12 Best Net Promoter Score Software for 2025

Is your NPS survey software holding you back? Are you struggling with clunky features, limited reporting, or no way to embed surveys wherever needed? I’ll help you pick the right NPS tool to get honest customer feedback, spot what needs fixing, and boost your growth.

I’ve done all the homework for you. Here’s a curated list of the 12 best NPS software solutions for 2025, designed to help businesses like yours get a hang of what customers really think, improve experiences, and fuel growth.

What Are NPS Survey Tools?

NPS survey tools are software applications that enable businesses to collect and analyze customer feedback. It helps you quickly create and send out Net Promoter Score (NPS) surveys, which ask customers how likely they are to recommend your business to others. 

But it doesn’t stop there. These tools also give you a centralized space to track results, spot trends, and see how customer sentiment changes over time. Beyond just running surveys, most NPS platforms come with extra features to help you dig deeper into customer insights. 

For example:

• Customer Effort Score (CES) surveys let you measure how easy customers can get what they need from your business.
• Customer Satisfaction Score (CSAT) surveys give you a snapshot of how happy customers are with your products or services.
• In-app surveys make it simple to gather feedback right from your website or mobile app.

These features turn basic feedback into actionable data you can use to improve customer experiences.

Best NPS Survey Software & Tools

When it comes to conducting the best NPS survey software, tons of survey solutions are available in the market that can help you do so. Here are the 12 best NPS solutions to help you make the right decision.

1. Qualaroo

I’ve got to say that Qualaroo is an incredible NPS survey software system for tracking customer satisfaction (CSAT) and tackling churn. It makes deploying surveys ridiculously easy—whether through web browsers, emails, in-app popups, or shared links. You name it—they’ve got it covered.

I love how Qualaroo lets you use NPS surveys as part of a more extensive customer research plan. You can measure brand perception, gauge satisfaction, and even see how your marketing strategies are landing. Plus, it plays nice with tools like MailChimp, HubSpot, and Salesforce, which means you’re not just getting more feedback—you’re getting smarter feedback across the board.

Best For: Businesses of all sizes

What You Will Like:

• Deploy surveys within minutes with its easy-to-create survey functionality.
• Dedicated NPS dashboard where you can consolidate reports from NPS surveys.
• Create beautiful surveys instantly with the help of 40+ built-in survey templates.
• Track multiple satisfaction metrics through NPS scores displayed on the dashboard.
• Offers different survey types like NPS, CES, CSAT, UES, and more to help you collect all kinds of data.
• Always ask the right question the right way with 10+ question types.
• Target specific customers with the help of advanced targeting modes.
• Only collect data that is relevant to you with the help of branching and skip logic. 
• Leverage in-depth reporting and behavioral analytics like sentiment analysis, heatmaps, etc.

What You May Not Like:

• A dark user interface option is not yet available.
• There is no dedicated account manager for the free plan, unlike paid.

Pricing: Qualaroo gives you a forever-free plan with all premium features. Paid plan starts at $19.99/month.

2. ProProfs Survey Maker

ProProfs Survey Maker is a solid pick if you’re looking to get a real handle on customer loyalty and how to boost it. What’s remarkable is that it doesn’t just stop at the usual NPS question—it helps you dig deeper with follow-up questions in fully customizable surveys. That’s where the real insights come to life.

One thing I appreciate is its flexibility. You can run multiple campaigns simultaneously, sending out surveys across different channels without hassle. ProProfs’ expertise in survey timing and design is a lifesaver—it helps you avoid survey fatigue, so your carefully planned customer service or post-sale surveys get the results you need instead of just annoying your audience.

Best For: Businesses of all sizes

What You Will Like:

• Create NPS surveys instantly with the help of professionally built survey templates.
• Ask questions of any kind with the help of 20+ question types.
• Make your surveys represent your brand through built-in themes, customization, and white labeling.
• Track NPS scores in real time and make effective decisions.
• Uncover crucial data and insights by analyzing responses and through custom reports.
• Distribute surveys on more than six channels
• Get a 360-degree view of customer experience

What You May Not Like:

• No on-premise or downloadable version.
• There is no dedicated account manager for the free plan, unlike paid.

Pricing: ProProfs Survey Maker offers a forever free plan for startups and small businesses with all premium features. Paid plan starts at $9.99/month.

3. Zonka Feedback

Zonka Feedback is a great all-in-one tool for managing NPS surveys. It’s perfect for checking in on customer loyalty, and you can even use it for Employee Net Promoter Score (NPS) surveys to understand how your team feels about their work and the company culture.

What’s nice is the level of personalization it offers. You can add your branding, create custom themes, and include follow-up questions to get more detailed feedback. Plus, it has features like automated alerts and notifications, so your team stays in the loop whenever new responses come. Simple, but super effective!

Best For: Businesses of all sizes

What You Will Like:

• Use WYSIWYG Survey Editor with real-time preview to create stunning surveys
• Leverage multilingual Surveys to expand reach.
• Get 50+ ready-to-use survey templates and forms.
• Use skip logic, reminders, and the response limitation option for better data quality.
• Get a centralized inbox to track and manage feedback from multiple channels.
• Be more flexible with customizations for your surveys.
• Integrate using 1400+ app integration APIs.

What You May Not Like:

• More training videos are required.
• Some users have experienced occasional lags or slow loading times.

Pricing: Starts at $49/month.

4. SurveySensum

SurveySensum is AI-enabled NPS software that allows users to create, launch, and analyze effective NPS surveys across industries such as B2B, NBFC, automotive, retail, SaaS, etc. The tool is an effective solution for taking relevant action on NPS feedback that drives revenue.

But it’s not just a simple NPS tool. It is a fully-fledged CX service. The tool, along with its basic and advanced survey features, goes further and provides CX consultation from top CX experts. These experts offer end-to-end implementation support, from creating powerful surveys to analyzing and deriving well-formed action plans that align with your business KPIs.

Best For: Mid-sized to large businesses

What You Will Like:

• Close the feedback loop capabilities with a real-time ticketing system.
• Industry-specific customizable survey templates.
• 2-hour SLA support guaranteed.
• Cost-effective CX solution with transparent pricing.
• AI-enabled text and sentiment analytics software.
• Analytical, customizable, and real-time dashboards.
• Advanced survey features like white labeling, survey throttling, multi-channel survey sharing option, etc.

What You May Not Like:

• Limited integrations.
• Some users find that the readily available reports lack depth.

Pricing: Available on request.

5. Delighted

The best NPS survey software can be pretty hard to find for free. Many of the features I have listed above come as part of the premium bundle of NPS survey tools. Take Delighted, for example. Its complete package has a helpful survey wizard that allows users to create surveys quickly from templates. 

Also, its autopilot feature helps run surveys according to schedule and multiple survey distribution channels (web-based, email, messages, and links). One of the things working in favor of Delighted is its visual appeal. You can serve SMS-based, email, and web-based NPS surveys (among other types) using this tool. 

Best For: Large businesses

What You Will Like:

• Customize your surveys to represent your brand by adding logos and themes.
• Address your audience members directly by tailoring your questions specific to their needs. 
• Get detailed insights by following up on your NPS questions with open-ended questions.
• Schedule ongoing surveys and add custom triggers for automatic surveying.
• Get an overview of your surveys from the real-time dashboard. 
• Segment your data and analyze trends based on different metrics.

What You May Not: 

• Cannot respond to feedback directly
• Needs more advanced reporting features

Pricing: Starts at $17/month.

6. Hotjar

Hotjar’s suite of tools includes an NPS feedback tool headlined by a visual dashboard that enables individual analysis of customer responses. Their Feedback Poll feature provides an easy process for creating NPS surveys. 

There is a function to automatically calculate the NPS score as soon as the target audience submits their responses to your NPS survey. This is especially useful if you need to keep a running tab on your NPS score.

Best For: Small to large businesses

What You Will Like:

• Use the built-in survey templates to create surveys instantly.
• Receive feedback in real time with the help of suggestion boxes. 
• Run on-site and standalone NPS surveys for all types of audiences.
• Capture in-the-moment feedback by deploying survey popups and widgets.
• Visualize users’ interactions and actions on your website with heatmaps.
• Get better security for your data through GDPR and PCI compliance.

What You May Not Like:

• Limited data tracking
• UI needs optimizations

Pricing: Starts at $32/month.

7. HubSpot Feedback Surveys

HubSpot’s NPS surveys are designed to be user-friendly and efficient. You can easily make and customize surveys to match your brand and specific needs.  Distribute them through various channels, including email and web pages, and track responses in real-time within your HubSpot dashboard.  

The tight integration with HubSpot’s CRM allows you to segment your audience, personalize surveys, and trigger automated follow-up actions based on responses.

Best For: Small to mid-sized businesses

What You Will Like:

• Leverage existing customer data to segment audiences and personalize surveys.
• Trigger automated actions based on survey responses, such as sending follow-up emails or assigning tasks to team members.
• Track NPS scores, identify trends, and measure the impact of your customer experience initiatives.
• Streamline your operations and avoid managing multiple vendors.
• Accommodate growing businesses’ needs as they expand.

What You May Not Like:

• It may not be as flexible as standalone survey platforms.
• Advanced features may require higher-tier HubSpot subscriptions.

Pricing: Starts at $20/month per seat.

8. Nicereply

Nicereply is another NPS software that strongly focuses on ascertaining NPS for support teams. This helps the most in keeping customer satisfaction (CSAT) levels high so that upset customers are less likely to spread negative reviews that can damage your business on social media and other platforms.

It helps you continuously track improvements with charts, time filters, and comparisons. Survey data can be displayed in your CRM software, and surveys can also be triggered according to values set through the CRM.

Best For: Small to large business

What You Will Like:

• Customize your surveys and give them a unique identity by adding your branding elements. 
• Track multiple survey metrics like NPS, CSAT, and CES all at the same time.
• Receive notifications and alerts directly to your email whenever someone fills out a survey.
• Increase your survey responses significantly by combining post-query resolution and in-signature surveys.
• Trigger surveys based on actions that can be customized. 

What You May Not Like:

• Does not support a combined view.
• Does not display the number of participants.

Pricing: Starts at $59/month.

9. AskNicely

This NPS software, AskNicely, includes survey channel support and campaign management. It also has integrated support for Intercom to pair feedback messages with survey responses so that both can be analyzed together to draw or support insights from customer feedback.

One very useful feature it has in common with Qualaroo (and a few others mentioned above) is the ability to serve in-app NPS surveys.

Best For: Mid-sized to large businesses

What You Will Like:

• Share your NPS surveys via email or SMS to target customers.
• Deploy conversation surveys or short surveys based on the occasion.
• Set reminders and get notified whenever someone fills out a survey.
• Respond to survey respondents with the help of built-in chat windows.
• Categorize the responses and get value out of them with the help of advanced analytics.
• Send in-app tips and collaborate with your teammates. 

What You May Not Like:

• Survey reminders do not work for SMS.
• UI is a little complicated to get started with.
• Too pricey as compared to competitors.

Pricing: Starts at $449/month.

10. Qualtrics

Qualtrics is an experienced management and technology platform that helps you make better decisions by leveraging customer insights, research, and concept testing. Using this NPS software’s CoreXM, anyone can capture feedback from anywhere in the world and use it to make better decisions.

Qualtrics’s NPS surveys are powerful and valuable enough to help individuals and organizations generate sales insights and optimize sales pipelines based on analytics. But Qualtrics doesn’t stop at just collecting data. Their NPS surveys are designed to provide deep insights into your sales pipeline.  

Best For: Mid-sized to large businesses

What You Will Like:

• Build effective NPS surveys with the help of built-in templates and multiple question types.
• Get an expert’s real-time survey design recommendations with the built-in ExpertReview feature.
• Visualize all kinds of data in every possible way with 30 different visual graphs.
• Collect feedback from over 27 channels and meet your customers where they are.
• Learn about trends and patterns by leveraging the built-in IQ feature. 

What You May Not Like:

• Limited customization 
• Has a steep learning curve

Pricing: Available on request.

11. SurveyMonkey

SurveyMonkey is a popular online feedback tool and one of the best Net Promoter Score tools. It allows people to turn their feedback into actionable decisions and drive growth. It has tons of features and an easy-to-use interface to help you get started with it.

This NPS software comes with plenty of customizable and collaborative features, making it a great choice for all kinds of surveys. It also includes strong security features to keep your data safe.

Best For: Small to large businesses

What You Will Like:

• Build beautiful NPS surveys instantly with the help of built-in survey templates.
• Build interactive surveys with the easy-to-use visual editor.
• Gather only the relevant data with the help of branching and skip logic. 
• Get insights to improve your surveys with the help of the AI-based recommendation engine. 
• Create surveys that work globally with the help of automatic language translation. 

What You May Not Like:

• Not easy to navigate through.
• Lacks flexibility in designing surveys.

Pricing: Starts at $25/month.

12. Typeform

Typeform is one of those NPS feedback software tools that users would love to engage with instead of ignoring. Typeform makes it easy to create surveys that feel more like real conversations while looking great, so they reflect your brand’s personality.

It’s packed with helpful features like live preview mode, detailed analytics, and smart insights to help you get the most out of your NPS surveys and make better, data-driven decisions.

Best For: Mid-sized to large businesses

What You Will Like:

• Streamline NPS data from different channels and sources with the help of a feedback management system.
• Display one question at a time for better engagement and visuals.

• Get a better response rate by sending surveys through emails.
• Get valuable insights from data using the built-in reporting and analytics system. 
• Make decisions in real time with the help of live result tracking. 

What You May Not Like:

• Needs more language customizations.
• Needs more options for conditional logic.

Pricing: Starts at $25/month.

My Selection Criteria

The assessment of the net promotor score software chosen for this article follows a systematic and unbiased approach to ensure a fair, well-rounded, and insightful review. This method uses six crucial factors:

1. Essential Features & Functionality: A product’s value is decided by its core features and overall functionality. By exploring these factors in depth, the practical usefulness of the tools is carefully evaluated.

2. User Reviews/Ratings: Direct user experiences, like ratings and feedback from reputable sites, offer a ground-level perspective. This feedback is essential in understanding overall satisfaction and potential problems.

3. Ease of Use: The user-friendliness of a product or service is evaluated, focusing on the interface, design, and navigation. This ensures an excellent experience for users of all expertise levels.

4. Customer Support: We examine customer support quality. We consider its efficiency and see how it assists users in setting up, addressing concerns, and resolving operational issues.

5. Cost-effectiveness: This aspect is assessed by comparing quality, features, and performance. The aim is to help readers understand whether they are getting their money’s worth. 

6. Personal Experience / Experts’ Opinions: This part of the review is based on the writer’s insightful observations based on their personal experience and the opinions of industry experts.

What Are NPS Survey Software Used For?

NPS tools are invaluable in assessing customer loyalty and satisfaction, directly influencing business growth and customer retention strategies. Here’s a deeper look into the specific uses of NPS tools:

1. Measure Customer Loyalty and Satisfaction: The best NPS tools ask customers to rate the likelihood of recommending a company’s products or services on a scale from 0 to 10. This simple metric clearly measures customer satisfaction and loyalty, indicating the overall health of customer relationships.

2. Identify Promoters, Passives, and Detractors: Based on the NPS survey scores, customers are categorized into three groups: Promoters (score 9-10), Passives (score 7-8), and Detractors (score 0-6). Identifying these groups helps businesses target specific strategies to enhance satisfaction, reduce churn, and convert passives into promoters.

3. Collect Actionable Feedback: Beyond just scoring, NPS survey software enables companies to solicit open-ended responses after the initial rating. This feedback is crucial for understanding the reasons behind the scores provided by detractors, passives, and promoters. It helps businesses pinpoint specific areas of improvement and product or service enhancement opportunities.

4. Benchmark Performance Against Competitors: NPS also serves as a competitive benchmark. Companies can compare their NPS against the scores of their competitors or industry averages to gauge where they stand in terms of customer loyalty. This comparison can be pivotal for strategic planning, marketing, and product development.

5. Predict Future Business Growth Through Customer Advocacy: A higher Net Promoter Score is often associated with overall business growth. Companies can forecast growth driven by customer advocacy by analyzing trends in NPS over time and correlating it with new sign-ups or revenue growth. This predictive capability makes NPS a strategic tool in planning and resource allocation.

What Are the Top Features of NPS Survey Software?

NPS survey tools are equipped with several essential features that help businesses effectively gauge and analyze customer loyalty. Here’s a detailed look at these features:

1. Survey Customization: You can customize surveys to match your company’s branding, giving them a personal touch that feels familiar to respondents. This not only makes surveys more engaging but can also boost response rates. Tools like Qualaroo even offer white-label options to take your branding up a notch.

2. Dedicated NPS Dashboard: A dedicated NPS dashboard is another game-changer. It lets you see all your NPS data in one place, making it easier to track trends and understand what’s working. Qualaroo nails this with its consolidated reporting feature.

3. Multi-channel Distribution: By giving customers more ways to respond, you’re not only improving the chances of participation but also gathering more diverse and well-rounded feedback. It’s like casting a wider net to ensure no valuable insights slip through the cracks.

4. Real-time Analytics: You get real-time insights into NPS scores and customer sentiment as responses roll in. This means you can act fast—whether fixing an issue or tweaking a strategy based on fresh feedback.

5. Integration Capabilities: Seamless integration with tools like CRMs or marketing platforms makes everything run smoothly. It enriches customer profiles with feedback data so you can follow up effectively, run smarter campaigns, and get a complete picture of your customer interactions.

Why Should You Use NPS Survey Tools?

NPS software gives businesses a big boost by helping them understand what customers really think and feel. Here’s a closer look at why it’s worth it:

• Enhanced Customer Insights

NPS tools delve deep into customer sentiment and loyalty, giving businesses a clear view of how customers perceive their brand and services. This understanding helps companies tailor their products, services, and interactions to better meet customer needs and expectations, enhancing overall satisfaction.

• Improved Customer Retention

By identifying detractors and at-risk customers early, NPS tools allow businesses to proactively engage with these customers to address their concerns. Timely intervention can resolve issues before they escalate, improving customer satisfaction and loyalty and ultimately reducing churn.

• Data-Driven Decisions

NPS provides quantitative data that informs crucial business decisions. By understanding trends in customer feedback, companies can make informed choices about product developments, marketing strategies, and customer service improvements, ensuring that resources are allocated to areas that maximize impact.

• Operational Efficiency

Automating the collection and analysis of feedback streamlines these processes, saving valuable time and resources. NPS tools eliminate the need for manual survey distribution and data compilation, allowing teams to focus on interpreting the data and implementing actionable improvements.

How to Choose the Right NPS Survey Software

Picking the right NPS survey tool is a big deal when tracking customer loyalty and satisfaction. Here are a few things to keep in mind:

• Ease of Use: Look for a tool that’s easy for everyone to handle—from setting it up to digging into the results. A user-friendly design saves time, avoids mistakes, and gets your team up and running quickly to start collecting helpful feedback.

• Customization: Your NPS tool should let you tweak things to match your brand’s look and feel. This could mean changing the survey design, tailoring the questions, or customizing how the data is displayed. A personalized touch makes surveys more relatable for customers and gives you insights that truly fit your needs.

• Integration: Make sure the tool works smoothly with what you already use, like your CRM, email marketing platform, or customer support system. Good integration means everything is connected, so you can automate tasks, centralize data, and fully understand what customers are saying.

• Scalability: As your business grows, your NPS tool should grow with you. It needs to handle more data and a bigger audience without slowing down. This way, it stays useful as your customer base and analytics demands expand.

• Support: Choose a vendor that’s got your back with setup help, everyday questions, and training. Excellent support means less downtime and a better experience for your team as you roll out and manage your NPS surveys.

Pricing Structures & Budget Considerations for NPS Survey Tools

The right NPS tool often comes down to understanding its cost in relation to the features and value it provides. Here are the standard pricing structures you should know:

Subscription Models: This is the most prevalent pricing model for NPS tools, where users pay a recurring fee, typically monthly or annually. These subscription plans are usually tiered, based on the number of surveys you can send, the number of responses you can collect, and access to premium features such as advanced analytics, greater customization options, and more extensive integration capabilities. This model benefits businesses looking for predictable costs and regular updates and support.

Per-Response or Per-Survey Pricing: Some NPS tools offer pricing based on the volume of surveys dispatched or the number of responses received. This model can be cost-effective for organizations that do not require frequent surveys but still want access to powerful tools for specific times. It allows businesses to pay only for what they use, which can control costs while still gathering valuable customer insights.

Freemium Models: Many providers offer a basic version of their NPS tools for free, with limited features that might include a capped number of surveys, basic analytics, and limited customization. Tools like Qualaroo truly stand out with its forever-free plan. It’s not just a stripped-down trial; you get access to all the premium features, making it a precious option for businesses of all sizes. Paid upgrades are available for access to more advanced capabilities, making the tool scalable as business needs grow.

Enterprise Solutions: Custom pricing is often available for large organizations or those with complex needs. This may include comprehensive support, advanced analytical tools, full customization, integration with other enterprise systems, and the ability to handle a high volume of surveys and responses. This model is tailored to fit the organization’s specific needs and usually involves negotiation directly with the provider.

Now All That’s Left to Do Is Pick the Right NPS Tool!

Finding the right NPS software can make all the difference in understanding your customers, building loyalty, and growing your business. 

Whether you’re a small startup looking for a free, feature-packed tool like Qualaroo or a larger company that needs the advanced features of platforms like Delighted or SurveyMonkey, there’s something out there for everyone.

The best tool for you is the one that fits your goals, budget, and unique needs. Take some time to check out your options, test free trials, and focus on the features that will impact your business most. The right choice can help you turn customer feedback into real growth!

Learn More About Net Promoter Score Software

What is a good NPS score?

What qualifies as a good NPS score depends on your industry and business context. That said, as a general rule, a score above 0 is a positive sign—it means you have more promoters than detractors. A score over 50 is considered excellent, while anything over 70 is often regarded as world-class.

Which is the best platform for NPS?

The “best” NPS platform really depends on what you’re looking for and what matters most to your business. If you’re after a flexible option that works for companies of any size, Qualaroo is among the best free NPS survey tools, offering a forever-free plan packed with premium features like AI-powered analytics and detailed reporting. 

For those who value simplicity, Delighted is a fantastic choice, delivering an easy-to-use, no-fuss experience for creating and managing NPS surveys. And if your needs go beyond NPS and include other types of research, SurveyMonkey is a reliable, all-purpose platform with various survey options to suit different goals.