UX Feedback Survey Questions

"Qualaroo gives us insight into the mind of the customer, without which we'd be wasting time testing things that will likely fail." - Jonny Green, Conversion Optimizer at AWA Digital.

Using the gathered information, AWA knows they must help to ease that feeling of worry for the customer. Having heard directly from the user, a conversion optimizer like Green can begin crafting split tests that do any of the following:

• Ensure there's a copy that speaks to those fears on the website
• Rework the copy to be more explicit to remove the customer's apprehension
• Give the existing copy a more appropriate placement, such as placing it near a call to action.
• Rather than guessing at which elements of the site have the greatest impact on users, user research is a fundamental part of AWA's prioritization process.

AWA Digital realizes the value of consumer feedback and believes users want to be a part of the process. Green said that people like answering questions, and if you ask them something about themselves—like what they want and what their motivations are—they can't resist typing a response.

Green and the AWA team value Qualaroo because it saves them time and effort while being easy to integrate and configure. Most important, it gives valuable insights that would be difficult to get through guesswork. He also notes that feedback is important because one size never fits all.

"Customers are different, even across industry competitors. They each have their own perception of themselves, their own reasons for choosing where they buy. Tools like Qualaroo give insight into these differences and enable us to increase our win ratio, which in turn increases return on investment for clients."