User insights are at the core of the user experience. That’s no secret, but the art of how to ask the right questions has certainly evolved and become more complex over time.
In this guide, we provide:
At Redfin, we have an insatiable curiosity for our users and a desire to have the best user experience in our field. We do this by establishing both business metrics and user experience metrics for every feature we build. We ask questions that help us identify, track and improve those metrics over time.
Tira Schwartz, Principal UX Researcher at RedfinSeattle, WA
The less effort you require from your user, the more likely it is that they will provide feedback.
Walter Hannemann, Product Manager at DualogCopenhagen, Denmark
Marketing and sales will appreciate the opportunity to turn user testimonials into content and case studies.Product teams will have specific feedback to inform the roadmap. Customer success will love that you are demonstrating an interest in and establishing a relationship with users. Leadership is always thankful for anything that can improve the bottom line.