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1 million+ insights captured.10 million+ successful survey Nudges™

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Real Life Qualaroo Successes

Learn how leading brands leverage Survey Nudges™ to get valuable insights faster
What Is Advanced User Targeting in Surveys?

Advanced survey targeting is a sophisticated mechanism for delivering highly personalized surveys to specific user segments based on various criteria. This capability ensures you ask the right questions to the right audience and collect relevant and insightful feedback. By utilizing advanced targeting, businesses can gain deeper insights and make more informed decisions based on accurate and pertinent user responses.

Reduce the Bounce Rate of Your Website
Why Is Advanced Survey Targeting Important?

Advanced survey targeting maximizes the efficiency and impact of your surveys by reaching the most relevant users. This leads to higher response rates and lower bounce and abandonment rates with more actionable insights.

  • tick BigContact Drive engagement with targeted surveys
  • tick BigContact Focus on user groups to gather niche insights
  • tick BigContact Screen respondents to save time & effort
  • tick BigContact Personalize surveys for each user touchpoint

How Does Advanced User Targeting Work?

Advanced targeting in Qualaroo enables you to customize survey settings to reach the most relevant visitors, ensuring you gather the most meaningful feedback. For instance, you can display exit-intent surveys on specific web pages, such as your checkout page, to understand why users abandon their carts. You can target returning visitors to gauge customer satisfaction over time or focus on users from specific regions to gather localized insights. By tailoring survey frequency and duration, you can avoid survey fatigue while continuously collecting valuable data from different audience segments.

Where to Target
Where to Target
Strategically place your surveys

You can target your entire website, specific subdomains, and particular pages, or even exclude certain sections using advanced options. For instance, if you want to target only your homepage, you simply enter the domain name. You can add the path name after the domain to focus on a specific subpage or subsection. This allows you to pinpoint exactly where your survey will appear, ensuring it reaches the most relevant audience.

Who to Target
Who to Target
Choose who sees your survey

Define the characteristics of the visitors who will see your survey. You can decide whether the survey appears as a pop-up or a sidebar form, choose the percentage of your web traffic that will see the survey, and target visitors based on their behavior, technology, and more. For example, you can target returning visitors, those who have visited a certain number of pages, or users from specific geographic locations.

When to Target
When to Target
Maximize impact by timing your surveys

Qualaroo offers multiple triggers, such as showing the nudge immediately after the page loads, after a user has been viewing the page for a certain amount of time, when the user is about to leave your website, or when a user scrolls halfway down the page. For instance, an exit-intent survey can be triggered when a visitor is about to leave your site, asking why they are leaving.

How Often to Target
How Often to Target
Automate targeting users through their journey

Control the frequency with which your survey appears to each visitor. Show the survey only once per visitor, continue showing it until the visitor responds, or show it at regular intervals. It is useful for NPS and Customer Satisfaction surveys, which measure important customer metrics over time. For example, you can set your NPS survey to show every few months to track changes in customer satisfaction.

How Long to Target
How Long to Target
Get the timing right with survey triggers

Activate the survey for however long you want. You can manually turn the survey on or off, set specific start and end dates, or deactivate the survey once a certain number of responses are collected. For example, you might run a survey for a week or until you receive 100 responses, whichever comes first.

How to Target a Survey with Qualaroo

  • Step 1: Pick a template & create from scratch

    Log into your Qualaroo account & choose a template or ‘New from Scratch.’

  • Step 2: Add questions & answer types

    Add multiple questions with different answer types to your survey.

  • Step 3: Configure survey targeting

    Configure different triggers & targeting settings under ‘Where,’ ‘Who,’ ‘When,’ ‘How often to target,’ & ‘How long to target.’

  • Step 4: Preview & activate your survey

    Save & preview the survey you’ve created to ensure the triggers & targeting mechanism are working.

Step 1: Pick a template & create from scratch arrow

Log into your Qualaroo account & choose a template or ‘New from Scratch.’

Pick a template
Step 2: Add questions & answer types arrow

Add multiple questions with different answer types to your survey.

Add questions
Step 3: Configure survey targeting arrow

Configure different triggers & targeting settings under ‘Where,’ ‘Who,’ ‘When,’ ‘How often to target,’ & ‘How long to target.’

Configure survey
Step 4: Preview & activate your survey arrow

Save & preview the survey you’ve created to ensure the triggers & targeting mechanism are working.

Preview & activate

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Testimonials

  • We are very happy with Qualaroo
    It’s easy to use, flexible, and powerful. We can reach out to our customers more directly and act upon their feedback. We can also display messages and nudges to our users based on specific events in the app.
    Patrycja Olesiejuk
    Patrycja Olesiejuk

    UX Researcher at Vattenfall InCharge

  • Identify user drop-off points for precise process optimization
    Qualaroo allows us to look at where the red flags are at the beginning and middle of the process, where we may get a lot of bounces. Surveying customers allows us to understand why they may be experiencing an issue, which in turn allows us to be more surgical in our approach to improve the process.
    Stephen Payne
    Stephen Payne

    Customer Journey Team Manager at Belron

  • Gather valuable behavioral customer insights in real-time. 
    With Qualaroo's targeted surveys and analytics features, we could easily reach out to specific customer segments and gain insights into how they used our products, what their intentions were, and how they accessed our website.
    Nthabi Choma
    Nthabi Choma

    Research Operations Manager at Twilio

  • Increase revenue and improve website conversion rates 
    We have experienced the effectiveness of Qualaroo, first hand. Qualaroo has proven to be easy to use and valuable, in terms of the range, precision and quality of data it produces. Qualaroo has made it easier for us to serve our customers better and respond quickly to their ever evolving expectations.
    Evan Fraser
    Evan Fraser

    Conversion Rate Optimization Specialist at GraphicSprings

FAQs

How to Survey Your Target Audience?

Identify your target audience's demographics, interests, and behaviors. Use online survey tools to create engaging questions, distribute them via email, social media, or your website, and analyze the results to gain actionable insights.

What Is a Targeted Survey?

A targeted survey is designed to gather feedback from a specific group of respondents based on predefined criteria, such as demographics, behavior, or interests, ensuring relevant and actionable data.

Which Are the Two Main Types of Targeting?

There are more than two types of targeting when it comes to targeting users with surveys. These include:

  • Demographic targeting: Focus on age, gender, income, education, etc.
  • Behavioral targeting: Based on user behavior and actions.
  • Technology targeting: Target users based on the devices they use.
  • Timing targeting: Decide the optimal time to show the survey.
  • Duration targeting: Determine how long to display the survey.
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Digital Best
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Crozdesk Leader
Highly Rated
Crozdesk Vendor
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