{"id":26250,"date":"2026-10-23T07:49:27","date_gmt":"2026-10-23T07:49:27","guid":{"rendered":"https:\/\/qualaroo.com\/blog\/?p=26250"},"modified":"2026-10-23T07:49:29","modified_gmt":"2026-10-23T07:49:29","slug":"qualaroo-vs-mopinion","status":"publish","type":"post","link":"https:\/\/qualaroo.com\/blog\/qualaroo-vs-mopinion\/","title":{"rendered":"Qualaroo vs Mopinion: Which One Turns Customer Feedback Into Fixes Faster?"},"content":{"rendered":"\n<style data-wp-block-html=\"css\">\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700&family=Roboto:wght@500;700&display=swap');\n\n\/* ==========================================================================\n   compre_article: WordPress stylesheet for comparison pages (v1.4)\n   Paste into Appearance > Customize > Additional CSS (no <style> tags),\n   or a child theme \/ custom CSS plugin. 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20px !important;\n  }\n  html body .compre_article .ca-banner {\n    padding: 36px 22px !important;\n  }\n  html body .compre_article .ca-banner h2 {\n    font-size: 24px !important;\n  }\n}\n\n@media (max-width: 480px) {\n  html body .compre_article .ca-cta-row {\n    flex-direction: column !important;\n    align-items: stretch !important;\n  }\n  html body .compre_article .ca-btn {\n    display: block !important;\n    width: 100% !important;\n  }\n  html body .compre_article .ca-takeaway {\n    padding: 18px !important;\n  }\n}\n<\/style>\n\n<div class=\"compre_article\">\n<p>Qualaroo is AI-powered, in-context feedback software built around the Nudge&trade;, a microsurvey that appears while someone is using your website, app, or even a prototype. Its built-in AI writes your questions, targets the right users, and reads every answer, and every plan also includes heatmaps and session replay, prototype testing, A\/B testing, the Identify API, and the full ProProfs Survey Maker for longer surveys. Mopinion, part of Netigate and being renamed Netigate Digital, is a digital feedback platform for websites, apps, and email, with visual feedback, conversational surveys, and AI summaries. Both collect feedback from people while they use your product, so the differences come down to where the question gets asked, what you pay to start, and how much of the analysis the platform does for you.<\/p>\n<div class=\"ca-grid-2\"><div class=\"ca-card ca-card--qualaroo\"><h3>Choose Qualaroo<\/h3><p>If you want the complete AI-powered feedback toolkit under one subscription, with prices you can see today: microsurveys that appear right inside your product, an AI Survey Creator, AI feedback analysis, and sentiment analysis, built-in heatmaps and session replay, prototype testing, A\/B testing, the Identify API, the full ProProfs Survey Maker for longer surveys, 70+ languages, unlimited responses on every paid plan, free custom integrations, and 24\/7 Awesome Human Support.<\/p><\/div><div class=\"ca-card ca-card--rival\"><h3>Choose Mopinion<\/h3><p>If you want a digital feedback platform built for larger CX teams: feedback forms for websites, apps, and email, point-and-click visual feedback with screenshots, conversational surveys, Feedback Trails that show the pages and clicks behind each comment, Smart Recaps AI summaries, task and reminder workflows, native SDKs for six mobile frameworks, and unlimited users and access groups on every plan.<\/p><\/div><\/div>\n<h2><span class=\"ez-toc-section\" id=\"At_a_Glance\"><\/span>At a Glance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"ca-table-wrap\"><table class=\"ca-table\"><thead><tr><th scope=\"col\">What Matters<\/th><th scope=\"col\">Qualaroo<\/th><th scope=\"col\">Mopinion<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">How Pricing Works<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Published prices from free to Enterprise, with unlimited responses from Essentials up ($19.99\/mo) and a 15-day money-back guarantee<\/td><td class=\"ca-lesser\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Published prices from \u20ac279\/mo (Standard) and \u20ac999\/mo (Enterprise), set by channels and traffic volume<\/td><\/tr><tr><th scope=\"row\">Free Plan<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>$0 forever, unlimited surveys, 50 responses\/mo, and the same core features as paid plans, including heatmaps, session replay, AI, and the Identify API<\/td><td class=\"ca-lesser\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>No free plan; a 14-day free trial with full access and no credit card<\/td><\/tr><tr><th scope=\"row\">In-App Surveys (inside your product)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>The Nudge shows while someone is actively using your website, app, or product, with no separate email needed<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Feedback forms on websites and native forms inside apps<span class=\"ca-cellnote\">Needs Mopinion's JavaScript tag or an app SDK (developer toolkit) installed first<\/span><\/td><\/tr><tr><th scope=\"row\">Prototype Testing (before anything is built)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Figma, InVision, Adobe XD, Marvel, and Axure, through a pasted public link, ready on any plan with no plugin, embed, or support request<\/td><td class=\"ca-no\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span><\/td><\/tr><tr><th scope=\"row\">Heatmaps and Session Replay<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Auto-generated heatmaps plus full session recordings from one script, on every plan including Free, with nothing to switch on<\/td><td class=\"ca-lesser\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>No heatmaps or session recordings; Feedback Trails list the pages, clicks, and events behind each comment<\/td><\/tr><tr><th scope=\"row\">Know Who Answered (Identify API)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>One line of code ties each response to a named person by email or ID, with a logged-in or anonymous toggle and include or exclude control, on every plan<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Attaches user details from JavaScript variables, cookies, or your data layer<span class=\"ca-cellnote\">Depends on exposing those values from your site<\/span><\/td><\/tr><tr><th scope=\"row\">AI for Writing Surveys and Reading Answers<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>AI Survey Creator (question writer, smart targeter, branch logic router), AI feedback analysis, sentiment analysis, summaries, and word clouds, on every plan including Free<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Smart Recaps (AI summaries and trends), AI categorization, and sentiment analysis, on every plan<\/td><\/tr><tr><th scope=\"row\">Control Over Who Sees the Survey<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>URL, domain, behavior, scroll, exit intent (a popup right before someone leaves), cookies, custom variables, and A\/B testing (two survey versions, to see which gets more responses), on every plan<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Targeting by live events and behavior, including exit intent, from one JavaScript tag<span class=\"ca-cellnote\">Event and behavior data come from your site's tracking<\/span><\/td><\/tr><tr><th scope=\"row\">Survey Types and Templates<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>30+ question types and 200+ templates across the Nudge and Survey Maker, including NPS (how likely people are to recommend you), CSAT (satisfaction), and CES (effort)<\/td><td class=\"ca-lesser\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Multiple choice, radio buttons, and open comments, with NPS, CES, CSAT, and goal completion metrics, plus a template library<\/td><\/tr><tr><th scope=\"row\">Surveys Beyond the Nudge<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Full ProProfs Survey Maker on every plan, with a 1,000,000+ question bank, 200+ templates, scored surveys, file uploads, kiosk mode, and Excel import<\/td><td class=\"ca-lesser\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>A drag-and-drop form builder with conditional question routing; no separate long-form product<\/td><\/tr><tr><th scope=\"row\">Pointing at Page Elements (visual feedback)<\/th><td class=\"ca-lesser\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Heatmaps show where people click and scroll<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Visitors point and click on page elements and send a screenshot with their comment<\/td><\/tr><tr><th scope=\"row\">Surveys in Other Languages<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>70+ languages, every plan<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Multiple translations in one survey, with multi-language reporting<span class=\"ca-cellnote\">Feedback translations are an Enterprise option<\/span><\/td><\/tr><tr><th scope=\"row\">Results and Data<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Dashboard with highlighting, favorites, and filtering, CSV and Excel export, and a two-way API, webhooks, and hidden fields at Enterprise<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Dashboards, cross-tabs, a data explorer, a feedback inbox, and recurring email reports<\/td><\/tr><tr><th scope=\"row\">Turning Feedback Into Tasks<\/th><td class=\"ca-lesser\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Alerts, new-response highlighting, and bookmarks<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Tasks, notes, reminders, and replies to customers inside the platform<\/td><\/tr><tr><th scope=\"row\">Connections to Other Tools<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Salesforce, HubSpot, Segment, Slack, Google Analytics, Tableau, Intercom, Zapier, and more, plus five prototype tools, and custom integrations we build for free on request<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Slack, Jira, Salesforce, HubSpot, Zendesk, Intercom, Google Analytics, Adobe Analytics, Optimizely, Contentsquare, webhooks, and an API<\/td><\/tr><tr><th scope=\"row\">Mobile App SDKs (developer toolkits)<\/th><td class=\"ca-lesser\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Mobile Nudge on every plan, plus a full iOS and Android developer toolkit at Enterprise<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>iOS, Android, React Native, Flutter, Cordova, and Capacitor<span class=\"ca-cellnote\">Needs the SDK added to your app<\/span><\/td><\/tr><tr><th scope=\"row\">Team Access<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Unlimited admins and creators from Essentials, with roles, permissions, and single sign-on at Enterprise<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Unlimited users and access groups on every plan; single sign-on is an Enterprise option<\/td><\/tr><tr><th scope=\"row\">Support<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>24\/7 live chat, plus phone (Mon to Fri) and email; call 855-PROPROF (855-776-7763) and a real person answers<\/td><td class=\"ca-lesser\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Dedicated support on every plan, with a knowledge base and a status page<\/td><\/tr><tr><th scope=\"row\">Other Tools From the Same Company<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Connected ProProfs suites with chat, help desk, CRM, and knowledge base, and ProProfs Quiz Maker works great alongside<\/td><td class=\"ca-lesser\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Part of Netigate, a survey and experience company<\/td><\/tr><\/tbody><\/table><\/div>\n<div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div>\n<h2 class=\"ca-numbered\"><span class=\"ez-toc-section\" id=\"Survey_Channels_and_Reach\"><\/span>Survey Channels and Reach<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ca-section-intro\">Where you can ask matters as much as what you ask. Qualaroo reaches people before launch (prototypes), during use (in-product microsurveys), and afterward (email, link, QR code, web forms, and kiosk mode). Mopinion covers websites, apps, and email, with its own visual feedback tools.<\/p>\n<div class=\"ca-table-wrap\"><table class=\"ca-table\"><thead><tr><th scope=\"col\">Channel<\/th><th scope=\"col\">Qualaroo<\/th><th scope=\"col\">Mopinion<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">In-App Surveys (inside your product)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>The Nudge appears while someone is actively using your website, app, or product, no separate email needed<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Feedback forms on websites and native forms inside apps<span class=\"ca-cellnote\">Needs Mopinion's JavaScript tag or an app SDK (developer toolkit) installed first<\/span><\/td><\/tr><tr><th scope=\"row\">Website and Marketing Pages<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Included, every plan, including most public URLs<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Feedback buttons, overlays, and forms, shown as a modal, a slide-in, or embedded on the page<\/td><\/tr><tr><th scope=\"row\">Mobile App Surveys (via a developer toolkit, or SDK)<\/th><td class=\"ca-lesser\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Mobile Nudge on every plan, plus a full iOS and Android developer toolkit at Enterprise<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>iOS, Android, React Native, Flutter, Cordova, and Capacitor SDKs<span class=\"ca-cellnote\">Needs the SDK added to your app<\/span><\/td><\/tr><tr><th scope=\"row\">Email, Link, QR Code, and Web Forms<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>High-delivery email surveys, link Nudges, QR codes, and web forms, plus a persistent sidebar feedback button<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Surveys inside email campaigns<\/td><\/tr><tr><th scope=\"row\">Pointing at Page Elements (visual feedback)<\/th><td class=\"ca-lesser\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Heatmaps show where people click and scroll<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Visitors point and click on page elements and send a screenshot with their comment<\/td><\/tr><tr><th scope=\"row\">Installation and Upkeep<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>One line of asynchronous code, installed once, so it never slows your page; add or change questions any time without a developer<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>One JavaScript tag for every feedback form, plus a Deployment Assistant to test forms on your own site before launch<\/td><\/tr><tr><th scope=\"row\">Shared Tablet and In-Person Feedback<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Kiosk mode in the Survey Maker, plus an auto-restart mode for prototype demos<\/td><td class=\"ca-lesser\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Feedback forms on websites, in apps, and in email<\/td><\/tr><tr><th scope=\"row\">Prototype Testing (before anything is built)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Figma, InVision, Adobe XD, Marvel, and Axure, all through a pasted public link, with no plugin or embed<\/td><td class=\"ca-no\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span><\/td><\/tr><\/tbody><\/table><\/div>\n<div class=\"ca-grid-2\"><div class=\"ca-card ca-card--qualaroo\"><p><strong>Qualaroo:<\/strong> The Nudge shows up inside your website, web app, or native mobile app while someone is actually using it. Qualaroo also reaches people by email, link, QR code, and web forms, adds a persistent sidebar feedback button and kiosk mode, installs with one line of code that never slows your page, and tests prototypes with five design tools by pasting a link, all on any plan.<\/p><\/div><div class=\"ca-card ca-card--rival\"><p><strong>Mopinion:<\/strong> Covers websites, apps, and email, with native SDKs for six mobile frameworks and a point-and-click visual feedback tool that sends a screenshot with each comment. Its feature list doesn't include prototype testing.<\/p><\/div><\/div>\n<div class=\"ca-verdict\"><span class=\"ca-verdict-title\">Verdict:<\/span><p>Pick <strong>Qualaroo<\/strong> if you want in-product surveys, prototype testing, a feedback button, kiosk mode, and QR and web-form surveys ready on day one. Pick <strong>Mopinion<\/strong> if you want screenshot-based visual feedback or SDKs for React Native, Flutter, Cordova, or Capacitor apps.<\/p><\/div>\n<div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div>\n<h2 class=\"ca-numbered\"><span class=\"ez-toc-section\" id=\"Audience_Targeting\"><\/span>Audience Targeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ca-section-intro\">This is where you decide who gets asked: which pages, which visitors, and when. Qualaroo gives you a lot of control on every plan.<\/p>\n<div class=\"ca-table-wrap\"><table class=\"ca-table\"><thead><tr><th scope=\"col\">Who Sees the Survey<\/th><th scope=\"col\">Qualaroo<\/th><th scope=\"col\">Mopinion<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Show Only on Certain Pages or URLs<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>URL, domain, and subdomain rules, every plan<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Targeting on specific pages, based on live events and customer behavior<span class=\"ca-cellnote\">Event and behavior data come from your site's tracking<\/span><\/td><\/tr><tr><th scope=\"row\">Target by Saved Visitor Details (cookies and attributes)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Cookies and custom variables, every plan<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Pairs feedback with cookies, JavaScript variables, and data layer values<span class=\"ca-cellnote\">Values must be exposed by your site<\/span><\/td><\/tr><tr><th scope=\"row\">Behavior, Scroll, and Time on Page<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Included, every plan, including scroll depth and time on page<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Behavioral triggers based on what visitors do<\/td><\/tr><tr><th scope=\"row\">Timing and Testing Controls<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Exit-intent surveys (a popup right before someone leaves), frequency controls (once per visitor or recurring), and A\/B testing of survey versions, on every plan<\/td><td class=\"ca-lesser\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Behavioral triggers, including exit intent, plus links to A\/B testing tools such as Optimizely and VWO<\/td><\/tr><\/tbody><\/table><\/div>\n<div class=\"ca-grid-2\"><div class=\"ca-card ca-card--qualaroo\"><p><strong>Qualaroo:<\/strong> Targets by URL, page, behavior, scroll depth, exit intent, cookies, and custom user data. It also runs A\/B tests (two versions of a survey, to see which gets more responses) and sets how often someone is asked, at no extra cost on any plan.<\/p><\/div><div class=\"ca-card ca-card--rival\"><p><strong>Mopinion:<\/strong> Targets by live events and customer behavior, including exit intent, and manages every form from a single JavaScript tag with triggers that decide where each form shows. It relies on event and data layer values from your site.<\/p><\/div><\/div>\n<div class=\"ca-verdict\"><span class=\"ca-verdict-title\">Verdict:<\/span><p>Pick <strong>Qualaroo<\/strong> if you want page, scroll, exit-intent, and cookie targeting and A\/B testing available from the first day. Pick <strong>Mopinion<\/strong> if your site already feeds events and data layer values and you want to manage many forms from one tag.<\/p><\/div>\n<div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div>\n<h2 class=\"ca-numbered\"><span class=\"ez-toc-section\" id=\"Respondent_Identification\"><\/span>Respondent Identification<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ca-section-intro\">By default, survey answers are anonymous. The Identify API is a small piece of code that tells Qualaroo who is answering, such as \u201cJane from Acme Inc.\u201d, instead of \u201canonymous visitor.\u201d<\/p>\n<div class=\"ca-table-wrap\"><table class=\"ca-table\"><thead><tr><th scope=\"col\">Who Answered<\/th><th scope=\"col\">Qualaroo<\/th><th scope=\"col\">Mopinion<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Tie a Response to a Real Name or Email<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Yes, with one line of code, on every plan<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Yes, by attaching user details from JavaScript variables, cookies, or your data layer<span class=\"ca-cellnote\">Depends on exposing those values from your site<\/span><\/td><\/tr><tr><th scope=\"row\">Target Logged-In, Anonymous, or Both<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>One toggle, by default anonymous<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Surveys shown by targeting rules and triggers<\/td><\/tr><tr><th scope=\"row\">See Responses by Name, Plan, or Customer ID<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>In the dashboard and CSV export<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>In the feedback inbox, with metadata for each submission<\/td><\/tr><tr><th scope=\"row\">Add Extra Details to a Person's Profile<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Custom variables, every plan<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>JavaScript variables, cookies, and data layer values<span class=\"ca-cellnote\">Values must be exposed by your site<\/span><\/td><\/tr><\/tbody><\/table><\/div>\n<div class=\"ca-grid-2\"><div class=\"ca-card ca-card--qualaroo\"><p><strong>Qualaroo:<\/strong> The Identify API links a response to a real, named person with one line of code, on every plan. You can switch between logged-in, anonymous, or both, include or exclude specific people by rule, and see answers by name, plan, or customer ID in the dashboard and CSV export.<\/p><\/div><div class=\"ca-card ca-card--rival\"><p><strong>Mopinion:<\/strong> Pairs each comment with metadata such as device and screen size, plus JavaScript variables, cookies, and data layer values, and shows them in the feedback inbox.<\/p><\/div><\/div>\n<div class=\"ca-verdict\"><span class=\"ca-verdict-title\">Verdict:<\/span><p>Pick <strong>Qualaroo<\/strong> if you want named responses with one line of code, a logged-in or anonymous toggle, and include or exclude control. Pick <strong>Mopinion<\/strong> if your data layer already carries the user details you want attached to each comment.<\/p><\/div>\n<div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div>\n<h2 class=\"ca-numbered\"><span class=\"ez-toc-section\" id=\"Heatmaps_and_Session_Recordings\"><\/span>Heatmaps and Session Recordings<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ca-section-intro\">Click and scroll data shows what people did, not only what they said. Qualaroo builds it into the same script as the survey, on every plan.<\/p>\n<div class=\"ca-table-wrap\"><table class=\"ca-table\"><thead><tr><th scope=\"col\">Click and Scroll Data<\/th><th scope=\"col\">Qualaroo<\/th><th scope=\"col\">Mopinion<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Heatmaps (color maps of clicks and scrolls)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Auto-generated per page: clicks, scroll depth, and drop-off, every plan including Free<\/td><td class=\"ca-no\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span><\/td><\/tr><tr><th scope=\"row\">Visit Recordings (session recordings)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Full recordings with configurable duration, ready on every plan<\/td><td class=\"ca-no\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span><\/td><\/tr><tr><th scope=\"row\">Seeing What Someone Did Before They Commented<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Heatmaps and full recordings sit in the same dashboard as your survey answers<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Feedback Trails list the pages visited, clicks, and tracked events behind each comment<span class=\"ca-cellnote\">Shows each commenter's path, not a visual replay<\/span><\/td><\/tr><tr><th scope=\"row\">One Piece of Code for Survey and Behavior Data<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Yes: the Nudge, heatmaps, and recordings run from one script<\/td><td class=\"ca-lesser\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Behavior data comes from Feedback Trails or a connected tool such as Contentsquare<\/td><\/tr><\/tbody><\/table><\/div>\n<div class=\"ca-grid-2\"><div class=\"ca-card ca-card--qualaroo\"><p><strong>Qualaroo:<\/strong> One script covers the Nudge, auto-generated heatmaps, and full session recordings on your website, mobile site, and web app, on every plan including Free. Click data and the \u201cwhy\u201d answers sit in the same dashboard, with nothing to switch on.<\/p><\/div><div class=\"ca-card ca-card--rival\"><p><strong>Mopinion:<\/strong> Doesn't include heatmaps or session recordings. Its Feedback Trails show the pages, clicks, and events behind each comment, and it connects to Contentsquare for experience analytics.<\/p><\/div><\/div>\n<div class=\"ca-verdict\"><span class=\"ca-verdict-title\">Verdict:<\/span><p>Pick <strong>Qualaroo<\/strong> if you want heatmaps and recordings in the same script and dashboard as your survey answers. Pick <strong>Mopinion<\/strong> if a per-comment trail of pages and clicks is enough, or you already use Contentsquare.<\/p><\/div>\n<div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div>\n<h2 class=\"ca-numbered\"><span class=\"ez-toc-section\" id=\"AI_Survey_Creation_and_Analysis\"><\/span>AI Survey Creation and Analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ca-section-intro\">Both platforms use AI. Qualaroo puts a full suite in the everyday survey workflow on every plan, including Free; Mopinion focuses its AI on summarizing and sorting the feedback you collect.<\/p>\n<p class=\"ca-section-intro\">Qualaroo's AI Survey Creator covers seven named capabilities:<\/p><ul><li>AI Question Writer: drafts questions from a prompt<\/li><li>AI Smart Targeter: recommends who to target and where<\/li><li>AI Branch Logic Router: builds skip logic automatically<\/li><li>AI Sentiment Analyst: scores every open-text response as positive, neutral, or negative as it lands<\/li><li>AI Response Summarizer: condenses open-text answers into themes<\/li><li>AI Keyword Visualizer: surfaces recurring words as a word cloud<\/li><li>AI Insights Engineer: surfaces patterns across responses<\/li><\/ul>\n<div class=\"ca-table-wrap\"><table class=\"ca-table\"><thead><tr><th scope=\"col\">What the AI Does<\/th><th scope=\"col\">Qualaroo<\/th><th scope=\"col\">Mopinion<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Writing Questions, Choosing Who Sees Them, and Follow-Up Rules<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>AI Question Writer, Smart Targeter, and Branch Logic Router, on every plan, even Free<\/td><td class=\"ca-lesser\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>A drag-and-drop builder and a library of ready-made templates<\/td><\/tr><tr><th scope=\"row\">Reading the Mood of Answers and Finding Themes<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>AI Sentiment Analyst, Keyword Visualizer word clouds, and Insights Engineer, on every plan, including Free<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>AI categorization into labels, and sentiment analysis tracked over time, on every plan<\/td><\/tr><tr><th scope=\"row\">Summaries of Written Answers<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>AI Response Summarizer, included on every plan<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Smart Recaps: AI summaries of feedback and key trends, on every plan<\/td><\/tr><\/tbody><\/table><\/div>\n<div class=\"ca-grid-2\"><div class=\"ca-card ca-card--qualaroo\"><p><strong>Qualaroo:<\/strong> Runs its full AI Survey Creator suite on every plan, including the $0 free plan. It writes questions, suggests targeting, builds branch logic, scores sentiment, summarizes answers, builds word clouds, and finds patterns, all from the same account.<\/p><\/div><div class=\"ca-card ca-card--rival\"><p><strong>Mopinion:<\/strong> Uses generative AI in Smart Recaps to summarize feedback and highlight trends, machine learning to group open comments by category, and sentiment analysis to track mood over time, all hosted in the EU.<\/p><\/div><\/div>\n<div class=\"ca-verdict\"><span class=\"ca-verdict-title\">Verdict:<\/span><p>Pick <strong>Qualaroo<\/strong> if you want AI to help write surveys and choose who sees them, as well as read the answers, on any plan. Pick <strong>Mopinion<\/strong> if your priority is summarizing and sorting a large flow of comments.<\/p><\/div>\n<div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div>\n<h2 class=\"ca-numbered\"><span class=\"ez-toc-section\" id=\"Long-Format_Survey_Capability\"><\/span>Long-Format Survey Capability<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ca-section-intro\">Quick in-the-moment questions and longer studies often need different tools. Qualaroo includes both in one subscription, with the full Survey Maker on every plan; Mopinion builds its forms in one drag-and-drop tool.<\/p>\n<div class=\"ca-table-wrap\"><table class=\"ca-table\"><thead><tr><th scope=\"col\">What's Included<\/th><th scope=\"col\">Qualaroo + Survey Maker<\/th><th scope=\"col\">Mopinion<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Second Tool Included<\/th><td class=\"ca-yes\" data-label=\"Qualaroo + Survey Maker\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>ProProfs Survey Maker, included on every plan at no added cost<\/td><td class=\"ca-lesser\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>A drag-and-drop form builder with conditional question routing<\/td><\/tr><tr><th scope=\"row\">Question Bank<\/th><td class=\"ca-yes\" data-label=\"Qualaroo + Survey Maker\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>1,000,000+ ready-to-use questions<\/td><td class=\"ca-lesser\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Questions built in the form builder<\/td><\/tr><tr><th scope=\"row\">Templates<\/th><td class=\"ca-yes\" data-label=\"Qualaroo + Survey Maker\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>200+ templates across the Nudge and the Survey Maker<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>A library of ready-made survey templates<\/td><\/tr><tr><th scope=\"row\">Build and Import Surveys<\/th><td class=\"ca-yes\" data-label=\"Qualaroo + Survey Maker\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Import and build surveys from Excel, with scored surveys and file uploads as answers<\/td><td class=\"ca-lesser\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Built in the drag-and-drop form builder<\/td><\/tr><tr><th scope=\"row\">Quizzes and Assessments<\/th><td class=\"ca-yes\" data-label=\"Qualaroo + Survey Maker\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Scored surveys built in, and it works great with ProProfs Quiz Maker for full quizzes<\/td><td class=\"ca-lesser\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Feedback surveys only; no dedicated quiz builder is listed<\/td><\/tr><\/tbody><\/table><\/div>\n<div class=\"ca-grid-2\"><div class=\"ca-card ca-card--qualaroo\"><p><strong>Qualaroo:<\/strong> Every plan already includes ProProfs Survey Maker, so a team that needs both a two-question in-app Nudge and a full customer-satisfaction study never has to buy or learn a second tool. The bundle adds a 1,000,000+ question bank, 200+ templates, scored surveys, file uploads, Excel import, and kiosk mode, and it works great with ProProfs Quiz Maker for quizzes and assessments.<\/p><\/div><div class=\"ca-card ca-card--rival\"><p><strong>Mopinion:<\/strong> Builds feedback forms in a drag-and-drop editor with conditional question routing and a template library. It does not bundle a separate survey product with its own question bank.<\/p><\/div><\/div>\n<div class=\"ca-verdict\"><span class=\"ca-verdict-title\">Verdict:<\/span><p>Pick <strong>Qualaroo<\/strong> if you want a separate, full survey tool with a 1,000,000+ question bank, scored surveys, and Excel import in the same subscription. Pick <strong>Mopinion<\/strong> if one form builder covers the feedback forms you need.<\/p><\/div>\n<div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div>\n<h2 class=\"ca-numbered\"><span class=\"ez-toc-section\" id=\"Question_Types_and_Survey_Builder\"><\/span>Question Types and Survey Builder<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ca-section-intro\">Both platforms let you shape your questions, your look, and where the form appears. Qualaroo's question types come in two sets, one for quick questions and one for long-form studies.<\/p>\n<div class=\"ca-table-wrap\"><table class=\"ca-table\"><thead><tr><th scope=\"col\">Survey Building<\/th><th scope=\"col\">Qualaroo<\/th><th scope=\"col\">Mopinion<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Question Types and Formats<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>30+ types across the Nudge and the Survey Maker, including NPS, CSAT, CES, and lead-generation questions, from one-tap questions to long-form studies, every plan<\/td><td class=\"ca-lesser\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Multiple choice, radio buttons, and open comments, with NPS, CES, CSAT, and goal completion metrics<\/td><\/tr><tr><th scope=\"row\">Follow-Up Rules (skip or show questions based on the last answer)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Question branching with skip logic, so each person sees only relevant follow-ups, plus an AI Branch Logic Router, every plan<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Advanced question routing<\/td><\/tr><tr><th scope=\"row\">Surveys in Other Languages<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>70+ languages, every plan<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Multiple translations in the same survey, with multi-language reporting<span class=\"ca-cellnote\">Feedback translations are an Enterprise option<\/span><\/td><\/tr><tr><th scope=\"row\">Your Own Look (colors, logo, text, placement)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Color, logo, custom text, customizable questions, and pop-up placement (left, right, top, bottom, center) from Essentials; $300\/yr White Label add-on on any plan<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Custom feedback buttons, smileys, and image assets, in light or dark mode<\/td><\/tr><tr><th scope=\"row\">Where the Form Appears on Screen<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Pop-up placement: left, right, top, bottom, or center<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Button position, plus a modal, a slide-in, or an embedded form<\/td><\/tr><\/tbody><\/table><\/div>\n<div class=\"ca-grid-2\"><div class=\"ca-card ca-card--qualaroo\"><p><strong>Qualaroo:<\/strong> 30+ question types in total: 10 in the Nudge, built for speed, and 20+ in the Survey Maker, backed by a 1,000,000+ question bank. NPS, CSAT, and CES surveys are built in. Surveys run in 70+ languages on every plan, and branding starts at a low tier, including pop-up placement and a white-label add-on.<\/p><\/div><div class=\"ca-card ca-card--rival\"><p><strong>Mopinion:<\/strong> Offers a drag-and-drop builder with question routing, multi-language surveys, full branding with light and dark modes, and an accessibility toggle that follows WCAG guidelines and the European Accessibility Act.<\/p><\/div><\/div>\n<div class=\"ca-verdict\"><span class=\"ca-verdict-title\">Verdict:<\/span><p>Pick <strong>Qualaroo<\/strong> if you want a wide range of question types for both quick and long-form surveys, 70+ languages on every plan, and full control over the pop-up. Pick <strong>Mopinion<\/strong> if a built-in accessibility toggle for WCAG compliance is a requirement.<\/p><\/div>\n<div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div>\n<h2 class=\"ca-numbered\"><span class=\"ez-toc-section\" id=\"Reporting_and_Data_Export\"><\/span>Reporting and Data Export<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ca-section-intro\">Both platforms report on responses and send data to other tools. Mopinion's reporting goes deeper into slicing data.<\/p>\n<div class=\"ca-table-wrap\"><table class=\"ca-table\"><thead><tr><th scope=\"col\">Results<\/th><th scope=\"col\">Qualaroo<\/th><th scope=\"col\">Mopinion<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Results Dashboard<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>New-response highlighting, favorites, and filtering, plus an email notification when someone responds<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Customizable dashboards with recurring email reports, and a feedback inbox you can search and filter<\/td><\/tr><tr><th scope=\"row\">Slicing Results Side by Side (cross-tabs)<\/th><td class=\"ca-lesser\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Filtering and favorites, plus CSV or Excel export from the Business plan<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Cross-tabs and a data explorer to compare URLs, browsers, and device types without editing charts<\/td><\/tr><tr><th scope=\"row\">Alerts Based on Scores and Keywords<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Alerts and triggers, with new-response highlighting<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Automated alerts and tags based on scores and keywords<\/td><\/tr><tr><th scope=\"row\">Send Data to Other Tools Automatically (API and webhooks)<\/th><td class=\"ca-lesser\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>A two-way connection, automatic alerts, and hidden fields for internal notes, on Enterprise<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>A full API and webhooks that post feedback as JSON, on every plan<\/td><\/tr><tr><th scope=\"row\">AI-Written Summaries of Results<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>AI Response Summarizer, included on every plan<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Smart Recaps, included on every plan<\/td><\/tr><\/tbody><\/table><\/div>\n<div class=\"ca-grid-2\"><div class=\"ca-card ca-card--qualaroo\"><p><strong>Qualaroo:<\/strong> Response dashboards highlight new activity and let you favorite and filter. CSV and Excel export start at Business, and Enterprise adds a two-way connection to other tools, automatic alerts, and hidden fields for internal notes and sorting.<\/p><\/div><div class=\"ca-card ca-card--rival\"><p><strong>Mopinion:<\/strong> Offers customizable dashboards, cross-tabs, a data explorer, recurring email reports, and multi-country, multi-language reporting, plus a full API and webhooks on every plan.<\/p><\/div><\/div>\n<div class=\"ca-verdict\"><span class=\"ca-verdict-title\">Verdict:<\/span><p>Pick <strong>Qualaroo<\/strong> if you want a dashboard, export, and AI summaries at published prices from Business up. Pick <strong>Mopinion<\/strong> if you want to slice results by URL, browser, and device, and need an API and webhooks on every plan.<\/p><\/div>\n<div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div>\n<h2 class=\"ca-numbered\"><span class=\"ez-toc-section\" id=\"Integrations\"><\/span>Integrations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ca-section-intro\">Your feedback is only useful if it reaches the tools your team already works in. Qualaroo connects to your CRM, chat, analytics, and marketing tools, and to thousands more apps through Zapier.<\/p>\n<div class=\"ca-table-wrap\"><table class=\"ca-table\"><thead><tr><th scope=\"col\">Integrations<\/th><th scope=\"col\">Qualaroo<\/th><th scope=\"col\">Mopinion<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Connected Tools<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Salesforce, HubSpot, Pipedrive, Marketo, Segment, Slack, Microsoft Teams, Google Analytics, Tableau, Intercom, Optimizely, Mailchimp, FullStory, Notion, Mixpanel, Google Tag Manager, Adobe Analytics, Google Sheets, and more, plus the five design tools in Nudge for Prototypes<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Slack, Jira, Trello, Asana, Salesforce, HubSpot, Marketo, Zendesk, Intercom, Microsoft Teams, Google Chat, Google Analytics, Adobe Analytics, Optimizely, VWO, Contentsquare, and more<\/td><\/tr><tr><th scope=\"row\">Project and Bug Tracking Tools<\/th><td class=\"ca-lesser\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Through Zapier, plus an API and webhooks at Enterprise<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Jira, Trello, Asana, and Basecamp integrations that turn feedback into tasks<\/td><\/tr><tr><th scope=\"row\">Design and Prototyping Tools<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Figma, InVision, Adobe XD, Marvel, and Axure, ready the moment you sign up<\/td><td class=\"ca-no\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span><\/td><\/tr><tr><th scope=\"row\">Connect to Thousands of Other Apps (Zapier)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Included: no-code connections to thousands of apps, plus a Slack alert for every new response<\/td><td class=\"ca-lesser\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Webhooks and a full API connect other apps<\/td><\/tr><tr><th scope=\"row\">Custom Integrations Built for You<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Need a connection that isn't on the list? Tell us and we'll build it for you at no charge, usually within 30 days<\/td><td class=\"ca-lesser\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Invites you to contact the team for other integrations; no build timeline or fee is published<\/td><\/tr><\/tbody><\/table><\/div>\n<div class=\"ca-grid-2\"><div class=\"ca-card ca-card--qualaroo\"><p><strong>Qualaroo:<\/strong> Connects to the tools your team already uses: Salesforce, HubSpot, Pipedrive, Marketo, Segment, Slack, Microsoft Teams, Google Analytics, Tableau, Intercom, Google Sheets, and more, plus the five design tools built into Nudge for Prototypes. Zapier adds thousands of other apps with no code. Basic integrations start at Business, and advanced ones, such as deeper CRM connections, are at Enterprise. And if the tool you need isn't on the list, we'll build the connection for you free.<\/p><\/div><div class=\"ca-card ca-card--rival\"><p><strong>Mopinion:<\/strong> Connects to analytics, CRM, support, chat, and project tools, with direct Jira, Trello, Asana, and Basecamp integrations, plus a free WordPress plugin and plugins for Magento and Lightspeed stores. It also offers webhooks and a full API.<\/p><\/div><\/div>\n<div class=\"ca-verdict\"><span class=\"ca-verdict-title\">Verdict:<\/span><p>Pick <strong>Qualaroo<\/strong> if you want a published list of connections, including your design tools and Zapier, plus a free custom integration if yours is missing. Pick <strong>Mopinion<\/strong> if you want feedback to become Jira, Trello, or Asana tasks directly.<\/p><\/div>\n<div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div>\n<h2 class=\"ca-numbered\"><span class=\"ez-toc-section\" id=\"User_Seats_and_Permissions\"><\/span>User Seats and Permissions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ca-section-intro\">Both platforms keep seats simple. The difference is when advanced access controls arrive.<\/p>\n<div class=\"ca-table-wrap\"><table class=\"ca-table\"><thead><tr><th scope=\"col\">Team Access<\/th><th scope=\"col\">Qualaroo<\/th><th scope=\"col\">Mopinion<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Admins, Creators, and Users<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Unlimited admins and creators from Essentials, about $20\/month<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Unlimited users on every plan<\/td><\/tr><tr><th scope=\"row\">Control Who Can See or Edit What (roles and permissions)<\/th><td class=\"ca-lesser\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Roles and permissions, shared teams, a custom license, and enterprise security controls, at Enterprise<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Access groups with custom permissions, on every plan<\/td><\/tr><tr><th scope=\"row\">Single Sign-On (log in with your company account)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Included at Enterprise<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Microsoft Entra ID, Google, and Okta, as an Enterprise option<\/td><\/tr><tr><th scope=\"row\">White Label (remove vendor branding)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>A $300\/yr add-on, available on any plan<\/td><td class=\"ca-lesser\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>An Enterprise option<\/td><\/tr><\/tbody><\/table><\/div>\n<div class=\"ca-grid-2\"><div class=\"ca-card ca-card--qualaroo\"><p><strong>Qualaroo:<\/strong> Admin and creator seats are unlimited from Essentials (about $20\/month), so a growing team pays no per-seat fees. Enterprise adds roles and permissions, shared teams, single sign-on, a custom license, and enterprise security controls, and a white-label add-on is available on any plan.<\/p><\/div><div class=\"ca-card ca-card--rival\"><p><strong>Mopinion:<\/strong> Includes unlimited users and access groups with custom permissions on every plan. Single sign-on and white label are Enterprise options.<\/p><\/div><\/div>\n<div class=\"ca-verdict\"><span class=\"ca-verdict-title\">Verdict:<\/span><p>Pick <strong>Qualaroo<\/strong> if you want unlimited admins and creators from a low entry price and white label on any plan. Pick <strong>Mopinion<\/strong> if you need permission-based access groups from day one.<\/p><\/div>\n<div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div>\n<h2 class=\"ca-numbered\"><span class=\"ez-toc-section\" id=\"Pricing_and_Response_Limits\"><\/span>Pricing and Response Limits<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ca-section-intro\">Both platforms price by traffic volume rather than by survey responses. The entry points are very different.<\/p>\n<div class=\"ca-table-wrap\"><table class=\"ca-table\"><thead><tr><th scope=\"col\">Plan<\/th><th scope=\"col\">Qualaroo<\/th><th scope=\"col\">Mopinion<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Free<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>$0 forever, unlimited surveys, 50 responses\/mo, same core feature set as every paid plan<\/td><td class=\"ca-lesser\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>No free plan; a 14-day free trial with full access, no credit card<\/td><\/tr><tr><th scope=\"row\">Paid Tiers<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Essentials $19.99\/mo, Business $49.99\/mo, and Enterprise from $149.99\/mo, billed annually<\/td><td class=\"ca-lesser\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Standard from \u20ac279\/mo and Enterprise from \u20ac999\/mo, monthly or annual (discounted), with volume set by channels<\/td><\/tr><tr><th scope=\"row\">Limit on Responses<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>None from Essentials up<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>None on feedback or surveys; the price follows channels and traffic (pageviews, emails, and app sessions)<\/td><\/tr><tr><th scope=\"row\">Cancellation and Refunds<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>15-day money-back guarantee on every paid plan<\/td><td class=\"ca-lesser\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Monthly plans cancel anytime; annual plans are not refunded<\/td><\/tr><\/tbody><\/table><\/div>\n<div class=\"ca-grid-2\"><div class=\"ca-card ca-card--qualaroo\"><p><strong>Qualaroo:<\/strong> Prices around tracked pageviews and email sends, not feature access. Every plan, including the $0 free plan, has the same Nudge, Identify API, heatmaps and session replay, AI suite, and multilingual surveys. A tracked pageview only counts when a Nudge actually shows, and every paid plan has a 15-day money-back guarantee.<\/p><\/div><div class=\"ca-card ca-card--rival\"><p><strong>Mopinion:<\/strong> Prices by channel and traffic: websites by pageviews, email by messages, and apps by sessions, starting at 500,000 pageviews, 50,000 emails, and 100,000 app sessions a month. Feedback and surveys are unlimited, and after the 14-day trial, reports go offline until you upgrade.<\/p><\/div><\/div>\n<div class=\"ca-verdict\"><span class=\"ca-verdict-title\">Verdict:<\/span><p>Pick <strong>Qualaroo<\/strong> if you want to start free, see prices up front, and pay from $19.99\/mo. Pick <strong>Mopinion<\/strong> if you want a platform scoped to several channels and traffic levels, with a guided trial first.<\/p><\/div>\n<div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div>\n<h2 class=\"ca-numbered\"><span class=\"ez-toc-section\" id=\"Customer_Support\"><\/span>Customer Support<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"ca-table-wrap\"><table class=\"ca-table\"><thead><tr><th scope=\"col\">Support<\/th><th scope=\"col\">Qualaroo<\/th><th scope=\"col\">Mopinion<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Live Chat<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Under 2 minutes, available 24\/7, every plan<\/td><td class=\"ca-lesser\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Dedicated support on every plan<\/td><\/tr><tr><th scope=\"row\">Phone Support<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Real product experts, Mon to Fri, 8 AM to 6 PM ET, at 855-PROPROF (855-776-7763)<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Office numbers in the Netherlands, the UK, Germany, and France<\/td><\/tr><tr><th scope=\"row\">Email Support<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>A response within one business day, guaranteed<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Dedicated support on every plan<\/td><\/tr><tr><th scope=\"row\">Help Articles and Guides<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>1,000+ help articles and video guides<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>A knowledge base, a changelog, and a public status page<\/td><\/tr><tr><th scope=\"row\">Help Getting Started<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>1-on-1 call from Business, dedicated Success Manager, and concierge support with a named account manager at Enterprise<\/td><td class=\"ca-yes ca-caveat\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Personal onboarding and bespoke training, plus an SLA, for Enterprise customers<span class=\"ca-cellnote\">Onboarding, training, and the SLA are Enterprise options<\/span><\/td><\/tr><\/tbody><\/table><\/div>\n<div class=\"ca-grid-2\"><div class=\"ca-card ca-card--qualaroo\"><p><strong>Qualaroo:<\/strong> Support comes through four channels: live chat that replies in under 2 minutes, 24\/7, on every plan; phone with real product experts Monday to Friday, 8 AM to 6 PM ET; email with a guaranteed reply within one business day; and a help center with 1,000+ articles and video guides. Business and up add a 1-on-1 onboarding call with a dedicated Success Manager.<\/p><\/div><div class=\"ca-card ca-card--rival\"><p><strong>Mopinion:<\/strong> Includes dedicated support on every plan, a knowledge base, a changelog, and a public status page. Enterprise customers can add personal onboarding, bespoke training, and a service level agreement (SLA).<\/p><\/div><\/div>\n<div class=\"ca-verdict\"><span class=\"ca-verdict-title\">Verdict:<\/span><p>Pick <strong>Qualaroo<\/strong> if you want live chat at any hour and a published phone line on every plan. Pick <strong>Mopinion<\/strong> if a service level agreement and bespoke training matter to your team.<\/p><\/div>\n<div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div>\n<h2 class=\"ca-numbered\"><span class=\"ez-toc-section\" id=\"Tools_Beyond_Surveys\"><\/span>Tools Beyond Surveys<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ca-section-intro\">Mopinion is a focused digital feedback platform, part of Netigate. Qualaroo is part of a wider set of ProProfs tools that goes beyond feedback into chat, support, knowledge base, and CRM.<\/p>\n<div class=\"ca-table-wrap\"><table class=\"ca-table\"><thead><tr><th scope=\"col\">Extra Tools<\/th><th scope=\"col\">Qualaroo<\/th><th scope=\"col\">Mopinion<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Core Feedback Tool<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Yes<\/td><td class=\"ca-yes\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Yes<\/td><\/tr><tr><th scope=\"row\">Live Chat and Help Desk<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Included in the Customer Delight Suite<\/td><td class=\"ca-no\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span><\/td><\/tr><tr><th scope=\"row\">Help-Article Site (knowledge base)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Included in the Customer Delight Suite<\/td><td class=\"ca-no\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span><\/td><\/tr><tr><th scope=\"row\">Customer Database (CRM)<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>BIGContacts CRM, in the Customer Growth Suite<\/td><td class=\"ca-no\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span><\/td><\/tr><tr><th scope=\"row\">Quizzes and Assessments<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>ProProfs Quiz Maker works great alongside Qualaroo<\/td><td class=\"ca-lesser\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Feedback surveys only; no dedicated quiz builder is listed<\/td><\/tr><tr><th scope=\"row\">How It Is Sold<\/th><td class=\"ca-yes\" data-label=\"Qualaroo\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>Two named suites from $499\/mo, with prices published<\/td><td class=\"ca-lesser\" data-label=\"Mopinion\"><span class=\"ca-ico\" aria-hidden=\"true\"><\/span>A standalone feedback platform, priced by channel and traffic<\/td><\/tr><\/tbody><\/table><\/div>\n<div class=\"ca-grid-2\"><div class=\"ca-card ca-card--qualaroo\"><p><strong>Qualaroo:<\/strong> Sits inside two ProProfs suites. The Customer Delight Suite includes Qualaroo, Live Chat, Knowledge Base, Survey Maker, and Help Desk. The Customer Growth Suite adds BIGContacts CRM and Picreel. Both start at $499\/month, and Qualaroo also works great with ProProfs Quiz Maker for quizzes and assessments.<\/p><\/div><div class=\"ca-card ca-card--rival\"><p><strong>Mopinion:<\/strong> Is a focused feedback platform from Netigate, with agency partnerships and plugins for common web platforms. It connects to the tools you already use rather than replacing them.<\/p><\/div><\/div>\n<div class=\"ca-verdict\"><span class=\"ca-verdict-title\">Verdict:<\/span><p>Pick <strong>Qualaroo<\/strong> if you want feedback, support, knowledge base, CRM, and quizzes connected under one account. Pick <strong>Mopinion<\/strong> if you want a dedicated digital feedback platform and already have the rest of your stack.<\/p><\/div>\n<div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Which_Should_You_Choose\"><\/span>Which Should You Choose?<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"ca-section-intro\">Here is the simplest way to decide.<\/p>\n<div class=\"ca-grid-2\"><div class=\"ca-card ca-card--qualaroo\"><h3>Pick Qualaroo to Collect Feedback Right Where People Use Your Product<\/h3><p>Qualaroo covers the whole feedback job under one subscription, AI-powered from start to finish: microsurveys inside your product, an AI Survey Creator, AI feedback analysis, and sentiment analysis, built-in heatmaps and session replay, prototype testing before launch, A\/B testing, the Identify API, the full ProProfs Survey Maker for longer surveys, unlimited surveys, and unlimited responses on paid plans. You can see the price and sign up today. If you need an integration we don't have, we'll build it for you free. And 24\/7 Awesome Human Support is there whenever you need it.<\/p><\/div><div class=\"ca-card ca-card--rival\"><h3>Pick Mopinion if You Run a Large Digital CX Program<\/h3><p>If you're a larger team running a digital customer experience program, Mopinion offers feedback forms for websites, apps, and email, point-and-click visual feedback, conversational surveys, Feedback Trails, Smart Recaps AI summaries, task workflows that close the loop with customers, native SDKs for six mobile frameworks, unlimited users with access groups on every plan, and an Enterprise tier with SSO, white label, and an SLA.<\/p><\/div><\/div>\n<div class=\"ca-takeaway\"><p><strong>Both tools help you hear from people inside your product.<\/strong> Qualaroo is the quicker, lower-cost start, with a free plan and heatmaps, session replay, prototype testing, and AI included. Mopinion suits larger CX teams that want visual feedback, deep reporting, and task workflows.<\/p><div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Switching_From_Mopinion\"><\/span>Switching From Mopinion<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"ca-section-intro\">Plan for a week or two, depending on how many forms and integrations you run.<\/p><ol class=\"ca-steps\"><li><strong>Export everything first.<\/strong> Pull your feedback history through Mopinion's API (or ask its team for an export), and note your forms, triggers, dashboards, and integration list.<\/li><li><strong>Rebuild your channels.<\/strong> Match each Mopinion form (website, in-app, or email) to a Qualaroo Nudge or a Survey Maker survey.<\/li><li><strong>Set up identity and targeting again.<\/strong> Use Qualaroo's Identify API (it links each response to a named person) in place of the user details you pass through variables or your data layer, then rebuild your behavior, cookie, and exit-intent targeting rules.<\/li><li><strong>Reconnect your integrations.<\/strong> Sign in again to Slack, Salesforce, HubSpot, Intercom, Google Analytics, and any Zapier flows, and confirm which ones your new plan includes. If a tool you use isn't on the list, tell us and we'll build the connection for you free.<\/li><li><strong>Run both, then switch.<\/strong> Keep both tools live for one full response cycle. Compare response volume and completion rate. Remove the Mopinion tag once the numbers match.<\/li><\/ol>\n<h2>The Complete Buyer's Guide: Qualaroo vs Mopinion<\/h2><p class=\"ca-byline\">Facts checked against each vendor's live documentation.<\/p>\n<div class=\"ca-tldr\"><h3>The Short Version<\/h3><ul><li>Qualaroo publishes its prices, starts free, and doesn't limit responses on any paid plan, from $19.99\/mo. Mopinion starts at \u20ac279\/mo after a 14-day trial, and prices by channel and traffic.<\/li><li>Qualaroo includes heatmaps, session replay, prototype testing, A\/B testing, AI analysis, and a full second survey product, ProProfs Survey Maker, in every plan. Mopinion does not list heatmaps, session recordings, or prototype testing.<\/li><li>Both include AI summaries, sentiment analysis, and multi-language surveys, and neither limits responses.<\/li><li>Mopinion offers visual feedback with screenshots, Feedback Trails, cross-tab reporting, task workflows, access groups on every plan, and SDKs for six mobile frameworks.<\/li><li>Qualaroo's live chat runs 24\/7 on every plan, with phone support Monday to Friday. Mopinion includes dedicated support on every plan, with an SLA and bespoke training on Enterprise.<\/li><li>If an integration is missing, Qualaroo will build it for you free, usually within 30 days.<\/li><\/ul><\/div>\n<h3>Which One Should You Buy?<\/h3><p>Start with the size of your program. If you want to see a price, sign up, and have a Nudge live today, Qualaroo gets you there in minutes, with heatmaps, session replay, prototype testing, A\/B testing, the Identify API, AI analysis, and a full survey maker, all on a published plan that starts free. If you run a large digital customer experience program and want screenshot-based visual feedback, cross-tab reporting, and task workflows across websites, apps, and email, Mopinion is built for that. Many teams need the first; larger CX teams may prefer the second.<\/p>\n<h3>How Does Pricing Differ, and What Will I Pay?<\/h3><p>Qualaroo publishes its prices: free forever for 50 responses a month, then $19.99\/mo for unlimited responses, scaling up to Enterprise, with a 15-day money-back guarantee on paid plans. Mopinion publishes prices too, from \u20ac279\/mo for Standard and \u20ac999\/mo for Enterprise, set by the channels you turn on and your traffic: pageviews, emails, and app sessions. It starts with a 14-day trial rather than a free plan. If you want to start free and scale up gradually, Qualaroo is the lower-cost entry.<\/p>\n<h3>Where Does AI Help on Each Platform?<\/h3><p>On Qualaroo, the full AI Survey Creator suite runs on every plan, including the free one. It writes questions, suggests targeting, builds branch logic, scores sentiment, summarizes answers, creates word clouds, and finds patterns. On Mopinion, AI focuses on the feedback you collect: Smart Recaps summarizes comments and trends, machine learning groups comments by category, and sentiment analysis tracks mood over time. Qualaroo's AI covers writing, targeting, and analysis; Mopinion's covers analysis in depth.<\/p>\n<h3>Does Mopinion Show What Users Did, Not Only What They Said?<\/h3><p>Partly. Mopinion's Feedback Trails list the pages visited, clicks, and tracked events behind each comment, and it integrates with Contentsquare for experience analytics. Qualaroo's heatmaps and session replay are auto-generated, included on every plan including Free, and run from the same script as the survey, so click data and the \u201cwhy\u201d answers sit in one dashboard.<\/p>\n<h3>What Does Support Look Like Day to Day?<\/h3><p>Qualaroo's live chat replies in under 2 minutes, 24\/7, on every plan. Its phone line is staffed by real product experts Monday to Friday, 8 AM to 6 PM ET, at 855-PROPROF (855-776-7763). Email gets a reply within one business day, guaranteed, and Business and up add a 1-on-1 onboarding call. Mopinion includes dedicated support on every plan, a knowledge base, and a status page, and Enterprise customers can add personal onboarding, bespoke training, and an SLA.<\/p>\n<h3>What if You Need an Integration Qualaroo Doesn't Have?<\/h3><p>Tell us. We'll build the connection for you at no charge, usually within 30 days. Mopinion has a larger set of direct project-tool integrations and invites you to contact its team for others, but it does not publish a build timeline or fee.<\/p>\n<div class=\"ca-straight\"><h3>Straight Answers About Mopinion<\/h3><p>The tough questions buyers ask, answered plainly. Where Mopinion is the better choice, we say so.<\/p><h4>Does Mopinion Have Heatmaps and Session Replay Like Qualaroo?<\/h4><p>No. Mopinion does not list heatmaps or session recordings among its features. Its Feedback Trails show the pages, clicks, and events behind each comment, and it connects to Contentsquare for experience analytics. Qualaroo builds heatmaps and full session recordings itself, in the same script as the survey, on every plan, including Free.<\/p><h4>Can I Test a Prototype With Mopinion Before It's Built?<\/h4><p>Not currently. Mopinion's channels start once something is live: websites, apps, and email. Qualaroo's Nudge for Prototypes collects feedback on Figma, InVision, Adobe XD, Marvel, or Axure mockups before development starts, all connected the same way: paste a public link.<\/p><h4>Is There a Free Mopinion Plan?<\/h4><p>No. Mopinion offers a 14-day free trial with full access and no credit card, and after the trial your feedback inbox stays active but reports go offline until you upgrade. Qualaroo's free plan has no time limit: $0 forever, 50 responses a month, with the same core features as paid plans, including heatmaps, session replay, and AI.<\/p><h4>Does Mopinion Limit Responses?<\/h4><p>No. Mopinion includes unlimited feedback and surveys, and it prices by channel and traffic instead: pageviews, emails, and app sessions. Qualaroo also doesn't limit responses on paid plans, and it prices by pageviews and email sends, from $19.99\/mo.<\/p><h4>Does Mopinion Include a Second Tool for Longer Surveys, Like Qualaroo's Survey Maker?<\/h4><p>No. Mopinion builds its feedback forms in one drag-and-drop tool, with a template library. Qualaroo includes the full ProProfs Survey Maker, with a 1,000,000+ question bank, 200+ templates, and Excel import, in every plan at no extra cost.<\/p><h4>What Does Mopinion Genuinely Do Better?<\/h4><p>It lets visitors point and click on page elements and send a screenshot with their comment, shows the path behind each comment with Feedback Trails, and offers cross-tab reporting and a data explorer. It also turns feedback into tasks, notes, and reminders, includes access groups and a full API on every plan, supports SDKs for six mobile frameworks, and offers an accessibility toggle for WCAG compliance. If those matter most to a large CX team, Mopinion is the stronger pick for that job.<\/p><\/div>\n<h3>How Do I Switch Without Losing My Response History?<\/h3><p>Plan for a week or two, depending on how many forms and integrations you run. Pull your feedback history from Mopinion through its API (or ask its team for an export), then rebuild your channels in Qualaroo's Nudge and Survey Maker, set up identity and targeting with the Identify API, reconnect your integrations, and run both tools side by side for one full response cycle before you remove the old tag.<\/p>\n<div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Demo<\/a><\/div>\n<div class=\"ca-banner\"><h2><span class=\"ez-toc-section\" id=\"Start_Capturing_Feedback_That_Tells_You_Exactly_Why\"><\/span>Start Capturing Feedback That Tells You Exactly Why<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Start free with unlimited surveys and up to 50 responses a month, no credit card. Or book a free demo and a Qualaroo success manager will walk your team through setup, targeting, and your first Nudge live.<\/p><p class=\"ca-note\">Real person, real walkthrough, no obligation.<\/p><div class=\"ca-cta-row\"><a class=\"ca-btn ca-btn--primary\" href=\"https:\/\/app.qualaroo.com\/signup?demo\">Get a Free Demo with a Success Manager<\/a><a class=\"ca-btn ca-btn--secondary\" href=\"https:\/\/app.qualaroo.com\/signup\">Get Started Free<\/a><\/div><\/div>\n<p class=\"ca-note\">Qualaroo vs Mopinion, 2026 comparison.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Qualaroo is AI-powered, in-context feedback software built around the Nudge&trade;, a microsurvey that appears while someone is using your website, app, or even a prototype. Its built-in AI writes your questions, targets the right users, and reads every answer, and every plan also includes heatmaps and session replay, prototype testing, A\/B testing, the Identify API,&#8230;<\/p>\n","protected":false},"author":28,"featured_media":26251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6543],"tags":[],"class_list":["post-26250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alternatives"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qualaroo vs Mopinion: Features, Pricing &amp; Support<\/title>\n<meta name=\"description\" content=\"Compare Qualaroo and Mopinion on feedback forms, heatmaps, AI, pricing, integrations, and support. 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