{"id":26275,"date":"2026-10-30T07:05:56","date_gmt":"2026-10-30T07:05:56","guid":{"rendered":"https:\/\/qualaroo.com\/blog\/?p=26275"},"modified":"2026-10-30T07:06:09","modified_gmt":"2026-10-30T07:06:09","slug":"qualaroo-vs-refiner","status":"publish","type":"post","link":"https:\/\/qualaroo.com\/blog\/qualaroo-vs-refiner\/","title":{"rendered":"Qualaroo vs Refiner (2026): Which One Helps You Cut Churn and Ship What Users Actually Want?"},"content":{"rendered":"\n<style data-wp-block-html=\"css\">\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700&family=Roboto:wght@500;700&display=swap');\n\n\/* ==========================================================================\n   compre_article: WordPress stylesheet for comparison pages (v1.4)\n   Paste into Appearance > Customize > Additional CSS (no <style> tags),\n   or a child theme \/ custom CSS plugin. 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20px !important;\n  }\n  html body .compre_article .ca-banner {\n    padding: 36px 22px !important;\n  }\n  html body .compre_article .ca-banner h2 {\n    font-size: 24px !important;\n  }\n}\n\n@media (max-width: 480px) {\n  html body .compre_article .ca-cta-row {\n    flex-direction: column !important;\n    align-items: stretch !important;\n  }\n  html body .compre_article .ca-btn {\n    display: block !important;\n    width: 100% !important;\n  }\n  html body .compre_article .ca-takeaway {\n    padding: 18px !important;\n  }\n}\n<\/style>\n\n<div class=\"compre_article\">\n<p>Qualaroo is AI-powered, in-context feedback software built around the Nudge&trade;, a microsurvey that appears while someone is using your website, app, or even a prototype. Its built-in AI writes your questions, targets the right users, and reads every answer, and every plan also includes heatmaps and session replay, prototype testing, A\/B testing, the Identify API, and the full ProProfs Survey Maker for longer surveys. Refiner is an in-app survey tool built for SaaS product teams, with NPS (how likely people are to recommend you), CSAT (how satisfied they are), CES (how easy you were to use), and product-market fit surveys, native mobile SDKs, and AI response tagging. Both collect feedback while people use your product, so the differences come down to what else the platform covers, how you pay, and how much setup comes first.<\/p>\n<div class=\"ca-grid-2\"><div class=\"ca-card ca-card--qualaroo\"><h3>Choose Qualaroo<\/h3><p>If you want the complete AI-powered feedback toolkit under one subscription, with prices you can see today: microsurveys that appear right inside your product, an AI Survey Creator, AI feedback analysis, and sentiment analysis, built-in heatmaps and session replay, prototype testing, A\/B testing, the Identify API, the full ProProfs Survey Maker for longer surveys, 70+ languages, unlimited responses on every paid plan, free custom integrations, and 24\/7 Awesome Human Support.<\/p><\/div><div class=\"ca-card ca-card--rival\"><h3>Choose Refiner<\/h3><p>If you want a focused in-app survey tool for SaaS product teams: ready-made NPS, CSAT, CES, and product-market fit templates, web and mobile surveys with SDKs for iOS, Android, React Native, and Flutter, email surveys and survey links, AI response tagging and tag discovery, unlimited responses and team members on paid plans, and integrations with Segment, HubSpot, Mixpanel, ChatGPT, and Claude.<\/p><\/div><\/div>\n<h2><span class=\"ez-toc-section\" id=\"At_a_Glance\"><\/span>At a Glance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"ca-table-wrap\"><table class=\"ca-table\"><thead><tr><th scope=\"col\">What Matters<\/th><th scope=\"col\">Qualaroo<\/th><th scope=\"col\">Refiner<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">How Pricing Works<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Published prices from free to Enterprise, with unlimited responses from Essentials up ($19.99\/mo) and a 15-day money-back guarantee<\/td><td class=\"ca-lesser\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Priced by monthly active users (the people who use your product in a month), with a calculator on its pricing page and unlimited responses on paid plans<\/td><\/tr><tr><th scope=\"row\">Free Plan<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>$0 forever, unlimited surveys, 50 responses\/mo, and the same core features as paid plans, including heatmaps, session replay, AI, and the Identify API<\/td><td class=\"ca-lesser\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>A free plan with every Essentials feature, capped at 25 responses a month, after a 30-day trial of up to 100 responses<\/td><\/tr><tr><th scope=\"row\">In-App Surveys (inside your product)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>The Nudge shows while someone is actively using your website, app, or product, with no separate email needed<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>In-app surveys in your web app, shown by time, page visit, event, or manual triggers<span class=\"ca-cellnote\">Needs Refiner's JavaScript snippet or SDK (developer toolkit) installed first<\/span><\/td><\/tr><tr><th scope=\"row\">Prototype Testing (before anything is built)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Figma, InVision, Adobe XD, Marvel, and Axure, through a pasted public link, ready on any plan with no plugin, embed, or support request<\/td><td class=\"ca-no\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span><\/td><\/tr><tr><th scope=\"row\">Heatmaps and Session Replay<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Auto-generated heatmaps plus full session recordings from one script, on every plan including Free, with nothing to switch on<\/td><td class=\"ca-no\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span><\/td><\/tr><tr><th scope=\"row\">Know Who Answered (Identify API)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>One line of code ties each response to a named person by email or ID, with a logged-in or anonymous toggle and include or exclude control, on every plan<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Identifies users and imports user traits, so each response carries who answered<span class=\"ca-cellnote\">Depends on sending user IDs and traits into Refiner first<\/span><\/td><\/tr><tr><th scope=\"row\">AI for Writing Surveys and Reading Answers<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>AI Survey Creator (question writer, smart targeter, branch logic router), AI feedback analysis, sentiment analysis, summaries, and word clouds, on every plan including Free<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>AI response tagging, AI tag discovery, AI Insights, and AI translation<span class=\"ca-cellnote\">AI translation starts on the Growth plan<\/span><\/td><\/tr><tr><th scope=\"row\">Control Over Who Sees the Survey<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>URL, domain, behavior, scroll, exit intent (a popup right before someone leaves), cookies, custom variables, and A\/B testing (two survey versions, to see which gets more responses), on every plan<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Segments, country, language, and device targeting, plus time, page visit, event, and manual triggers<span class=\"ca-cellnote\">Event triggers start on the Growth plan<\/span><\/td><\/tr><tr><th scope=\"row\">Survey Types and Templates<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>30+ question types and 200+ templates across the Nudge and Survey Maker, including NPS, CSAT, and CES<\/td><td class=\"ca-lesser\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Ready-made NPS, CSAT, CES, and product-market fit templates, with multiple choice, open text, rating, matrix, and video questions<\/td><\/tr><tr><th scope=\"row\">Surveys Beyond the Nudge<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Full ProProfs Survey Maker on every plan, with a 1,000,000+ question bank, 200+ templates, scored surveys, file uploads, kiosk mode, and Excel import<\/td><td class=\"ca-lesser\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Multi-question surveys and survey pages inside the same tool; no separate long-form product<\/td><\/tr><tr><th scope=\"row\">Number of Surveys Live at Once<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Unlimited surveys on every plan<\/td><td class=\"ca-lesser\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>20 published at once on Essentials and 50 on Growth<\/td><\/tr><tr><th scope=\"row\">Surveys in Other Languages<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>70+ languages, every plan<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Multilingual surveys, with AI translation<span class=\"ca-cellnote\">Multilingual surveys start on the Growth plan<\/span><\/td><\/tr><tr><th scope=\"row\">Results and Data<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Dashboard with highlighting, favorites, and filtering, CSV and Excel export, and a two-way API, webhooks, and hidden fields at Enterprise<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Reporting dashboards, CSV and Excel export, survey folders, and hidden fields<span class=\"ca-cellnote\">Two dashboards on Essentials; unlimited on Growth<\/span><\/td><\/tr><tr><th scope=\"row\">Mobile App SDKs (developer toolkits)<\/th><td class=\"ca-lesser\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Mobile Nudge on every plan, plus a full iOS and Android developer toolkit at Enterprise<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Native iOS and Android SDKs, plus React Native and Flutter, on every plan<span class=\"ca-cellnote\">Needs the SDK added to your app<\/span><\/td><\/tr><tr><th scope=\"row\">Connecting Feedback to AI Assistants<\/th><td class=\"ca-lesser\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Through Zapier, plus an API and webhooks at Enterprise<\/td><td class=\"ca-yes\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>ChatGPT, Claude, and an MCP server (a standard way for AI assistants to read your feedback), on every plan<\/td><\/tr><tr><th scope=\"row\">Connections to Other Tools<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Salesforce, HubSpot, Segment, Slack, Google Analytics, Tableau, Intercom, Zapier, and more, plus five prototype tools, and custom integrations we build for free on request<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Segment, RudderStack, HubSpot, Salesforce, Mixpanel, Amplitude, Customer.io, Braze, BigQuery, Zapier, and more<span class=\"ca-cellnote\">Most integrations, plus the API and webhooks, start on the Growth plan<\/span><\/td><\/tr><tr><th scope=\"row\">Team Access<\/th><td class=\"ca-lesser\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Unlimited admins and creators from Essentials, with roles, permissions, and single sign-on at Enterprise<\/td><td class=\"ca-yes\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Unlimited team members, roles and permissions, and Google single sign-on on every plan; SAML single sign-on from Growth<\/td><\/tr><tr><th scope=\"row\">Support<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>24\/7 live chat, plus phone (Mon to Fri) and email; call 855-PROPROF (855-776-7763) and a real person answers<\/td><td class=\"ca-lesser\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Email support and documentation on every plan, with phone, priority support, and an SLA on Enterprise<\/td><\/tr><tr><th scope=\"row\">Other Tools From the Same Company<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Connected ProProfs suites with chat, help desk, CRM, and knowledge base, and ProProfs Quiz Maker works great alongside<\/td><td class=\"ca-lesser\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>A standalone feedback tool for SaaS teams<\/td><\/tr><\/tbody><\/table><\/div>\n<div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div>\n<h2 class=\"ca-numbered\"><span class=\"ez-toc-section\" id=\"Survey_Channels_and_Reach\"><\/span>Survey Channels and Reach<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ca-section-intro\">Where you can ask matters as much as what you ask. Qualaroo reaches people before launch (prototypes), during use (in-product microsurveys), and afterward (email, link, QR code, web forms, and kiosk mode). Refiner covers web apps, mobile apps, websites, email, and survey links.<\/p>\n<div class=\"ca-table-wrap\"><table class=\"ca-table\"><thead><tr><th scope=\"col\">Channel<\/th><th scope=\"col\">Qualaroo<\/th><th scope=\"col\">Refiner<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">In-App Surveys (inside your product)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>The Nudge appears while someone is actively using your website, app, or product, no separate email needed<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>In-app surveys in your web app, shown by time, page visit, event, or manual triggers<span class=\"ca-cellnote\">Needs Refiner's JavaScript snippet or SDK (developer toolkit) installed first<\/span><\/td><\/tr><tr><th scope=\"row\">Website and Marketing Pages<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Included, every plan, including most public URLs<\/td><td class=\"ca-yes\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Website popup surveys<\/td><\/tr><tr><th scope=\"row\">Mobile App Surveys (via a developer toolkit, or SDK)<\/th><td class=\"ca-lesser\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Mobile Nudge on every plan, plus a full iOS and Android developer toolkit at Enterprise<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Native iOS and Android SDKs, plus React Native and Flutter<span class=\"ca-cellnote\">Needs the SDK added to your app<\/span><\/td><\/tr><tr><th scope=\"row\">Email, Link, QR Code, and Web Forms<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>High-delivery email surveys, link Nudges, QR codes, and web forms, plus a persistent sidebar feedback button<\/td><td class=\"ca-yes\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Surveys embedded in HTML emails (with 10+ supported email providers) and shareable survey pages<\/td><\/tr><tr><th scope=\"row\">Installation and Upkeep<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>One line of asynchronous code, installed once, so it never slows your page; add or change questions any time without a developer<\/td><td class=\"ca-yes\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>A snippet or SDK installed once, then surveys are managed from the dashboard<\/td><\/tr><tr><th scope=\"row\">Shared Tablet and In-Person Feedback<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Kiosk mode in the Survey Maker, plus an auto-restart mode for prototype demos<\/td><td class=\"ca-lesser\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Shareable survey links<\/td><\/tr><tr><th scope=\"row\">Prototype Testing (before anything is built)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Figma, InVision, Adobe XD, Marvel, and Axure, all through a pasted public link, with no plugin or embed<\/td><td class=\"ca-no\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span><\/td><\/tr><\/tbody><\/table><\/div>\n<div class=\"ca-grid-2\"><div class=\"ca-card ca-card--qualaroo\"><p><strong>Qualaroo:<\/strong> The Nudge shows up inside your website, web app, or native mobile app while someone is actually using it. Qualaroo also reaches people by email, link, QR code, and web forms, adds a persistent sidebar feedback button and kiosk mode, installs with one line of code that never slows your page, and tests prototypes with five design tools by pasting a link, all on any plan.<\/p><\/div><div class=\"ca-card ca-card--rival\"><p><strong>Refiner:<\/strong> Covers web apps, website popups, email, and survey links, with native mobile SDKs for iOS and Android plus React Native and Flutter. Its feature list doesn't include prototype testing.<\/p><\/div><\/div>\n<div class=\"ca-verdict\"><span class=\"ca-verdict-title\">Verdict:<\/span><p>Pick <strong>Qualaroo<\/strong> if you want in-product surveys, prototype testing, a feedback button, kiosk mode, and QR and web-form surveys ready on day one. Pick <strong>Refiner<\/strong> if your priority is mobile apps built with React Native or Flutter, plus email surveys embedded in your own campaigns.<\/p><\/div>\n<div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div>\n<h2 class=\"ca-numbered\"><span class=\"ez-toc-section\" id=\"Audience_Targeting\"><\/span>Audience Targeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ca-section-intro\">This is where you decide who gets asked: which pages, which visitors, and when. Qualaroo gives you a lot of control on every plan.<\/p>\n<div class=\"ca-table-wrap\"><table class=\"ca-table\"><thead><tr><th scope=\"col\">Who Sees the Survey<\/th><th scope=\"col\">Qualaroo<\/th><th scope=\"col\">Refiner<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Show Only on Certain Pages or URLs<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>URL, domain, and subdomain rules, every plan<\/td><td class=\"ca-yes\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Page visit triggers, plus country, language, and device type targeting<\/td><\/tr><tr><th scope=\"row\">Target by Saved Visitor Details (cookies and attributes)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Cookies and custom variables, every plan<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Segments built from user traits, plus manual segments<span class=\"ca-cellnote\">Traits must be sent from your product<\/span><\/td><\/tr><tr><th scope=\"row\">Target by Something a Visitor Did (event-based)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Behavior targeting on every plan; deeper rule-based targeting at Enterprise<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Tracked-event triggers and segments built from behavior<span class=\"ca-cellnote\">Event triggers and behavior segments start on the Growth plan<\/span><\/td><\/tr><tr><th scope=\"row\">Timing and Testing Controls<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Exit-intent surveys (a popup right before someone leaves), frequency controls (once per visitor or recurring), and A\/B testing of survey versions, on every plan<\/td><td class=\"ca-lesser\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Time-based triggers, a manual trigger, follow-up mode, and survey throttling<\/td><\/tr><tr><th scope=\"row\">Prevent Over-Surveying (throttling)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Frequency controls: once per visitor, until they respond, or recurring<\/td><td class=\"ca-yes\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Survey throttling on every plan<\/td><\/tr><\/tbody><\/table><\/div>\n<div class=\"ca-grid-2\"><div class=\"ca-card ca-card--qualaroo\"><p><strong>Qualaroo:<\/strong> Targets by URL, domain, behavior, scroll depth, exit intent, cookies, and custom user data. It also runs A\/B tests (two versions of a survey, to see which gets more responses) and sets how often someone is asked, at no extra cost on any plan.<\/p><\/div><div class=\"ca-card ca-card--rival\"><p><strong>Refiner:<\/strong> Targets by segment, country, language, device type, page visit, time delay, tracked event, and manual trigger, with throttling and a follow-up mode. It works best when your product already sends user traits and events.<\/p><\/div><\/div>\n<div class=\"ca-verdict\"><span class=\"ca-verdict-title\">Verdict:<\/span><p>Pick <strong>Qualaroo<\/strong> if you want page, scroll, exit-intent, and cookie targeting and A\/B testing available from the first day. Pick <strong>Refiner<\/strong> if your product already sends traits and events and you want to build saved segments around them.<\/p><\/div>\n<div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div>\n<h2 class=\"ca-numbered\"><span class=\"ez-toc-section\" id=\"Respondent_Identification\"><\/span>Respondent Identification<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ca-section-intro\">By default, survey answers are anonymous. The Identify API is a small piece of code that tells Qualaroo who is answering, such as \u201cJane from Acme Inc.\u201d, instead of \u201canonymous visitor.\u201d<\/p>\n<div class=\"ca-table-wrap\"><table class=\"ca-table\"><thead><tr><th scope=\"col\">Who Answered<\/th><th scope=\"col\">Qualaroo<\/th><th scope=\"col\">Refiner<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Tie a Response to a Real Name or Email<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Yes, with one line of code, on every plan<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Yes, by identifying users and importing their traits<span class=\"ca-cellnote\">Depends on sending user IDs and traits into Refiner first<\/span><\/td><\/tr><tr><th scope=\"row\">Target Logged-In, Anonymous, or Both<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>One toggle, by default anonymous<\/td><td class=\"ca-yes\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Surveys shown to identified users by segment and trigger rules<\/td><\/tr><tr><th scope=\"row\">Include or Exclude Specific People<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Include or exclude specific people by rule, not just by broad group<\/td><td class=\"ca-yes\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Manual segments and trait-based segments<\/td><\/tr><tr><th scope=\"row\">See Responses by Name, Plan, or Customer ID<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>In the dashboard and CSV export<\/td><td class=\"ca-yes\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>On each response and in CSV and Excel export, with user traits<\/td><\/tr><tr><th scope=\"row\">Add Extra Details to a Person's Profile<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Custom variables, every plan<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>User traits and company traits, plus hidden fields<span class=\"ca-cellnote\">Traits must be sent from your product<\/span><\/td><\/tr><\/tbody><\/table><\/div>\n<div class=\"ca-grid-2\"><div class=\"ca-card ca-card--qualaroo\"><p><strong>Qualaroo:<\/strong> The Identify API links a response to a real, named person with one line of code, on every plan. You can switch between logged-in, anonymous, or both, include or exclude specific people by rule, and see answers by name, plan, or customer ID in the dashboard and CSV export.<\/p><\/div><div class=\"ca-card ca-card--rival\"><p><strong>Refiner:<\/strong> Identifies users and imports user and company traits from your product or data tools, then uses them for segments and for context on each response.<\/p><\/div><\/div>\n<div class=\"ca-verdict\"><span class=\"ca-verdict-title\">Verdict:<\/span><p>Pick <strong>Qualaroo<\/strong> if you want named responses with one line of code, a logged-in or anonymous toggle, and include or exclude control. Pick <strong>Refiner<\/strong> if you already sync user and company traits from a customer data tool and want to reuse them.<\/p><\/div>\n<div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div>\n<h2 class=\"ca-numbered\"><span class=\"ez-toc-section\" id=\"Heatmaps_and_Session_Recordings\"><\/span>Heatmaps and Session Recordings<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ca-section-intro\">Click and scroll data shows what people did, not only what they said. Qualaroo builds it into the same script as the survey, on every plan.<\/p>\n<div class=\"ca-table-wrap\"><table class=\"ca-table\"><thead><tr><th scope=\"col\">Click and Scroll Data<\/th><th scope=\"col\">Qualaroo<\/th><th scope=\"col\">Refiner<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Heatmaps (color maps of clicks and scrolls)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Auto-generated per page: clicks, scroll depth, and drop-off, every plan including Free<\/td><td class=\"ca-no\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span><\/td><\/tr><tr><th scope=\"row\">Visit Recordings (session recordings)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Full recordings with configurable duration, ready on every plan<\/td><td class=\"ca-no\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span><\/td><\/tr><tr><th scope=\"row\">One Piece of Code for Survey and Behavior Data<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Yes: the Nudge, heatmaps, and recordings run from one script<\/td><td class=\"ca-lesser\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Survey responses, plus user events sent from your product<\/td><\/tr><tr><th scope=\"row\">Works On<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Website, mobile site, and web app<\/td><td class=\"ca-yes\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Web apps, websites, and native mobile apps, for survey responses<\/td><\/tr><\/tbody><\/table><\/div>\n<div class=\"ca-grid-2\"><div class=\"ca-card ca-card--qualaroo\"><p><strong>Qualaroo:<\/strong> One script covers the Nudge, auto-generated heatmaps, and full session recordings on your website, mobile site, and web app, on every plan including Free. Click data and the \u201cwhy\u201d answers sit in the same dashboard, with nothing to switch on.<\/p><\/div><div class=\"ca-card ca-card--rival\"><p><strong>Refiner:<\/strong> Focuses on surveys. Heatmaps and session recordings are not among its features, so teams that want click and scroll data would add a separate tool.<\/p><\/div><\/div>\n<div class=\"ca-verdict\"><span class=\"ca-verdict-title\">Verdict:<\/span><p>Pick <strong>Qualaroo<\/strong> if you want heatmaps and recordings in the same script and dashboard as your survey answers. Pick <strong>Refiner<\/strong> if you already track behavior in another analytics tool and only need the survey layer.<\/p><\/div>\n<div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div>\n<h2 class=\"ca-numbered\"><span class=\"ez-toc-section\" id=\"AI_Survey_Creation_and_Analysis\"><\/span>AI Survey Creation and Analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ca-section-intro\">Both platforms use AI. Qualaroo puts a full suite in the everyday survey workflow on every plan, including Free; Refiner focuses its AI on sorting and understanding responses.<\/p>\n<p class=\"ca-section-intro\">Qualaroo's AI Survey Creator covers seven named capabilities:<\/p><ul><li>AI Question Writer: drafts questions from a prompt<\/li><li>AI Smart Targeter: recommends who to target and where<\/li><li>AI Branch Logic Router: builds skip logic automatically<\/li><li>AI Sentiment Analyst: scores every open-text response as positive, neutral, or negative as it lands<\/li><li>AI Response Summarizer: condenses open-text answers into themes<\/li><li>AI Keyword Visualizer: surfaces recurring words as a word cloud<\/li><li>AI Insights Engineer: surfaces patterns across responses<\/li><\/ul>\n<div class=\"ca-table-wrap\"><table class=\"ca-table\"><thead><tr><th scope=\"col\">What the AI Does<\/th><th scope=\"col\">Qualaroo<\/th><th scope=\"col\">Refiner<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Writing Questions, Choosing Who Sees Them, and Follow-Up Rules<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>AI Question Writer, Smart Targeter, and Branch Logic Router, on every plan, even Free<\/td><td class=\"ca-lesser\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Ready-made templates and survey logic<\/td><\/tr><tr><th scope=\"row\">Reading the Mood of Answers and Finding Themes<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>AI Sentiment Analyst, Keyword Visualizer word clouds, and Insights Engineer, on every plan, including Free<\/td><td class=\"ca-yes\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>AI response tagging and AI tag discovery sort comments into topics, on every plan<\/td><\/tr><tr><th scope=\"row\">Summaries of Written Answers<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>AI Response Summarizer, included on every plan<\/td><td class=\"ca-yes\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>AI Insights<\/td><\/tr><tr><th scope=\"row\">Connecting Feedback to AI Assistants<\/th><td class=\"ca-lesser\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Through Zapier, plus an API and webhooks at Enterprise<\/td><td class=\"ca-yes\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>ChatGPT, Claude, and an MCP server integration, on every plan<\/td><\/tr><\/tbody><\/table><\/div>\n<div class=\"ca-grid-2\"><div class=\"ca-card ca-card--qualaroo\"><p><strong>Qualaroo:<\/strong> Runs its full AI Survey Creator suite on every plan, including the $0 free plan. It writes questions, suggests targeting, builds branch logic, scores sentiment, summarizes answers, builds word clouds, and finds patterns, all from the same account.<\/p><\/div><div class=\"ca-card ca-card--rival\"><p><strong>Refiner:<\/strong> Uses AI to tag responses automatically, discover new tags, surface insights, and translate surveys, and it connects to ChatGPT, Claude, and an MCP server so AI assistants can work with your feedback.<\/p><\/div><\/div>\n<div class=\"ca-verdict\"><span class=\"ca-verdict-title\">Verdict:<\/span><p>Pick <strong>Qualaroo<\/strong> if you want AI to help write surveys and choose who sees them, as well as read the answers, on any plan. Pick <strong>Refiner<\/strong> if you want AI tagging of responses and direct connections to ChatGPT and Claude.<\/p><\/div>\n<div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div>\n<h2 class=\"ca-numbered\"><span class=\"ez-toc-section\" id=\"Long-Format_Survey_Capability\"><\/span>Long-Format Survey Capability<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ca-section-intro\">Quick in-the-moment questions and longer studies often need different tools. Qualaroo includes both in one subscription, with the full Survey Maker on every plan; Refiner builds multi-question surveys inside one tool.<\/p>\n<div class=\"ca-table-wrap\"><table class=\"ca-table\"><thead><tr><th scope=\"col\">What's Included<\/th><th scope=\"col\">Qualaroo + Survey Maker<\/th><th scope=\"col\">Refiner<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Second Tool Included<\/th><td class=\"ca-yes\" data-label=\"Qualaroo + Survey Maker\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>ProProfs Survey Maker, included on every plan at no added cost<\/td><td class=\"ca-lesser\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Multi-question surveys and survey pages inside the same tool<\/td><\/tr><tr><th scope=\"row\">Question Bank<\/th><td class=\"ca-yes\" data-label=\"Qualaroo + Survey Maker\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>1,000,000+ ready-to-use questions<\/td><td class=\"ca-lesser\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Questions built in the survey editor<\/td><\/tr><tr><th scope=\"row\">Templates<\/th><td class=\"ca-yes\" data-label=\"Qualaroo + Survey Maker\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>200+ templates across the Nudge and the Survey Maker<\/td><td class=\"ca-lesser\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Ready-made NPS, CSAT, CES, and product-market fit templates<\/td><\/tr><tr><th scope=\"row\">Build and Import Surveys<\/th><td class=\"ca-yes\" data-label=\"Qualaroo + Survey Maker\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Import and build surveys from Excel, with scored surveys and file uploads as answers<\/td><td class=\"ca-lesser\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Built in the survey editor<\/td><\/tr><tr><th scope=\"row\">Quizzes and Assessments<\/th><td class=\"ca-yes\" data-label=\"Qualaroo + Survey Maker\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Scored surveys built in, and it works great with ProProfs Quiz Maker for full quizzes<\/td><td class=\"ca-lesser\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Feedback surveys only; no dedicated quiz builder is listed<\/td><\/tr><\/tbody><\/table><\/div>\n<div class=\"ca-grid-2\"><div class=\"ca-card ca-card--qualaroo\"><p><strong>Qualaroo:<\/strong> Every plan already includes ProProfs Survey Maker, so a team that needs both a two-question in-app Nudge and a full customer-satisfaction study never has to buy or learn a second tool. The bundle adds a 1,000,000+ question bank, 200+ templates, scored surveys, file uploads, Excel import, and kiosk mode, and it works great with ProProfs Quiz Maker for quizzes and assessments.<\/p><\/div><div class=\"ca-card ca-card--rival\"><p><strong>Refiner:<\/strong> Builds multi-question surveys and survey pages in one editor, starting from ready-made NPS, CSAT, CES, and product-market fit templates. It does not bundle a separate survey product with its own question bank.<\/p><\/div><\/div>\n<div class=\"ca-verdict\"><span class=\"ca-verdict-title\">Verdict:<\/span><p>Pick <strong>Qualaroo<\/strong> if you want a separate, full survey tool with a 1,000,000+ question bank, scored surveys, and Excel import in the same subscription. Pick <strong>Refiner<\/strong> if NPS, CSAT, CES, and product-market fit surveys cover everything you need to ask.<\/p><\/div>\n<div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div>\n<h2 class=\"ca-numbered\"><span class=\"ez-toc-section\" id=\"Question_Types_and_Survey_Builder\"><\/span>Question Types and Survey Builder<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ca-section-intro\">Both platforms let you shape your questions and your look. Qualaroo's question types come in two sets, one for quick questions and one for long-form studies.<\/p>\n<div class=\"ca-table-wrap\"><table class=\"ca-table\"><thead><tr><th scope=\"col\">Survey Building<\/th><th scope=\"col\">Qualaroo<\/th><th scope=\"col\">Refiner<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Question Types and Formats<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>30+ types across the Nudge and the Survey Maker, including NPS, CSAT, CES, and lead-generation questions, from one-tap questions to long-form studies, every plan<\/td><td class=\"ca-lesser\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Multiple choice, open text, star and number ratings, rating matrix, NPS, CSAT, contact forms, and video panels<\/td><\/tr><tr><th scope=\"row\">Follow-Up Rules (skip or show questions based on the last answer)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Question branching with skip logic, so each person sees only relevant follow-ups, plus an AI Branch Logic Router, every plan<\/td><td class=\"ca-yes\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Survey logic, plus personalization tags that reuse earlier answers<\/td><\/tr><tr><th scope=\"row\">Surveys in Other Languages<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>70+ languages, every plan<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Multilingual surveys, with AI translation<span class=\"ca-cellnote\">Multilingual surveys start on the Growth plan<\/span><\/td><\/tr><tr><th scope=\"row\">Your Own Look (colors, logo, text, placement)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Color, logo, custom text, customizable questions, and pop-up placement (left, right, top, bottom, center) from Essentials; $300\/yr White Label add-on on any plan<\/td><td class=\"ca-yes\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Custom colors, banner images, markdown text, and a hidden Refiner logo, on every plan<\/td><\/tr><tr><th scope=\"row\">White Label (remove vendor branding)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>A $300\/yr add-on, available on any plan<\/td><td class=\"ca-lesser\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>A full white-label widget with custom CSS is an Enterprise feature<\/td><\/tr><\/tbody><\/table><\/div>\n<div class=\"ca-grid-2\"><div class=\"ca-card ca-card--qualaroo\"><p><strong>Qualaroo:<\/strong> 30+ question types in total: 10 in the Nudge, built for speed, and 20+ in the Survey Maker, backed by a 1,000,000+ question bank. NPS, CSAT, and CES surveys are built in. Surveys run in 70+ languages on every plan, and branding starts at a low tier, including pop-up placement and a white-label add-on.<\/p><\/div><div class=\"ca-card ca-card--rival\"><p><strong>Refiner:<\/strong> Offers about ten question types aimed at product research, survey logic with personalization tags, custom design with banner images, and AI translation for multilingual surveys.<\/p><\/div><\/div>\n<div class=\"ca-verdict\"><span class=\"ca-verdict-title\">Verdict:<\/span><p>Pick <strong>Qualaroo<\/strong> if you want a wide range of question types for both quick and long-form surveys, 70+ languages on every plan, and white label on any plan. Pick <strong>Refiner<\/strong> if its research-focused question set and AI translation fit your surveys.<\/p><\/div>\n<div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div>\n<h2 class=\"ca-numbered\"><span class=\"ez-toc-section\" id=\"Reporting_and_Data_Export\"><\/span>Reporting and Data Export<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ca-section-intro\">Both platforms report on responses and send data to other tools.<\/p>\n<div class=\"ca-table-wrap\"><table class=\"ca-table\"><thead><tr><th scope=\"col\">Results<\/th><th scope=\"col\">Qualaroo<\/th><th scope=\"col\">Refiner<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Results Dashboard<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>New-response highlighting, favorites, and filtering, plus an email notification when someone responds<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Reporting dashboards with NPS and CSAT charts, bar and pie charts, and survey folders<span class=\"ca-cellnote\">Two dashboards on Essentials; unlimited on Growth<\/span><\/td><\/tr><tr><th scope=\"row\">Download Results as a Spreadsheet<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>CSV or Excel from the Business plan<\/td><td class=\"ca-yes\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>CSV and Excel export<\/td><\/tr><tr><th scope=\"row\">Alerts When Feedback Arrives<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Alerts and triggers, with new-response highlighting<\/td><td class=\"ca-yes\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Slack, Microsoft Teams, and email notifications, plus digests<\/td><\/tr><tr><th scope=\"row\">Send Data to Other Tools Automatically (API and webhooks)<\/th><td class=\"ca-lesser\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>A two-way connection, automatic alerts, and hidden fields for internal notes, on Enterprise<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>A REST API and webhooks<span class=\"ca-cellnote\">Starts on the Growth plan<\/span><\/td><\/tr><tr><th scope=\"row\">AI-Written Summaries of Results<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>AI Response Summarizer, included on every plan<\/td><td class=\"ca-yes\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>AI Insights<\/td><\/tr><\/tbody><\/table><\/div>\n<div class=\"ca-grid-2\"><div class=\"ca-card ca-card--qualaroo\"><p><strong>Qualaroo:<\/strong> Response dashboards highlight new activity and let you favorite and filter. CSV and Excel export start at Business, and Enterprise adds a two-way connection to other tools, automatic alerts, and hidden fields for internal notes and sorting.<\/p><\/div><div class=\"ca-card ca-card--rival\"><p><strong>Refiner:<\/strong> Offers reporting dashboards with NPS and CSAT charts, survey folders, CSV and Excel export, Slack, Teams, and email notifications, and a REST API and webhooks from the Growth plan.<\/p><\/div><\/div>\n<div class=\"ca-verdict\"><span class=\"ca-verdict-title\">Verdict:<\/span><p>Pick <strong>Qualaroo<\/strong> if you want a dashboard, export, and AI summaries at published prices from Business up. Pick <strong>Refiner<\/strong> if you want a REST API and webhooks from its Growth plan instead of an Enterprise upgrade.<\/p><\/div>\n<div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div>\n<h2 class=\"ca-numbered\"><span class=\"ez-toc-section\" id=\"Integrations\"><\/span>Integrations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ca-section-intro\">Your feedback is only useful if it reaches the tools your team already works in. Qualaroo connects to your CRM, chat, analytics, and marketing tools, and to thousands more apps through Zapier.<\/p>\n<div class=\"ca-table-wrap\"><table class=\"ca-table\"><thead><tr><th scope=\"col\">Integrations<\/th><th scope=\"col\">Qualaroo<\/th><th scope=\"col\">Refiner<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Connected Tools<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Salesforce, HubSpot, Pipedrive, Marketo, Segment, Slack, Microsoft Teams, Google Analytics, Tableau, Intercom, Optimizely, Mailchimp, FullStory, Notion, Mixpanel, Google Tag Manager, Adobe Analytics, Google Sheets, and more, plus the five design tools in Nudge for Prototypes<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Segment, RudderStack, HubSpot, Salesforce, Mixpanel, Amplitude, Customer.io, Braze, Iterable, Userlist, Vero, Google Sheets, Slack, Microsoft Teams, and more<span class=\"ca-cellnote\">Most integrations start on the Growth plan<\/span><\/td><\/tr><tr><th scope=\"row\">Product Analytics and Customer Data Tools<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Segment, Mixpanel, Google Analytics, Adobe Analytics, and Tableau<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Segment, RudderStack, Mixpanel, Amplitude, and Permutive<span class=\"ca-cellnote\">Starts on the Growth plan<\/span><\/td><\/tr><tr><th scope=\"row\">Data Warehouses and Pipelines<\/th><td class=\"ca-lesser\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Through Zapier, plus an API and webhooks at Enterprise<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>BigQuery and Fivetran<span class=\"ca-cellnote\">Starts on the Growth plan<\/span><\/td><\/tr><tr><th scope=\"row\">Design and Prototyping Tools<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Figma, InVision, Adobe XD, Marvel, and Axure, ready the moment you sign up<\/td><td class=\"ca-no\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span><\/td><\/tr><tr><th scope=\"row\">Connect to Thousands of Other Apps (Zapier)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Included: no-code connections to thousands of apps, plus a Slack alert for every new response<\/td><td class=\"ca-yes\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Zapier, Make, and n8n connectors<\/td><\/tr><tr><th scope=\"row\">Custom Integrations Built for You<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Need a connection that isn't on the list? Tell us and we'll build it for you at no charge, usually within 30 days<\/td><td class=\"ca-lesser\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>A REST API and webhooks let you build your own; no custom-build service is published<\/td><\/tr><\/tbody><\/table><\/div>\n<div class=\"ca-grid-2\"><div class=\"ca-card ca-card--qualaroo\"><p><strong>Qualaroo:<\/strong> Connects to the tools your team already uses: Salesforce, HubSpot, Pipedrive, Marketo, Segment, Slack, Microsoft Teams, Google Analytics, Tableau, Intercom, Google Sheets, and more, plus the five design tools built into Nudge for Prototypes. Zapier adds thousands of other apps with no code. Basic integrations start at Business, and advanced ones, such as deeper CRM connections, are at Enterprise. And if the tool you need isn't on the list, we'll build the connection for you free.<\/p><\/div><div class=\"ca-card ca-card--rival\"><p><strong>Refiner:<\/strong> Connects to customer data tools, CRMs, analytics, marketing, and data warehouse tools, plus Zapier, Make, and n8n, a REST API, and webhooks. Most of those start on the Growth plan, and ChatGPT, Claude, and an MCP server integration come on every plan.<\/p><\/div><\/div>\n<div class=\"ca-verdict\"><span class=\"ca-verdict-title\">Verdict:<\/span><p>Pick <strong>Qualaroo<\/strong> if you want a published list of connections, including your design tools and Zapier, plus a free custom integration if yours is missing. Pick <strong>Refiner<\/strong> if you want data warehouse and customer data connections such as BigQuery, Fivetran, and RudderStack.<\/p><\/div>\n<div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div>\n<h2 class=\"ca-numbered\"><span class=\"ez-toc-section\" id=\"User_Seats_and_Permissions\"><\/span>User Seats and Permissions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ca-section-intro\">Both platforms keep seats simple. The difference is when advanced access controls arrive.<\/p>\n<div class=\"ca-table-wrap\"><table class=\"ca-table\"><thead><tr><th scope=\"col\">Team Access<\/th><th scope=\"col\">Qualaroo<\/th><th scope=\"col\">Refiner<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Admins, Creators, and Team Members<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Unlimited admins and creators from Essentials, about $20\/month<\/td><td class=\"ca-yes\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Unlimited team members on every plan<\/td><\/tr><tr><th scope=\"row\">Control Who Can See or Edit What (roles and permissions)<\/th><td class=\"ca-lesser\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Roles and permissions, shared teams, a custom license, and enterprise security controls, at Enterprise<\/td><td class=\"ca-yes\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>User roles and permissions, on every plan<\/td><\/tr><tr><th scope=\"row\">Single Sign-On (log in with your company account)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Included at Enterprise<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Google single sign-on on every plan, and SAML single sign-on from Growth<span class=\"ca-cellnote\">SAML single sign-on starts on the Growth plan<\/span><\/td><\/tr><tr><th scope=\"row\">Many Websites and Users<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Unlimited at Enterprise<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Up to 500,000 monthly active users on Essentials and 1,000,000 on Growth<span class=\"ca-cellnote\">Environments are capped at 4 on Essentials and 12 on Growth<\/span><\/td><\/tr><\/tbody><\/table><\/div>\n<div class=\"ca-grid-2\"><div class=\"ca-card ca-card--qualaroo\"><p><strong>Qualaroo:<\/strong> Admin and creator seats are unlimited from Essentials (about $20\/month), so a growing team pays no per-seat fees. Enterprise adds roles and permissions, shared teams, single sign-on, a custom license, and enterprise security controls, and a white-label add-on is available on any plan.<\/p><\/div><div class=\"ca-card ca-card--rival\"><p><strong>Refiner:<\/strong> Includes unlimited team members, user roles and permissions, and Google single sign-on on every plan, with SAML single sign-on from Growth. Accounts have caps on environments, dashboards, and segments by plan.<\/p><\/div><\/div>\n<div class=\"ca-verdict\"><span class=\"ca-verdict-title\">Verdict:<\/span><p>Pick <strong>Qualaroo<\/strong> if you want unlimited admins and creators from a low entry price and unlimited surveys on every plan. Pick <strong>Refiner<\/strong> if you need role-based permissions and single sign-on on its lower plans.<\/p><\/div>\n<div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div>\n<h2 class=\"ca-numbered\"><span class=\"ez-toc-section\" id=\"Pricing_and_Response_Limits\"><\/span>Pricing and Response Limits<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ca-section-intro\">Both platforms include unlimited responses on paid plans. The difference is how the price is set and how much you can run at once.<\/p>\n<div class=\"ca-table-wrap\"><table class=\"ca-table\"><thead><tr><th scope=\"col\">Plan<\/th><th scope=\"col\">Qualaroo<\/th><th scope=\"col\">Refiner<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Free<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>$0 forever, unlimited surveys, 50 responses\/mo, same core feature set as every paid plan<\/td><td class=\"ca-lesser\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>A free plan with every Essentials feature, capped at 25 responses a month, after a 30-day trial of up to 100 responses<\/td><\/tr><tr><th scope=\"row\">Paid Tiers<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Essentials $19.99\/mo, Business $49.99\/mo, and Enterprise from $149.99\/mo, billed annually<\/td><td class=\"ca-lesser\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Essentials, Growth, and Enterprise, priced by monthly active users with a calculator on its pricing page, monthly or annual (about 17% off)<\/td><\/tr><tr><th scope=\"row\">Limit on Responses<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>None from Essentials up<\/td><td class=\"ca-yes\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>None on paid plans, under a fair usage policy<\/td><\/tr><tr><th scope=\"row\">Surveys Live at Once<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Unlimited surveys on every plan<\/td><td class=\"ca-lesser\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>20 on Essentials and 50 on Growth<\/td><\/tr><tr><th scope=\"row\">Cancellation and Refunds<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>15-day money-back guarantee on every paid plan<\/td><td class=\"ca-yes\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Essentials and Growth can be changed or cancelled at any time<\/td><\/tr><\/tbody><\/table><\/div>\n<div class=\"ca-grid-2\"><div class=\"ca-card ca-card--qualaroo\"><p><strong>Qualaroo:<\/strong> Prices around tracked pageviews and email sends, not feature access. Every plan, including the $0 free plan, has the same Nudge, Identify API, heatmaps and session replay, AI suite, and multilingual surveys. A tracked pageview only counts when a Nudge actually shows, and every paid plan has a 15-day money-back guarantee.<\/p><\/div><div class=\"ca-card ca-card--rival\"><p><strong>Refiner:<\/strong> Prices by monthly active users, with unlimited responses and team members on every paid plan, and its free plan keeps every Essentials feature at 25 responses a month. Essentials and Growth cap how many surveys, dashboards, and segments you can run.<\/p><\/div><\/div>\n<div class=\"ca-verdict\"><span class=\"ca-verdict-title\">Verdict:<\/span><p>Pick <strong>Qualaroo<\/strong> if you want to start free, see prices up front, and run unlimited surveys from $19.99\/mo. Pick <strong>Refiner<\/strong> if you prefer pricing that follows your active user count and a free plan that keeps every Essentials feature.<\/p><\/div>\n<div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div>\n<h2 class=\"ca-numbered\"><span class=\"ez-toc-section\" id=\"Customer_Support\"><\/span>Customer Support<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"ca-table-wrap\"><table class=\"ca-table\"><thead><tr><th scope=\"col\">Support<\/th><th scope=\"col\">Qualaroo<\/th><th scope=\"col\">Refiner<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Live Chat<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Under 2 minutes, available 24\/7, every plan<\/td><td class=\"ca-lesser\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Email support on every plan<\/td><\/tr><tr><th scope=\"row\">Phone Support<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Real product experts, Mon to Fri, 8 AM to 6 PM ET, at 855-PROPROF (855-776-7763)<\/td><td class=\"ca-lesser\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Phone support is an Enterprise feature<\/td><\/tr><tr><th scope=\"row\">Email Support<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>A response within one business day, guaranteed<\/td><td class=\"ca-yes\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Email support on every plan<\/td><\/tr><tr><th scope=\"row\">Help Articles and Guides<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>1,000+ help articles and video guides<\/td><td class=\"ca-yes\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Documentation, product updates, and a public status page<\/td><\/tr><tr><th scope=\"row\">Help Getting Started<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>1-on-1 call from Business, dedicated Success Manager, and concierge support with a named account manager at Enterprise<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>A 1:1 onboarding call from Growth; priority support, dedicated customer success, and an SLA on Enterprise<span class=\"ca-cellnote\">Priority support, dedicated customer success, and the SLA are Enterprise features<\/span><\/td><\/tr><\/tbody><\/table><\/div>\n<div class=\"ca-grid-2\"><div class=\"ca-card ca-card--qualaroo\"><p><strong>Qualaroo:<\/strong> Support comes through four channels: live chat that replies in under 2 minutes, 24\/7, on every plan; phone with real product experts Monday to Friday, 8 AM to 6 PM ET; email with a guaranteed reply within one business day; and a help center with 1,000+ articles and video guides. Business and up add a 1-on-1 onboarding call with a dedicated Success Manager.<\/p><\/div><div class=\"ca-card ca-card--rival\"><p><strong>Refiner:<\/strong> Includes email support and documentation on every plan, a 1:1 onboarding call from Growth, and a public status page. Phone support, priority support, dedicated customer success, and an SLA are Enterprise features.<\/p><\/div><\/div>\n<div class=\"ca-verdict\"><span class=\"ca-verdict-title\">Verdict:<\/span><p>Pick <strong>Qualaroo<\/strong> if you want live chat at any hour and a published phone line on every plan. Pick <strong>Refiner<\/strong> if email support and documentation cover your needs and you may add an SLA at Enterprise.<\/p><\/div>\n<div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div>\n<h2 class=\"ca-numbered\"><span class=\"ez-toc-section\" id=\"Tools_Beyond_Surveys\"><\/span>Tools Beyond Surveys<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ca-section-intro\">Refiner is a focused in-app survey tool for SaaS teams. Qualaroo is part of a wider set of ProProfs tools that goes beyond feedback into chat, support, knowledge base, and CRM.<\/p>\n<div class=\"ca-table-wrap\"><table class=\"ca-table\"><thead><tr><th scope=\"col\">Extra Tools<\/th><th scope=\"col\">Qualaroo<\/th><th scope=\"col\">Refiner<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Core Feedback Tool<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Yes<\/td><td class=\"ca-yes\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Yes<\/td><\/tr><tr><th scope=\"row\">Live Chat and Help Desk<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Included in the Customer Delight Suite<\/td><td class=\"ca-no\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span><\/td><\/tr><tr><th scope=\"row\">Help-Article Site (knowledge base)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Included in the Customer Delight Suite<\/td><td class=\"ca-no\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span><\/td><\/tr><tr><th scope=\"row\">Customer Database (CRM)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>BIGContacts CRM, in the Customer Growth Suite<\/td><td class=\"ca-no\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span><\/td><\/tr><tr><th scope=\"row\">Quizzes and Assessments<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>ProProfs Quiz Maker works great alongside Qualaroo<\/td><td class=\"ca-lesser\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Feedback surveys only; no dedicated quiz builder is listed<\/td><\/tr><tr><th scope=\"row\">How It Is Sold<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Two named suites from $499\/mo, with prices published<\/td><td class=\"ca-lesser\" data-label=\"Refiner\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>A standalone in-app survey tool, priced by monthly active users<\/td><\/tr><\/tbody><\/table><\/div>\n<div class=\"ca-grid-2\"><div class=\"ca-card ca-card--qualaroo\"><p><strong>Qualaroo:<\/strong> Sits inside two ProProfs suites. The Customer Delight Suite includes Qualaroo, Live Chat, Knowledge Base, Survey Maker, and Help Desk. The Customer Growth Suite adds BIGContacts CRM and Picreel. Both start at $499\/month, and Qualaroo also works great with ProProfs Quiz Maker for quizzes and assessments.<\/p><\/div><div class=\"ca-card ca-card--rival\"><p><strong>Refiner:<\/strong> Is a focused, standalone survey tool for SaaS, fintech, and marketplace teams, with in-app messages alongside surveys. It connects to the tools you already use rather than replacing them.<\/p><\/div><\/div>\n<div class=\"ca-verdict\"><span class=\"ca-verdict-title\">Verdict:<\/span><p>Pick <strong>Qualaroo<\/strong> if you want feedback, support, knowledge base, CRM, and quizzes connected under one account. Pick <strong>Refiner<\/strong> if you want a dedicated in-app survey tool and already have the rest of your stack.<\/p><\/div>\n<div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Which_Should_You_Choose\"><\/span>Which Should You Choose?<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"ca-section-intro\">Here is the simplest way to decide.<\/p>\n<div class=\"ca-grid-2\"><div class=\"ca-card ca-card--qualaroo\"><h3>Pick Qualaroo to Collect Feedback Right Where People Use Your Product<\/h3><p>Qualaroo covers the whole feedback job under one subscription, AI-powered from start to finish: microsurveys inside your product, an AI Survey Creator, AI feedback analysis, and sentiment analysis, built-in heatmaps and session replay, prototype testing before launch, A\/B testing, the Identify API, the full ProProfs Survey Maker for longer surveys, unlimited surveys, and unlimited responses on paid plans. You can see the price and sign up today. If you need an integration we don't have, we'll build it for you free. And 24\/7 Awesome Human Support is there whenever you need it.<\/p><\/div><div class=\"ca-card ca-card--rival\"><h3>Pick Refiner if You Run a Focused SaaS Survey Program<\/h3><p>If you're a SaaS product team running a steady NPS, CSAT, CES, or product-market fit program, Refiner is built for that. It offers ready-made templates for those surveys, web and mobile surveys with native SDKs for iOS, Android, React Native, and Flutter, email surveys and survey links, AI response tagging, unlimited responses and team members on paid plans, a free plan that keeps every Essentials feature, and integrations with Segment, HubSpot, Mixpanel, ChatGPT, and Claude.<\/p><\/div><\/div>\n<div class=\"ca-takeaway\"><p><strong>Both tools help you hear from people inside your product.<\/strong> Qualaroo is the broader toolkit, with heatmaps, session replay, prototype testing, A\/B testing, and AI included from a free plan. Refiner suits SaaS teams that want a focused survey program with native mobile SDKs and deep data integrations.<\/p><div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Switching_From_Refiner\"><\/span>Switching From Refiner<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"ca-section-intro\">Plan for a week or two, depending on how many surveys and integrations you run.<\/p><ol class=\"ca-steps\"><li><strong>Export everything first.<\/strong> Download your responses as CSV or Excel from Refiner, and note your surveys, segments, trigger rules, and integration list.<\/li><li><strong>Rebuild your channels.<\/strong> Match each Refiner survey (in-app, website popup, email, or survey page) to a Qualaroo Nudge or a Survey Maker survey.<\/li><li><strong>Set up identity and targeting again.<\/strong> Use Qualaroo's Identify API (it links each response to a named person) in place of the user IDs and traits you send to Refiner, then rebuild your page, behavior, cookie, and exit-intent targeting rules.<\/li><li><strong>Reconnect your integrations.<\/strong> Sign in again to Slack, Salesforce, HubSpot, Segment, and any Zapier flows, and confirm which ones your new plan includes. If a tool you use isn't on the list, tell us and we'll build the connection for you free.<\/li><li><strong>Run both, then switch.<\/strong> Keep both tools live for one full response cycle. Compare response volume and completion rate. Remove the Refiner snippet once the numbers match.<\/li><\/ol>\n<h2>The Complete Buyer's Guide: Qualaroo vs Refiner<\/h2><p class=\"ca-byline\">Facts checked against each vendor's live documentation.<\/p>\n<div class=\"ca-tldr\"><h3>The Short Version<\/h3><ul><li>Both include unlimited responses on paid plans. Qualaroo publishes its prices, starts free, and runs unlimited surveys from $19.99\/mo. Refiner prices by monthly active users, and caps live surveys at 20 on Essentials and 50 on Growth.<\/li><li>Both have a free plan. Qualaroo's gives you 50 responses a month with heatmaps, session replay, AI, and the Identify API. Refiner's gives you 25 responses a month with every Essentials feature.<\/li><li>Qualaroo includes heatmaps, session replay, prototype testing, A\/B testing, AI analysis, and a full second survey product, ProProfs Survey Maker, in every plan. Refiner focuses on NPS, CSAT, CES, and product-market fit surveys.<\/li><li>Refiner offers native SDKs for iOS, Android, React Native, and Flutter, AI response tagging, connections to ChatGPT, Claude, and data warehouses, and roles, permissions, and Google single sign-on on every plan.<\/li><li>Qualaroo's live chat runs 24\/7 on every plan, with phone support Monday to Friday. Refiner includes email support and documentation, with phone support and an SLA on Enterprise.<\/li><li>If an integration is missing, Qualaroo will build it for you free, usually within 30 days.<\/li><\/ul><\/div>\n<h3>Which One Should You Buy?<\/h3><p>Start with what you want to learn. If you want to know why users leave, not only how they score you, Qualaroo pairs surveys with heatmaps, session replay, prototype testing, A\/B testing, the Identify API, AI analysis, and a full survey maker, all on a published plan that starts free. If your main job is a steady NPS, CSAT, CES, or product-market fit program for a SaaS product, especially one with a React Native or Flutter app, Refiner is built for that. Many teams need the first; teams that only track scores may prefer the second.<\/p>\n<h3>How Does Pricing Differ, and What Will I Pay?<\/h3><p>Qualaroo publishes its prices: free forever for 50 responses a month, then $19.99\/mo for unlimited responses, scaling up to Enterprise, with a 15-day money-back guarantee on paid plans. Refiner includes unlimited responses on paid plans too, and sets the price by monthly active users, using a calculator on its pricing page. Its free plan keeps every Essentials feature at 25 responses a month. Qualaroo also has no cap on how many surveys run at once, while Refiner allows 20 on Essentials and 50 on Growth.<\/p>\n<h3>Where Does AI Help on Each Platform?<\/h3><p>On Qualaroo, the full AI Survey Creator suite runs on every plan, including the free one. It writes questions, suggests targeting, builds branch logic, scores sentiment, summarizes answers, creates word clouds, and finds patterns. On Refiner, AI tags responses automatically, discovers new tags, surfaces insights, translates surveys on Growth, and connects to ChatGPT, Claude, and an MCP server. Qualaroo's AI covers writing, targeting, and analysis; Refiner's focuses on sorting and understanding responses.<\/p>\n<h3>Does Refiner Show What Users Did, Not Only What They Said?<\/h3><p>Not on its own. Qualaroo's heatmaps and session replay are auto-generated, included on every plan including Free, and run from the same script as the survey, so click data and the \u201cwhy\u201d answers sit in one dashboard. Refiner focuses on surveys, and teams that want click and scroll data would pair it with another tool.<\/p>\n<h3>What Does Support Look Like Day to Day?<\/h3><p>Qualaroo's live chat replies in under 2 minutes, 24\/7, on every plan. Its phone line is staffed by real product experts Monday to Friday, 8 AM to 6 PM ET, at 855-PROPROF (855-776-7763). Email gets a reply within one business day, guaranteed, and Business and up add a 1-on-1 onboarding call. Refiner includes email support and documentation on every plan, a 1:1 onboarding call from Growth, and phone support, priority support, and an SLA on Enterprise.<\/p>\n<h3>What if You Need an Integration Qualaroo Doesn't Have?<\/h3><p>Tell us. We'll build the connection for you at no charge, usually within 30 days. Refiner lists more data-tool integrations on its Growth plan and offers a REST API and webhooks to build your own, but it does not publish a custom-build service.<\/p>\n<div class=\"ca-straight\"><h3>Straight Answers About Refiner<\/h3><p>The tough questions buyers ask, answered plainly. Where Refiner is the better choice, we say so.<\/p><h4>Does Refiner Have Heatmaps and Session Replay Like Qualaroo?<\/h4><p>No. Refiner focuses on surveys, and heatmaps and session recordings are not among its features. Qualaroo builds heatmaps and full session recordings itself, in the same script as the survey, on every plan, including Free.<\/p><h4>Can I Test a Prototype With Refiner Before It's Built?<\/h4><p>Not currently. Refiner's channels start once something is live: web apps, websites, mobile apps, email, and survey links. Qualaroo's Nudge for Prototypes collects feedback on Figma, InVision, Adobe XD, Marvel, or Axure mockups before development starts, all connected the same way: paste a public link.<\/p><h4>Is Refiner's Free Plan Enough to Get Started?<\/h4><p>For a small team starting an NPS program, it can be. It keeps every Essentials feature, with responses capped at 25 a month, and it follows a 30-day trial of up to 100 responses. Qualaroo's free plan has no time limit: unlimited surveys, 50 responses a month, and the same core features as paid plans, including heatmaps, session replay, and AI.<\/p><h4>Does Refiner Limit Responses or Surveys?<\/h4><p>Not responses: all paid plans include unlimited responses, under a fair usage policy. It does cap how many surveys can be live at once, at 20 on Essentials and 50 on Growth, and prices by monthly active users. Qualaroo doesn't limit responses or surveys on its paid plans.<\/p><h4>Does Refiner Include a Second Tool for Longer Surveys, Like Qualaroo's Survey Maker?<\/h4><p>No. Refiner builds multi-question surveys and survey pages in one editor, starting from ready-made NPS, CSAT, CES, and product-market fit templates. Qualaroo includes the full ProProfs Survey Maker, with a 1,000,000+ question bank, 200+ templates, and Excel import, in every plan at no extra cost.<\/p><h4>What Does Refiner Genuinely Do Better?<\/h4><p>It offers native mobile SDKs for iOS and Android plus React Native and Flutter, AI response tagging and tag discovery, and direct connections to ChatGPT, Claude, and data warehouses such as BigQuery and Fivetran. It also includes roles, permissions, and Google single sign-on on every plan, and a REST API and webhooks from its Growth plan. If a focused SaaS survey program with deep data integrations is your top need, Refiner is the stronger pick for that job.<\/p><\/div>\n<h3>How Do I Switch Without Losing My Response History?<\/h3><p>Plan for a week or two, depending on how many surveys and integrations you run. Download your responses from Refiner as CSV or Excel, then rebuild your channels in Qualaroo's Nudge and Survey Maker, set up identity and targeting with the Identify API, reconnect your integrations, and run both tools side by side for one full response cycle before you remove the old snippet.<\/p>\n<div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div>\n<div class=\"ca-banner\"><h2><span class=\"ez-toc-section\" id=\"Start_Capturing_Feedback_That_Tells_You_Exactly_Why\"><\/span>Start Capturing Feedback That Tells You Exactly Why<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Start free with unlimited surveys and up to 50 responses a month, no credit card. Or book a free demo and a Qualaroo success manager will walk your team through setup, targeting, and your first Nudge live.<\/p><p class=\"ca-note\">Real person, real walkthrough, no obligation.<\/p><div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Free Demo with a Success Manager<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><\/div><\/div>\n<p class=\"ca-note\">Qualaroo vs Refiner, 2026 comparison.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Qualaroo is AI-powered, in-context feedback software built around the Nudge&trade;, a microsurvey that appears while someone is using your website, app, or even a prototype. Its built-in AI writes your questions, targets the right users, and reads every answer, and every plan also includes heatmaps and session replay, prototype testing, A\/B testing, the Identify API,&#8230;<\/p>\n","protected":false},"author":28,"featured_media":26276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6543],"tags":[],"class_list":["post-26275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alternatives"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qualaroo vs Refiner (2026): Features, Pricing &amp; Support<\/title>\n<meta name=\"description\" content=\"Compare Qualaroo and Refiner on in-app surveys, heatmaps, AI, and support. 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