How to Improve Marketing Performance Using Instant Surveys

Uncover Insights that Increase Return on Marketing Investment

Analytics can tell you what is happening, but does not give you insights to know why. For instance, analytics may tell you that your page has a high bounce rate but provide no information on why.

In scenarios like this, Qualaroo Nudges™ help you engage your website visitors and app users ‘in-the-moment’ for real-time feedback and know the ‘why’.

Their responses enable you to make better-informed decisions that guide you towards the answer to the ultimate question: how to improve marketing performance.

Start by understanding user intent.

Once you know ‘why’, you can identify their intent and address customer demand with a focused approach.

Enter Qualaroo Surveys

Analytics tells you WHAT, Qualaroo tells you WHY

Ask your visitors questions in real-time, right on the page they’re looking at

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Step 1

Survey Website Visitors ‘In the Moment’

Ask visitors to share their feedback gently & unobtrusively

One of the best moments to query prospective customers is when they are browsing your website. Not only will they be able to respond with their immediate impressions, they can also be served just the right nudge that makes them feel delighted with your customer-centric approach.

- "Does this page contain the information you were looking for?"

- Collecting feedback after the fact

If you're hoping to collect a wide range of information that could lead to you improving your conversion rate, the absolute best section of your site to host a survey is after a conversion action has taken place. Something like the purchase confirmation page or the trial post-sign up page, even if it's as simple as the page you display after someone enters their email to be on your mailing list.

If visitors are unconvinced and have made up their mind to exit your website, you can still glean useful information from them that will help keep future visitors engaged and interested, via exit intent surveys.

Qualaroo Exit Survey Recipes

This last attempt to keep visitors from leaving your website can work wonders for improving conversion rates.

A few examples of ‘in the moment’ questions to ask in instant surveys for customer feedback:

What’s the one thing that nearly stopped you buying from us?
What convinced you to pay for this service?
What is the biggest influence on your purchasing decision?
Which of our competitors, both online and off-line, did you consider before choosing our product?
What persuaded you to start a trial?
What was your biggest challenge, frustration or problem in finding our product online?
Where exactly did you first find out about us/our product/service?
Which other options did you consider before choosing our product?
What could we do to make this site more useful?
How likely is it that you will recommend our company to a friend or colleague?
What is there anything about this checkout process that we should improve?
What are the products would you like to see us offer?
What convinced you to pay for this service?
What was your biggest fear or concern about using us?
Which of the following best describes you?

Step 2

Make Informed Decisions

Gather feedback that will pave the way for future development

Business is all about moving forward with confidence, and what better way to have confidence in your strategic decisions for the future than to base them on customers’ expectations?

When customer feedback plays a guiding role in creating the roadmap for the future, the chances of success skyrocket. That is why gathering insightful feedback is necessary.

- "What other information would you like to see on this page?"

Step 3

Grow Your Leads Database

Help your sales team with actionable info from genuine buyers

Qualaroo integrates seamlessly with Google Analytics and other analysis tools. For aiding better data analytics, every single lead is stored with its corresponding source details.

Target these leads through calls to action within the surveys.

Gather user responses to custom questions and know what opportunities you may be missing out on.

Use gentle Nudges™ to inform prospective customers about the capabilities of your product.

Step 4

Qualaroo Plays Nicely with Others

We built it to be compatible with Google Analytics & other software

If you have been running your business for some time, you have no doubt about the tools you use for various processes, like Salesforce, MailChimp, HubSpot and others.

Qualaroo prides itself on its easy compatibility with other software.

- Easy linking with over a dozen market-leading tools

Step 5

Target Calls to Action

Direct customers to exactly where you want them to be based on their needs

There are bound to be visitors to your website who will need help in getting to the product or service they are seeking but unable to find.

With Qualaroo’s advanced targeting, befuddled visitors will become a thing of the past. Use our behaviour-based and action-directed surveys to serve up just the right Nudges™.

- Best practices for adding CTAs with Qualaroo

Step 6

Uncover More Opportunities

Discover what prospects are looking for with custom questions

On occasion, you may find that the survey you are running is not delivering the insights you need. Do not be disheartened - sometimes, trial and error is necessary to get on the right track.

Change up your survey questions, their order, or their logic branching to find out what customers are looking for, and voila! You will start getting great insights in no time!

- Take an iterative approach to your surveys when you build your own

Step 7

Educate Prospects About Your Other Offerings

Guide visitors towards more products & services they are likely to find alluring

Upselling and cross-selling are powerful contributors to business growth. Take advantage of the fact that it is easier for people to make multiple purchases from one source, and make it lucrative for existing as well as prospective customers by showcasing relevant products and services to them.

- Prompt a specific group of visitors with advanced targeting

BONUS: How to Increase Leads & Improve Conversion Rates

Bring in more customers by addressing them with targeted information and relevant features

Grow your business with better conversion rates through advanced visitor-targeted marketing surveys from Qualaroo.

Ask highly relevant follow-up questions based on a visitor’s response to the previous question.

Generate more leads and prospects by analyzing responses of your website visitors. Prospects convert into loyal customers when they are convinced that your product offers what they were looking for, though they might not even have known it!

- Increase conversion & engagement rates

- "What's the one thing that nearly stopped you buying from us?"

- Seeking answers to follow-up questions for exit intent

- "On this page, it seems like I should be able to..."

- Generate more leads, sales or repeat visits

- "How would you rate your overall experience on our site today?"

-Start conversations that drive up conversions

- "Do you have any questions before starting a free trial?"

- Subtly persuade & query prospects showing exit intent without purchase:

- "Do you have any questions before you complete your purchase?"

- Use customer pipeline surveys to increase conversions

Step 8

Improve Conversion Rates

Make the extra effort to stop visitors from leaving without making a purchase

Before shopping moved online to ecommerce websites, people had to visit stores in person.

When a sales associate asked, “How can I help you?” and a customer answered, they could lead them to the right shelf. When they saw a customer headed towards the exit, they could say, “Did you find what you were looking for?”, and hopefully turn them around to convert them into a customer.

In today’s digital scenario, the website is your store and every visitor is looking for a delightful user experience.

Ask them the right question at the right time, and based on their response, redirect them to the page that has that feature.

- Redirect them to the appropriate landing page

- "Does this page contain the information you were looking for?"

If they show buying intent but are hesitant, they can be served the right Nudge™ to persuade them. To do this, Qualaroo includes intelligent question branching so you can serve a unique follow up question based on a previous answer.

For example, when a user answers that a certain feature is important for them, you can ask them why that feature is so important. This is like peeling back layers of an onion to get to the heart of a specific user need, and then fulfilling it.

Making Sure You Are Solving a Problem

Carry out Product/Market Fit (PMF) surveys to be sure of your strategy

For all businesses, from early stage startups working toward sustainable growth to well-established industry leaders, product/market fit (PMF) is a very critical benchmark.

After all, before startups can scale up safely, they must be certain their product solves a real problem for an actual market. Huge corporations need to be on their toes to ensure their lead in the market. Yet, determining this fact hasn’t always been easy or straightforward.

Qualaroo understands this benchmark, and lets you ask the key question unobtrusively:

How would you feel if you could no longer use [product]?

1. Very disappointed
2. Somewhat disappointed
3. Not disappointed (it isn’t really that useful)
4. N/A – I no longer use [product]

In addition to the question above, you can ask how users heard about your company, whether they’ve referred anyone, and other valuable questions. The survey not only helps determine whether PMF has been achieved, but also serves to gauge potential for word of mouth growth.

When businesses can identify what the must-have experience actually is, then the direction for future product and marketing efforts is much clearer, and currently running strategies can be tweaked for growing conversion rates.

Looking for more? Qualaroo has a vast library of customizable questions. Browse them here.

Why Qualaroo?

Get the insights you need without impacting user experience

Deploy With Confidence

Qualaroo is built from the ground up to be reliable and to fit your brand. Its unobtrusive design, solid infrastructure, and customization options mean that you get the insights you need without impacting your user experience.

Never Slows Your Page

With our low-impact onpage surveys you keep your product and website experience as the priority. That is why Intuit, Shopify, Mavenlink, and many more use Qualaroo to gain the insights they need to improve their businesses. Put Qualaroo to work for your business now.

Turn Insights Into Leads

Go beyond insights with Qualaroo Convert. Convert lets you add lead capture and calls to action to your surveys to route visitors to the right landing pages, lead forms, customer support, and more—all based on user response. Ask about our real-time conversion features during your demo.

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