While you may be familiar with your product or service as a researcher, designer, or manager, you are not your user. Customer journey mapping helps you fill the gap between you and your user’s experience.
In this guide, we provide:
Better empathize with users and grow in understanding of personas.
Understand and manage the user experience, evenas it becomes increasingly complex.
Prioritize experience updates effectively with a holistic view of the customer journey.
Discover new problems to address in the user experience.