It is not all necessary to stick to the same set of demographic questions. They are just an example of how you can ask these types of questions delightfully. Adding all the relevant questions to your online survey is pretty important to get the relevant responses.
“Qualaroo is the single most effective third-party tool we deploy on our platform. We had no idea how much engagement there would be…”
GoodBlogs is a platform that licenses out crowd-sourced content to clients. Their clientele belongs to a wide range of industries, from livestock trailer manufacturers to vegan food companies.
The platform needed a tool to direct their leads into the right topic funnel and convert them into leads. Using Qualaroo, GoodBlogs was able to increase engagement and segregate leads and direct them into suitable customer journeys.
For instance, the first question they would ask visitors for their livestock trailer manufacturer client is “Do you own a horse?” If the answer is affirmative, the visitors would be directed towards a funnel leading them to sign up for special offers or receive a brochure. If the answer was “No,” the visitor would be directed towards the funnel, encouraging them to write for the site.
“Qualaroo is the single most effective third-party tool we deploy on our platform. We had no idea how much engagement there would be—we're talking orders of magnitude higher than banner ads. When we were using Qualaroo on The Flaming Vegan to increase registrations, they increased by 300%...I'm not rounding that number. It was 300% for the timeframe we measured. The results speak for themselves. Qualaroo is flexible to any lead generation need, from horse trailers to vegan recipes, and equally as effective across those categories.”