Qualaroo helps us gather quick, targeted insights to improve our product.

About

UOL EdTech is a leading provider of education technology in Brazil, offering digital platforms that support learning at all levels—from high school and graduate programs to corporate education. With over 2 million students using its solutions, UOL EdTech is revolutionizing the way education is delivered across the country. The company’s mission is to democratize access to education by delivering innovative digital tools that make high-quality learning accessible to everyone. Through its platforms, UOL EdTech continues to shape the future of education, supporting both personal and professional growth.

Problem

UOL EdTech, a leading education technology company, needed a way to collect real-time feedback from students using their digital platform, Passei Direto. With different business units focusing on various stages of the learning journey, understanding user satisfaction and product performance was crucial for improving their online learning experience. Traditional methods lacked the efficiency needed in their agile, fast-paced environment.

Rute Harada, UX Researcher at UOL EdTech, explained, "We wanted a way to ask quick questions, gather immediate feedback from our customers, and evaluate specific features on the platform. Speed and relevance were key for us."

Solution

To address these challenges, UOL EdTech adopted Qualaroo surveys as their primary research tool for collecting real-time UX metrics and insights. The platform provided several key benefits:

• Custom Property Feature: Allowed targeting specific users with tailored questions at the right moment in their experience.
• Efficient Feedback Collection: Set up quick surveys to gather feedback on NPS, CSAT, UMUX, SUS, and other UX metrics without overwhelming users.
• In-Product Survey Integration: Enabled UOL EdTech to collect feedback directly on the platform without disrupting user experience.
• Participant Recruitment for Research: Simplified the process of finding participants for further in-depth research programs.

As Rute noted, “ProProfs helps us evaluate features, check how the product is doing, and set up quick questions that teams want answers to right away.”