Qualaroo is AI-powered, in-context feedback software built around the Nudge™, a microsurvey that appears while someone is using your website, app, or even a prototype. Its built-in AI writes your questions, targets the right users, and reads every answer, and every plan also includes heatmaps and session replay, prototype testing, A/B testing, the Identify API, and the full ProProfs Survey Maker for longer surveys. Sprig is an AI-driven research platform for product teams, with in-product surveys, session replays, heatmaps, and AI agents that run structured studies. Both collect feedback from real users, so the differences come down to where the question gets asked, what you pay per answer, and how much of the analysis the platform does for you.
Choose Qualaroo
If you want the complete AI-powered feedback toolkit under one subscription, with prices you can see today: microsurveys that appear right inside your product, an AI Survey Creator, AI feedback analysis, and sentiment analysis, built-in heatmaps and session replay, prototype testing, A/B testing, the Identify API, the full ProProfs Survey Maker for longer surveys, 70+ languages, unlimited responses on every paid plan, free custom integrations, and 24/7 Awesome Human Support.
Choose Sprig
If you want an AI-driven research platform for product teams: AI agents that design, run, and summarize structured studies, in-product surveys with session replays and heatmaps, prototype testing across many design tools, voice and video responses, AI translations, 70+ expert-made templates, access to an outside participant panel, AI-written research reports, integrations with Amplitude, Mixpanel, and Segment, and a dedicated Slack channel for Enterprise customers.
At a Glance
| What Matters | Qualaroo | Sprig |
|---|---|---|
| How Pricing Works | Published prices from free to Enterprise, with unlimited responses from Essentials up ($19.99/mo) and a 15-day money-back guarantee | Sales-led: prices are shared after a demo, and billing is based on monthly tracked users |
| Free Plan | $0 forever, unlimited surveys, 50 responses/mo, and the same core features as paid plans, including heatmaps, session replay, AI, and the Identify API | Sprig's docs still mention a Free plan for existing accounts; its current pricing page offers a demo request instead |
| In-App Surveys (inside your product) | The Nudge shows while someone is actively using your website, app, or product, with no separate email needed | In-product surveys shown by page and event triggersNeeds the Sprig SDK installed and events set up first |
| Prototype Testing (before anything is built) | Figma, InVision, Adobe XD, Marvel, and Axure, through a pasted public link, ready on any plan with no plugin, embed, or support request | 12 design tools, including Figma, Adobe XD, InVision, Sketch, Miro, and FramerPrototype Tests are switched on by contacting Sprig Support |
| Heatmaps and Session Replay | Auto-generated heatmaps plus full session recordings from one script, on every plan including Free, with nothing to switch on | Click and scroll heatmaps and replays of up to 1 hour, with AI summaries, after SDK setup and activation through Sprig Support |
| Know Who Answered (Identify API) | One line of code ties each response to a named person by email or ID, with a logged-in or anonymous toggle and include or exclude control, on every plan | Sets a user ID and attributes through its SDK |
| AI for Writing Surveys and Reading Answers | AI Survey Creator (question writer, smart targeter, branch logic router), AI feedback analysis, sentiment analysis, summaries, and word clouds, on every plan including Free | AI drafts surveys and surfaces themes, and AI agents can run whole studiesAgent-led studies are part of the Enterprise platform |
| Setup and Upkeep | One line of asynchronous code that never slows your page, and no developer needed to add or change questions later | SDK installation and event setup first, then studies are built in the Sprig app |
| Control Over Who Sees the Survey | URL, domain, behavior, scroll, exit intent, cookies, custom variables, and A/B testing, on every plan | URL and event triggers, with filters on attributes, events, and groups |
| Surveys Beyond the Nudge | Full ProProfs Survey Maker on every plan, with a 1,000,000+ question bank, 200+ templates, scored surveys, file uploads, kiosk mode, and Excel import | Long-Form Surveys by email, SMS, and chat, built inside the same platform |
| Question Types and Look | 30+ question types across the Nudge and Survey Maker, including NPS, CSAT, and CES, with pop-up placement (left, right, top, bottom, center) and your own colors, logo, and text | NPS, rating scales, multiple choice, open text, matrix, and more, with brand-matched styles |
| Voice, Video, and Recorded Task Responses | File uploads as answers in the Survey Maker | Voice, video, and recorded-task responses |
| Surveys in Other Languages | 70+ languages, every plan | Multi-language studies with AI translation and right-to-left supportRegenerating an AI translation replaces manual edits |
| Results and Data | Dashboard with highlighting, favorites, and filtering, CSV and Excel export, and a two-way API, webhooks, and hidden fields at Enterprise | Study Summary with AI themes, CSV up to 950,000 rows, Export API, and webhooksPlan availability varies by destination |
| Connections to Other Tools | Salesforce, HubSpot, Segment, Slack, Google Analytics, Tableau, Intercom, Zapier, and more, plus five prototype tools, and custom integrations we build for free on request | Amplitude, Mixpanel, Segment Streams, Slack, Zapier, webhooks, and 12 design toolsSome integrations, such as LaunchDarkly, are on select plans |
| Team Access | Unlimited admins and creators from Essentials, with roles, permissions, and single sign-on at Enterprise | Admin, Developer, and Editor roles; seat pricing is shared after a demo |
| Support | 24/7 live chat, plus phone (Mon to Fri) and email; call 855-PROPROF (855-776-7763) and a real person answers | Chat Monday to Friday, 9 AM to 5 PM Pacific, plus email; Enterprise customers get a Slack channel; no phone line is listed |
| Other Tools From the Same Company | Connected ProProfs suites with chat, help desk, CRM, and knowledge base, and ProProfs Quiz Maker works great alongside | Standalone research platform |
Survey Channels and Reach
Where you can ask matters as much as what you ask. Qualaroo reaches people before launch (prototypes), during use (in-product microsurveys), and afterward (email, link, QR code, web forms, and kiosk mode). Sprig covers most of that ground too, with its own setup steps.
| Channel | Qualaroo | Sprig |
|---|---|---|
| In-App Surveys (inside your product) | The Nudge appears while someone is actively using your website, app, or product, no separate email needed | In-product surveys work the same wayNeeds the Sprig SDK installed and events set up first |
| Website and Marketing Pages | Included, every plan, including most public URLs | Included, through link, embed, or in-product triggers |
| Mobile App Surveys (via a developer toolkit, or SDK) | Mobile Nudge on every plan, plus a full iOS and Android developer toolkit at Enterprise | iOS, Android, and React Native SDKsNeeds the SDK installed in your app |
| Email, Link, QR Code, and Web Forms | High-delivery email surveys, link Nudges, QR codes, and web forms, plus a persistent sidebar feedback button | Email, SMS, link, QR code, and embed, plus an outside participant panel on EnterprisePanel access is part of the Enterprise platform |
| Installation and Upkeep | One line of asynchronous code, installed once, so it never slows your page; add or change questions any time without a developer | SDK installation and event setup first, then studies are built in the Sprig app |
| Shared Tablet and In-Person Feedback | Kiosk mode in the Survey Maker, plus an auto-restart mode for prototype demos | Link and QR code surveys |
| Prototype Testing (before anything is built) | Figma, InVision, Adobe XD, Marvel, and Axure, all through a pasted public link, with no plugin or embed | 12 design tools, including Figma, Adobe XD, InVision, Sketch, Miro, and FramerPrototype Tests are switched on by contacting Sprig Support |
Qualaroo: The Nudge shows up inside your website, web app, or native mobile app while someone is actually using it. Qualaroo also reaches people by email, link, QR code, and web forms, adds a persistent sidebar feedback button and kiosk mode, installs with one line of code that never slows your page, and tests prototypes with five design tools by pasting a link, all on any plan.
Sprig: Covers in-product surveys, link-based surveys by email, SMS, and QR code, and prototype testing across 12 design tools. It can also recruit from an outside panel on its Enterprise platform. In-product studies need the Sprig SDK and event setup first, and Prototype Tests are switched on through Sprig Support.
Pick Qualaroo if you want in-product surveys, prototype testing, a feedback button, kiosk mode, and email, link, and QR surveys ready on day one, with no setup request. Pick Sprig if you want SMS delivery, a longer list of design tools, or access to an outside panel, and are comfortable with an SDK setup.
Audience Targeting
This is where you decide who gets asked: which pages, which visitors, and when. Qualaroo gives you a lot of control on every plan.
| Who Sees the Survey | Qualaroo | Sprig |
|---|---|---|
| Show Only on Certain Pages or URLs | URL, domain, and subdomain rules, every plan | URL and event triggers, up to 10 per in-product studyNeeds the Sprig SDK and event setup first |
| Behavior, Scroll, and Time on Page | Included, every plan, including scroll depth and time on page | Event-based triggers, plus filters on attributes, events, and groupsEvents and attributes must be instrumented in your product |
| Target by Saved Visitor Details (cookies and attributes) | Cookies and custom variables, every plan | User attributes and groupsAttributes must be passed into Sprig |
| Target by Something a Visitor Did (event-based) | Behavior targeting on every plan; deeper rule-based targeting at Enterprise | Event history and event propertiesEvent properties are limited to code events |
| Timing and Testing Controls | Exit-intent surveys, frequency controls (once per visitor or recurring), and A/B testing of survey versions, on every plan | Studies are triggered by URL or event |
Qualaroo: Targets by URL, page, behavior, scroll depth, exit intent, cookies, and custom user data. It also runs A/B tests (two versions of a survey, to see which gets more responses) and sets how often someone is asked, at no extra cost on any plan.
Sprig: Targets by URL, event, user attributes, groups, and event history, with up to 10 triggers per in-product study. It works best in products that already track events and attributes, because the SDK and event setup come first.
Pick Qualaroo if you want exit-intent surveys, A/B testing, and targeting by page, behavior, scroll, and cookies available from the first day, without instrumenting events. Pick Sprig if your product already tracks events and attributes and you want to build studies around event history.
Respondent Identification
By default, survey answers are anonymous. The Identify API is a small piece of code that tells Qualaroo who is answering, such as “Jane from Acme Inc.”, instead of “anonymous visitor.”
| Who Answered | Qualaroo | Sprig |
|---|---|---|
| Tie a Response to a Real Name or Email | Yes, with one line of code, on every plan | Yes, by setting a user ID and attributes through its SDKThe number of users sent to Sprig affects billing |
| Target Logged-In, Anonymous, or Both | One toggle, by default anonymous | Users without a user ID are treated as unauthenticatedFiltering relies on attributes and events rather than a single toggle |
| Include or Exclude Specific People | Include or exclude specific people by rule, not just by broad group | Filters by user attributes and groups |
| See Responses by Name, Plan, or Customer ID | In the dashboard and CSV export | On the Users page and in CSV export, with optional user attributes |
| Add Extra Details to a Person's Profile | Custom variables, every plan | Attributes on each userAttributes must be sent from your product |
Qualaroo: The Identify API links a response to a real, named person with one line of code, on every plan. You can switch between logged-in, anonymous, or both, include or exclude specific people by rule, and see answers by name, plan, or customer ID in the dashboard and CSV export.
Sprig: Identifies known users by setting a user ID and attributes through its SDK, and shows them on a Users page. Because Sprig bills on tracked users, the number of identified users matters for cost.
Pick Qualaroo if you want named responses with one line of code, a logged-in or anonymous toggle, and include or exclude control, with no billing impact from identifying more users. Pick Sprig if you already send user IDs and attributes to other analytics tools and want to reuse them.
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Heatmaps and Session Recordings
Click and scroll data shows what people did, not only what they said. Qualaroo builds it into the same script as the survey, on every plan.
| Click and Scroll Data | Qualaroo | Sprig |
|---|---|---|
| Heatmaps (color maps of clicks and scrolls) | Auto-generated per page: clicks, scroll depth, and drop-off, every plan including Free | Click and scroll heatmaps with AI analysisNeeds the Sprig SDK installed first |
| Visit Recordings (session recordings) | Full recordings with configurable duration, ready on every plan | Replays of up to 1 hour, with AI summariesAlways-on Replays are activated through Sprig Support |
| One Piece of Code for Survey and Behavior Data | Yes: the Nudge, heatmaps, and recordings run from one script | Yes, through the Sprig SDK |
| Works On | Website, mobile site, and web app | In-product studies through the SDK |
| Setup | Turned on automatically, no setup step | SDK installation and event setup, then activation for Always-on Replays |
Qualaroo: One script covers the Nudge, auto-generated heatmaps, and full session recordings on your website, mobile site, and web app, on every plan including Free. Click data and the “why” answers sit in the same dashboard, with nothing to switch on.
Sprig: Offers click and scroll heatmaps and replays of up to an hour, with AI summaries layered on top. The SDK has to be installed first, and Always-on Replays are activated through Sprig Support.
Pick Qualaroo if you want heatmaps and recordings running as soon as you sign up, in the same dashboard as your survey answers, with nothing to switch on. Pick Sprig if you want AI-summarized replays as part of a broader research platform and can go through its setup.
AI Survey Creation and Analysis
Both platforms lead with AI. Qualaroo puts a full AI suite in the everyday survey workflow on every plan, including Free; Sprig builds whole research studies around AI agents.
Qualaroo's AI Survey Creator covers seven named capabilities:
- AI Question Writer: drafts questions from a prompt
- AI Smart Targeter: recommends who to target and where
- AI Branch Logic Router: builds skip logic automatically
- AI Sentiment Analyst: scores every open-text response as positive, neutral, or negative as it lands
- AI Response Summarizer: condenses open-text answers into themes
- AI Keyword Visualizer: surfaces recurring words as a word cloud
- AI Insights Engineer: surfaces patterns across responses
| What the AI Does | Qualaroo | Sprig |
|---|---|---|
| Writing Questions, Choosing Who Sees Them, and Follow-Up Rules | AI Question Writer, Smart Targeter, and Branch Logic Router, on every plan, even Free | Sprig AI drafts a first survey from your research goal |
| Reading the Mood of Answers and Finding Themes | AI Sentiment Analyst, Keyword Visualizer word clouds, and Insights Engineer, on every plan, including Free | AI Insights surfaces themes and patterns across open-text responses |
| Summaries of Written Answers | AI Response Summarizer, included on every plan | AI-generated study summaries and themes |
| AI Agents That Design and Run a Whole Study | Coming Soon | Design, Field, and Synthesize Agents, including recruiting from an outside participant panelPart of the Enterprise platform |
Qualaroo: Runs its full AI Survey Creator suite on every plan, including the $0 free plan. It writes questions, suggests targeting, builds branch logic, scores sentiment, summarizes answers, builds word clouds, and finds patterns, all from the same account.
Sprig: Builds its platform around AI agents: Design structures a study, Field runs it and can recruit participants from an outside panel, and Synthesize turns results into a report. Those agent features sit in the Enterprise platform.
Pick Qualaroo if you want AI help with everyday surveys and feedback analysis from day one, on any plan, including free. Pick Sprig if you want AI agents to run structured research studies, including outside panel recruiting.
Long-Format Survey Capability
Quick in-the-moment questions and longer studies often need different tools. Qualaroo includes both in one subscription, with the full Survey Maker on every plan; Sprig runs longer surveys inside its platform.
| What's Included | Qualaroo + Survey Maker | Sprig |
|---|---|---|
| Second Tool Included | ProProfs Survey Maker, included on every plan at no added cost | Long-Form Surveys by email, SMS, and chat, inside the same platform |
| Question Bank | 1,000,000+ ready-to-use questions | Questions built in the study editor, with an AI first draft |
| Templates | 200+ templates across the Nudge and the Survey Maker | 70+ expert-made templates |
| Build and Import Surveys | Import and build surveys from Excel, with scored surveys and file uploads as answers | Built in the study editor |
| Quizzes and Assessments | Scored surveys built in, and it works great with ProProfs Quiz Maker for full quizzes | Surveys and research studies; no dedicated quiz builder is listed |
Qualaroo: Every plan already includes ProProfs Survey Maker, so a team that needs both a two-question in-app Nudge and a full customer-satisfaction study never has to buy or learn a second tool. The bundle adds a 1,000,000+ question bank, 200+ templates, scored surveys, file uploads, Excel import, and kiosk mode, and it works great with ProProfs Quiz Maker for quizzes and assessments.
Sprig: Runs Long-Form Surveys as a study type inside its platform, delivered by email, SMS, and chat, with an AI first draft and 70+ templates. It does not bundle a separate survey product with its own question bank.
Pick Qualaroo if you want a separate, full survey tool with a 1,000,000+ question bank, scored surveys, and Excel import in the same subscription. Pick Sprig if you prefer to run longer surveys in the same research workspace as your other studies.
Question Types and Survey Builder
Both platforms offer a solid range of question types. Qualaroo's come in two sets, one for quick questions and one for long-form studies.
| Survey Building | Qualaroo | Sprig |
|---|---|---|
| Question Types and Formats | 30+ types across the Nudge and the Survey Maker, including NPS, CSAT, CES, and lead-generation questions, from one-tap questions to long-form studies, every plan | NPS, rating scales, multiple choice, open text, matrix, and more, built for product research |
| Voice, Video, and Recorded Task Responses | File uploads as answers in the Survey Maker | Voice, video, and screen-recorded task responses |
| Follow-Up Rules (skip or show questions based on the last answer) | Question branching with skip logic, so each person sees only relevant follow-ups, plus an AI Branch Logic Router, every plan | Skip logic, randomization, and response piping |
| Surveys in Other Languages | 70+ languages, every plan | Multi-language studies with AI translation and right-to-left supportRegenerating an AI translation replaces manual edits |
| Your Own Look (colors, logo, text, placement) | Color, logo, custom text, customizable questions, and pop-up placement (left, right, top, bottom, center) from Essentials; $300/yr White Label add-on on any plan | Sprig Standard or Conversational UI styles, matched to your brand |
Qualaroo: 30+ question types in total: 10 in the Nudge, built for speed, and 20+ in the Survey Maker, backed by a 1,000,000+ question bank. NPS, CSAT, and CES surveys are built in. Surveys run in 70+ languages on every plan, and branding starts at a low tier, including pop-up placement and a white-label add-on.
Sprig: Has a research-oriented question set, including voice, video, and recorded-task responses that Qualaroo does not offer. It also supports AI translation, though regenerating a translation replaces any manual edits.
Pick Qualaroo if you want a wide range of question types for both quick and long-form surveys, 70+ languages, and full control over how the pop-up looks. Pick Sprig if you need voice, video, or recorded-task responses for usability research.
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Reporting and Data Export
Both platforms report on responses and let you download results.
| Results | Qualaroo | Sprig |
|---|---|---|
| Results Dashboard | New-response highlighting, favorites, and filtering, plus an email notification when someone responds | Study Summary view with AI-clustered themes |
| Download Results as a Spreadsheet | CSV or Excel from the Business plan | CSV with optional AI themes and user attributes, up to 950,000 rowsDelivered as an emailed download link |
| Send Data to Other Tools Automatically (API and webhooks) | A two-way connection, automatic alerts, and hidden fields for internal notes, on Enterprise | Export API, webhooks, Zapier, and Slack alertsPlan availability varies by destination |
| AI-Written Summaries of Results | AI Response Summarizer, included on every plan | Synthesize Agent builds full research reportsPart of the Enterprise platform |
Qualaroo: Response dashboards highlight new activity and let you favorite and filter. CSV and Excel export start at Business, and Enterprise adds a two-way connection to other tools, automatic alerts, and hidden fields for internal notes and sorting.
Sprig: Clusters open-text answers into themes in its Study Summary view, exports CSVs of up to 950,000 rows, and can turn a study into a written report with its Synthesize Agent.
Pick Qualaroo if you want a dashboard, export, and AI summaries at published prices from Business up. Pick Sprig if you want AI-written research reports and large CSV exports as part of an Enterprise research platform.
Integrations
Your feedback is only useful if it reaches the tools your team already works in. Qualaroo connects to your CRM, chat, analytics, and marketing tools, and to thousands more apps through Zapier.
| Integrations | Qualaroo | Sprig |
|---|---|---|
| Connected Tools | Salesforce, HubSpot, Pipedrive, Marketo, Segment, Slack, Microsoft Teams, Google Analytics, Tableau, Intercom, Optimizely, Mailchimp, FullStory, Notion, Mixpanel, Google Tag Manager, Adobe Analytics, Google Sheets, and more, plus the five design tools in Nudge for Prototypes | Amplitude, Mixpanel, Segment Streams, Slack, Zapier, webhooks, LaunchDarkly, Dovetail, Google Tag Manager, and 12 design toolsSome integrations, such as LaunchDarkly, are on select plans |
| Design and Prototyping Tools | Figma, InVision, Adobe XD, Marvel, and Axure, ready the moment you sign up | Figma, Adobe XD, InVision, Sketch, Miro, Framer, Marvel, ProtoPie, Justinmind, Axure, Webflow, and Google DrivePrototype Tests are switched on by contacting Sprig Support |
| Product Analytics Tools | Google Analytics, Tableau, Mixpanel, and Adobe Analytics | Amplitude, Mixpanel, and Segment Streams |
| Connect to Thousands of Other Apps (Zapier) | Included: no-code connections to thousands of apps, plus a Slack alert for every new response | Included |
| Custom Integrations Built for You | Need a connection that isn't on the list? Tell us and we'll build it for you at no charge, usually within 30 days | Takes integration requests through a request survey; no build timeline or fee is published |
Qualaroo: Connects to the tools your team already uses: Salesforce, HubSpot, Pipedrive, Marketo, Segment, Slack, Microsoft Teams, Google Analytics, Tableau, Intercom, Google Sheets, and more, plus the five design tools built into Nudge for Prototypes. Zapier adds thousands of other apps with no code. Basic integrations start at Business, and advanced ones, such as deeper CRM connections, are at Enterprise. And if the tool you need isn't on the list, we'll build the connection for you free.
Sprig: Connects to analytics and workflow tools such as Amplitude, Mixpanel, Segment, Slack, Zapier, and webhooks, and to 12 design tools. Its docs invite integration requests through a request survey, and some integrations, such as LaunchDarkly, are on select plans.
Pick Qualaroo if you want a published list of connections, including your CRM, chat, and analytics tools, plus a free custom integration if yours is missing. Pick Sprig if you want a longer list of design-tool integrations and research-focused analytics connections.
User Seats and Permissions
Team access works differently on each platform, mostly because the pricing models differ.
| Team Access | Qualaroo | Sprig |
|---|---|---|
| Admins and Creators | Unlimited from Essentials, about $20/month | Admin, Developer, and Editor roles; seat pricing is shared after a demo |
| Many Websites and Users | Unlimited at Enterprise | Billing scales with monthly tracked usersCost grows with the number of tracked users |
| Control Who Can See or Edit What (roles and permissions) | Roles and permissions, shared teams, a custom license, and enterprise security controls, at Enterprise | Role-based access with Admin, Developer, and Editor roles |
Qualaroo: Admin and creator seats are unlimited from Essentials (about $20/month), so a growing team pays no per-seat fees until Enterprise-level controls (roles and permissions, shared teams, single sign-on, a custom license) matter.
Sprig: Uses Admin, Developer, and Editor roles. Seat pricing is shared after a demo, and overall cost scales with the number of monthly tracked users.
Pick Qualaroo if you want to add admins and creators without a per-seat bill. Pick Sprig if role-based access matters more to you than seat pricing and you are comfortable with a custom quote.
Pricing and Response Limits
The biggest structural difference between these two tools is how you buy them.
| Plan | Qualaroo | Sprig |
|---|---|---|
| Free | $0 forever, unlimited surveys, 50 responses/mo, same core feature set as every paid plan | Docs mention a Free plan for existing accounts; the current pricing page offers a demo request instead |
| Paid Tiers | Essentials $19.99/mo, Business $49.99/mo, and Enterprise from $149.99/mo, billed annually | Custom quote after a demo; prices are not published |
| Limit on Responses | None from Essentials up | Billing is based on monthly tracked users and the capabilities you activate |
Qualaroo: Prices around tracked pageviews and email sends, not feature access. Every plan, including the $0 free plan, has the same Nudge, Identify API, heatmaps and session replay, AI suite, and multilingual surveys. A tracked pageview only counts when a Nudge actually shows, and every paid plan has a 15-day money-back guarantee.
Sprig: Sells through a demo and a custom quote, with billing based on monthly tracked users and the capabilities you activate. That can suit a large research program, but the price is not visible until you talk to sales.
Pick Qualaroo if you want to see prices, start free, and know your bill in advance, with unlimited responses from $19.99/mo. Pick Sprig if you prefer a contract scoped around your research program and don't mind a sales process.
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Customer Support
| Support | Qualaroo | Sprig |
|---|---|---|
| Live Chat | Under 2 minutes, available 24/7, every plan | Monday to Friday, 9 AM to 5 PM Pacific |
| Phone Support | Real product experts, Mon to Fri, 8 AM to 6 PM ET, at 855-PROPROF (855-776-7763) | |
| Email Support | A response within one business day, guaranteed | support@sprig.com |
| Help Articles and Guides | 1,000+ help articles and video guides | A full documentation site at docs.sprig.com |
| Help Getting Started | 1-on-1 call from Business, dedicated Success Manager, and concierge support with a named account manager at Enterprise | Enterprise customers get a dedicated Slack channel with the Sprig teamSlack access is for Enterprise customers |
Qualaroo: Support comes through four channels: live chat that replies in under 2 minutes, 24/7, on every plan; phone with real product experts Monday to Friday, 8 AM to 6 PM ET; email with a guaranteed reply within one business day; and a help center with 1,000+ articles and video guides. Business and up add a 1-on-1 onboarding call with a dedicated Success Manager.
Sprig: Offers in-product chat Monday to Friday, 9 AM to 5 PM Pacific, email at support@sprig.com, and a dedicated Slack channel for Enterprise customers. On-call engineers cover critical technical issues around the clock. No phone line is listed.
Pick Qualaroo if you want live chat at any hour and a phone line on every plan. Pick Sprig if a dedicated Slack channel with its team suits how you work and you are on its Enterprise plan.
Tools Beyond Surveys
Sprig is a focused research platform. Qualaroo is part of a wider set of ProProfs tools that goes beyond feedback into chat, support, knowledge base, and CRM.
| Extra Tools | Qualaroo | Sprig |
|---|---|---|
| Core Feedback Tool | Yes | Yes |
| Live Chat and Help Desk | Included in the Customer Delight Suite | |
| Help-Article Site (knowledge base) | Included in the Customer Delight Suite | |
| Customer Database (CRM) | BIGContacts CRM, in the Customer Growth Suite | |
| Quizzes and Assessments | ProProfs Quiz Maker works great alongside Qualaroo | Surveys and research studies; no dedicated quiz builder is listed |
| How It Is Sold | Two named suites from $499/mo, with prices published | Standalone research platform, sold through a demo |
Qualaroo: Sits inside two ProProfs suites. The Customer Delight Suite includes Qualaroo, Live Chat, Knowledge Base, Survey Maker, and Help Desk. The Customer Growth Suite adds BIGContacts CRM and Picreel. Both start at $499/month, and Qualaroo also works great with ProProfs Quiz Maker for quizzes and assessments.
Sprig: Is a focused, standalone research platform with AI agents, panel recruiting, and AI-written reports. It connects to the tools you already use rather than replacing them.
Pick Qualaroo if you want feedback, support, knowledge base, CRM, and quizzes connected under one account. Pick Sprig if you want a dedicated research platform and already have the rest of your stack.
Which Should You Choose?
Here is the simplest way to decide.
Pick Qualaroo to Collect Feedback Right Where People Use Your Product
Qualaroo covers the whole feedback job under one subscription, AI-powered from start to finish: microsurveys inside your product, an AI Survey Creator, AI feedback analysis, and sentiment analysis, built-in heatmaps and session replay, prototype testing before launch, A/B testing, the Identify API, the full ProProfs Survey Maker for longer surveys, unlimited surveys, and unlimited responses on paid plans. You can see the price and sign up today. If you need an integration we don't have, we'll build it for you free. And 24/7 Awesome Human Support is there whenever you need it.
Pick Sprig if You Need Enterprise AI Research Agents
If you're an established product org that wants AI-led research, Sprig's Design, Field, and Synthesize Agents can run structured studies, recruit from an outside participant panel, and turn findings into a written report. It also pairs surveys with session replays and heatmaps, supports prototype testing across a wide range of design tools, accepts voice and video responses, and gives Enterprise customers a dedicated Slack channel with the Sprig team.
Both tools help you hear from real users. Qualaroo is the quicker start, with prices you can see, a free plan, and heatmaps, session replay, and AI included. Sprig suits teams that want AI-run research studies and have time for a sales process.
Switching From Sprig
Plan for a couple of weeks, depending on how many studies and integrations you run.
- Export everything first. Download your responses as CSV from each study (Sprig supports up to 950,000 rows per export), and note your study setups and integration list.
- Rebuild your channels. Match each Sprig study type (in-product, link, email, or mobile) to a Qualaroo Nudge or a Survey Maker survey.
- Set up identity and targeting again. Use Qualaroo's Identify API (it links each response to a named person) in place of Sprig's user IDs and attributes, then rebuild your behavior, attribute, and exit-intent targeting rules.
- Reconnect your integrations. Sign in again to Slack, Mixpanel, Amplitude, and any Zapier flows, and confirm which ones your new plan includes. If a tool you use isn't on the list, tell us and we'll build the connection for you free.
- Run both, then switch. Keep both tools live for one full response cycle. Compare response volume and completion rate. Remove the Sprig script once the numbers match.
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The Complete Buyer's Guide: Qualaroo vs Sprig
The Short Version
- Qualaroo publishes its prices and offers a free plan you can start today. Sprig sells through a demo and a custom quote, and its pricing page shows no prices.
- Qualaroo includes heatmaps, session replay, the Identify API, A/B testing, AI analysis, 70+ languages, and prototype testing on every plan, with nothing to switch on. Sprig offers heatmaps, replays, AI, translations, and prototype testing too, with SDK setup and some features activated through Sprig Support.
- Qualaroo bundles a full second survey product, ProProfs Survey Maker, with a 1,000,000+ question bank, into every plan. Sprig runs long-form surveys inside its own platform.
- Sprig's AI agents, outside participant panel, and voice and video responses support research that Qualaroo does not offer yet.
- Qualaroo's live chat runs 24/7 on every plan, with phone support Monday to Friday. Sprig offers chat Monday to Friday and email, with no phone line listed.
- If an integration is missing, Qualaroo will build it for you free, usually within 30 days.
Which One Should You Buy?
Start with how you want to buy. If you want to see a price, sign up, and have a Nudge live today, Qualaroo gets you there in minutes, with heatmaps, session replay, A/B testing, the Identify API, AI analysis, and a full survey maker, all on a published plan. If you want AI agents to run structured research studies, recruit participants from an outside panel, and write up the findings, Sprig is built for that, and you will work through a demo and a custom quote to get started. Many teams need the first; larger research teams may need the second.
How Does Pricing Differ, and What Will I Pay?
Qualaroo publishes its prices: free forever for 50 responses a month, then $19.99/mo for unlimited responses, scaling up to Enterprise, with a 15-day money-back guarantee on paid plans. Sprig's pricing page shows an Enterprise platform and a demo request, with no dollar figures. Its documentation describes billing based on monthly tracked users and the capabilities you activate. If you need to budget with a number you can see today, Qualaroo gives you one. If your research program is large and you prefer a contract scoped to it, Sprig's model can fit.
Where Does AI Help on Each Platform?
On Qualaroo, the full AI Survey Creator suite runs on every plan, including the free one. It writes questions, suggests targeting, builds branch logic, scores sentiment, summarizes answers, creates word clouds, and finds patterns. On Sprig, AI is the center of the product: it drafts surveys, surfaces themes, translates studies, and runs Design, Field, and Synthesize Agents that can recruit participants and write reports. Qualaroo's AI is for everyday surveys and feedback analysis; Sprig's goes further into running whole studies.
Do Both Tools Include Heatmaps and Session Replay?
Yes. Qualaroo's heatmaps and session replay are auto-generated, included on every plan including Free, and run from the same script as the survey, so click data and the “why” answers sit in one dashboard. Sprig's Replays and Heatmaps capture click, scroll, and session data too, with AI summaries layered on top. The difference is setup: Sprig needs its SDK installed and events set up first, and Always-on Replays are activated through Sprig Support.
What Does Support Look Like Day to Day?
Qualaroo's live chat replies in under 2 minutes, 24/7, on every plan. Its phone line is staffed by real product experts Monday to Friday, 8 AM to 6 PM ET, at 855-PROPROF (855-776-7763). Email gets a reply within one business day, guaranteed, and Business and up add a 1-on-1 onboarding call. Sprig offers in-product chat Monday to Friday, 9 AM to 5 PM Pacific, plus email, a Slack channel for Enterprise customers, and on-call engineers for critical issues. No phone line is listed.
What if You Need an Integration Qualaroo Doesn't Have?
Tell us. We'll build the connection for you at no charge, usually within 30 days, so you aren't left waiting on a roadmap. Sprig takes integration requests through a request survey, but it does not publish a build timeline or fee.
Straight Answers About Sprig
The tough questions buyers ask, answered plainly. Where Sprig is the better choice, we say so.
Does Sprig Have Heatmaps and Session Replay Like Qualaroo?
Yes. Sprig's Replays capture up to an hour of session footage, and its Heatmaps show clicks and scrolling, both with AI summaries on top. Qualaroo builds the same kind of heatmaps and full session recordings itself, in the same script as the survey, on every plan, including Free. The difference is setup: Sprig needs its SDK installed first, and Always-on Replays are activated by contacting Sprig Support.
Can I Test a Prototype With Sprig Before It's Built?
Yes, and Sprig supports more design tools than Qualaroo by count, including Figma, Adobe XD, InVision, Sketch, Miro, Framer, Marvel, ProtoPie, Justinmind, Axure, Webflow, and Google Drive. Its documentation says Prototype Tests are enabled by contacting Sprig Support. Qualaroo's Nudge for Prototypes works the same way for all five of its tools: paste a public link, with no setup or support request, on any plan.
Is There a Sprig Free Plan I Can Start With Today?
Sprig's documentation still refers to Free and Starter plans for existing accounts, but its current public pricing page shows an Enterprise platform and a demo request, with no free signup link. Qualaroo's free plan is live on its pricing page: $0 forever, 50 responses a month, with the same core features as paid plans, including heatmaps, session replay, and AI.
Does Sprig Have Phone Support?
Sprig lists in-product chat (Monday to Friday, 9 AM to 5 PM Pacific), email, and a dedicated Slack channel for Enterprise customers. On-call engineers cover critical technical issues around the clock. No phone line is listed. Qualaroo answers the phone Monday to Friday, 8 AM to 6 PM ET, at 855-PROPROF (855-776-7763), alongside 24/7 live chat.
Does Sprig Include a Second Tool for Longer Surveys, Like Qualaroo's Survey Maker?
Sprig offers Long-Form Surveys as a study type inside its platform, delivered by email, SMS, and chat. It is not a separately branded product with its own question bank. Qualaroo bundles the full ProProfs Survey Maker, with a 1,000,000+ question bank, 200+ templates, and Excel import, into every plan at no extra cost.
What Does Sprig Genuinely Do Better?
Its Design, Field, and Synthesize Agents can structure a research study, recruit participants from an outside panel, and turn results into a written report, which Qualaroo does not offer yet. Sprig also accepts voice, video, and recorded-task responses, supports a longer list of design tools, and gives Enterprise customers a dedicated Slack channel. If AI-run research is your top need, Sprig is the stronger pick for that job. For everyday in-context feedback that you can start collecting today, Qualaroo is the simpler start.
How Do I Switch Without Losing My Response History?
Plan for a couple of weeks, depending on how many studies and integrations you run. Download your responses from each Sprig study as CSV, then rebuild your channels in Qualaroo's Nudge and Survey Maker, set up identity and targeting with the Identify API, reconnect your integrations, and run both tools side by side for one full response cycle before you remove the old script.
Qualaroo vs Sprig, 2026 comparison.
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