How to Create an Exit-Intent Survey

Target visitors when they are about to exit a page

Implement real-time behavioral triggers
Uncover the ‘why’ behind people leaving
Track actions for personalized touchpoints
Minimize cart abandonment & bounce rate

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What Is an Exit-Intent Survey?

An exit-intent survey intercepts users just as they're about to leave a website, allowing businesses to gather vital feedback and understand why they are leaving without performing any action. By strategically deploying these surveys, you can understand why users leave, what might keep them longer, and how to optimize their experience.

How Does Exit-Intent Surveys Work?

Exit-intent surveys detect user behavior indicating a departure from your site and activate a survey at this critical moment to capture real-time feedback. This offers insights into user experiences and obstacles and helps you improve engagement and retention strategies.

Retain customers in real-time
Detect immediate exits based on user activity
Quickly solve issues with tailored redirects

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Why Use Exit-Intent Popup Surveys?

Exit-intent surveys allow you a chance to address visitors’ concerns in real time. By capturing immediate feedback, Qualaroo helps you enhance user satisfaction, optimize your website, increase conversion rates, and turn potential exits into valuable engagement opportunities.

Understand ‘Why’ Customers Leave

Dive deep into the causes of customer churn, learn what aspects of your service or product your customers value most, and engage with them just before they exit. This proactive engagement helps significantly reduce bounce rates. With the essential feedback, you can evaluate and sharpen your competitive edge & make strategic improvements that reduce bounce rate.

Customize for Every Touchpoint

Tailor your approach based on user actions, triggering surveys at precisely the right moments on custom URLs. Implement targeted interventions to engage users effectively and discover preferences across different user segments. This customization enables a deeper understanding of your audience, allowing you to refine user experiences and enhance engagement throughout the customer journey.

Explore, Engage & Convert

Ease the path to purchase by simplifying checkout processes and streamlining navigation, effectively reducing drop-offs. Prioritize updates strategically based on areas with high churn rates to maintain and increase user retention. Amplify interactions throughout the user journey, ensuring every visitor not only engages deeply but also moves smoothly towards conversion. This comprehensive approach helps turn casual browsers into loyal customers.

Minimize Cart Abandonment Rate

By identifying the pivotal moments when users hesitate or abandon their carts, this tool allows you to intervene with customized prompts or assistance, addressing concerns in real time. Enhance the checkout experience, streamline processes, and implement changes that encourage the completion of purchases. Turn potential drop-offs into successful transactions, optimizing your conversion strategy and boosting overall sales performance.

Reduce the Bounce Rate of Your Website

These surveys not only capture invaluable feedback but also allow you to gather lead information, offer discounts and coupons, or even redirect users to relevant landing pages. This strategic engagement enhances the user experience and provides multiple incentives for visitors to stay longer, thereby significantly reducing bounce rates and increasing overall site engagement.

What Are the Use Cases for Website Exit Surveys

Understanding User Departures

Identify the specific reasons why users choose to leave your site to guide improvements.
Feature and Product Feedback

Collect direct feedback on your site’s features & products to prioritize development areas.
Improving User Interface

Understand user struggles with the interface & make necessary adjustments to enhance usability.
Optimizing Web Content

Use insights from surveys to tweak & enhance the content, ensuring it meets user needs & preferences.
Lead Capture

Collect contact details through lead gen forms for follow-up communications & nurturing potential leads.
Offering Discounts & Coupons

Provide incentives like discounts or coupons to encourage users to complete an action or stay engaged.
Redirecting to Relevant Pages

Guide users to other areas of your site & pages that may interest them & reduce bounce rates & increase time spent on the site.
Reducing Cart Abandonment

Accurately target users who abandon their shopping carts to understand their reasons & offer solutions in real-time.
A/B Testing

Use exit surveys to gather feedback on different versions of a page or feature to decide which performs better in terms of user experience.

Understanding User Departures

Identify the specific reasons why users choose to leave your site to guide improvements.

Feature and Product Feedback

Collect direct feedback on your site’s features & products to prioritize development areas.

Improving User Interface

Understand user struggles with the interface & make necessary adjustments to enhance usability.

Optimizing Web Content

Use insights from surveys to tweak & enhance the content, ensuring it meets user needs & preferences.

Lead Capture

Collect contact details through lead gen forms for follow-up communications & nurturing potential leads.

Offering Discounts & Coupons

Provide incentives like discounts or coupons to encourage users to complete an action or stay engaged.

Redirecting to Relevant Pages

Guide users to other areas of your site & pages that may interest them & reduce bounce rates & increase time spent on the site.

Reducing Cart Abandonment

Accurately target users who abandon their shopping carts to understand their reasons & offer solutions in real-time.

A/B Testing

Use exit surveys to gather feedback on different versions of a page or feature to decide which performs better in terms of user experience.

How to Create an Exit-Intent Survey for Your Website

Step 1: Log into your Qualaroo account & choose a template or ‘New from Scratch.’
*Note: For the latter, you’ll have to add the URL of the website, app, or product for which you want to create a survey.
Step 2: Add your exit-intent survey questions, lead gen form & custom offers & discounts.
Step 3: Go to the ‘Targeting’ section & under ‘When,’ choose ‘When it looks like the user is about to abandon the page.’
Step 4: Save & preview the survey you’ve created to ensure the exit-intent trigger is working.
Step 5: Now, you can either save your settings to publish the survey later or activate it to make it live.

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It’s easy to use, flexible, and powerful. We can reach out to our customers more directly and act upon their feedback. We can also display messages and nudges to our users based on specific events in the app.

Patrycja Olesiejuk

UX Researcher at Vattenfall InCharge
Identify user drop-off points for precise process optimization

Qualaroo allows us to look at where the red flags are at the beginning and middle of the process, where we may get a lot of bounces. Surveying customers allows us to understand why they may be experiencing an issue, which in turn allows us to be more surgical in our approach to improve the process.

Stephen Payne

Customer Journey Team Manager at Belron
Gather valuable behavioral customer insights in real-time.

With Qualaroo's targeted surveys and analytics features, we could easily reach out to specific customer segments and gain insights into how they used our products, what their intentions were, and how they accessed our website.

Nthabi Choma

Research Operations Manager at Twilio
Increase revenue and improve website conversion rates

We have experienced the effectiveness of Qualaroo, first hand. Qualaroo has proven to be easy to use and valuable, in terms of the range, precision and quality of data it produces. Qualaroo has made it easier for us to serve our customers better and respond quickly to their ever evolving expectations.

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Conversion Rate Optimization Specialist at GraphicSprings