The Top 45 Examples of Feedback Survey Questions

Ever noticed how people are quick to share a great experience but even quicker to talk about a bad one? Studies show that 72% of customers will tell at least 6 people about a good experience, but if they’re unhappy, 13% will share it with 15 or more. That’s a lot of word-of-mouth power—good or bad.

That’s why collecting feedback isn’t just about checking a box. It’s about understanding what people love, what frustrates them, and what could be done better. But here’s the catch—if your survey questions are too generic, you won’t get valuable answers. 

I’ll share 45 examples of feedback survey questions in this blog post that actually work. Whether you’re trying to improve customer experience, fine-tune a product, or just understand your audience better, these questions will help you get the answers you need.

What Are Feedback Surveys?

A feedback survey is a way to ask customers, employees, or users about their experience with a product, service, or process. Instead of guessing, you get direct insights from those who use your product or service.

These surveys can be as short as a single question (“How likely are you to recommend us?”) or more detailed, covering things like customer support, product usability, and overall satisfaction. Some use multiple-choice questions or rating scales, while others let people share their thoughts in their own words.

The key is to ask the right questions at the right time. A well-designed survey doesn’t just collect opinions—it gives you clear, actionable insights to improve your business and keep customers happy.

What Are the Different Types of Feedback Surveys?

Feedback surveys aren’t all the same. Each type serves a different purpose, depending on what businesses want to learn. Some check on customer satisfaction, others help improve a product, and some are designed to improve the overall experience. 

Here’s a list of the most common feedback survey types:

1. Customer Satisfaction (CSAT) Surveys

Ever gotten a quick survey after a purchase or a support chat asking, “How satisfied were you with your experience?” That’s a CSAT survey. It’s a simple way for businesses to measure customer happiness at key moments, like after a sale or a service interaction. If most customer satisfaction survey answers are positive, great! If not, it’s a clear sign that something needs fixing.

2. Net Promoter Score (NPS) Surveys

This survey’s all about loyalty. Rather than asking how satisfied someone is, NPS surveys question, “How likely are you to tell about us to a friend?” If people score high (9 or 10), they’re brand fans. Lower scores? That’s a sign of potential churn. Companies use NPS to track long-term customer sentiment and spot trends before problems arise.

3. Product Feedback Surveys

Ever wished a product had one extra feature to make life easier? That’s the kind of insight product feedback surveys capture. They help businesses see what’s working, what’s frustrating, and what needs improvement. This feedback directly shapes product updates and new features.

4. Customer Effort Score (CES) Surveys

Nobody likes jumping through hoops to get things done. CES surveys measure how easy (or painful) it was to complete an action—like signing up, navigating a website, or getting help from support. A high effort score usually means a frustrating experience, and businesses like yours want to fix that fast.

5. Website & App Feedback Surveys

These surveys help businesses understand how people navigate their websites or apps. They’re often triggered based on user behavior—like when someone spends a long time on a page or is about to leave. They help you identify usability issues, improve navigation, and ensure users find what they need without frustration.

6. Market Research Surveys

These surveys help businesses learn more about their customers—what they like, how they shop, and what influences their choices. The feedback guides everything from ads to new product ideas, ensuring businesses aren’t just guessing what people want.

7. Employee Feedback Surveys

Happy employees = better customer service. Feedback questions for employees check in on job satisfaction, company culture, and what employees need to stay motivated. Businesses use them to improve workplace conditions and keep their teams engaged.

8. Exit Surveys

When a customer cancels a service or stops using a product, an exit survey helps uncover the reasons behind their decision. Businesses use this feedback to identify common pain points, improve retention strategies, and make adjustments that might prevent others from leaving in the future.

9. Event & Experience Feedback Surveys

After attending a webinar or an event, you’ve probably received a survey asking, “What did you think?” That’s an event feedback survey. It helps organizers understand what worked, what didn’t, and how to improve future experiences.

Open-Ended vs. Close-Ended Questions

Here’s a comparison table of these two question types for a quick overview:

But if you want to know more, read below:

The way you frame a question determines the kind of response you’ll get. Some questions spark detailed insights, while others provide precise, measurable data. That’s why surveys typically use a mix of open-ended and close-ended questions—each serving a different purpose.

Open-Ended Questions

Open-ended questions let respondents answer in their own words without being restricted to predefined or offered choices. These questions encourage detailed feedback and uncover insights you might not have considered.

For example, instead of asking, “Did you find our onboarding process helpful?” with a Yes/No option, an open-ended version would be, “What did you like or dislike about our onboarding process?”

These questions work best when you want:

• Honest, detailed insights from customers.
• Feedback on complex topics where predefined answers won’t cut it.
• A better understanding of why someone feels a certain way.

However, open-ended questions take more effort to answer, so they should be used sparingly to avoid survey fatigue.

Close-Ended Questions

Close-ended questions offer a set of predefined answer choices, making responses easier to analyze. They typically take the form of multiple-choice questions, rating scales, or Yes/No options.

For example: “How satisfied are you with our onboarding process?” (Options: Very Satisfied, Satisfied, Neutral, Dissatisfied, Very Dissatisfied).

Close-ended questions are helpful when you need:

• Quick, structured feedback that’s easy to measure.
• High response rates (since they require less effort to answer).
• Standardized data for comparison over time.

When to Use Each Type

The best surveys strike a balance between both types. Use close-ended questions when you need measurable trends and open-ended ones when you want more profound insights.

For example, you might start with a close-ended question like, “On a scale of 1–5, how easy was it to navigate our website?” and follow up with an open-ended one: “What could we do to improve your experience?” 

This way, you get both numerical data and meaningful context behind the responses. A well-designed survey doesn’t just ask questions—it helps you get the right answers.

45 Examples of Feedback Survey Questions That Truly Matter

Asking the right questions is what makes a feedback survey helpful. Generic customer survey questions like “How was your experience?” might get you a response, but they won’t tell you much. If you want meaningful insights, you must ask questions that help you peek into what’s doing wonders, what’s annoying, and where you can simply improve.

In this section, I’ve put together 45 survey feedback examples tailored for different situations:

• CSAT:

1. What emotions did your purchase evoke?
2. What surprised you most about us?
3. Did we meet your needs and expectations?
4. What’s one improvement we could make?
5. Would you recommend us based on your overall experience?

• NPS:

6. On a scale of 0–10, how likely are you to tell about us to your friends & family?
7. What would you change to improve the customer experience?
8. What sets us apart from competitors?
9. What’s preventing a higher score?
10. How can we earn your enthusiastic recommendation?

• Product Feedback:

11. How has our product helped you achieve a goal?
12. What’s one magical feature you’d add?
13. What are your biggest frustrations with our product?
14. How do we compare to similar products?
15. What would make you continue using and recommending our product?

• CES:

16. What was the most frustrating part of your experience?
17. How would you redesign the process for more ease?
18. Describe your support experience in one word.
19. What could have made getting help easier?
20. Will you continue business with us based on this interaction?

• Website & App Feedback:

21. Did you achieve your goal when visiting our website/app?
22. What was your first impression of our website/app?
23. What would make our website/app more user-friendly?
24. How can we improve navigation and layout?
25. What features or functionalities are missing?

• Market Research:

26. What was your first reaction to the product?
27. Would you purchase this product if it were available today?
28. What are your biggest unmet needs or challenges?
29. What’s your marital status?
30. What would make our offering stand out to you?

• Employee Feedback:

31. What makes your work most fulfilling?
32. What growth opportunities excite you?
33. What obstacles hinder your best performance?
34. How can we better support your well-being?
35. What would make you stay with us long-term?

• Exit Surveys:

36. What could have made your experience more rewarding?
37. What advice would you give to someone considering us?
38. Why did you leave?
39. What did you appreciate most?
40. What would make you consider returning?

• Event & Experience Feedback:

41. What was the most memorable moment of the event?
42. How did this event change your perspective or inspire you?
43. What did you learn and gain?
44. What exceeded or fell short of your expectations?
45. How can we improve for future participants?

Why Feedback Surveys Are Important & How They Help Businesses

Without feedback surveys, you’re left guessing, and guessing rarely leads to the right decisions.

Here’s why they matter and how they help:

1. Find Out What’s Working (And What’s Not): It’s easy to assume everything is running smoothly, but the reality might be different for your customers. A well-timed survey helps uncover what people love, what confuses them, and what’s causing unnecessary friction.

2. Make the Customer Experience Better: Customers notice when things are easy and frustration-free and when they’re not. Feedback surveys highlight pain points so you can smooth out rough spots, simplify processes, and give people a better overall experience.

3. Keep Them Around for Long: If a customer has a bad experience but never tells you, they’re more likely to leave than to complain. Surveys allow them to speak up before deciding to move on. When people see their feedback leading to real improvements, they’re likelier to stick with you.

4. Improve Your Product or Service: No one understands what’s missing from your product better than those using it. Surveys help you collect real user insights, so updates and new features solve problems instead of just adding extras nobody asked for.

5. Build a Reputation for Listening: When a business listens, people appreciate it. Customers who see their feedback leading to changes are likelier to trust you, recommend you to others, and positively engage with your brand.

6. Make Wiser Decisions: Guessing what customers want is risky. Feedback surveys give you accurate, real-time data, making it easier to prioritize what needs improvement and what’s already working well.

7. Stay Ahead in the Game: Customer needs change and industry trends shift. If you’re not paying attention, you’ll fall behind. Surveys help you keep up with what your audience wants so you can make adjustments before your competitors do.

10 Quick Tips for Writing Better Feedback Survey Questions

1. Define Your Goal First – Know exactly what insights you need before writing questions.
2. Avoid Yes/No Questions – Use rating scales or open-ended formats for more useful responses.
3. Be Specific – Instead of “How satisfied are you?” ask, “How satisfied are you with our checkout process?”
4. Keep Rating Scales Consistent – Stick to the same scale (e.g., 1-5 or 1-10) across all rating questions.
5. Balance Answer Choices – Don’t lead respondents toward positive answers; provide neutral and negative options, too.
6. Use Context-Based Questions – Tailor questions to recent interactions (e.g., “How helpful was the last support response?”).
7. Make Open-Ended Questions Worth Answering – Instead of “Any comments?” ask, “What’s one thing we could improve?”
8. Test Before Sending – Run a small test to catch unclear or biased questions.
9. Limit Survey Length – Shorter surveys (under 5 minutes) get more responses.
10. Follow Up on Feedback – Show respondents their input matters by acting on it and sharing improvements.

Get Feedback That Drives Real Change

Gathering feedback is more than just sending out a survey—it’s about asking the right questions, listening to what people say, and using those insights to improve.

But gathering feedback is only half the battle—acting on it makes the real difference. Tools like Qualaroo make capturing insights at the right moment easy, helping businesses turn feedback into meaningful improvements without overwhelming users.

At the end of the day, feedback surveys aren’t just about data. They’re about building better experiences, stronger relationships, and continuously evolving your business based on what matters most—your people.

Learn More About Feedback Survey Questions

What are good satisfaction survey questions?

Good satisfaction survey questions aim to learn how happy customers are with your product, service, or specific interaction.  Focus on clear, concise questions that use rating scales or multiple-choice options for easy answers.  For example, ask, "How satisfied were you with your recent purchase?" or "Out of 1 to 10, how likely are you to recommend us?". Don't forget to include open-ended questions like "What could we improve?" to gather deeper insights.

How to create a feedback survey

When creating a feedback survey, determine what you want to learn from your customers. Keep it short, using different question types to keep things interesting. Make sure the questions are transparent, fair, and easy to answer. And since most people take surveys on their phones, double-check that it works smoothly on mobile.