Customer & User Feedback Software That's 10x more Valuable Than Email Surveys

Survey visitors on your website or app at the right moment

Gently Nudge™ users for real-time feedback
Target the right users with the right questions
Survey users in their preferred language.
AI-powered analytics & reports
Install once, never slows your page

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1 million+ insights captured.10 million+ successful survey Nudges™

FREE. All Features. FOREVER!

Try our Forever FREE account for small teams with all premium features!

FREE PLAN

Up to 500 email sends & 10k pageviews

$0.00

forever free

Get real-time customer insights with up to 50 survey responses for free.

All premium features
50 responses
500 email sends & 10k pageviews

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ESSENTIALS PLAN

1000 email sends and unlimited responses

~~$39.99~~$19.99

per month

Access powerful survey features and collect unlimited responses.

All premium features
Unlimited Responses
1000 email sends/month
Unlimited Forms & Surveys
100+ ready-to-use templates

View All Plans

Got questions? schedule a demo and get all your questions answered.

Real Life Qualaroo Successes

Learn how leading brands leverage Survey Nudges™ to get valuable insights faster

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Analytics Tells You What People Are Doing. Qualaroo Tells You Why!

Gather real time insights by asking users while they are on your website or app

Optimize Web & App Experience

Find out what people think of your website or app while they are using it.

Gather Product Feedback

Get insights into how your product functions and find out what your customers like.

Boost Conversion Rate

Run exit surveys and uncover insights into why potential buyers aren't converting.

Improve User Experience

Capture user insights quickly and painlessly at every stage of your design process.

Ask Delightfully & Politely

Use Qualaroo’s Nudge™ for asking the right questions at the right time, without being intrusive

The Nudge™ technology is based on years of research, key findings, and optimizations. It even learns your site to improve response rates over time. Question branching means you don’t waste visitors’ time and always ask the right question to the right user.

Branding
Branching logic
Alerts & triggers
10-30% response rate

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Ask the Right Question at the Right Time

Target specific users for actionable feedback

Qualaroo responses are 10x more valuable than email surveys because they catch your visitor in real-time, with context. When you ask questions right on your site or app, the responses are of higher value. You can determine exactly when and who the survey targets. Target your customers based on specific actions, behavioral patterns, events, locations, browser cookies, or data streamed from your applications.

Examples:

Ask pricing feedback when someone is looking at the pricing page
Ask why someone is not buying when they are about to leave
Ask for website/product/app feedback based on engagement
Ask for content feedback when they scroll & read the page

10x More Valuable Than Email Surveys

Survey your visitors on-site & get actionable insights

Qualaroo makes it easy to survey specific users in context while they are looking at your product, service & brand. Get actionable user insights based on where visitors are on your site, who they are, how much they pay, visit history and more. Select from professionally designed questions and templates or create your own. Customize Nudges™ with your company colors and branding for a native feel.

User experience insights
Feedback on design, functionality, etc.
Delightful templates
Branding, logo, colors

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Advanced Targeting for Actionable User Insights

Ask the Right Users at the Right Time

Where they are

Domains: Target surveys to specific domains.
Subdomains: Target survey to subdomains or site sections.
Regex matching: Utilize regex to survey on exact page matches.

Who they are

Identities: Survey specific users based on any crateria such as plan, history etc.
All or a portion of audience: Target specific audience segments.
Geography: Focus on users from a regions for location-specific insights.
And More! Expand your targeting criteria for a broader feedback spectrum.

When they visit

Duration on page: Survey users based on the time they spend on a page for engagement insights.
Exit intent: Capture feedback from exiting users to retain and understand their intent.
Scroll location: Analyze and survey users based on their scroll depth to gauge content engagement.

How often they visit

Display once per visitor: Survey users uniquely on their first visit for fresh perspectives.
Until response is received: Persist with surveys until users provide their feedback.
Recurring questions: Engage users with periodic surveys to track evolving opinions.

How long you’d like to ask the question:

Custom date range: Set a specific timeframe for your surveys, aligning with campaigns or events.
Target number of responses: Aim for a set number of feedback entries to meet your research goals.
Manual activation and deactivation: Toggle your surveys on or off, anytime, as needed.

See All Targeting Options

Where Can I Use the Qualaroo Nudge™?

In your digital product
In your SaaS product
Inside your web app
Inside your mobile app
On your website
On your mobile site
On your prototypes via Figma, InVision, Marvel, AdobeXD, and Axure.
On most public URLs. Even competitor sites. 👀

AI-Powered Analytics & Reports

Instant feedback insights & advanced reporting

Powered by IBM WATSON, sentiment analysis helps you turn free-form text into organized data. Track mood metrics and keywords across all customer responses. Watson Sentiment Analysis makes analysis fast and comprehensive. Word Cloud feature instantly displays key ideas from free-form answers. Advanced reporting helps identify quick answers and take deep dives into your data for unparalleled user feedback insights.

Watson understands & categorizes results
Word Cloud for key concepts
View new & important answers
Bookmark responses

Install Once, Never Slows Your Page

Get the responses you need without impacting speed & performance

Once you’ve added Qualaroo code to your site, you can ask a new question any time without having to bother your developer. The code is simple and it’s asynchronous, so it won’t slow down your site. You may find it addictive, asking questions and getting real answers instead of just wondering and guessing about what your customers really think.

Install once & ask whenever
Asynchronous code won’t slow site
Supports http & https
Survey without developer assistance

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We Believe Software Should Make You Happy

We are building a 100-year company with awesome human support

We are building a 100-year company with a mission to DELIGHT customers. People think we’re crazy to offer phone, chat, and email support. We still do it. When it comes to awesome support & building delightful software, we go the distance - try it, and you will love it.

Qualaroo Features That Drive Insights!

Multilingual Surveys

Create surveys in 100+ global languages for localization.

Behavior-Based Triggers

Automatically trigger surveys based on user actions.

Customize & Brand

Brand your Nudges™ with customized fonts, colors, logos & more.

Advanced Targeting

Ask the right users at the right time for unparalleled user feedback.

Ask Any Question

Choose from over 10 question types for the perfect question, every time.

Professional Templates

Never start another survey from scratch with our professional templates.

Question/Decision Branching

Ask the right questions to the right users politely & delightfully.

Prototype Testing

Capture user feedback quickly and painlessly at every stage.

AI Analytics & Reports

Watson Sentiment Analysis, Wordcloud & advanced analytics.

GDPR Compliant

Committed to protecting your data and respecting your privacy.

Integrate Qualaroo With Your Favorite Tool

Merge the qualitative insights with quantitative data, ask about your A/B test, get updates on Slack and much more…

Zapier
Optimizely
Google Analytics
Slack
Salesforce

Hubspot
Livechats
Intercom
MailChimp
Tableau

Join Our Thriving Community

Every point of individual feedback enables us to take action.

Having ongoing consumer input and feedback is paramount. Today I might ask them for feedback on the new site experience, tomorrow I want to talk about what the customer is searching for and days later I can ask how their ordering experience was. That variety and the quick pulses help us enormously.

Ajantha Suriyanarayanan,

Director of Consumer Insights for Art.com
Using Qualaroo we got to hear feedback from our visitors in their voice.

We used the data to develop and completely redesign our branded landing page and validate our hypotheses. Qualaroo gave us a 16% lift in conversion at 98% statistical significance.

Jaxon Lam,

Senior Strategist at Web Growth, Hootsuite Media Inc.
Qualaroo's simplicity made it a top choice for us

To expand to an ever-evolving market like Twilio’s, you need to work quickly to stay in tune with the challenges customers face – both the ones they face today and the ones they will face tomorrow. Customer discovery efforts are critical. How do you best put yourself in the customer’s shoes, and do so in a way that is efficient and easy to do at all stages of product development?

Laura Schaffer

Product Manager for Twilio’s Experimentation Platform

FAQs

How does Qualaroo integrate with my existing tools?

Our online survey tool integrates with tools like HubSpot, Salesforce, Slack, and Google Analytics. It also supports Zapier for custom workflows, allowing seamless data exchange between your CRM, analytics, and help desk tools to enhance feedback visibility and workflow automation.

Can I control who sees surveys and when?

Qualaroo’s advanced targeting lets you display surveys by user type, page URL, device, or action. You can set triggers for time spent, clicks, or exit intent, ensuring each Nudge™ reaches the right visitor without overwhelming users.

What kind of reporting and analytics does Qualaroo offer?

Qualaroo offers AI-powered sentiment analysis and real-time analytics to identify trends. Reports highlight feedback patterns and measure key metrics like NPS, helping teams understand why users behave a certain way, not just what they do—making it especially useful for teams searching for reliable nps survey software that explains why users behave a certain way, not just what they do.

Can I connect feedback to individual users?

Yes. Qualaroo’s Identity API lets you tie responses to known users. This helps teams trace individual feedback to user accounts, enabling personalized engagement, behavioral analysis, and targeted follow-ups within secure data protocols.

Can I customize the look of my surveys?

You can customize survey colors, fonts, and logos to match your brand in our customer feedback software. Qualaroo’s Branding feature and Design API allow deeper styling options so surveys align perfectly with your website or mobile app experience.

How is Qualaroo priced, and what’s included?

Qualaroo offers various pricing plans like Free, Essentials, Business, and Enterprise plans. The Free plan provides up to 50 responses, while paid plans, starting at $19.99/month, include unlimited surveys, advanced analytics, and integrations. Pricing varies by email sends, domains, and feature access per tier.

What kinds of surveys can I create?

Qualaroo supports all types of customer satisfaction surveys, like NPS, CES, and open-text surveys with branching logic for conditional follow-ups. It includes question formats like rating scales, text inputs, and multi-choice options to gather detailed, context-rich feedback.

Can I manage surveys across multiple sites or countries?

Yes. You can deploy and manage surveys across multiple websites, subdomains, and regions within one account. This centralized control ensures consistent branding and unified data reporting for enterprises operating globally.

Does Qualaroo work on mobile apps and web apps?

Qualaroo works across websites, in-app experiences, and native mobile apps using dedicated iOS and Android SDKs. You can embed Nudges™ inside authenticated applications or trigger in-app feedback for logged-in users.

How do I set up Qualaroo on my site or app?

Our user feedback software’s setup is simple. You install a lightweight JavaScript code snippet once, and it automatically gathers contextual user data like page behavior or device type. The installation does not slow page load and works instantly across domains.