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How Does Google Analytics & Qualaroo Integration Work?

Google Analytics integration with Qualaroo is a robust combination facilitating real-time analysis of survey feedback data procured from numerous metrics and channels.

With Google Analytics integration, you get a holistic view of customer feedback data relating to visitor behavior on the website. You can record Qualaroo events like Nudge™ activities (number of views, clicks, minimized, and answered), track response and completion rate, identify user demographics, collect qualitative and quantitative insights to boost survey response and completion rate.

Features & Benefits of Qualaroo and Google Analytics Integration

  • Record Qualaroo survey responses as events in Google Analytics Record Qualaroo survey responses as events in Google Analytics

    Using Tag Manager, you can track events such as Nudge™ responses, survey completion rate, survey response rate, and more by simply pasting a code snippet into Qualaroo. The integration simplifies recording, analyzing, and visualizing the feedback data and other metrics to re-define marketing strategies.

  • Track visitor data to create accurate surveys Track visitor data to create accurate surveys

    Carefully designed surveys targeting the right audience with the right questions bag higher completion rates and gather desired data. With Google Analytics and Qualaroo integration, you can track customer behavior on the website to gauge preferences and intent to curate relevant surveys for your customers and you.

  • Segment visitors based on traffic source & behavior Segment visitors based on traffic source & behavior

    Qualaroo integration with Google Analytics simplifies analyzing survey feedback data by segregating and segmenting visitors based on factors such as traffic source, location, device, etc. It helps analyze data in an organized way and unravel insights hidden in a limbo between these two data sets.

  • Augment quantitative & qualitative insights Augment quantitative & qualitative insights

    Combining your qualitative insights (such as reports from Sentiment Analysis gauging customers’ general sentiment towards a company) with quantitative insights (data from metrics such as NPS, CSAT, etc.) helps paint a holistic picture of customer experience. Google Analytics helps integrate these valuable insights and create wholesome reports offering 360-view of the feedback data.

  • Procure feedback insights with effortless reporting Procure feedback insights with effortless reporting

    Google Analytics’ advanced reporting feature enables you to analyze survey feedback data with ease, following a few steps. It simplifies data visualizations and empowers you to identify obscure and in-depth insights in real-time. You can simultaneously analyze data from multiple domains in one place.

  • Gauge in-depth information from multiple channels Gauge in-depth information from multiple channels

    Collecting feedback from multiple channels gives companies headaches due to all the complexities involved in streamlining the scattered feedback data. Google Analytics integration with Qualaroo poses as a common denominator between all feedback channels, i.e., on-site, in-app, social media, etc., where all the data is accumulated and categorized for easy analysis.

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