Using Qualaroo in your website redesign stategy

Website optimization can feel like a daunting project. Which pages need to be fixed? What content should I change? How will the redesign affect my conversion rate? These are big questions, but they’re worth asking, and the end results are worth it.

Qualaroo can play a key part in the overall redesign of your site. While analytics tools can give you some perspective on your problem pages, and the biggest drop offs in your funnel, surveying visitors will help you understand why people are leaving, and what their biggest issues are.

Below are some survey recipes to consider if you’re planning a website redesign:

Now that having a responsive website affects how you’re ranked, it’s a good idea to mirror some of these desktop surveys for your mobile visitors as well.

Once you’ve run these surveys prior to your redesign, run them again after the redesign is complete. It’s important to compare both quantitative and qualitative data to see the effect the new design has had.

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