Good Survey Questions: 12 Essential Questions to Ask
As we’ve discussed throughout this guide, who you ask and how you ask are as important as what you ask. But don’t let that dissuade you of the importance of what you ask. Just like the first two components of our user survey framework, your questions will make or break your survey.
In Chapter 4 we analyzed the characteristics that make good survey questions. Now we’re going to look at those principles in practice with these real life killer survey questions, many of which are geared toward on-site surveys in particular. This chapter is a great reference point for those times when you have an objective in mind, but you’re not sure about the best way to achieve it.
These questions were not written for this guide. Rather, they’ve been used successfully by us, our clients, and colleagues across a wide array of business types and survey objectives—which is the true test of their worth.
While some are open-ended and others are closed-ended, they’re all direct, unbiased, clear, and personal.
While each of the above questions might not be applicable to your site’s mission or needs, if you follow those original guidelines, you’re sure to write killer questions of your own. If you want more information on the best questions to ask to improve the performance of your website, check out this webinar with the author of Just Enough Research, Erika Hall brought to you by Qualaroo.