Identify product appeals to focus on biggest conversion points
Why this survey is important:
One area that can help you refine why customers buy is to ask them the appeals of your product or service. You may think it's all about price or some other factor, but let your customers tell you what motivated them.
What you could do with the responses:
Once you start seeing trends in responses, A/B test your marketing material to highlight these appeals to see if that affects your conversion rate.
What persuaded you to purchase from us?
Where to target it:
The confirmation page after someone makes a purchase