Meet Qualaroo.

Get Voice of Customer Insights with Targeted Website Surveys

Growing your business starts by understanding what your customers and potential customers want and what’s preventing them from achieving it. Qualaroo makes it easy to uncover these critical insights with our website survey software. Uncover visitor confusion with your product offerings, understand objections in your purchase funnel, and more.

Qualaroo surveys lets you target questions to visitors anywhere on your website, within your product or deep in your conversion funnel. When you understand the intent of your website visitors and customers you can more effectively address the concerns and issues that are preventing them from achieving their goals.

How Will Voice of Customer Surveys Help You?

Improved Conversion Rates

When you know what your visitors need you can better tailor their experiences to meet their needs.

Uncover Objections

Find the roadblocks that are stopping visitors and hurting your business so you can eliminate them.

Add Context to Analytics

Don’t guess at what your analytics are trying to tell you. Add visitor feedback to get the “why” behind the data.

Put Qualaroo’s Powerful Survey Platform to Work for You

Qualaroo does more than ask questions. It gives you the power to find meaningful business insights that result in big wins for your business.

Target Questions: Ask the right visitor the right question, at the right time. Target website surveys and prompts by time on page, number of visits, referring search term or your own internal data. You can even target by custom variables such as number of items in a shopping cart.

Exit Surveys: Let’s face it, most website visitors leave without ever taking any action. Trigger a survey as a visitor is about to abandon a shopping cart, download page or any other page on your site. Qualaroo’s exit surveys let you capture the real reasons visitors aren’t converting.

Skip Logic: Qualaroo includes skip logic so you can serve a unique follow up question based on a previous answer. If a user mentions a certain feature is important, you can follow up to understand why. Peel back layers until you get to the heart of a need or issue.

Question Library: Ask the perfect question with our library of best practice questions and surveys. Use them as is or tweak existing surveys to meet your specific needs.

2 Minute Setup: Get up and running fast. Just copy and paste our javascript into your website's code and you’ll be able to target any visitor anywhere on your site.

Customize: Add your logo, change the color scheme and make Qualaroo website surveys look like they're a part of your website design.

Integrate Qualaroo: With our enterprise plan you can connect Qualaroo to Salesforce, Hubspot, Marketo, Optimizely and more. Add voice of customer data to your existing customer and marketing platforms.


Give a Voice to Your Growing Mobile Customer Base

Voice of customer insights aren’t just for your desktop visitors. With Qualaroo for Mobile Web you can get the same valuable feedback from visitors on mobile phones and tablets. Mobile users have different needs, Qualaroo makes it easy to uncover them and optimize your mobile experience.

Qualaroo for Mobile Web can be added on to any plan and is standard on our enterprise package.

Learn more about Qualaroo for Mobile Web.  

Don’t Just Collect Insights. Act on Them with Qualaroo for Enterprise.

Have a highly trafficked site (1MM visits+/month)? Want to tie your voice of customer insights into other marketing initiatives, your sales process and testing and conversion optimization programs?

Qualaroo for Enterprise is for you. With Qualaroo Enterprise you’ll get:

  • Marketo, Salesforce, HubSpot and Optimizely integrations
  • Reporting API
  • Net Promoter Score® Surveys with Skip Logic
  • Advanced Targeting
  • Much more…