United Kingdom

We needed to scale feedback collection methods to ensure we don’t miss customer voice. We needed Qualaroo”

sax cucvara
Sax Cucvara
Strategy and Analytics Manager


Gumtree is a classified advertisement website that allows people to buy and sell goods and services, as well as search for jobs and property rentals. It was founded in the United Kingdom in 2000 and has since expanded to several countries around the world, including Australia, South Africa, and Singapore. The website is free to use for both buyers and sellers, and it is known for its user-friendly interface and wide variety of listings.

About Gumtre


Since we have a dynamic website with diverse offerings ranging from products for sale, real estate, job listings, and services for hire, it poses unique challenges. All the advertisements are generated by users, making it even more crucial to ensure we offer a positive customer experience for each user.


One of the outstanding benefits of Qualaroo is the ability to segment customers based on category, location, and interest at the appropriate time. We appreciate how easy it was to implement the tool. The winning combination of making surveys live quickly and obtaining results in real-time helped us transform our product into the best classifieds platform.


Qualaroo has been a game-changer for us! Thanks to Qualaroo, we maintained our agile process and could discover, measure, and validate ideas coming from customer feedback. We can now obtain customer satisfaction feedback in real-time from specific advertisers and users at various stages of their customer journey, take immediate action based on the results, and obtain benchmark numbers quickly.

Additionally, we can integrate Qualaroo survey data with Tableau and other analytical tools to extract profound insights and listen to the voice of our customers.

Future Plans

We're thrilled to continue using it at every touchpoint on our discovery track. With real-time NPS in the works, we're ready to capture valuable insights from our customers' journey and take our customer experience to new heights.

Want insights that improve experience & conversions?

Capture customer feedback to improve customer experience & grow conversions.