Understanding lost conversions by asking the people who just bought
Why this survey is important:
You are far more likely to get high quality information when you target the group that just completed a conversion action, like making a purchase from your site. This is an ideal opportunity to find flaws and issues with your checkout process, as well as detractors that lead to visitors abandoning the checkout process.
What you could do with the responses:
Even if you get one or two people who write in mentioning a flaw in the checkout process, it most likely means there’s a large group of people that abandon at a specific point. Fixing those issues should immediately result in a change in your conversion rate.
What almost stopped you from completing your purchase?