The Best Survey Tools: How to Choose
There’s no shortage of survey tools on the market today. Quite the contrary, if you’ve been struggling to find the right survey tool then it’s most likely because of too many options rather than too few. We’ve designed this chapter to serve as your guide, cataloging the basic tools, as well as explaining how each one works and what it’s good for.
Before deciding which tools are best for you, keep in mind that they’re only as good as the person wielding them. You still have to ask the right people the right questions—these tools will simply help the process to run a lot more smoothly.
Many of these services bundle all of your survey needs into monthly or annual packages. You write the questions, and they distribute your surveys, analyze the results, and deliver the data to you—and most are browser-based, meaning you can access them from anywhere.
Even better, many of these services offer a free trial or Basic (free) package that allows you to experiment before committing to the service. This means you can figure out firsthand which service is right for you before signing on for six months or a year.
If the basic software options don’t offer what you’re looking for, more advanced software may be a better choice for you. These advanced options provide everything the above basic packages do, plus much more in the way of customization, tools, and research capabilities.
Though we could probably go on, the goal of this list is to provide clarity, not confusion. The above will get you off to a great start, as long as you keep in mind that there’s no “best” tool—just the right tool for the job.
We recommend that, with your survey objectives and needs in mind, you click around, watch some demo videos, and try out the free trials and basic packages these services offer.
Find a tool that not only meets your business’s survey needs, but one you’re comfortable using, with data analysis you can wrap your head around, and a format that’s easy for your customers to access.