Are you still using Maze as a survey and feedback tool?

It’s time to upgrade the settings, as businesses are doing much better with some exciting Maze alternatives to create targeted surveys and get better visitor feedback.

But which online tool serves as the most effective alternative to the Maze tool? 

Here’s a list of Maze alternatives and competitors to help you get better surveys.

Let’s dive deeper to know more.

Best Maze Alternatives & Competitors

1. Qualaroo – Best for Sentiment & Contextual Insights

Qualaroo is one of the most powerful Maze alternatives that help you gather and analyze user insights in real time

With this survey tool, you can ask the right questions to the right users at the right time based on various criteria, such as domains, subdomains, visit frequency, visit duration, etc.

You can also create surveys that match your brand’s look and feel by adding your logo, color palette, text, and position. You can also use the design API to customize the survey appearance.

I tried its sentiment analysis powered by IBM Watson, and this seems to be a standout feature. It lets you generate the sentiment and emotional score for each open text feedback and identify common keywords and themes, saving time and resources.

Another interesting feature of the tool is its Nudge^TM technology for collecting feedback. 

I could set up triggers based on user behaviors, such as how long they stay on your page, when they intend to leave, or how many pages they visit.

What You Will Like:

• Pre-built survey templates to set up surveys quickly for common use.
• Target visitors based on various criteria such as behavior, demographics, geolocation, and more.
• Trigger surveys based on user behavior, such as time spent on a page, specific pages visited, or actions taken.
• Customizable surveys with various question types, such as multiple-choice questions, open-ended questions, and more.
• Mobile-friendly surveys to ensure survey access on various devices.
• Reporting and analytics features such as reporting dashboards, response rate tracking, and sentiment analysis.
• Advanced targeting features for highly specific survey targeting.
• 10+ question types, such as checkboxes, radio buttons, text, date, NPS, lead generator, and more.

What You May Not Like:

• The free plan does not allow white-labeling.
• Does not support a dark mode.

Price: Qualaroo offers a forever free plan for startups and small businesses with all premium features. Paid starts at $19.99/month.

Read More: 7 Steps to Conduct a Survey - Best Practices, Tools, & More

2. UXtweak – Best for Onsite Respondent Recruitment

(Image Source: Software Advice)

UXtweak is another good alternative to the Maze tool, and I found its onsite respondent recruitment feature really cool.

Using this, you can turn your website visitors into participants in user research studies. It lets you use a customizable popup widget to invite visitors to join your studies and manage the recruitment process from one place. 

The feature is compatible with all UXtweak tools that require participant recruitment, such as Website Testing, Card Sorting, and Tree Testing.

Besides, you can also target specific segments of your visitors based on various criteria, such as location, device, behavior, etc.

What You Will Like:

• Customizable surveys based on specific goals and user experience metrics.
• Multi-channel feedback collection, including websites, mobile apps, and emails.
• Features like screenshot annotations, heatmaps, and session recording for visual insights.
• Target specific user groups or segments for tailored surveys.
• Cross-platform surveys and feedback collection compatibility to gather insights from a diverse user base.

What You May Not Like:

• Sorting the survey results is challenging on a mobile device.
• Limited support for remote testing.

Price: Starts at $59/month. Billed annually.

3. Crazy Egg – Best for Exit-Intent Surveys

If you need crazy-good exit-intent surveys, I would suggest Crazy Egg as a suitable Maze software alternative.

These can be used to collect feedback, reduce bounce rates, increase signups, or offer incentives. 

You can choose from different types of exit-intent survey questions, such as multiple choice, rating, text, or email, and customize the design, timing, and trigger of your popups to match your brand and audience.

It even lets you measure the customer experience with NPS scores and ratings and you can improve an existing product or feature from direct customer feedback.

What You Will Like:

• Drag-and-drop functionality for easy survey building.
• Triggering mechanisms based on user actions or behaviors (e.g., time spent on a page, exit intent).
• Support for different types of feedback, including multiple-choice, open-ended responses, and ratings.
• Video recordings to watch the visitors interact with the website, such as where they click, scroll, and move their mouse. 
• A/B testing on different survey versions to determine the most effective one.

What You May Not Like:

• Limited question types and response options.
• Lacks detailed reporting and filtering options in surveys.

Price: Starts at $49/month. Billed annually.

4. Optimal Workshop – Best for Customizable Surveys

Have you checked Maze’s usability testing features? I thought these could have been so much better.

And this is where a survey tool like Optimal Workshop comes in.

It lets you build surveys with various question types, such as multiple choice, rating scale, text input, matrix, and more.

Plus, it offers options for customizing the look and feel of surveys to align with a company’s branding. You can even add images, videos, or other media in surveys to enhance participant engagement.

I tried its survey preview and testing feature, and this seems quite effective in reviewing the survey from the participant’s perspective before launching it. It lets you catch any errors or issues with the survey design.

What You Will Like:

• It contains Reframer, a qualitative research tool to collect and tag notes and observations from user interviews and usability tests. 
• Collaboration features to allow multiple team members to work on a project simultaneously.
• Robust reporting and analytics tools to interpret the data gathered from surveys.
• Real-time feedback from participants and facilitators.
• Wide variety of tools for brainstorming, sketching, and prototyping the surveys according to occasions and individuals.

What You May Not Like:

• Limited integration options that affect your ability to streamline workflows.
• It accompanies a learning curve for the users.

Price: Starts at $208/month. Billed annually. 

5. Lyssna (formerly Usability Hub)- Best for Voice and Text Surveys 

(Image Source: Lyssna)

In my research, I was looking for Maze alternatives that could bring something interactive to the table. And then I found Lyssna with its voice- and text-based survey features.

You can use this to create a survey using the design surveys feature or the questions test type in the test builder.

It comes with advanced language processing capabilities to understand and interpret open-ended responses in natural language. Besides, it supports over 30 languages, so you can reach a wider audience with your surveys.

What You Will Like:

• Create surveys that showcase your design while asking questions to your participants.
• Get access to a panel of over 530,000 people across 100+ countries to target them by job function, industry, company size, and more.
• Analyze your survey results in real time with Lyssna’s data visualization tools.
• Get advanced analytics tools that help you understand your survey data.
• Customize your surveys with your company logo and colors to create a professional look.

What You May Not Like:

• It does not provide immediate feedback from the users.
• It does not allow you to include external links in your tests.

Price: Starts at $75/month. Billed annually.

6. UserZoom – Best for Multi-Channel Survey Distribution

(Image Source: Usertesting)

When it comes to the distribution of surveys through various channels, UserZoom is one of the best Maze competitors in the market.

While I customized a few survey templates on the platform, I found that I could distribute my surveys through multiple channels, such as email, web, mobile, social media, etc. 

This can help users reach a wider and more diverse audience, collect more feedback, and improve the user experience of their products or services.

The tool is capable of consolidating data from surveys distributed across multiple channels.

What You Will Like:

• Geo-targeted surveys to gather insights based on location-specific user behaviors.
• Recruit participants based on specific criteria, ensuring a relevant user group for your research.
• Collect feedback in various formats, including text, images, and videos.
• Generate visual reports and analytics to present findings effectively.
• Allows collecting feedback across different devices and browsers, and performs well on various screen sizes.

What You May Not Like:

• It can take longer to source participants, especially for niche or specific audiences.
• Some features, such as participant face recording, demand an extra subscription charge.

Price: Custom pricing.

Read Also: 8 Best Retently Alternatives for 2024

7. Hotjar – Best for Template-Based Surveys

(Image Source: Pageflows)

Creating surveys is easier and quicker when you have customizable templates to assist you.

Believe me, Hotjar is an excellent Maze alternative in this aspect.

You can use AI to generate a survey based on your goal or choose from over 40 free templates that cover different use cases and research questions.

It lets you customize the templates to fit your brand, product, and research needs.

Besides, you can connect your surveys with other Hotjar tools, such as Heatmaps, Recordings, Feedback, and Interviews, to get a more comprehensive view of your users.

What You Will Like:

• Access survey responses and feedback data on the Hotjar dashboard and get automated summaries using AI.
• Supports different types of surveys, such as on-site surveys, post-exit surveys, and more.
• Behavior-triggered surveys based on time spent on a page, specific clicks, or scrolling behavior.
• Tools for analyzing survey responses, including aggregated data, trends, and visualizations.
•  Lets you invite survey respondents for an interview to understand their experience.

What You May Not Like:

• Limited customization options for polls, incoming feedback, and surveys.
• Does not allow you to edit or correct typos in your questions once they are published.

Price: Starts at $32/month. Billed annually.

Evaluation Criteria

The evaluation of products or tools chosen for this article follows an unbiased, systematic approach that ensures a fair, insightful, and well-rounded review. This method employs six key factors:

1. User Reviews / Ratings- Direct experiences from users, including ratings and feedback from reputable sites, provide a ground-level perspective. This feedback is critical in understanding overall satisfaction and potential problems.
2. Essential Features & Functionality: The value of a product is ascertained by its core features and overall functionality. Through an in-depth exploration of these aspects, the practical usefulness and effectiveness of the tools are carefully evaluated.
3. Ease of Use: The user-friendliness of a product or service is assessed, focusing on the design, interface, and navigation. This ensures a positive experience for users of all levels of expertise.
4. Customer Support: The quality of customer support is examined, taking into account its efficiency and how well it supports users in different phases – setting up, addressing concerns, and resolving operational issues.
5. Value for Money: Value for money is evaluated by comparing the quality, performance, and features. The goal is to help the reader understand whether they would be getting their money’s worth. 
6. Personal Experience/Expert’s Opinion or Favorites: This part of the evaluation criteria draws insightful observations from the personal experience of the writer and the opinions of industry experts. 

Ready to Pick the Best Maze Alternatives?

After a careful analysis of the features of these Maze alternatives and competitors, it’s time to pick the best platform.

Which one of the above tools sounds like the best option?

Let me make it easier for you.

I have shortlisted three options from my list above, and here is a recap of each:

Option 1: Qualaroo

Qualaroo stands as an excellent alternative to Maze with its real-time user insights. You can customize surveys based on criteria like domains, visit frequency, and even the overall look to match your brand with the design API. The sentiment analysis, powered by IBM Watson, provides emotional scores, common keywords, and themes, streamlining feedback analysis.

Option 2: UXtweak

UXtweak stands out with its onsite respondent recruitment feature. You can transform website visitors into research participants with a customizable popup widget. It even lets you manage recruitment for various tools and target specific visitor segments based on criteria like location and behavior.

Option 3: Optimal Workshop

Optimal Workshop is a good alternative to Maze, especially regarding usability testing. With diverse question types and customizable survey aesthetics, it can easily align with your brand identity. It also has a survey preview and testing feature that notes a participant’s perspective, helping catch design errors before launch.

So, which one of these tools sounds the best?

I prefer Qualaroo because I am using it, and it’s working incredibly well for me. The high-level customization and advanced targeting for surveys are quite interesting, and it has really good reporting features, too.