excel import, in every plan at no extra cost.
What Does Mopinion Genuinely Do Better?
It lets visitors point and click on page elements and send a screenshot with their comment, shows the path behind each comment with Feedback Trails, and offers cross-tab reporting and a data explorer. It also turns feedback into tasks, notes, and reminders, includes access groups and a full API on every plan, supports SDKs for six mobile frameworks, and offers an accessibility toggle for WCAG compliance. If those matter most to a large CX team, Mopinion is the stronger pick for that job.
How Do I Switch Without Losing My Response History?
Plan for a week or two, depending on how many forms and integrations you run. Pull your feedback history from Mopinion through its API (or ask its team for an export), then rebuild your channels in Qualaroo's Nudge and Survey Maker, set up identity and targeting with the Identify API, reconnect your integrations, and run both tools side by side for one full response cycle before you remove the old tag.
Qualaroo vs Mopinion, 2026 comparison.
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