“The greatest marketing is done by satisfied customers.” – Philip Kotler
Today, when the business environment is cutting-edge competitive, your true reward is a loyal customer base! However, I believe many businesses struggle to attract and retain high-value customers because they lack the right lead generation tools.
A robust lead generation tool, combined with the right strategy, can help you streamline your process, nurture your leads effectively, increase your conversion rates, and, eventually, build stronger relationships.
That’s why I’ve created this comprehensive list of lead generation tools to help you quickly skim through and choose the best options for your business. The list includes a brief description of each tool, the use cases, pricing, and how to leverage them for lead generation.
Which Lead Generation Tools Should You Choose?
The choice will generally depend on your business requirements. That said, my top three choices of the best B2B lead generation tools are listed below:
Option A: Qualaroo
Qualaroo is my first choice among the numerous options available. It is a versatile platform that helped me capture high-quality leads and get actionable data from the customers themselves. I used its incredible features, like Nudge™ for real-time feedback and custom forms for lead capturing. You can also use AI-powered analytics and reports to bring order to your chaotic data. This way, managing and storing lead data becomes super easy.
Option B: Phonexa
As a comprehensive lead management tool, Phonexa streamlines your operations and empowers you to make more informed decisions. With its intuitive interface and incredible features, Phonexa enables you to build efficient workflows and encourage business growth. What’s more? You can integrate with 100+ marketing channels to optimize your lead generation system.
Option C: Hubspot
Though Hubspot’s Service Hub add-on is designed to be affordable by enterprises, it deserves to be here on this list. It is widely known for its CRM capabilities but also gives various features, including lead management, email marketing, sales automation, and customer support tools. Hubspot is an all-in-one marketing and sales tool with a simple user interface.
The Best Lead Generation Tools and Software
Here are the top 25+ B2B lead generation tools to generate more leads and, ultimately, more revenue. For your convenience, the tools have been arranged under distinct categories. Please note that this list is not ranked or prioritized:
Tools to Create Forms, Quizzes & Surveys
1. Qualaroo
Qualaroo is among the best tools for lead generation and conversion rate optimization (CRO) to convert website visitors into high-quality prospects. The platform lets you create personalized surveys and lead generation forms to capture data from prospects on your website, app, social media, and other channels.
You can leverage advanced targeting options to deploy the lead form at the right time based on visitors’ actions and behavior. Plus, it lets you channel the leads directly to your CRM tools like Salesforce and Intercom to start qualifying them into the pipeline.
Best For: Lead forms, on-site surveys, and behavioral insights.
Suited For: Small to large enterprises
Integrations Available: Yes
Price: Forever free for startups & small businesses with all premium features. Paid starts at $19.99/month.
How to Leverage Qualaroo as Your Lead Generation Platform
- Add a lead form at the start or end of the surveys to generate new leads.
- Create full-fledged lead forms for your landing page CTAs.
- Utilize multiple question types and 70+ survey languages.
- Use the “Skip logic” function to collect in-depth data from the target audience.
- Choose how, when, and who to target with each survey and lead form using advanced targeting options.
- Use AI-powered sentiment analysis to track mood metrics and keywords across all customer responses and free-form answers.
- Integrate with tools like Slack and Salesforce to collate the lead data, automate workflows, and plan follow-ups to nurture them into clients.
2. Proprofs Survey Maker
Another top lead generation tool, ProProfs Survey Maker, is designed to engage the target audience using surveys, forms, questionnaires, and scored quizzes. The lead generator tool offers features like skip logic, multiple question types, and scoring mechanisms to personalize the lead forms and make them more immersive.
Moreover, the tool features one of the most detailed reporting sections to help you analyze the lead data quickly.
Best For: Surveys, polls, quizzes, scored surveys, web forms, and sidebar forms.
Suited For: Small to large enterprises
Integrations Available: Yes
Pricing: Forever free plan for small teams. Paid starts at $9.99/month.
How to Leverage ProProfs Survey Maker as Your Lead Generation App
- Utilize the drag-and-drop editor to create beautiful web forms, quizzes, sidebar forms, assessments, and more in minutes.
- Leverage 100+ beautiful templates to create lead forms and quizzes to generate leads.
- Send the lead forms via mail, embed them on your website, and share them via social media to maximize ROI.
- Prompt the website visitors to leave contact data with fun and immersive scored quizzes.
- Add a sidebar lead or contact form on your website.
- Generate presentation-ready reports to analyze and share the lead data.
- Integrate with your CRM tools, such as Mailchimp, Salesforce, and Zendesk, to send across lead data and build prospect lists.
3. Hello Bar
Hello Bar is a relatively simple lead generation tool that utilizes static website bars and floating modals to draw visitors’ attention and redirect them to lead and survey forms. With various customizations and targeting options, you can personalize the notification popups to target the right audience based on their on-site behavior.
It also provides built-in A/B testing capabilities to help you experiment and optimize different popup types and messages on your website.
Best For: Sticky Bars and banners on the website
Suited For: Small to medium businesses
Integrations Available: Yes
Pricing: Starts at $29/month
How to Leverage Hello Bar as Your Lead Generation Tool
- Use widgets to add unobtrusive sticky banners on your website.
- Customize the message and CTA on the bar to maximize visitors’ actions.
- Prompt visitors to subscribe to the mailing list and fill out forms to collect new leads.
- Add product announcements to attract customers and increase conversions.
- Add incentives such as free PDFs, ebooks, or discounts to motivate people to complete the lead forms.
- Use geo-targeting to target specific audiences from desired locations.
Tools for Lead Generation & Tracking
4. Dealfront (Formerly Leadfeeder)
Dealfront is an exceptional lead-generation tool that transforms your website visitors into potential leads. It helps identify companies visiting your website, providing valuable insights into their behavior and interests.
This powerful capability is crucial for tailoring your marketing and sales efforts to the right audience, improving conversion rates, and building a robust customer base.
Best For: Lead management, email marketing, website builder, social media tracking, and customer service options.
Suited For: Small to large enterprises
Integrations available: Yes
Pricing: Custom Pricing
How to Leverage Dealfront as Your Lead Generation Platform
- Track website visitors, identify companies, and look for contact information.
- Integrate with popular email marketing tools for targeted follow-up campaigns.
- Enhance website builders by providing visitor insights through seamless integration.
- Monitor visitors from social media, helping optimize your social media strategy.
- Offer strong customer support to help you efficiently manage and convert leads.
5. Phonexa
Phonexa is an enterprise-grade tracking software for performance, affiliate, and partner marketing. It has been meticulously crafted to translate marketing efforts into optimized business growth.
Phonexa’s capabilities extend far beyond merely tracking call data and optimizing campaigns. The platform’s ability to optimize every interaction and touchpoint accelerates the journey from lead generation to closure.
Best For: Advanced lead generation and management, pay-per-call, integrating call, and web lead tactics.
Suited For: Small to large enterprises
Integrations Available: Yes
Pricing: Starts at $100 monthly.
How to Leverage Phonexa as Your Lead Generation Tool
- Monitor calls, leads, and clicks efficiently without manual effort.
- Use data to make informed decisions that boost your business.
- Create automated processes for call and lead generation operations.
- Proactively manage fraudulent and duplicate data.
- Integrate with 100+ marketing technology platforms.
Tools for Automation & Integration
6. Zapier Interfaces
Zapier Interfaces is a powerful tool that enables you to design custom web applications without any technical/coding expertise. You can build your custom forms and workflows on Zapier Interfaces to capture leads and then leverage Zapier Tables to store them.
The tool’s automation capabilities ensure timely follow-up actions and personalized experiences for your customers, building a loyal customer base.
Best For: Lead generation, marketing campaigns, customer support, data management, and project management.
Suited For: Small to medium-sized businesses
Integrations Available: Yes
Pricing: Starts at $20 monthly. Free version available.
How to Leverage Zapier Interfaces as Your Lead Generation Tool
- Use drag-and-drop features to create custom solutions within minutes.
- Tailor web pages to match the look and feel of your brand.
- Swiftly integrate with thousands of applications and automated workflows.
- Create professional customer portals and centralize everything your customer needs in one place.
- Create your custom forms and workflows on Zapier for lead capturing.
- Collect PTO, invoicing, employee onboarding requests, and more.
7. Regie.ai
Regie.ai is an AI-based prospecting solution that combines your CRM, engagement, sales, and intent data using Gen-AI to discover prospects, when to contact them, and with what customized messages.
The tool assists salespeople with personalized outreach materials and automates mundane, repetitive tasks, ultimately improving your lead-generation efforts. Furthermore, with AI Agents, automatically booking meetings is a piece of cake.
Best for: Prospecting, cold outbound, LinkedIn engagement, ABM multi-threading, inbound lead response, outbound on inbound, and customer expansion.
Suited For: Enterprise-level business
Integrations Available: Yes
Pricing: Starts at $50K per use case.
How to Leverage Regie.ai as Your Lead Generation Tool
- Utilize Regie.ai for personalized email outreach that resonates with better leads.
- Automate your email follow-up sequences to nurture your leads efficiently.
- Try A/B Testing with different email subject lines, body copies, and CTAs.
- Integrate with your CRM to score leads based on behavior and engagement.
- Set the qualification and engagement criteria to automate timely follow-ups.
Tools for Customer Relationship Management (CRM)
8. Hubspot
Calling HubSpot just a CRM tool undermines its potential as a one-stop lead generation and management software. It’s a cloud-based solution that provides a complete suite of marketing, automation, lead management, customer service, and content marketing tools. You can use each tool independently or work on them simultaneously to bring in new customers and nurture the leads as they move along the sales funnel.
Best For: Lead management, email marketing, website builder, social media tracking, customer service options
Suited For: Small to large enterprises
Integrations Available: Yes
Pricing: Starts at $90/month/seat. Free versions available.
How to Leverage Hubspot as Your Lead Generation Platform
- Build beautiful landing pages and web forms using the visual builder.
- Create, post, and manage content on social media from Hubspot’s dashboard.
- Design personalized drip email campaigns to target your prospects and nurture the leads.
- Track the performance of your email campaigns to schedule follow-ups.
- Automate workflows across HubSpot’s tools to streamline the sales process.
- Assign tasks to teams, score leads, schedule meetings, track communications, and bulk manage the data.
- Integrate with other workspace tools to set up bidirectional data sync.
9. Keap CRM
Keap is another lead management software streamlining your sales and conversion process across all channels. You can collect new leads by adding forms on your website, qualify them using email and SMS marketing, and nurture them with the built-in CRM tools.
The platform lets you automate complex workflows to free you from repetitive tasks and focus on leads. With seamless communication and relationship management, you can turn visitors into leads, convert those leads into customers, and turn the customers into brand advocates.
Best For: All-in-one CRM
Suited For: Small businesses
Integrations: Yes
Pricing: Starts at $299/month, billed annually.
How to Leverage Keap as Your Lead Generation Tool
- Create and add lead forms to your website to collect information from potential prospects.
- Sync all your contacts from Outlook and Gmail and manage everything in Keap.
- Reply directly to your prospects’ email, SMS, or phone from Keap CRM.
- Track all the conversations, messages, tasks, and appointments from a single dashboard.
- Set up alerts about new messages.
- To maximize conversions, set up automatic follow-ups, automate lead qualification paths, schedule meetings, and run drip campaigns.
10. Salesforce
If you are into marketing, then it is improbable that you haven’t heard or worked on Salesforce. It is one of the best tools in the world to enhance your lead generation strategies. The cloud-based platform lets you manage customer relationships, automate workflows, track your sales pipelines, identify sales opportunities, and more.
You can also take advantage of AI and get all your data together. Combine these features with the built-in marketing toolkit, and you have a top-class lead generation and management tool at your fingertips.
Best For: Prospecting, email marketing, and lead management and nurturing.
Suited For: Small to large enterprises
Integrations Available: Yes
Pricing: Starts at $25 per user/month, billed annually. Free trial available.
How to Leverage Salesforce as Your Lead Generation Tool
- Manage leads, sales teams, customers, workflows, and much more.
- Track all your sales activities, social insights, key contacts, and interactions within Salesforce.
- Automate the sales process, get real-time insights, view dashboard updates, track sales pipelines, analyze rep performance, and generate sales reports.
- Integrate and manage all the communication channels into a single dashboard.
- Set email alerts, auto-assign tasks, and automate discount deal approvals.
- Leverage the AI-Einstein engine to dig through the data, run predictive analysis, and automate workflows to make the sales process more manageable.
Advertising Platforms
11. Google Ads
Google Ads is one of the most popular advertising and B2B lead generation tools. Businesses can use it to reach customers searching for relevant services and products.
Google Ads enables easy and strategic creation and management of ad campaigns and allows you to target specific demographics, behaviors, and interests. You only need to be smart about which keywords you choose.
Best For: Marketing automation, customer relationship management, lead generation, PPC advertising, and SEO.
Suited For: Small to large enterprises
Integrations Available: Yes
Pricing: Custom Pricing
How to Leverage Google Ads as Your Lead Generation Platform
- Recognize relevant keywords and phrases your target audience will likely search for.
- Craft compelling ad copies and landing pages.
- Be more visible where shoppers are and boost your site traffic and sales.
- Increase your brand’s awareness, follow up with former ad viewers, and reach out to potential customers.
12. Meta Ads (Formerly Facebook Ads)
Meta Ads provide a great way to reach potential customers, and that too on one of the world’s largest social networks. Facebook’s robust targeting capabilities let you tap into specific demographics, behaviors, and interests.
This way, your ads are seen by the most relevant audiences. You can use ads in various formats, like videos, images, carousels, stories, messenger ads, collections, and Instant Experiences.
Best For: Engagement, brand awareness, social media advertising, and lead generation.
Suited For: Small to large enterprises
Integrations Available: Yes
Pricing: Starts at $7. Different pricing available for various functional areas.
How to Leverage Facebook Ads as Your Lead Generation Platform
- Use high-quality content to capture attention.
- Track website visitors and redirect them to relevant ads using Meta Pixel.
- Gain insights into your customers’ behaviors and interests.
- Leverage the prepopulated forms on Meta Ads Mobile to get customer details.
SEO & SEM Tools
13. SEOClarity
SEOClarity is a powerful tool for organizations to enhance search engine rankings and online visibility. The tool provides insights into natural search behavior and helps connect with customers in the moments that matter most. The tool will also guide you on where to place the right keywords naturally within your content.
Best For: Rank tracking, keyword research, content optimization, technical SEO, competitor analysis, and SEO reporting.
Suited For: Small to large enterprises
Integrations Available: Yes
Pricing: Starts at £2,600/month.
How to Leverage SEOClarity as Your Lead Generation Platform
- Use the tool to discover high-volume and relevant keywords to incorporate into your content.
- Monitor your website’s performance and ranking, as well as areas of improvement.
- Conduct regular technical SEO audits to check for any hindrances.
- Optimize your website’s loading speed to enhance user experience.
- Analyze competitor’s content to find any gaps in your content.
- Track your lead-generating pages and make data-driven adjustments to make your pages stand out.
14. SEMrush
SEMrush is a popular online marketing suite that offers numerous tools for SEO, PPC advertising, content marketing, and competitive analysis. Its comprehensive suite of tools helps build a pathway to engage potential clients, improve conversion rates, and add to your customer database.
Its “Lead Finder” tool helps identify potential leads by analyzing market trends, competitor activities, and keyword effectiveness.
Best For: SEO, PPC advertising, content marketing, and competitive analysis.
Suited For: Small to large enterprises
Integrations Available: Yes
Pricing: Starts at $139/month.
How to Leverage SEMrush as Your Lead Generation Platform
- Utilize competitive intelligence features within SEMrush to identify what strategies are practical and relevant in your industry.
- Use its advanced keyword research tools to identify high-intent keywords that potential customer use in the last stages of their purchasing journey.
- Regularly conduct content audits to identify the underperforming pages on your website.
- Leverage SEMrush for email marketing.
- Utilize SEMrush’s API for custom analytics and unique insights.
Landing Page & Form Builders
15. Carrd
Carrd is a user-friendly tool for creating simple and responsive one-page websites. It’s particularly popular for its affordability and ease of use. You can quickly set up your landing pages without needing any extensive technical expertise.
One account allows you to create up to three websites and use Carrd’s features for free. Users can also connect their domains for a more professional appearance.
Best For: Website creation, landing pages, personal portfolios, and basic e-commerce setups.
Suited For: Small to large enterprises
Integrations Available: Yes
Pricing: Starts at $9/year. Free trial available.
How to Leverage Carrd as Your Lead Generation Tool
- Use various templates and designs to create visually appealing landing pages.
- Embed forms directly into your Carrd webpages to collect visitor information.
- Keep your Carrd pages optimized for search engines.
- Leverage different designs, CTAs, and content to see what works.
- Utilize your Carrd pages in conjunction with paid advertising platforms like FB Ads and Google Ads.
Chat and Messaging Tools
16. Intercom
Intercom is a popular customer communication tool that gives your business a suite of tools to engage with customers across numerous channels. It is an AI-first platform that uses three components—AI Agent, AI Copilot, and AI Analyst—to help businesses offer instant answers to their customers and gain instant analytical insights.
Intercom’s Fin maintains a conversational flow by being proactive and asking clarifying questions to the customers. Furthermore, all the content and details can be managed in one place.
Best For: Lead generation, customer support, product feedback, marketing automation, and sales enablement.
Suited For: Small to enterprise-level businesses
Integrations Available: Yes
Pricing: Starts at $29 per seat/month. Free trial available.
How to Leverage Intercom as Your Lead Generation Tool
- Provide tailored recommendations based on customer data.
- Use AI messaging to initiate conversations for proactive engagement.
- Customize your live chat widgets to match your brand.
- Gain robust insights for your entire support operation.
- Build powerful workflows with its no-code visual builder.
17. Manychat
Manychat is a powerful chat marketing software. It enables businesses to automate customer interactions and build relationships through conversations on various platforms, like Facebook Messenger, WhatsApp, Instagram DMs, and more.
It offers several features to drive growth and capture more leads. You can directly send your customers automated updates, product links, and other important announcements without redirecting them to another page off Instagram.
Best For: Customer support, engagement, advertising, and lead generation.
Suited For: Small to large enterprises
Integrations Available: Yes
Pricing: Starts at $15/month. Free version available.
How to Leverage Manychat as Your Lead Generation Tool
- Attract your customers wherever they are and whenever they are ready.
- Capture the contact details of your potential customers and add them automatically to your database.
- Identify interested customers and reengage them without retargeting your ads.
- Proactively engage with your potential leads with instant automated messaging.
- Use plug-and-play templates for conversations without any technical expertise.
18. Zapier Chatbots
Chatbots is a tool by Zapier that empowers businesses to create their chatbots without coding. It uses GPT (Generative Pre-trained Transformer) technology and Zapier’s automation capabilities for intelligent and interactive chat experiences.
You can simply create AI chatbots with your knowledge sources and answer your most frequently asked questions instantly.
Best For: Marketing, lead nurturing, lead generation, and customer support.
Suited For: Small to large enterprises
Integrations Available: Yes
Pricing: Starts at $19/month. Free version available.
How to Leverage Zapier Chatbots as Your Lead Generation Tool
- Collect customer details directly from your interactions.
- Automate follow-up messages for proactive engagement.
- Leverage user data to personalize your interactions and recommendations.
- Save time on your FAQs to reduce overall support volume.
19. Chatfuel
Chatfuel is yet another no-code chatbot creator for Facebook Messenger, Instagram, WhatsApp, and other websites like Shopify. It simplifies chat development with pre-built templates and an easy, user-friendly interface. It is the official provider of WhatsApp API.
It is a good tool if you wish to leverage the power of conversational AI and automate monotonous customer support so you can focus on what matters more.
Best For: Marketing automation, customer service, and lead generation
Suited For: Small to large enterprises
Integrations Available: Yes
Pricing: Starts at $19/month. Free trial available.
How to Leverage Chatfuel as Your Lead Generation Tool
- Get leads using WhatsApp popups.
- Automate responses to social comments, reels, and story replies.
- Boost your reach with dynamic QR codes.
- Get more engagement by enabling chat ads.
Webinar & Virtual Event Platforms
20. Demio
Demio is a webinar tool that you can use to gain analytical insights. By hosting immersive experiences, you can keep your attendees engaged (and not bored). Businesses can also use polls, featured actions, and handouts to increase audience engagement.
You can also track attendee behaviors and interests for lead generation. Moreover, you can put your webinars on autopilot using on-demand and automated events.
Best For: Marketing, training and education, lead generation, and customer engagement.
Suited For: Small to large enterprises
Integrations Available: Yes
Pricing: Starts at $42 per host/month. Free trial available.
How to Leverage Demio as Your Lead Generation Tool
- Utilize featured actions, polls, and handouts to attract audience participation by identifying top-engaged attendees.
- Boost your webinar attendance via customizable, branded, and automated email notifications.
- Build relationships with your potential leads using real-time chats.
- Identify attendee intent by tracking their behavior and interests.
- Use custom registration fields to improve your data and get information from new leads.
21. BigMarker
BigMarker is another comprehensive webinar platform designed for enterprise-level businesses. It can be your go-to platform for hosting webinars, conferences, and other ongoing content. You can also create standout events to engage your audience and gain valuable insights.
Boasting more than 200 features and a huge list of integrations, it delivers exceptional virtual event experiences.
Best For: Webinar hosting, virtual events, marketing, lead generation, and online content hosting.
Suited For: Large enterprises
Integrations Available: Yes
Pricing: Custom Pricing
How to Leverage BigMarker as Your Lead Generation Tool
- Tailor registration forms to capture specific lead information.
- Qualify leads by analyzing attendee engagement metrics and their actions during the webinar.
- Offer a longer engagement window by hosting multi-day or 24/7 events.
- Build an exclusive community for an audience group and customer base.
- Monetize your events and create new revenue streams.
Email Marketing Platforms
22. Benchmark
Benchmark is a user-friendly online sales and marketing tool that offers affordable options for businesses looking to begin with email marketing and lead generation. It provides an automated, comprehensive, versatile suite of features to execute impactful marketing campaigns effortlessly. It also offers engagement tools to assist businesses guide customers through their journeys.
Best For: Email marketing, marketing automation, landing pages, lead generation, reporting, and prospecting.
Suited For: Small businesses
Integrations Available: Yes
Pricing: Starts at $13/month. Free version available.
How to Leverage Benchmark as Your Lead Generation Tool
- Embed your Benchmark forms within your landing pages to add brand new contacts to your email lists.
- Utilize the basic landing page template layouts and take the guesswork out of the design.
- Leverage automation, forms, landing pages, surveys, and polls to build a loyal community.
- Verify your email lists and remove undeliverable email addresses.
23. Mailchimp
Mailchimp is an all-in-one marketing and lead management tool that offers email marketing, survey forms, social ads, and A/B testing capabilities. It’s the perfect solution for outbound marketing to bring new prospects into your pipeline.
What’s excellent about Mailchimp is you can get started for free and upgrade to a premium plan as you scale up your mail campaigns. You can also create custom workflows to trigger automatic emails based on customer behavior to push them to the end of the conversion funnel.
Best For: Email and social marketing and lead forms.
Suited For: Small to large enterprises
Integrations Available: Yes
Pricing: Starts at $13 per month.
How to Leverage Mailchimp as Your Lead Generation Tool
- Use the visual builder and pre-built templates to design engaging email outreach campaigns.
- Publish posts on social media and create ad campaigns to retarget visitors.
- Set automated follow-up emails to convert leads into customers.
- Leverage behavioral targeting to auto-send messages based on visitors’ actions.
- Add lead forms to your website’s sidebar and footer to collect lead data.
- Merge your contacts from all channels into the in-built Mailchimp CRM.
24. Constant Contact
Constant Contact is a digital and email marketing platform for small-to-medium businesses. You can design lead-generation campaigns and social ads to boost conversions. It also offers robust contact segmentation to target the right prospects and push them into the pipelines. Plus, with A/B testing and in-depth data analytics, you can track the performance of your campaigns and optimize them.
Best For: Email campaigns and social ads.
Suited For: Small to medium businesses
Integrations Available: Yes
Pricing: Starts at $12 per month. Free trial available.
How to Leverage Constant Contact as Your Lead Generation Tool
- Use pre-built templates to design bulk and drip email campaigns.
- Create social ads to target people on Instagram, LinkedIn, and other social channels.
- Track the campaign’s success, reply to comments, and monitor people’s engagement to find new leads.
- Automate workflows to schedule follow-ups, segment contacts, and warm up the leads.
- Design signup forms for your website to collect visitors’ contact information.
Customer Support & Acquisition Tools
25. TextMagic
TextMagic is an all-in-one, cloud-based communication platform that lets users send and receive SMS messages and MMS, optimize marketing campaigns, send reminders and notifications, and manage internal staff communication.
Furthermore, with TextMagic’s intelligent “Mass Texting” and “Smart Import,” businesses can efficiently build marketing lists, track real-time engagement, and schedule upcoming campaigns.
Best For: Lead generation and customer communication.
Suited for: Small and medium businesses
Integrations Available: Yes
Pricing: Starts at $4.90. Free trial available.
How to Leverage TextMagic as Your Lead Generation Tool
- Collect valuable feedback from in-text surveys.
- Craft personalized deals with custom links and other incentives.
- Utilize SMS campaigns to create a buzz around your launches or product announcements.
- Improve your efficiency with automated text messaging workflows.
- Use text confirmations for appointments and meetings to improve lead engagement.
26. Acquire
With Acquire, your business gets all-in-one customer engagement and lead generation software. It offers an integrated omnichannel approach to help build a satisfying customer conversational experience.
You can design custom rules based on visitor behavior and demographics to greet new visitors and turn them into prospects. Moreover, you can automatically redirect incoming chats and calls to free up your agents and focus on closing the deals.
Best For: Email and SMS marketing, live chat, and calls.
Suited For: Small to large enterprises
Integrations Available: Yes
Pricing: Starts at $500/month, billed annually. Free trial available.
How to Leverage Acquire as Your Lead Generation Tool
- Engage with your visitors via SMS, call, live chat, and emails to collect valuable information and find new prospects.
- Keep things neat and clean by unifying all communications channels into a single dashboard.
- Integrate with Zendesk, Shopify, Zapier, and other tools to export captured leads and manage them accordingly.
- Resolve customer issues with effective API workflows.
- Prioritize customers on wait times, custom attributes, and types.
Social Media Management Tools
27. Hootsuite
Hootsuite is one of the top social lead generation tools. The all-in-one social media management platform can help boost your social presence, attract influencers, and generate new leads through social posts and other activities.
You can leverage social listening with Hootsuite Listening Basics and improve your chances of going viral! Publish posts on social profiles, track conversions in real time, and attract new prospects to maximize ROI.
Best For: Inbound lead generation and social media marketing
Suited For: Small to large enterprises
Integrations Available: Yes
Pricing: Starts at $99 per month. Free trial available.
How to Leverage Hootsuite as Your Lead Generation Tool
- Publish >> Engage >> Monitor >> Advertise >> Acquire >> Analyze.
- Build a central hub for all your social platforms and manage all social activities.
- Analyze the latest trends, publish new posts, do competitive research, and see your posts’ performance to generate quality leads.
- Reply to comments, collect lead data, and open your business to new prospects via social media.
- Integrate with other tools like Slack and Zendesk to nurture the leads.
Sales Prospecting & Social Selling Tools
28. LinkedIn Sales Navigator
LinkedIn Sales Navigator, one of the best sales lead sourcing tools, lists new prospects and leads using LinkedIn according to your search criteria. Since LinkedIn is a professional platform, it makes LinkedIn Sales Navigator perfect for finding highly relevant leads for your desired industry.
You can prospect high-quality B2B and B2C opportunities for your business in a few hours. Once you have the contacts, you can use the tool’s messaging center to qualify and add them to your sales pipeline.
Best For: Lead generation through LinkedIn
Suited For: Small to large enterprises
Integrations Available: Yes
Pricing: $79.99/month. Free trial available.
How to Leverage LinkedIn Sales Navigator as Your Lead Generation Tool
- Search for new leads using advanced targeting options like industry, geography, and seniority.
- Provides a lead recommendation feature for your target industry, account, and business.
- Save leads directly to your CRM.
- Send InMail messages to LinkedIn members to engage with new prospects.
- Reach out to over 500 million LinkedIn members through in-mail messages, even if you’re not connected to them.
- Organize your leads using custom tags and export the same tags to your CRM for better lead management.
My Selection Criteria
The assessment of the tools chosen for this article follows a systematic and unbiased approach, ensuring a fair, well-rounded, and insightful review. This method uses six crucial factors:
- Essential Features & Functionality: A product’s value is decided by its core features and overall functionality. By exploring these factors in depth, the practical usefulness of the tools is carefully evaluated.
- User Reviews/Ratings: Direct user experiences, like ratings and feedback from reputable sites, offer a ground-level perspective. This feedback is essential in understanding overall satisfaction and potential problems.
- Ease of Use: The user-friendliness of a product or service is evaluated, focusing on the interface, design, and navigation. This ensures an excellent experience for users of all expertise levels.
- Customer Support: Customer support quality is examined. We consider its efficiency and see how it supports users in setting up, addressing concerns, and resolving operational issues.
- Cost-effectiveness: This aspect is assessed by comparing quality, features, and performance. The aim is to help readers understand whether they are getting their money’s worth.
- Personal Experience / Experts’ Opinions: This part of the evaluation criteria is based on the writer’s insightful observations based on their personal experience and the opinions of industry experts.
Why Do You Need Lead Generation Tools?
There are several reasons why you need these lead generation tools. They can benefit your business in multiple ways. Some of them are:
Increased Efficiency in Research: These tools automate the entire lead-finding and qualifying process, allowing sales reps to focus more on closing deals than on data gathering.
Accurate Information: These tools make maintaining and updating contact details easier, so all your information remains current and reliable.
New Prospects: These tools capture your customer interactions in real time and help score leads based on engagement. This way, you can quickly identify who is likelier to convert.
Improved ROI from Marketing Campaigns: If you bring in the right customers, they are likely to stay with your business for longer, which means an improved CLV/CAC ratio and profits per customer.
Improved Sales: Increased efficiency, automated processes, and better lead management and nurturing can enhance businesses’ sales and create more opportunities.
How Can Lead Generation Help Your Business?
Lead generation is pivotal in business expansion. It draws potential customers into your sales funnel, boosting revenue and profitability. According to recent stats, 91% of marketers claim lead generation is their most crucial goal.
Without an impactful lead generation strategy, your business risks losing potential customers to competitors who are actively pursuing them. This can cause a detrimental impact, resulting in lost sales, stagnant growth, and a weakened grasp of market trends.
How to Choose the Best Lead Generation Tool
Though all tools work differently, they share some common characteristics that you should consider while selecting the best lead generator tool for your business.
Learning Curve: Choose a tool that is easy to master for your marketing and sales team. It should also have an extensive support service and plenty of help material to facilitate your team’s smooth onboarding.
Targeting and Tracking Options: Ensure that the lead generation platform you choose offers audience targeting options so you can collect leads from the right visitors without annoying others. Just collecting the leads is not sufficient. You should be able to accumulate and track their interactions with your business in one place.
Pricing Tiers: Different lead generation tools offer various pricing options. They might provide a free account and paid plan. Often, there are tiers within the paid plans as well, so you can choose the best option depending on your budget. Some lead generation platforms also provide a free trial, so you can test the tool before purchasing it.
Provide In-Depth Sorting and Data Analytics: Data analysis is an integral part of converting leads into customers. Not all visitors are your potential customers. So the tool should be able to help you sort out the potential prospects from the miscellaneous data. It should provide a lead categorization option so you can prioritize different lead types.
Seamless Integrations: Ensure that the lead generation software tool you choose for your business seamlessly integrates with other tools, such as CRM, email marketing tools, etc. Interactions reduce manual work and promote data consistency across all the tools.
So, Which Lead Generation Tools Should Make It to Your List?
Depending on the requirements and target channels, you may need more than one tool for your lead generation campaigns. We advise identifying your business’s most engaged channels and looking for the right software.
Examine the modes of lead generation for various tools and pick the ones you can manage efficiently.
For example:
- You can use Qualaroo for its advanced targeting and reporting on on-site visitors.
- In the same way, you can leverage your social presence to boost conversions using Hootsuite.
- Then, you can use a proper CRM tool, such as Keap CRM and Salesforce, to manage the incoming leads and convert them into customers.
Once you have the tools, you can create a solid lead generation strategy to consolidate the data from all sources and streamline the process. It will help minimize miscommunication and weed out issues within your sales pipelines. So start your prospecting process today!
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