With feedback from the right people it is possible to get to the root of your website’s problems, improve your user experience, and find the right market for a new brand or product. Qualitative feedback is critical to adding context to quantitative data and understanding the why behind the what of your user behavior. Whether you’re designing your first or your fiftieth survey plan, we hope this guide will prove useful in that process.
While it’s almost certainly redundant by now, we’re going to stress it one last time—user
feedback is invaluable when it comes to so many aspects of designing, marketing, and maintaining your
brand, service, or product.
A continuous process of improvement, based on the feedback from your users, is the key to sustainable growth for your business.
In closing, remember:
Good luck. Before you leave, be sure to pay it forward. Share this guide with your friends.
Bookmark it for reference, and be sure to download a copy of the guide for yourself.