Cancellation Survey

Why this survey is important:

If you’re a SaaS business, it’s common to want to know the top reasons that lead people to cancel. You don’t want to automatically assume it’s due to price. Plus, being able to identify the group with the highest churn rate enables your Marketing team to focus on those with a better Customer Lifetime Value.

What you could do with the responses:

Once you start seeing trends in the responses, maybe offer a retention offer on the message screen. If using the Identity API, you could also follow up with customers who give interesting feedback.

Question:

What’s your reason for canceling?

Where to target it:

The page within your app that allows customers to cancel their service

Try out this survey now:

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