How to Create Email Surveys & Web Forms

Create interactive surveys & web forms for higher response rates

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What Are Email Surveys?

Email surveys are questionnaires sent directly to recipients' inboxes, allowing organizations to gather feedback or data efficiently. They are cost-effective, easily accessible, and can reach a large audience. You can create any survey like NPS, CSAT, ESAT, and more and send via email to collect targeted insights.

What Are Web Forms?

Web forms are online forms embedded on websites to collect information from visitors. They are versatile, user-friendly, and can be used for various purposes like feedback, registrations, and data collection. Integrated with other tools, they allow for real-time data collection and automated workflows.

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How to Create an Email Survey or Web Form

Step 1: Pick a template

Get started quickly with 100+ professionally designed web forms and email survey templates to create visually appealing surveys that customers can't ignore.
Step 2: Personalize questions

Add multiple-choice, checkboxes, open-ended questions, and more. Use skip logic and branching to get the precise answers you need.
Step 3: Design your survey

Customize your survey's color and font to showcase your artistic flair. Add your company logo to ensure your survey reflects your brand.
Step 4: Set up survey targeting

Set up targeting options on where, how, and when you want to show your surveys and forms.
Step 5: Preview & share

Test your survey and share the link via email, SMS, and social media or embed it on your website.

Step 1: Pick a template

Get started quickly with 100+ professionally designed web forms and email survey templates to create visually appealing surveys that customers can't ignore.

Step 2: Personalize questions

Add multiple-choice, checkboxes, open-ended questions, and more. Use skip logic and branching to get the precise answers you need.

Step 3: Design your survey

Customize your survey's color and font to showcase your artistic flair. Add your company logo to ensure your survey reflects your brand.

Step 4: Set up survey targeting

Set up targeting options on where, how, and when you want to show your surveys and forms.

Step 5: Preview & share

Test your survey and share the link via email, SMS, and social media or embed it on your website.

100+ Beautiful Survey Templates

Get started quickly & easily with ready templates

Easily create beautiful surveys with the easiest online survey generator. Select from thousands of ready-to-use templates that you can customize with your brand colors and logo. Add skip logic, branching, and scores to your surveys. Build web forms like Contact Us, Product Feedback, and Job Applications. Share on email and social media with a link, or embed them right on your website so that your visitors never need to leave your page.

View All Templates

Create Scored Surveys

Gather feedback & score responses easily

Scored surveys help you ask questions to respondents while tallying their responses to the survey scoring scale range. Assign both positive and negative values for each answer option and define different score ranges for the overall survey. A scored survey is similar to a personality quiz, where respondents are shown a customized message based on their scores at the end of the survey.

Create a Scored Survey

Customize to Match Your Brand Design

White label surveys & forms, add company logo, colors for branding

Design visually appealing web forms using the in-built theme library. Select a custom font and font size for various elements like form fields, answer options, buttons, and more. You can also change the look and feel of the form by changing the survey background to match your website design scheme. Add your brand logo to imbue trust in the respondents.

Ask Any Question, Anyway You Want

The simplest yet powerful free online survey tool

Create Surveys & Forms

Free online survey creator. Over 50,000+ surveys created. Over 4 million respondents. Surveys, scored surveys, and forms all included.

Build NPS Surveys

Use NPS surveys to benchmark your performance and make smarter decisions.

Create Quizzes, Tests & Assessments

World’s simplest way to make online quizzes. 100K+ quizzes, 50 million quiz takers.

Make Polls, Popups, SideBar & In-App Surveys

Ask visitors questions without ever leaving your website. Gather information quickly and easily.

Gather Relevant Data With Custom Forms

Suitable for customers, employees, & students alike

Our intelligent surveys and forms are easily customizable to let you collect any data. Capture new leads from website visitors, gather customer feedback, and accept bookings for your business. ProProfs supports English, Spanish, and 70+ languages, making it effortless to collect data from your global audience. You can also use the online surveys and form in your organization to let employees provide suggestions or raise complaints.

Delightful Reports & Analytics

Get the information you need to make a difference

Get useful insights with advanced reports and intelligent analytics. You can easily see who took your survey and when, how they answered, and more. Review survey responses to understand your employees and get to know your customers. You can integrate ProProfs Survey Maker with your CRM and marketing automation software so that follow-up is easy.

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We are building a 100-year company with awesome human support

We are building a 100-year company with a mission to DELIGHT customers. People think we’re crazy to offer phone, chat, and email support. We still do it. When it comes to awesome support & building delightful software, we go the distance - try it, and you will love it.

Join Our Thriving Community

We are very happy with Qualaroo

It’s easy to use, flexible, and powerful. We can reach out to our customers more directly and act upon their feedback. We can also display messages and nudges to our users based on specific events in the app.

Patrycja Olesiejuk

UX Researcher at Vattenfall InCharge
Identify user drop-off points for precise process optimization

Qualaroo allows us to look at where the red flags are at the beginning and middle of the process, where we may get a lot of bounces. Surveying customers allows us to understand why they may be experiencing an issue, which in turn allows us to be more surgical in our approach to improve the process.

Stephen Payne

Customer Journey Team Manager at Belron
Gather valuable behavioral customer insights in real-time.

With Qualaroo's targeted surveys and analytics features, we could easily reach out to specific customer segments and gain insights into how they used our products, what their intentions were, and how they accessed our website.

Nthabi Choma

Research Operations Manager at Twilio
Increase revenue and improve website conversion rates

We have experienced the effectiveness of Qualaroo, first hand. Qualaroo has proven to be easy to use and valuable, in terms of the range, precision and quality of data it produces. Qualaroo has made it easier for us to serve our customers better and respond quickly to their ever evolving expectations.

Evan Fraser

Conversion Rate Optimization Specialist at GraphicSprings

FAQs

How many types of email surveys are there?

Email surveys come in various types, including customer satisfaction surveys, Net Promoter Score Surveys, employee feedback surveys, market research surveys, and event feedback surveys. Each type serves a specific purpose, helping businesses gather targeted insights to improve products, services, or internal processes.

What are the advantages of an email survey?

Email surveys offer several advantages, such as cost-effectiveness, quick distribution, and high reach. They allow for easy customization and personalization, can be automated for timely responses, and provide valuable data analytics to help make informed decisions.

How do I send a survey embedded in an email?

To send an embedded survey, create your survey with ProProfs Survey Maker. Generate the embed code or direct link, then insert it into your email body. Ensure the email design is responsive, test it, and send it to your recipients for seamless feedback collection.