Skip Logic & Conditional Branching

Learn how to add skip logic to your survey questions

Create personalized survey paths
Capture lead data with integrated forms
Integrate chat support within surveys
Redirect respondents to desired URLs

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What Is Survey Question Branching?

Question branching, also known as conditional branching, is a survey feature that allows the survey flow of questions to change based on a respondent's previous answers. It ensures respondents only see questions relevant to them, improving the accuracy & efficiency of the survey.

How Does Skip Logic Work?

Branching logic operates by creating dynamic survey paths based on respondent inputs. For instance, if a respondent answers "Yes" to a question about owning a pet, the survey can branch to questions specifically about pet care. Conversely, a "No" response would skip those questions entirely, directing the respondent to the next relevant topic.

Personalize questions based on previous responses
Unconditionally route all questions to a central endpoint
Save time spent analyzing irrelevant data

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Why Use Question Branching in Surveys

Qualaroo’s question branching offers a powerful way to enhance your surveys and gather more precise, actionable insights. You can increase engagement, improve the quality of your data, reduce the drop-out rate, and streamline the survey process for both you and your respondents. Whether you are conducting customer satisfaction surveys, employee feedback questionnaires, or market research, the benefits of using Qualaroo’s question branching are manifold.

Simplify Complex Surveys

Craft engaging surveys that adapt to each respondent. This eliminates irrelevant questions, improving the user experience and ensuring data collected is highly relevant to their unique perspective. By personalizing the survey flow, you can gather more precise data, leading to a clearer understanding of your audience.

Redirect Respondents to Desired URLs

Direct users to relevant landing pages and targeted offers to ensure they receive the most relevant information and promotions based on their responses. Make your surveys a powerful tool to boost customer engagement, enhance the experience, and drive higher conversion rates.

Reduce Survey Fatigue

Engage more by asking less to reduce survey fatigue. With crisp & well-designed surveys, you can save respondents' time, lowering drop-out rates & increasing the reliability of your data.

Reduce Survey Completion Time

By minimizing the time required to complete surveys, you achieve shorter completion times & higher completion rates, making your surveys both efficient & effective.

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How to Use Question Branching to Ask the Right Questions

Step 1: Pick a Nudge Template

Log into your Qualaroo account & choose a template or ‘New from Scratch.’
Step 2: Add Questions & Apply Skip Logic

Include multiple-choice questions with diverse answer options. Link each answer choice to a specific follow-up question, creating a personalized experience.
Step 3: Preview & Publish

Test your survey to ensure the branching flow makes sense and you’re ready to publish.

Step 1: Pick a Nudge Template

Log into your Qualaroo account & choose a template or ‘New from Scratch.’

Step 2: Add Questions & Apply Skip Logic

Include multiple-choice questions with diverse answer options. Link each answer choice to a specific follow-up question, creating a personalized experience.

Step 3: Preview & Publish

Test your survey to ensure the branching flow makes sense and you’re ready to publish.

Examples of Survey Branching Questions

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Qualaroo allows us to look at where the red flags are at the beginning and middle of the process, where we may get a lot of bounces. Surveying customers allows us to understand why they may be experiencing an issue, which in turn allows us to be more surgical in our approach to improve the process.

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FAQs

How do I add branching in a survey?

You can use Qualaroo online survey software to add branching to your survey. Check out this article on how to add branching logic within a survey.

What is the purpose of branching?

Survey branching creates a personalized and relevant respondent experience by directing individuals to specific questions based on their previous answers. This technique enhances engagement, reduces survey fatigue, and improves data quality by ensuring respondents only encounter questions that are crucial to their unique circumstances.