Customer feedback has evolved into ‘voice of customer’ in the 21st century. Today, we have multiple online survey tools serving different kinds of businesses. Which one suits you best?

What is an Online Survey?

Improving customer engagement and collecting feedback becomes pretty convenient when you embed an online survey into your website and application. Online surveys ask customers questions that are used to find out what your users like and dislike in what you are selling.

Evaluating the responses given to catchy survey questions for your specific purposes tells you where you need to improve and which features or benefits you need to highlight in marketing.

Keep in mind that no matter which online survey tool you go for, it should offer certain benefits, such as branching logic and data export facility. Here are some benefits of these tools:

Benefits of Online Survey Tools
  • Large Variety of Survey Methods Software for serving online surveys gives you many different ways of posing questions to your target audience. Choose the method that suits your purpose!
  • Cost-Effective Large-Scale Surveys The money spent on sending out surveys and receiving, sorting, and analyzing the responses becomes more justifiable as the scale of your surveys increases.
  • Easy to Ask Large Numbers of Participants Unless you run such a tightly-focused business that caters to only a few customers, you need to ask as many people the right questions at the right time.
  • Online Administration & Feedback Collection Gone are the days of mailing questionnaires and waiting weeks for responses to draw insights from them - it’s now done in real-time with online survey software!
  • Big Data Collected in a Short Time Depending on the number of people you survey and the proportion of people who provide responses to your questions, you can amass lots of data quite quickly.
  • Data Analysis (Sometimes AI-Powered!) Having lots of data is not the end of the surveying process, is it? In fact, it leads to the most crucial part - data analysis for actionable insights to grow business!
  • You Get to Know Your Customers The most desirable outcome of the survey process using online survey software is a deeper understanding of customer needs, so that you can fulfil them better.

Now that we have covered the major benefits of online survey tools, let’s start down the road of selecting the best online survey tool of 2022 from the dozens of tools available in the market.

Choosing the Right Online Survey Tool

Deciding on the right customer and user feedback software can be a daunting task because most of the features offered are fairly common. To make the whole process easier and convenient, narrow down your choices according to the requirements that your perfect online survey tool must fulfill.

Here is exactly what you need to look out for, especially in the paid version of online survey software.

Analytics for Actionable Insights

What’s the point of collecting all the data if you can’t use it to make the right decisions? Make sure the software you choose offers an interface that lets you collect and analyze feedback without making you feel overwhelmed with the process.

Analytics for Actionable Insights

This option lets you target surveys to be displayed to the respondents based on the following:

  • Where they are
  • Who they are
  • When they visit
  • How often they visit
  • How long you’d like to ask the question
Triggering Options
  • On-load triggers to display your surveys when the page loads
  • On-click triggers to display your surveys when the user clicks on a button, image, or text on a webpage
  • On-scroll to display your surveys when the user scrolls a certain percentage of the page
  • On-exit to display your surveys when a visitor shows an exit behavior
Additional Question Types

Even though free online survey tools offer loads of question types, counting multiple-choice questions, ratings, drop-down boxes, and radio buttons, paid versions tend to provide additional types such as grids, star ranking, and more.

Survey Branching Logic

Most of the paid versions of feedback software usually give an option to ask a follow-up question, depending on how the respondent has answered the previous question.

Data Export

Various tools won't allow you to export the online survey data to spreadsheets or CSV files unless you start making use of the paid version.

Customization and Branding Logo

The survey maker should let you edit the colors, logo, titles and more. There are many tools that let you add your company's logo with their paid version.

Thanks to online survey tools, conducting customer-centric surveys online has become pretty convenient. To help you search for the right online survey tool, here's a comparison of the top tools to help you choose the right one for improving your product and growing your business.

25 Best Online Survey Tools to Consider

1. Qualaroo

Qualaroo is one of the most popular online survey software that’s easy to use and offers actionable insights. Qualaroo Nudge™ is an unobtrusive popup survey, which can be targeted to appear depending on your requirements in a polite way. This way it lets you collect feedback in context based on where they are, who they are, how much they spend, and more.

With its unobtrusive NudgesTM, you can be sure of getting maximum responses that let you make data-driven decisions for product development, lead generation, prototype testing, A/B testing, and more.

Bonus Read:  30 Best A/B Testing Tools

Qualaroo has professionally designed questions and templates, as well as an advanced targeting API for gathering actionable user insights. Qualaroo surveys can carry out skip logic and conditional branching. It integrates easily with most business tools, too. The icing on the cake is its Sentiment Analysis feature, powered by IBM Watson’s Artificial Intelligence.

Price: Free; Enterprise: starts from $80 per month billed annually; Premium: starts from $160 per month billed annually; Enterprise: custom pricing

2. Picreel

Picreel does a great job of dazzling visitors with special offers and invitations. Not only is it a great surveying tool, but it also lets you carry out on-site retargeting. You can target survey respondents based on their meta data like referral source, new/returning visitor, search intent etc.

The templates by Picreel have interactive design elements like timers and call buttons to lend a fun factor to your surveys. The mobile integration capabilities cover all popular devices from the Apple and Android product lineups, which is a necessity in today’s smartphone-dependent world.

Price:STARTER: $14/month; BASIC: $52/month; PLUS: $112/month; PRO: $299/month

3. ProProfs Survey Maker

ProProfs Survey Maker is a tool that comes packed with an advanced online survey and real-time analytical capabilities. With its minimalistic yet easy-to-use user interface, ProProfs aims to please both the survey creators and the online survey respondents.

It’s one of those few online survey makers where the free version has all the necessary features. The free version of Proprofs Survey Maker gives you (for example) unlimited surveys, lets you create beautiful surveys using more than 100 templates, incorporate survey scoring and branching logic, customize themes, colors, logo and branding, and export presentation-ready visual reports.

You can also carry out advanced response analytics, make polls, pop-ups, sidebar and in-app surveys and share via dedicated URLs & links, on social media, or embed them on the website.

Their extensive range of templates includes NPS surveys, employee surveys, and customer satisfaction surveys, to name a few. With the paid version of ProProfs Survey Maker, brands can integrate most of the essential CRM and marketing tools, which makes it worth giving a try.

Price: Free; Enterprise: starts from $ 0.05/response per month billed annually; Premium: starts from $0.10 per month; both paid plans can be tried free for 15 days

Bonus Read:  Best NPS Software & Tools

4. Typeform

Typeform is an online survey tool with a user-friendly interface, which lets users create and execute surveys independently.

The free version of Typeform consists of features like unlimited questions and answers, reports exporting options, custom-designed themes plus pre-designed templates, and some basic integrations.

Typeform has built-in photo and video libraries and custom layouts plus design themes. You can also export data in multiple formats, and display your surveys on compatible mobiles, tablets, and desktop browsers.

Price: Free; Essential: starts from $35 per month; Professional: starts from $50 per month; Premium: starts from $70 per month

5. SogoSurvey

SogoSurvey is an end-to-end online survey design, allocation, and real-time analysis platform. It offers a full-fledged suite of functionalities, which is why users will never have to look for additional software for survey-oriented tasks.

SogoSurvey lets you add your own logo, export data to Excel, review and share live reports immediately, offer a responsive experience on any device, implement simple skip logic, share surveys via email, social media, website/app, do graphical analysis of results and export the results to PowerPoint and Word, and put advanced security management in place.

Price: Free; Plus: starts from $25 per month; Pro: starts from $199 per month; Premium: starts from $299 per month; Enterprise: custom pricing

6. SurveyMonkey

Survey Monkey provides an all-inclusive questionnaire building solution along with metric analysis tools. It lets users without any coding skills form complex question sets and then process the responses and efficiently. You can register for free and build a survey within minutes.

SogoSurvey lets you add your own logo, export data to Excel, review and share live reports immediately, offer a responsive experience on any device, implement simple skip logic, share surveys via email, social media, website/app, do graphical analysis of results and export the results to PowerPoint and Word, and put advanced security management in place.

SurveyMonkey is a market-leading survey tool that allows you to share surveys with fine control over who can view and edit them. Not only this, you can gather all comments in one place, have an asset library for on-brand surveys, free integrations with popular collaboration apps, custom logo, colors, and survey URLs, question- and page-level skip logic, and multiple data export formats (e.g. CSV, PDF, PPT, SPSS, XLS).


Business Plans: TEAM ADVANTAGE: ₨ 1,550 / user / month; TEAM PREMIER: ₨ 3,800 / user / month; ENTERPRISE: custom pricing

Personal Plans: Free; Premier Annual: ₨ 4,999 / month; Advantage Annual: ₨ 1,999 / month; Standard Monthly: ₨ 899 per month

7. Qualtrics

Qualtrics is an online survey software plus questionnaire software that somewhat pushes the envelope of traditional feedback surveys.

It offers more than 100 question types, numerous readily made online survey templates, and features like display survey logic, email triggers, plus logic branching. As for its real-time analytics and reports, users can select more than 30 diverse graph types and export outcomes to CSV or SPSS.

Qualtrics is great because it offers advanced text and voice response analytics, a library of more than a 100 question types, pre-built survey templates designed by PhD survey scientists, and the capability to deploy surveys through apps, websites, email, SMS, chatbots, etc.

Price: Free account; subscription-based pricing

8. Google Forms

Most brands look for just a simple form that helps them collect valuable feedback from customers and make improvements that attract more and more customers. For businesses, Google Forms is an ideal tool that doesn't require any skill set or experience to use.

It is available for free as a personal version or as part of the G Suite for commercial platforms. Responses are saved automatically into Google Sheets and can be transferred to an Excel spreadsheet.

Google Forms offers unlimited surveys & respondents, automatic collection of survey answers & data in Google Spreadsheets, lots of theme options, add custom logos, images, or videos, skip logic & page branching, embedding your survey into emails or your website, and adding collaborators. Pretty sweet for a totally free tool!

Price: Free

9. GetFeedback: Best for Integrating With Multiple Tools

With GetFeedback, companies can easily create branded online surveys using drag & drop and various personalization features. It is even flexible in that it adapts to just about every castoff platform to distribute online surveys.

You can even incorporate this tool with SalesForce, which means the online survey results are also noticeable in your SalesForce control panel.

GetFeedback has lots of free survey templates, a simple interface, C a longstanding CX community to share best practices, support for over 25 languages, and integration of feedback with Google Analytics, Salesforce, and Jira.

Price: Demos available for all plans prior to purchase: Direct (email and SMS); Digital (websites and mobile apps); Complete (all key engagement channels)

Bonus Read:  11 Best Mobile In-App Feedback Tools

10. Alchemer: Best for Designing Attractive Surveys

Alchemy (formerly SurveyGizmo) lets you create some fantastic-looking surveys, and they are an ideal choice, even with the free-to-use version, until and unless you are expecting to get a lot of respondents.

Alchemer has dozens of pre-built survey templates and a theme library with full access to survey layouts and styles. With it, you can create and send unlimited surveys and questions, customize fonts, color schemes, images, and survey content. The free version, though, has only basic question types.


Individuals and Small Teams plans: Collaborator $49 per month; Professional $149 per month; Full Access $249 per month

Enterprise and Business plan: custom pricing

11. AskNicely

Its unique selling point is to gather live information depending on the Net Promoter Score (NPS). This survey type is an outstanding way to measure the strength of consumer relationships for a company, and this software was designed to track that dynamic.

It also integrates with numerous customer workflow choices consisting of Zendesk, MailChimp, Salesforce, Hubspot, Slack, and Zapier. With these, online surveys can target particular customer groups, and their response to novel products and services can be gathered to present real-time to live dashboards.

A few things that work nicely in AskNicely’s favor are easy integrations, an exceptional customer support team, and a dedicated Net Promoter Score solution.

Price:Demos available for all plans prior to purchase: Feedback (customer surveys); Frontline + Insights (employee & internal performance tracking); Custom Solutions (“for enterprise business”)

12. LimeSurvey

LimeSurvey does not put a limit on either the number of surveys or participants (respondents), so it is great for mass surveys. For an additional fee, it supports individual consulting, support contracts, hosting, and template, survey and code development. It is perfect for customer surveys, market researchers, universities as well as students.

Price:They have a forever free plan and 3 other plans - Basic: $9.57/month, Expert: $20.65 and Enterprise: $51.63.

13. Kwik Surveys

Kwik Surveys is a user-friendly tool that lets anyone create surveys with minimal effort. On the flip side, its upgrades are not cheap. There is also limited scope for survey customization. As a result, a user review labeled their surveys as boring because of having to follow similar templates for different surveys. But for a quick launch of simple surveys, you can go for this online survey tool.

Price:Starts from $12.99 per month

14. SurveyLegend

SurveyLegend surveys can be created quite beautifully with their drag-and-drop interface. The quick learning curve lets you start creating surveys in a short span of time.

There are many templates to pick up and customize to suit your survey needs. Once made, you can share them using email, text messages, social media sharing tools (like Hootsuite) etc. Collect actionable insights about customers effortlessly with real-time analytics. However, if you will be working primarily through mobile devices, you might want to opt for another survey tool.

Price:Starts at $15 per month

15. Zoho Survey

Your search for a great questionnaire building software can end with Zoho. The long list of features and user-friendliness make it a versatile tool to take care of basic surveying. Steer clear if you want to run complicated surveys, though, because it is not meant to deliver such surveys.

Choose another survey tool for advanced targeting and AI-powered Sentiment Analysis.

Price:Starts at $20 per month

16. Refiner

Refiner is great for SaaS companies' user feedback gathering & customer surveying needs, whether it is measuring customer satisfaction (CSAT), loyalty (NPS), or prototype research about which features to include in your product.

If you choose to use their app, the in-app widgets can create and customize surveys, with answering options such as multiple choice, stars/ratings, open-ended text responses, and user-created notes. One of their features allows for target audience segmentation.

Price:Starts at $39 per month

17. SurveyLab

SurveyLab supports creating new surveys from scratch, generating reports, and collecting responses automatically. Since it runs as an online application in your browser, you don't need to install additional software to use it. Its features include question randomization, skip logic, multi-language support, result sharing across teams, multi-format result export, and white labeling.

Since it is web-based, it is quite easy to scale up or down depending upon the volume of surveys you are running.

Price:Free trial; $29.00 per month; $49/$149 per month with additional features

18. Zonka

Zonka is a great option if you want to capture and analyze feedback from customers in the market or employees in your organization. Possible ways to survey them include offline, online, in-person, over email, through text messages, and user research. The real-time feedback reporting feature yields quick insights into consumer behavior trends.

Closing the customer feedback loop is easier with Zonka CX Management Platform. The analysis of feedback gathered through surveys helps you get ahead of potential customer churn, improve brand perception, and deliver better user experience.

Price:Starts at $29 per month

19. JotForm

Built to be intuitive for better ease of use, JotForm is one of the leading online survey apps . It has options to carry out data analysis on the responses and works with other software tools through integrations. These are great features to have in a good online survey tool.

Some of the various types of online forms and surveys you can create with JotForm are lead generation, payment gateways, and feedback collection. There is limited customization in the templates, though. In case you want advanced logic-based branching, you may be better off selecting another online survey software.

Price:Starter: free; Bronze: $24 per month; Silver: $29 per month; Gold: $79 per month

Bonus Read:  45+ Best Lead Generation Tools & Software

20. SurveyNuts

SurveyNuts makes the process of creating a survey quite quick. This is because you can create an online survey even before you register your account. Their real-time reporting dashboard lets you view results and statistics via data export or simple charts.

SurveyNuts is an online survey software tool that can be used to create good-looking surveys that work on most devices. You can view real-time results graphically. It has a good user experience. Its Zapier integration works as a channel for connecting survey data to quite a few other apps, tools, and software.

Price:Free; Basic ($17 per month); Pro ($25 per month); Plus ($39 per month)

21. CrowdSignal

CrowdSignal lets you create a free account to make surveys and polls. These polls and surveys can be deployed on websites and web pages, embedded in blogs and shared on social network platforms. The templates are simple and customizable. Through feedback collection using surveys, you can understand what your visitors need from your product or service.

There is an in-depth reporting engine that can be used to sort and export the feedback obtained from the surveys.

Price:Starts at $200 per year; no free version or free trial

22. Survey Anyplace

Survey Anyplace is a good tool to create surveys, assessments, and quizzes. If you want your surveys to reflect your brand as closely as possible, you may want to give this online survey tool a try. You can optimize your surveys for mobile platforms if your target audience is more likely to encounter your brand on mobile devices.

This tool integrates quite well with many other marketing and tech tools like MailChimp, Zapier, and Google Sheets, allowing for real-time export of feedback as and when it is collected.

Price:Starts at $33 per month

23. Client Heartbeat

Client Heartbeat, as the name suggests, is a tool that lets you keep a finger on the pulse of your customers. Its feedback analysis can warn you about potential customer churn so that you may attempt corrective measures to convince those customers to stick with your brand instead of opting for your competitor.

The company justifies the slightly higher price of this tool by playing up its advanced reporting features.

Price:Starts at $25 per month (limited to 50 contacts); Gold: $57 per month

24. QuestionPro

If you run (or are part of) a small- to medium-size business, you may like QuestionPro. Creating online surveys and polls with this web-based tool is quite easy. There are more than 30 question types you can use to create a survey questionnaire and multiple templates to follow for common survey types.

Surveys can be sent via email as well as served through popups, among other channels.

Price:Starts at $15 per month

25. SurveyPlanet

Survey Planet offers pre-made questionnaires that can be customized according to your surveying requirements. There are themed templates in this tool that can be fine-tuned using its user interface. The features most worth touting are question branching and multilingual support.

A live preview of the survey you are creating is shown in parallel, so that what you see is what you get.

Price:Free; Pro: $20 per month

Related Reads:

Take Your Pick From the Best Survey Tools of 2022

Now that you know what to look out for, you can try going for a free or trial version of these tools to see how they work out for you. Or you can take some time to analyze and compare the features to see how they align with your surveying needs. Or you can take a short cut by simply opting for a tool that ticks the right boxes for you - that’s Qualaroo. It’s a tool that lets you ask the right questions at the right time to get you insights that drive your decisions.

Do you want free survey software?

Qualaroo is the world’s most versatile survey tool starting at $0

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