Dwayne Charrington

Author

Dwayne Charrington

UX & User Research Expert |

Dwayne Charrington is an expert in UX design and user research, showing a strong grasp of how to improve user interfaces and interactions. He explores a wide range of topics, including lead generation, feedback management, the importance of survey accessibility, and how new technologies like AI and VR are changing how users interact with products. He shares insights on creating clear navigation, using A/B testing to make smarter design choices, and the power of storytelling in UX. Dwayne also focuses on optimizing mobile experiences and champions privacy-by-design, ensuring users feel satisfied, secure, and valued.

Articles by Dwayne Charrington

Last modified: November 23, 2023

9 Best Employee Exit Survey Software To Streamline Offboarding

Have you ever considered using departing employees’ feedback to transform your workplace culture and boost employee satisfaction? As a professional invested in employee engagement and retention, I emphasize the significance of conducting exit interviews. There’s a lot that goes on under the table than above. This is where employee exit interviews help uncover the unsaid...
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Last modified: November 23, 2023

The Best Diversity And Inclusion (DEI) Survey Questions

“When we discovered a gender wage discrepancy in our firm, we launched a successful DEI survey project. We restructured our compensation rules immediately to provide equitable pay for all employees. This not only fixed the problem but also improved business culture by displaying our dedication to justice.” This was the experience of Isaac Robertson, co-founder...
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Last modified: November 23, 2023

Make the Switch: 7 Best InMoment Alternatives for 2024

Inmoment offers tools for capturing customer insights and improving the overall customer experience. However, if you’re searching for a better InMoment alternative that offers a unique blend of actionable feedback and advanced analytics, you’ve landed in the right spot. The digital landscape is brimming with InMoment competitors that promise to deliver actionable customer insights.  It’s...
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Last modified: November 22, 2023

Top 7 Shout Alternatives to Try in 2024

As a robust, reliable tool with multiple functionalities, Shout undoubtedly stands among the top choices for customer experience research. However, it has a standardized set of features that may not necessarily cater to the unique needs of every user. Additionally, Shout’s pricing is not within everyone’s budget. As businesses and individuals seek cost-effective options, the...
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Last modified: February 13, 2024

CSAT vs. NPS vs. CES: Which Is the Metric for Your Business?

Profits and happy customers go hand in hand. And customer satisfaction metrics are the common denominator between the two. These metrics help you to see what you’re doing right and also find opportunities to improve. This way, you are equipped to offer better customer experience, which, as we all know, leads to higher customer satisfaction....
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Last modified: April 25, 2024

Understanding Patient Surveys in Healthcare: A Vital Tool for Success

If there is one place where surveys can directly impact respondents’ life is healthcare. Patient surveys are critical in gauging healthcare providers and improving the infrastructure. Patient surveys are far more than just questionnaires; they represent an avenue of connection, empathy, and progress.  As a vital tool for success, they offer a rare glimpse into...
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Last modified: August 11, 2023

Guide To A Good NPS Score: Setting NPS Benchmark For Success

Here’s some juice to kickstart our conversation – Did you know 35% of eCommerce small businesses’ revenue is generated by the top 5% of customers, i.e., loyal and repeat customers (customer acquisition enthusiasts can calm down)?    The question is, what drives repeat business? It’s obviously loyal customers. That’s why businesses across industries are obsessed with...
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Last modified: September 14, 2023

Omnichannel Customer Experience: Benefits, Strategies, & Examples

Omnichannel customer experience means seamless unified interactions across various channels. With the ever-growing customer touchpoints, the difference between offline and online interactions is getting smaller. More channels mean more accessible options, but it also presents a new challenge – the need to connect them. That’s what is called an omnichannel experience. With such an interconnected...
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Last modified: August 11, 2023

Gauge & Improve Product Experience – Tips, Strategies, & Examples

Creating a customer-centric product relies on listening to what customers have to say about it. It’s an iterative process that involves mapping how people use the product at different stages of its lifecycle and using the data to improve it, a.k.a. gauging the product experience. In an agile and rapidly growing competitive environment, product experience...
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Last modified: February 13, 2024

Customer Segmentation Analysis: Types, Examples, & Methods

The need for customer segmentation research arises from a simple fact – No two customers are alike. With highly competitive markets, customer experience takes center stage to improve customer loyalty and growth. And the path towards driving engaging experiences starts with understanding your customer base, i.e., their needs and preferences. By employing the right segmentation...
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