Understand buyer perception relative to competitors
Why this survey is important:
Uncovering your position relative to your competitors can help you to better understand how your visitors perceive you. While you may think you know who your competitors are the answers to this question may surprise you.
What you could do with the responses:
Knowing who your top competitors will help with a variety of items relevant to any business.
Which other options did you consider before choosing our product/service?
Where to target it:
Either the confirmation page after a conversion action has been completed, or a percentage of all site traffic with at least a 3 second delay