How to Use Advanced User Targeting

Choose when, where & who gets to see your surveys

Pick where you want to target users
Target users by behavior & geography
Trigger surveys at the ideal moment
Control how frequently & for how long surveys appear

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What Is Advanced User Targeting in Surveys?

Advanced survey targeting is a sophisticated mechanism for delivering highly personalized surveys to specific user segments based on various criteria. This capability ensures you ask the right questions to the right audience and collect relevant and insightful feedback. By utilizing advanced targeting, businesses can gain deeper insights and make more informed decisions based on accurate and pertinent user responses.

Why Is Advanced Survey Targeting Important?

Advanced survey targeting maximizes the efficiency and impact of your surveys by reaching the most relevant users. This leads to higher response rates and lower bounce and abandonment rates with more actionable insights.

Drive engagement with targeted surveys
Focus on user groups to gather niche insights
Screen respondents to save time & effort
Personalize surveys for each user touchpoint

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How Does Advanced User Targeting Work?

Advanced targeting in Qualaroo enables you to customize survey settings to reach the most relevant visitors, ensuring you gather the most meaningful feedback. For instance, you can display exit-intent surveys on specific web pages, such as your checkout page, to understand why users abandon their carts. You can target returning visitors to gauge customer satisfaction over time or focus on users from specific regions to gather localized insights. By tailoring survey frequency and duration, you can avoid survey fatigue while continuously collecting valuable data from different audience segments.

Where to Target

Strategically place your surveys

You can target your entire website, specific subdomains, and particular pages, or even exclude certain sections using advanced options. For instance, if you want to target only your homepage, you simply enter the domain name. You can add the path name after the domain to focus on a specific subpage or subsection. This allows you to pinpoint exactly where your survey will appear, ensuring it reaches the most relevant audience.

Who to Target

Choose who sees your survey

Define the characteristics of the visitors who will see your survey. You can decide whether the survey appears as a pop-up or a sidebar form, choose the percentage of your web traffic that will see the survey, and target visitors based on their behavior, technology, and more. For example, you can target returning visitors, those who have visited a certain number of pages, or users from specific geographic locations.

When to Target

Maximize impact by timing your surveys

Qualaroo offers multiple triggers, such as showing the nudge immediately after the page loads, after a user has been viewing the page for a certain amount of time, when the user is about to leave your website, or when a user scrolls halfway down the page. For instance, an exit-intent survey can be triggered when a visitor is about to leave your site, asking why they are leaving.

How Often to Target

Automate targeting users through their journey

Control the frequency with which your survey appears to each visitor. Show the survey only once per visitor, continue showing it until the visitor responds, or show it at regular intervals. It is useful for NPS and Customer Satisfaction surveys, which measure important customer metrics over time. For example, you can set your NPS survey to show every few months to track changes in customer satisfaction.

How Long to Target

Get the timing right with survey triggers

Activate the survey for however long you want. You can manually turn the survey on or off, set specific start and end dates, or deactivate the survey once a certain number of responses are collected. For example, you might run a survey for a week or until you receive 100 responses, whichever comes first.

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How to Target a Survey with Qualaroo

Step 1: Pick a template & create from scratch

Log into your Qualaroo account & choose a template or ‘New from Scratch.’
Step 2: Add questions & answer types

Add multiple questions with different answer types to your survey.
Step 3: Configure survey targeting

Configure different triggers & targeting settings under ‘Where,’ ‘Who,’ ‘When,’ ‘How often to target,’ & ‘How long to target.’
Step 4: Preview & activate your survey

Save & preview the survey you’ve created to ensure the triggers & targeting mechanism are working.

Step 1: Pick a template & create from scratch

Log into your Qualaroo account & choose a template or ‘New from Scratch.’

Step 2: Add questions & answer types

Add multiple questions with different answer types to your survey.

Step 3: Configure survey targeting

Configure different triggers & targeting settings under ‘Where,’ ‘Who,’ ‘When,’ ‘How often to target,’ & ‘How long to target.’

Step 4: Preview & activate your survey

Save & preview the survey you’ve created to ensure the triggers & targeting mechanism are working.

Get Started Free Get a Demo

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It’s easy to use, flexible, and powerful. We can reach out to our customers more directly and act upon their feedback. We can also display messages and nudges to our users based on specific events in the app.

Patrycja Olesiejuk

UX Researcher at Vattenfall InCharge
Identify user drop-off points for precise process optimization

Qualaroo allows us to look at where the red flags are at the beginning and middle of the process, where we may get a lot of bounces. Surveying customers allows us to understand why they may be experiencing an issue, which in turn allows us to be more surgical in our approach to improve the process.

Stephen Payne

Customer Journey Team Manager at Belron
Gather valuable behavioral customer insights in real-time.

With Qualaroo's targeted surveys and analytics features, we could easily reach out to specific customer segments and gain insights into how they used our products, what their intentions were, and how they accessed our website.

Nthabi Choma

Research Operations Manager at Twilio
Increase revenue and improve website conversion rates

We have experienced the effectiveness of Qualaroo, first hand. Qualaroo has proven to be easy to use and valuable, in terms of the range, precision and quality of data it produces. Qualaroo has made it easier for us to serve our customers better and respond quickly to their ever evolving expectations.

Evan Fraser

Conversion Rate Optimization Specialist at GraphicSprings

FAQs

How to Survey Your Target Audience?

Identify your target audience's demographics, interests, and behaviors. Use online survey tools to create engaging questions, distribute them via email, social media, or your website, and analyze the results to gain actionable insights.

What Is a Targeted Survey?

A targeted survey is designed to gather feedback from a specific group of respondents based on predefined criteria, such as demographics, behavior, or interests, ensuring relevant and actionable data.